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Sevilla FC - Drupal 8 to improve an online brand

Sevilla FC - Digital Strategy and Drupal 8 to improve an online brand

Sevilla FC. A brand that never stops growing

Formed in 1890, Sevilla FC is one of the oldest and most important football teams in Spain. The club has won a number of trophies and titles that make it one of the most successful teams in Europe in recent times. Sevilla FC has become the only club in history to have won the Europa League 5 times.

Based on the latest report by KPMG Football Benchmark, the value of Sevilla FC’s brand has been growing exponentially for the last few years due to the success both on and off the field.

One of the aspects the club has improved has been its digital services. It has invested a lot of resources and effort in its visual design, user experience and improving its online brand. With more than 30,000 subscribers, 1,6 million followers on Facebook, 825,000 on Twitter, 250,000 on Instagram and an average of 250,000 unique monthly visitors to its website, the club's goal is to acquire more visitors and followers in its digital channels at a juncture where the football team is going through a good run of results in European competitions.

twitter sevilla fc

In the 21st century, being a successful football team means you need to have a proper digital strategy in place. You also need a well-established online presence and a powerful hosting infrastructure to cope with the increasing amount of fans demanding a great deal of information at very precise times (such as right after important games or to welcome new players to the team).

In order to continue growing, Sevilla FC asked us to implement a series of quality and quantitative improvements in its digital services through web, mobile and social media channels.

La Drupalera's multi-skilled team allowed us to offer a 360º digital strategy where our digital consultants defined the required improvements on the new platform always orientated to achieving measurable objectives.

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