Oct 02 2018
Oct 02

Whilst at Drupal Europe last month, I was privileged to be invited by Drupal’s founder, Dries Buytaert, to a round table discussion, aimed at further marketing the Drupal project.

Bringing together a number of leaders from the Drupal community, we all shared the same desire to boost the marketable assets of the open source platform. One of the ways we hope to achieve this publicity is by creating a comprehensive, customer-facing "Pitch Deck".

The session began as a workshop, facilitated by Adam Goodman. We were guided to identify opportunities for delivering the benefits of Drupal to the uninitiated. The ultimate objective is to encourage the adoption of the Drupal platform. Consensus was reached that we focus upon three separate initiatives.

  

We're not competing with one another, yet we’re not helping each other either. Our role as leaders is to activate the assets that already exist in the community. Bert Boerland

One of these three initiatives is a plan to create a comprehensive, customer-facing marketing resource, or "Pitch Deck". The resource will present Drupal’s credentials in a persuasive manner, containing impressive exemplar case studies, to ease the process of convincing an organisation or client to choose Drupal.

The Team

I volunteered to take overall responsibility for the creation of the end result. Joining forces with Suzanne Dergacheva and Ricardo Amarowho bring rich, varied perspectives and skill sets, I feel confident providing the basis for this universal toolkit. But we can only be truly successful if many others contribute to our initiative. We need sales people, marketers, copywriters to join our cause.

Get Involved Today

Providing a single and persuasive resource, available for all Drupal promoters, to sell the powerful advantages of Drupal will benefit all who use it. With strong consistent messaging, and bolstered by the many Drupal success stories, the deck will position all advocates better to expand the Drupal market share across many scenarios.

With a core team of fellow Drupal professionals, we plan to cover as many topics as we can identify, from security, accessibility and performance functionality through to specific industry verticals, like Higher Education or Media. The key intention is to show how Drupal can adapt to fit projects of all shapes and sizes, across all industries.

 

The Benefits

Many of Drupal’s competitors (think Wordpress, Squarespace etc.) are widely publicised and, consequently, innately popular. In many cases, Drupal may well be the ideal platform for a project, but it risks losing out to competing CMS providers as the success and potential of Drupal is not easily demonstrated.

Our intended users are sophisticated purchasers. As they ask more and more questions, our responsibility grows to equip agencies with comprehensive information. By using the collaborative resource, agencies will be able to accurately sell the Drupal platform, whilst spending more of their energy and resources focusing on the services they deliver. Freeing up time from writing and re-writing duplicated Drupal sales, organisations will be left to promote their unique strengths.


The Plan

We plan to kick off the project by identifying the high-level requirements and the mechanism to create the slide deck. From there, we hope to crowdsource for support, and seek volunteers from the wider business community. By recruiting sales people, marketers, copywriters and subject matter experts, we hope to create a well-rounded resource, targeted at the varied stakeholders of a new Drupal development project.

Brainstorm Notes from Drupal Europe RoundtableBrainstorm Notes from Drupal Europe Roundtable - Photo by Meike Jung

By working together, embracing open source ideals, we hope to rapidly achieve the first incarnation of the slide deck, ready for it to be built upon in the future. The sooner we create a draft, the sooner we can share the potential of Drupal with a wider audience. Projects like this prove that you needn’t be a web developer to be part of the welcoming Drupal community.

Get Involved!

If you’re interested in getting involved with this innovative project, please get in touch via our web form. Any contributions, big or small, will be gratefully received, as we strive to convert this idea into a reality.

Join the cause, let’s make Drupal better together!

Get Involved Today

Drupal.org Issue: Drupal "Pitch Deck" for Presenting to (Potential) Customers 

Mar 21 2018
Mar 21

Drupal Europe promises to be the most significant community lead conference in the history of Drupal on the continent. Redefining and reinvigorating what a major Drupal conference means to the community, business users and agency leaders Drupal Europe promises to be an exciting and rewarding experience.

drupalcamp europe

Darmstadtium, the venue for DrupalEurope. Image cred: DrupalEurope

Right now it is vital that as many people as possible show support for the event in buying a conference ticket early. Doing so will help the volunteer team focus their minds upon providing a vibrant and rich programme rather than be concerned with concerns over finances.

Please join me in buying your ticket without delay. Help the organising team by suggesting your peers to do the same at meetups, via email, on social media.

Early supporter tickets are available until March 26th (6 pm CEST). Buy your ticket now, everyone else is!

UPDATE - Early Supporter Tickets are no longer available, but you can still purchase ticket through the link below.

Get Tickets

 

 

Drupal Europe Tweet Dries

Thank you for supporting the Drupal community and see you in Darmstadt! 

Paul Johnson, Drupal Director at CTI Digital.

