Apr 07 2019
Apr 07

I couldn’t be more excited about the fact that DrupalCon is in my town this year. I’ve lived in Seattle for more than 25 years and during that time, I’ve discovered some amazing places. 

So if you are looking to avoid the typical, touristy hot spots that cater to conventioneers (and I know that you are) and fast track your knowledge of where the in-the-know locals go, this list is for you. 

 

Drinking and Dining

Knee High Stocking Company

There’s a reason why the Knee High Stocking Co., is at the top of my list. Patterned after a Prohibition-era speakeasy Knee High stirs up some superior libations. Among my faves is the Cup of Awesome. One of these offers some insight into why the crazies, back in the day, thought that they needed to make liquor illegal. I’ve also been known to enjoy the Love and Violets--not currently on the cocktail menu, but if you ask nicely, I’m sure they’d be happy to mix one up for you. The full menu with a Filipino flair has has proven to be a perfect sidekick to some of the best cocktails in town.
Reservations are recommended. Call ahead to “get on the list.” In true speakeasy style, you’ll need to ring a doorbell for someone to invite you in.
1356 East Olive Way
206-979-7049

The Pink Door

Fabulous, fresh, classic, seasonal Italian fare is just the beginning. With a burlesque, cabaret vibe, the Pink Door has basically reinvented the restaurant experience. Delighting all five senses, and then some--the artwork, the lighting, the view of Elliot Bay, the element of surprise, entertainment that includes trapeze, cabaret, music and tarot--the Pink Door is a world unto itself that doesn’t take itself too seriously. What’s even more amazing to: it’s located right along the quaint Post Alley at Pike Place Market.
1919 Post Alley
306-443-3241  Reservations recommended

Dahlia Lounge

Another one of my favorites, Dahlia Lounge is viewed by many as a quintessential Seattle restaurant experience, and I couldn’t agree more. A pioneer of Seattle’s local, sustainable, and organic food movement, Dahlia features world-class wine and fresh-daily  Seafood. The menu feels completely original. The atmosphere is comfortable and casual. In other words, Dahlia Lounge is combines everything there is to love about Seattle in one delightful experience that's only a half mile from the convention center. My team was thrilled to discover that this was my pick for our DrupalCon kickoff dinner.
2001 4th Ave
202-682-4142 

Marrakesh Seattle

IMHO, Moroccan deserves a seat at the table of the world’s finest cuisines. Marrakesh Seattle promises a “True Moroccan Experience” and that includes extreme hospitality, a Sultan’s tent atmosphere, belly dancing Thursday through Sunday, a Hookah Lounge open from 9 p.m. to Midnight, AND dishes that combine a perfect mix of the most fabulous spices--cinnamon, turmeric, ginger, coriander, and cumin--along with culinary ingenuity that dates back many centuries. 
2334 2nd Ave.
206-956-0500 

Queen City Seattle

Located where many claim to be the site of the oldest bar in Seattle, Queen City is a first-class neighborhood bar and restaurant that’s just about a mile from the convention center. The classic black leather and dark wood interior has the feel of a storied spot where ordering a martini just seems like the right thing to do.
2001 First Avenue
206-402-5095

IL Bistro  

In the heart of the Pike Place Market, IL Bistro is authentic, Northern Italian, and there’s nothing not to love about that. While you are there, check out Pike Place Flowers, where you can pick up a phenomenal bouquet for a mere $10--not a bad idea to stop in on your way out of town.
93A Pike Street
206-682-3049

Lowell’s Restaurant

With a tagline of “Almost Classy Since 1957,” Lowell’s is a Seattle institution whose loyal customers (myself among them) are perfectly happy with things staying just the way they always have been. Seafood is delivered fresh daily and incorporated into hearty and delicious breakfast, lunch and dinner menus. What else? Five unique bloody mary creations, a “market mule” that takes the Moscow mule to a new level, three floors of seating with each one offering views of the Olympic Mountains, Puget Sound, and the Port of Seattle. Never will there be a need to change a thing at Lowell’s. 
1519 Pike Place
206-622-2036

Beecher’s Handmade Cheese

The world needs more institutions that use words like Dedication, Passion, Commitment, and Ardent Skill, in reference to their Cheese-Making Mission. Beecher’s Handmade Cheese is a cheese shop and a cheese-focused cafe where you can witness the miracle of cheese making, learn about cheese, taste cheese, buy cheese, and order dishes with cheese as the star ingredient.
1600 Pike Place
206-956-1964

 

Coffee

The Original Starbucks

It all started in Seattle--the elevation of coffee from something you percolated at home to an experience with a vibe that of course included WIFI. The first Starbucks opened in Seattle in 1971. Five years later it moved to this First and Pike Street location in Pike Place. While Starbucks is a few decades away from being considered off the beaten path, a visit to this location is recommended--if for no other reason than to get a glimpse of what LEED® gold certification is all about. Practically the entire interior is constructed from recycled or upcycled materials.  
1002 Pike Street

