Mar 14 2019
Mar 14

Using Drupal as your default CMS undoubtedly has advantages, however it also comes with its negative sides. The price you have to pay for its customizability, is the complexity and steep learning curve. Here at Sooperthemes, we have thought of you and developed an easy-to-use solution for you: Glazed Builder. With this visual Drupal page builder, you and your team of content creators and marketeers will be able to create rich content and beautiful web pages for your business, without having to touch a line of code.

In this article, I present to you 8 ways through which a visual page builder like Glazed Builder can further create value for your business.

 

1. Cut in half your landing page costs and time-to-market

Having a good landing page is paramount to the success of your business. However, it takes plenty of time and money to find the right people and tools to do it. With Glazed Builder as your Drupal 8 page builder however, creating a landing page has never been easier, cheaper and faster. Content creators and marketeers will be able to to create a visually stunning landing page in a matter of minutes, without having to rely on the IT department.

2. Stress less: Reduce employee turnover in your content team with true WYSIWYG

Are your employees stressed that the webpage they are building is going to look completely different than they imagined? Well, with Glazed Builder, your content creators will experience true WYSIWYG (what you see is what you get). That means that whatever they have imagined for your webpage is going to be their final result. No more senseless stress for your content creating team.

3. Get twice as much Drupal site-building work done by your most expensive staff: Developers

Developers, they are the most expensive members of your staff. However, they do not get work done as fast as you would like. The way to increase productivity is to have developers use Glazed Builder as your default Drupal page builder to build dynamic pages and dashboards that leverage drupal's block and views systems. This way, you will make their job easier while also increasing their productivity.

4. Same-day web design and publishing by using the pre-built templates

You need to launch a webpage in a matter of hours and you don’t have the inspiration necessary to design a layout? Fret not, Glazed Builder, the Drupal page builder, has you covered. With a plethora of templates available, you just have to select the right template for your business, insert your content, and post it. It has never been easier.

5. Content creators will produce better, more effective content than your competitors.

Do you want to stand-out from your competition in terms of content creation? Glazed Builder can help you and your content creators unleash their creativity. With an endless amount of customizability, Glazed Builder is sure to provide the right tools and power for your content creators to achieve their wildest dreams. When it comes to customizability, with Glazed Builder, the sky's the limit.

6. Reduce onboarding time and training costs: Reduce Drupal’s steep learning curve for content creators and marketeers

Every time there is a new tool introduced to your business, you have to pay a large amount of money for training your employees. The same is applicable for Drupal, since it is a highly complex CMS, it has a steep learning curve and requires highly skilled developers to be able to make it truly shine. However, Glazed Builder was engineered to be able to be used by even the most non-tech savvy of its users. This way, your staff will be able to quickly understand how to operate the visual builder and you will be able to reduce the time and money spent on training your personnel.

7. Save thousands on cloud hosting costs with a frontend tool that runs in your browser, not in your cloud

If you're thinking that a Drupal 8 website with the additional features of Glazed Builder requires a beefy server, you're wrong! 90% of Glazed Builder's magic is happening in the browser. Even our Drupal 8 demo sites with hundreds of demo content items run perfectly fine on affordable shared hosting solutions like our favorite Drupal hosting A2Hosting.

8. Better performance attracts a bigger number of visitors on your webpage

Even if you have top-notch content on your website, it’s irrelevant when it takes a long time to load. Most site visitors don’t have patience when it comes to loading a webpage, they would simply exit and visit the next one if it takes too much time. However, Drupal is the fastest out of the bunch when it comes to speed. It takes the least amount of time to load a page, which means that the likelihood of visitors leaving significantly drops.

 

Conclusion on Drupal Page Builder

Now that you know all of this, what are you waiting for?

Start improving your business today by using our visual page like Glazed Builder.

Mar 06 2019
Mar 06

What is inbound marketing?

So what is inbound marketing exactly? Well, some professionals are calling it “new marketing”. This type of marketing is focusing on delivering value upfront to your potential customers. This way, your potential customers will have already benefited from your marketing efforts before having to contribute with something of value to them. Inbound marketing is focused on delivering value, creating trust and developing a loyal and supportive customer base for your awesome brand.

What are the main pillars of inbound marketing?