Mar 06 2018
Mar 06

During the CXO day at Drupalcamp London, Dave O’Carroll the Head of Digital at War Child delivered a compelling speech on how Drupal has aided their mission in supporting the future and well-being of children living in some of the world’s most dangerous war zones.

When Warchild UK began to feel their website could no longer facilitate their day to day needs they began to consider a Drupal rebuild or even using an alternative technology. The existing Drupal platform was unfriendly towards images and so couldn’t reflect their work on the ground in its true light. Being unresponsive was also a major issue for the site.

After conducting research and consulting with peers, War Child UK came to the conclusion that Drupal still remained far above the rest in aiding the charity to continue their work and simply needed an update to meet their evolving needs.


When the time came for us to replace our website we were open to using different systems. But it soon became obvious that Drupal would remain the right choice

Dave O'Carroll

When making the decision to stay with Drupal, 4 key areas were turning points in confirming their decision.

1. Compatibility

War Child UK are acutely aware of the world of software solutions out there. Despite the natural desire to focus on having an aesthetically pleasing website, the websites ability to seamlessly take on integrations like MailChimp, Stripe, and SalesForce was deemed essential. As most of these software APIs and plugins are Drupal friendly, sticking with Drupal in this regard was a no-brainer.

The team at War Child UK dedicate themselves to changing the lives of children and spending as much time and money out on the field as possible. Being a charity, they also have to provide a great deal of accountability on where their money comes from and where it goes, so investment in digital can be incredibly difficult to justify. But by using Drupal, its compatible nature means the charity can spend more resources on helping children, not conducting systems integrations.

Having done this many times before, I knew the best websites are the ones that play nice with the other children - they integrate well.

Dave O'Carroll

2. Ease of use

War Child needed to give content creators the independence to upload their own stories so their messages could be told from the heart, and not dilluted by multiple teams. If they were able to train staff to directly upload content, War Child's work would be able to be projected in near real time.

Dave explained, with previous experience of Wordpress and Squarespace at other charities he had found the staff would receive training but come back repeatedly to clarify how to perform daily tasks. The simple intuitive administration screens we configured for War Child meant that, with Drupal, staff needed to be shown just once. This saves War Child time, and time saves money.

Our HR team, who don’t spring to mind as digital experts, are able to manage their own site section. It’s great they are able to have a degree of freedom. 

Dave O'Carroll

 

3. Support

The flexibility of Drupal provides support for all of War Child’s goals. War Child needs to be more flexible and creative to stand alongside larger charities with far bigger communications teams and marketing resource. The vast community surrounding Drupal means that no matter how improbable an idea appears to be, the community always manages to push up gems to make an idea reality.

Warchild_main_image-1 

With a big fat creative idea, there always seems to be a way to do it with Drupal

Dave O'Carroll


4. Future Proofing

What if I get hit by a bus? A concerning idea, but something that applies to War Child UK immensely. With thousands of children relying on the charity, they can't afford to not plan for the ‘what ifs’. Drupal's intuitive CMS already makes it easy to pick up where the last person left off. We crafted a solution to take this capability further and built a system to the best possible standards. This stronger governance means if War Child ever need to move agencies, replace key team members or work with freelancers the continuity will still be there and save them time and money, allowing War Child to focus on their mission.

Conclusion

All too often children are portrayed as the collateral damage of war. War Child wanted their site to portray a different story and so we implemented designs that placed children at the heart of the new website, you can read the full website case study here. The new platform allows War Child to overcome past restraints and think outside the box for future campaigns. We look forward to continuing to help those at War Child to support children in new innovative ways for years to come. One of their recent campaigns ‘Robot’ has been particularly moving, please watch the video below.

 

[embedded content]

 

Visit the war child website

 

Nov 10 2017
Nov 10

I always look forward to unconferences. It’s their unpredictability and element of surprise that I enjoy, you never quite know what the day will bring. I love the edgy feel, the lower barrier to entry, and that it’s OK to fluff your words or try something new. Sensing the nerves of the ones who unexpectedly present for the first time, witnessing how energising their experience is, discovering a topic or theme for the first time, or taking the mic because you feel inspired by others are all reasons I’m drawn to attend and why CTI Digital was proud to be one of the sponsors.

The North West Drupal User Group Unconference last weekend was no exception in terms of inclusivity and our Drupal team were there in force.

 

Our Developers Thoughts

IMG_20171104_112942 (1).jpg

Phil Wolstenholme, a frontend developer in our Drupal team, spoke about using Cloudinary (a third-party image optimisation service) to deliver substantial site speed improvements for our client, Aman Resorts.

"Unconferences work without any knowledge before the event of who (or how many people) will be speaking, so there’s a rush at the start to get your idea up on the wall to secure a slot to speak in. I was lucky (or fast…) enough to bag a slot early in the day before the competition heated up for the afternoon slots.