Caffe Ladro

Seattle takes its coffee very seriously. We are all required to have a favorite coffee place and to have strong opinions about it. For me, it’s Caffe Ladro. No question. With 15 distinct locations throughout Seattle, I am luckily never too far from a Caffe Ladro. The closest one to the convention center is to at
801 Pine St.
206-405-1950

Beyond Food and Drink

UPS Garden Waterfall Park

Hardly among the “secrets” but definitely worth seeing, Waterfall Park is just a little over a mile South of the convention center. Built to commemorate James Casey, the founder of UPS, Waterfall Park features a 22-ft. artificial waterfall--amazing--and a monument to Postal Service workers.   
219 2nd Ave. S
206-624-6096

Freeway Park

Nowhere in the world is there anything like Seattle’s Freeway Park and the excellent news for us at DrupalCon is that it connects to the Convention Center. The 5.2 acre Freeway Park bridges over Interstate 5 and a city-owned parking lot. Brilliant and right in the heart of Seattle.
700 Seneca St.
206-684-4075

Gum Wall

From the sublime to the ridiculous ... Seattle’s Gum Wall is a brick wall covered in used chewing gum. It’s A local landmark, in an alleyway under Pike Place Market, and a popular spot among both non-germaphobe tourists and locals to get their picture taken. 
1428 Post Alley

Nov 01 2018
Nov 01

Your company brand encompasses the entire perception of your organization through the eyes of your customers, clients, and employees. Branding consists of more than just your logo and typeface selections; it is how the public (usually users and/or customers) experiences your business. How you position your brand can certainly define the customers’ experience of your organization. However, consider first planning great experiences for your users and customers in order to develop a more customer-centric brand identity. Changing to this strategy requires a solid understanding of your users and customers as well as a thoroughly considered mission statement prior to developing your brand.

UNDERSTAND YOUR USERS AND CUSTOMERS

Knowing who your business is intended to cater to will help you to plan all the touchpoints your customers and clients will have with you, from the in-person experience to the web and social media experience to even the look and feel of business cards you hand out. For example, if your target audience consists of Millennials, your language and messaging would be different than if it consisted of top-level executives and managers. User experience research techniques can be used to help define different customer/client personas. These personas can be used essentially as avatars for your customer base. As new services or features are developed, keep these personas in mind to ensure that these new offerings align with their needs and desires. At times, new personas might replace or get added to the list.

RELY ON YOUR MISSION STATEMENT

Your mission statement defines the core purpose of your business. There’s a delicate balance required between keeping it broad enough to encompass your long term vision, yet narrow enough to define your identity for both your employees and your customers. A good mission statement represents what you stand for in specific, actionable ways. It paves the way for how your employees interact with your customers. The length of your mission statement may range from a sentence or two to several paragraphs, a good rule of thumb would be to keep it as succinct as possible in order to avoid providing too narrow a focus and thus reducing strategic flexibility. Also, keep in mind that your mission statement can evolve over time to adjust for the market, your competitors, and your customer’s needs and desires.

DESIGN YOUR USER AND CUSTOMER EXPERIENCES

The broad definition of User and Customer Experience includes how your customers interact with all facets of your business. Rely on your mission statement and understanding of your customers to help define how you want those interactions to occur instead of leaving it to chance and risking a negative experience. For instance, if you wish to present your organization as caring and supportive to your user base, friendlier language and a welcoming user interface on your website or software would communicate your caring and empathic intent.

User and Customer Experience is about setting and meeting the users’ expectations through clarity of messaging and purpose. Keeping the customer experiences in mind at all times when developing your business processes will help ensure that your customers stay positively engaged with your organization.

By tailoring your business strategies around your customers’ expectations and the driving force behind your mission statement, you can create specific user and customer experiences.  These experiences reinforce their expectations and your mission statement, creating a sustainable, healthy feedback loop. For example, McDonalds recently responded to customer requests by running focus groups to test the viability of providing all-day breakfast service to their fans. Before simply agreeing to these requests (the first of which were posted in 2007!), McDonalds tested the viability of the service through focus group and user testing in small markets in order to ensure that the service could be provided within customer expectations. This is a great example of using feedback and relying on thorough user and customer research to improve brand perception through ensuring consistent customer experience, even for new offerings.1

By leveraging this valuable feedback loop to guide the underlying framework of your business decisions, you can ensure that your organization adjusts to changing expectations and trends, keeping your brand fresh and relevant for as long as possible – while keeping your customers engaged.

1The Story of How McDonald’s All-Day Breakfast Came to Be

 

 

About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

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