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Content Management + Content Strategy = Results

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Content management coupled with content strategies are the perfect 1-2 punch for the ultimate results oriented website.

The biggest revolution in the history of marketing is in full swing. If you are in business and you are on the web, you are in the publishing business. You need to publish great content that attracts audiences and gets them excited about your brand – and, oh yeah, gets them telling their friends.

However, rarely do organizations optimally leverage the strategies for how to write extraordinary content with the full power of the tools for publishing. The key is to bring them together.

Content strategies tell you how to position, write and optimize your copy – or other media. Content management systems such as Drupal are your online printing press.

In this video we cover the essentials of bringing content strategy and content management together in one streamlined framework. In the next video we will cover content promotion through search engine optimization and social media.

Let us know if the video is helpful in the comments below!


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About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web