One trend I've noticed time and time again is that simplicity wins. Today, customers expect every technology they interact with to be both functionally powerful and easy to use.
A great example of such is Acquia's customer, Paychex. Paychex' digital marketing team recently replatformed Paychex.com using Drupal and Acquia. The driving factor was the need for more simplicity.
They completed the replatforming work in under four months, and beat the original launch goal by a long shot. By levering Drupal's improved content authoring capabilities, Paychex also made it a lot simpler for the marketing team to publish content, which resulted in doubled year-over-year growth in site traffic and leads.
If you want to learn more about how Paychex accomplished its ambitious digital and marketing goals, you can watch my Q&A with Erica Bizzari, digital marketing manager at Paychex.