So, what is the framework on which inbound marketing is operating? Well, inbound marketing has at its core three main concepts: 

  • Attract: The first pillar is the attraction, which inbound marketing aims to generate. Inbound marketing is not only focusing on attracting leads, but it focuses on attracting the right type of leads, the ones which are more likely to convert and buy or use your services and products and ultimately become your happy customers. Instead of preying on the attention of the potential customer, it instead lets the customer come to your business on his own accord and on his own terms. In order to create this attraction, you have to use the content marketing strategy. What this means is that you have to create relevant content for your ideal customer. The content can come in various forms such as blog posts, informational videos, articles, books, e-books etc.

  • Engage: Now that you have attracted the right kind of leads, you cannot sit back and relax with a piña colada in your hand. The next step is to further engage with your leads. To do this, you can engage in conversations with your leads through different mediums, such as Facebook, Instagram, Twitter, E-mail, bots, live chat, etc. This is an important step because it facilitates the opportunity to foster important relationships with your audience. Next, you have to capture the information of your prospects by using conversion tools such as CTA, forms and lead flows. This will help you in creating a personalized experience for your prospects on your website. When people feel that their experience was optimized for them, it creates trust and brand loyalty.

  • Delight: The final pillar of the inbound marketing is delight. How do you delight your prospects you might wonder. It’s easy, now that you have collected relevant information about your leads, you can further engage with your audience by using marketing automation and conversations. This will ensure that your Emails are targeting the right people with the right information every time. On top of that, create content that your leads will be happy to share with their family, friends, pets etc. Bonus points, if you deliver this content in your audience's favorite content format, like video for example.

Inbound marketing vs. outbound marketing

Now that you have a clearer understanding of what inbound marketing means, let’s take a look at what outbound marketing is and how the two of them compare.

Outbound marketing refers to any kind of marketing where a company is sending out a message to the audience. In outbound marketing, companies are competing for the attention of the customers. How do they do that? Well, in order to grab their attention, companies who use outbound marketing are usually interrupting their audience right in a moment when they are focused on something else with an ad that is totally irrelevant for them. Outbound marketing uses a “spray and pray” strategy in the hopes of collecting leads. What this means, is that they try to show their message to as many people as possible and hope to get noticed. However, because of this approach, people are increasingly getting more desensitized to the outbound marketing, meaning that people have learned to ignore the traditional types of marketing. On top of that, the advent of ad blockers has made it increasingly more difficult for marketers to get their message to reach their audience. The consequences of this being that outbound marketing becomes increasingly expensive, while generating low yields.

But how does inbound and outbound marketing compare in terms of statistics? Well, according to the statistics, inbound leads cost 61% less than outbound. On top of that, businesses that rely on inbound marketing are saving more than 14$ dollars per new acquired customer. 79% percent of business that have a blog report positive ROI for inbound marketing. Around 80% of business decision makers prefer to get their information out of a series of articles rather than advertisements. Properly implemented inbound marketing strategy is 10 times more effective for lead conversion than outbound marketing. The average cost per lead is dropping by 80% after 5 months of consistent inbound marketing. Inbound marketing is 62% cheaper than outbound marketing and it triples the leads.

Now, taking into account these statistics, it’s clear that inbound marketing is more efficient than traditional marketing.

How can inbound marketing influence your Drupal Business?

But how is this relevant to my Drupal business you might ask? Well, first of all, by creating awesome content for your business you will be able to attract the right type of leads, the ones that are already interested in your business or in the field that your business operates in. These leads are more likely to convert to happy customers. On top of that, you will significantly reduce your costs for marketing, all while generating more quality leads and creating awesome value and content for your prospects.

Another cool aspect of inbound marketing for your Drupal business is that it generates leads long after the content was posted, as long as it is updated from time to time. Think of inbound marketing as a long term investment in your business. You make the investment now and you reap the benefits over a longer period of time, than for example with outbound marketing. On top of that, and inbound marketing strategy won't stop working in case you run out of budget. Blogs, articles and videos posted on your website will still continue to generate traffic long after you have run out of budget, which is another great perk of doing inbound marketing.

Another great aspect of adopting an inbound marketing strategy for your Drupal business, is that it provides a clear overview over the Return on Investment. Traditional outbound marketing is really ineffective when it comes to measuring how many people see your advert. Inbound marketing on the other hand provides a transparent examination over the results that it generates and the impact that those leads have on you business's ROI.

