Hong Kong Trade Development Council

The Hong Kong Trade Development Council (HKTDC) is a statutory body, established in 1966 as the international marketing arm for Hong Kong-based manufacturers, traders and service providers. They are the trade and development council for the city-state of Hong Kong, with more than 40 offices around the world, including 13 on the Chinese mainland.

The HKTDC wanted to create an unparalleled, robust and highly scalable Portal, that provides various resources on the Belt and Road Initiative (also known as “One Belt One Road” or the “Silk Road”) spearheaded by the Chinese. Ultimately, the HKTDC needed to improve the quality, functionality and reliability of their website, and decided that the best way forward was with a D8 migration.

Having consulted closely with the client, to establish deliverables, and finalize technical and functional requirements for the new site, Appnovation’s D8 team set about delivering the reimplementation of HKTDC’s Belt and Road portal.

As well as the overall Drupal migration work, a sizeable task in itself, the project also included a complete rebranding of their legacy website. Alongside this, Appnovation were tasked with implementing a wide-ranging number of new functionalities, improvements on existing functionalities, as well as migration of content from multiple sources, including internal and external web sources.

With the newly revitalized, robust and highly scalable portal, HKTDC’s brand was given a more modern and clean design.