The Wisconsin Department of Employee Trust Funds

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Identifying “Top Tasks”

The biggest negative factor of the previous ETF site’s user experience was its confusing menus. The site presented too many options and pathways for people to find information such as which health insurance plan they belong to or how to apply for retirement benefits, and the pathways often led to different pages about the same topic. Frequently, people would give up or call customer support, which is only open during typical business hours.

Palantir knew the redesign would have the most impact if the site was restructured to fit the needs of ETF’s customers. In order to guarantee we were addressing customers’ most important needs, we used the Top Task Identification methodology developed by customer experience researcher and advocate Gerry McGovern.

Through the use of this method, we organized ETF’s content by the tasks site users deemed most important, with multiple paths to get to content through their homepage, site and organic search, and related content.

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