Buying an Apple Watch for 7USD

Parent Feed: 

For DrupalCon Amsterdam, Srijan ran a competition with the prize being an Apple Watch 5. It was a fun idea. Try to get a screenshot of an animated GIF slot machine showing 3 matching logos and tweet it.

Try your luck at @DrupalConEur Catch 3 in a row and win an #AppleWatchSeries5. To participate, get 3 of the same logos in a series, grab a screenshot and share it with us in the comment section below. See you in Amsterdam! #SrijanJackpot #ContestAlert #DrupalCon

I entered the competition.

I managed to score 3 of the no logo logos. That's gotta be worth something, right? #srijanJackpot

The competition had a flaw. The winner was selected based on likes.

After a week I realised that I wasn’t going to win. Others were able to garner more likes than I could. Then my hacker mindset kicked in.

I thought I’d find how much 100 likes would cost. A quick search revealed likes costs pennies a piece. At this point I decided that instead of buying an easy win, I’d buy a ridiculous number of likes. 500 likes only cost 7USD. Having a blog post about gaming the system was a good enough prize for me.

Receipt: 500 likes for 7USD

I was unsure how things would go. I was supposed to get my 500 likes across 10 days. For the first 12 hours I got nothing. I thought I’d lost my money on a scam. Then the trickle of likes started. Every hour I’d get a 2-3 likes, mostly from Eastern Europe. Every so often I’d get a retweet or a bonus like on a follow up comment. All up I got over 600 fake likes. Great value for money.

Today Sirjan awarded me the watch. I waited until after they’ve finished taking photos before coming clean. Pics or it didn’t happen and all that. The insisted that I still won the competition without the bought likes.

The prize being handed over

Think very carefully before launching a competition that involves social media engagement. There’s a whole fake engagement economy.

Author: 
Original Post: 

About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web