Conclusion

Marketing is an ever evolving profession and people have to be constantly keeping up with the latest trends and emerging technologies in order to stay ahead of the game. The same goes for inbound marketing, it is a new way of doing marketing, which is essentially the opposite of the “old school marketing”. Now, companies and people have to adapt to a new “cool kid on the block”, but for the best results, like all things in life, a balance has to be achieved between outbound and inbound marketing.

Feb 26 2019
Feb 26

Turmoil in the Drupal community?

Considering the fact that there are around 800.000 websites currently operating on Drupal 7, there will be a huge resource drain for upgrading to the latest installment. Not only will be it be an expensive feat to achieve, but also time demanding. Quite frankly speaking, there is not enough time to be able to upgrade all of the Drupal 7 websites and also not enough Drupal developers to be able to take on the workload. So, what do you think, is it feasable for so many websites to upgrade to Drupal 9 in such a short period of time?

Drupal 9 will be released in the summer of 2020

Drupal 8 has been released on November 19, 2015, this makes it 3 years old already. Its successor, Drupal 9, is making its way towards a release. Drupal 9 is scheduled to be released on 3rd June in 2020. But what does this mean for Drupal 7 and 8?

For starters, Drupal 8 and 7 will stop receiving support in 2021. This is mainly because Symfony 3, one of the biggest dependencies of Drupal 8, will stop receiving support. Drupal 7 will not be backed up by the official community and by the Drupal association on Drupal.org. What this means is that the automated testing services for Drupal 7 will be shut down. On top of that, the Drupal Security Team will stop providing security patches. If you are not able to upgrade to Drupal 9, there will still be some organisations that will provide Drupal 7 Vendor Extended Support, which will be a paid service. However, despite this, there will be a approximately year's worth of time to be able to plan for and upgrade to the latest installment of Drupal.

Overview over the consequences for Drupal 7

What this means for your Drupal 7 sites is, as of November 2021:

  • Drupal 7 will no longer be supported by the community at large. The community at large will no longer create new projects, fix bugs in existing projects, write documentation, etc. around Drupal 7.
  • There will be no more core commits to Drupal 7.
  • The Drupal Security Team will no longer provide support or Security Advisories for Drupal 7 core or contributed modules, themes, or other projects. Reports about Drupal 7 vulnerabilities might become public creating 0 day exploits.
  • All Drupal 7 releases on all project pages will be flagged as not supported. Maintainers can change that flag if they desire to.
  • On Drupal 7 sites with the update status module, Drupal Core will show up as unsupported.
  • After November 2021, using Drupal 7 may be flagged as insecure in 3rd party scans as it no longer gets support.
  • Best practice is to not use unsupported software, it would not be advisable to continue to build new Drupal 7 sites.
  • Now is the time to start planning your migration to Drupal 8.

Source: https://www.drupal.org/psa-2019-02-25

Drupal promises a smooth upgrade to Drupal 9

Good news is that, the change from Drupal 8 to Drupal 9 will not be as abrupt as the change from Drupal 7 to 8 was. This is because Drupal 9 will be based off of Drupal 8, in fact, the first release of Drupal 9 will be similar to the last release of Drupal 8. In short, there will be some new features added, the deprecated code will be removed and the dependenciess will be updated, however, the Drupal experience will not be reinvented. Now, in order to have really smooth upgrade, the only thing necessary is to keep your Drupal 8 updated at all times. This will ensure that your upgrade will come as fluid as possible, without many inconveniences.

What is the best course of action to follow when upgrading to Drupal 9

Well, at first, you have a couple of options at your disposal:

  1. You either wait for Drupal 9 to be launched and then make the change from 7 directly to 9.
  2. You make first the change to Drupal 8 from 7, which is going to be an abrupt change anyway, and then you prepare for the change to Drupal 9.
  3. Your final option would be to find a new CMS altogether, which would be the most resource hungry option out of all. 

So, considering the choices you have at hand, the best of the bunch would be to start preparing for upgrade to Drupal 8 and then, when the time comes, to Drupal 9. By doing this, you will have enough time to plan ahead your upgrade roadmap, without having to compromise on the quality of the upgrade by rushing it. On top of that, this is an opportunity to review how good your website is at attracting leads and converting those leads to sales. Moreso, you can check if your website is still in line with your enterprise vision and mission statement, if not, then here is an opportunity to make your site reflect the beforenamed aspects of your business.

Even though change might look scary to some of you, this is an opportunity to also evaluate and improve your online digital presence. So make use of this chance at its fullest to create and provide a better online environment for your potential and current customers.

About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web