It was interesting to talk to a primarily Drupal audience about a commercial service that exists outside of Drupal and the free and open source world. I was a bit wary of this - I wanted my talk to come across as sharing a useful tool, not a sales pitch. To show the optimisations made possible by Cloudinary I took an example component from the Aman website and applied a series of optimisations to the image within it, explaining how the file size decreased with each step. In the process, I also covered topics like the WebP image format, Client Hint HTTP headers, and the custom CDN integration we developed to reduce bandwidth costs for Aman.

With headless CMSs and microservices being a hot topic at the moment, I think we will start to see similiar talks that cover how Drupal’s out-of-the-box functionality can be supplanted by specialist third party services that do one thing, but do it very well."

 

Daniel Davison, a Junior Drupal Developer at CTI, attended the unconference for the first time this year.

"This was the first NWDUG Unconference that I attended and I was very pleased with how it turned out. The talks were all captivating and informative, and it was good to get together with the local Drupal community. I had already met quite a few of the people who attended the NWDUG monthly meet up but it was good to see so many new faces there. As soon as I entered MadLab, where the unconference was held, I was greeted by some familiar faces and handed a goody bag (always a bonus). I then found myself a seat and once everyone had arrived we planned who was doing what talks and in which room, this was so that people could go to the talks that they were interested in and decide when in the day they would do their talk if they were doing one.

Personally, my favourite talk if I exclude my colleagues, Phil and Graham, was the talk by Richard Sheppard on the use of Docker with Drupal and he talked about something I had thought about myself. I had been to Docker talks before but it had never been talked about in terms of use with Drupal so it was nice to learn about how he had been using it personally and his experiences with it. Docker is useful as it allows a developer to have more applications running on the same hardware than other technologies such as virtual machines. It makes it easy for developers to quickly create ready-to-run container applications, and it makes managing and deploying applications much easier.

Food and drink were provided and there were regular breaks. Afterwards, everyone went to Common which gave everyone an opportunity to get to know each other even further and have a drink together. Overall the event itself was well worth going to and I look forward to next year."

37455821004_3da884e553_z.jpg

Graham Brown, one of our Drupal Developers, came along to the unconference not intending to speak. But the welcoming community in NWDUG inspired his impromptu talk on PuPHPet.

"Like some of my colleagues at CTI, this was my first time attending an unconference. The registration procedure was smooth and efficient and the goody bag contained a proper mug which came in handy for the first coffee of the day! The introduction by Phil Norton was informative and included a briefing as to what an unconference actually is and how it works.

I had arrived completely unprepared talk-wise but due to the introduction making the whole process seem so relaxed and informal I decided on the spot to give a talk on PuPHPet which is an online / browser-based setup utility for those out there who use Vagrant
and their favourite virtualisation package to manage their virtual machines for development purposes.

I was impressed by the diversity of talks ranging from non-Drupal specific subjects such as website project management processes to talks which could be platform agnostic such as Docker and image compression CDNs given from a Drupal perspective. Phil’s talk on Cloudinary, for example, was a Drupal-specific show and tell about a service which is available for a vast array of CMS and e-commerce platforms, but the same principles apply to whichever framework you choose to use.

I’ll definitely be checking out the new programs I learned about and also re-visiting Docker from a Drupal perspective in an attempt to use it as an alternative to my current Vagrant-based workflows. There was also a talk given about Deployer which again I’ll also be looking at using for personal projects to make my deployments run smoother.

I’m looking forward to the next unconference. Based on the value the event gave me in terms of all the industry knowledge I gained I’m also going to be making more of an effort to go to the monthly NWDUG events held at MadLab."

 

Final Thoughts

With over 50 attendees what was striking to me, for someone in the community for over a decade, was the proportion of abundance of new faces and rising stars, graduates, apprentices, and those moving to Manchester for the digital scene. I came away feeling the local Drupal community was growing, vibrant and full of promise.
Sep 27 2016
Sep 27
DrupalCon Dublin 2016

<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1114119085333160&amp;ev=PageView&amp;nosc...">

services-creative.jpgservices-creative.jpg

As always CTI Digital are sponsors of DrupalCon. Following the popularity of our huge Tag Cloud floor covering at Barcelona celebrating those who made Drupal 8 contributions, this time we’ve created a larger than life version of Snakes & Ladders.

Naturally the ladders are Drupal 8’s many benefits, whilst the snakes are the old ways in Drupal 7 we’d all like to leave behind! If you are at DrupalCon come have a go, we even have giant inflatable dice. Maybe you’ll spot some familiar faces featured in the game too.

Several Drupalists at DrupalCon and beyond have been asking for a downloadable copy of our Snakes & Ladders game currently in the exhibit hall at Dublin.

We have pleasure in releasing a PDF version so you can play along at home.

SnakesandLadders-FloorGame.png

About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web