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Jul 16 2020
Jul 16

Enterprise-level businesses have very unique technical requirements that can prove to be complex due to the nature of their digital transformation requirements. For example:

 

Multilingual Digital Experiences

These businesses often need to communicate with a diverse global audience - needing to publish content and reach out with marketing messages personalized to each audience segment's language. Hence, the need to build a multilingual website.

Using the ideal technology to build your digital experiences you can enable your marketing team to create multilingual websites from the same Drupal CMS. Each language can be quickly translated and optimized for SEO at the same time.

Multisite

Major enterprises have numerous domains or microsites dedicated to a particular audience or product. With Drupal you no longer need to spend extra to scale and grow your digital presence as the need arises. All those sites can be an interconnected web with seamless integrations from the same centralized CMS - sharing all best practices, security and UX features.

This is but the tip of iceberg when it come to building an engaging and open digital experience for an enterprise-grade business in today's digital world.

To gain more insight towards what it takes to transform such a project - you can download our ebook by filling out the form.

Jul 12 2020
Jul 12

Unlike the previous years; DrupalCon 2020 will be virtual due to the outbreak of Coronavirus and resulting restrictions on travelers. The annual festival open digital experience conference will be going global thanks to open source solutions developed by the innovative Drupal community.

What is DrupalCon?

DrupalCon is a conference designed to bring people together to share thought leadership around open source and ambitious digital experiences, provide professional development opportunities to enhance your career and your organization, foster a feeling of community, and invigorate Drupal project momentum.  

The event is a mission-centric program of the Drupal Association, the non-profit organization dedicated to accelerating the Drupal software project, fostering the community, and supporting its growth. 

  • Where: Everywhere. Online.
  • When: July 14 - 17 2020

Why you should join DrupalCon Global?

DrupalCon is for marketers seeking to create truly immersive digital experiences, for developers who want to build the best of the web, and for business owners who want to get ahead of their competition.

If you’re a developer, project manager, designer, work for a digital agency or consulting firm, or a Drupal end-user you can learn the latest technology and grow your Drupal skills and deliver more value to your organization by attending DrupalCon Global. Build a stronger network in the Drupal Community. Collaborate and share your open source knowledge with others. Find opportunities to contribute to the Drupal project.

DrupalCon is for everyone with a passion to create through technology. Here are a few highlights to look forward to:

Mini Summits are an opportunity to network with and learn from peers in your field who share the same interests, issues, and challenges. 

In lieu of the traditional full-day summits, DrupalCon Global will feature mini summits focused on highlights and innovations and will be integrated into the main conference program. You will have the opportunity as marketers and developers to learn industry-specific insights in the following key sectors that rely on Drupal technology: 

Drupalers focused on higher-ed can also enjoy a dedicated summit for library-related digital projects.

For those interested in building API-driven Drupal backed sites and applications to learn preferred practices, planning, and implementation advice, and see case studies from existing sites, you can benefit from networking with fellow Drupalers in the Decoupled summit.

Boost your support and ongoing maintenance efforts with the latest insights during the Performance and Scaling summit which will enable you to prevent slow page loads and disastrous outages; learn the latest tools and techniques across the full stack to create fast, scalable Drupal applications.

2. Sessions

From enabling marketers to creating inclusive strategies and digital brands to lessons on how to implement Decoupled Drupal in real-life - DrupalCon Global will have access to nearly 100 sessions and experts about how to build the best of the web, relating to the following topics:

  • Being Human, Contributions, & Community
  • Drupal 9 
  • Content & Digital Marketing
  • Development & Coding
  • DevOps & Infrastructure
  • Leadership, Management, & Business
  • Site Building
  • User Experience, Accessibility, & Design
  • What's Next in Drupal and Open Source 

3. Drupal 9

The Drupal community has accomplished amazing things with the release of Drupal 9. It is the easiest major version upgrade in a decade, extending the pattern of continuous innovation from Drupal 8, with dramatically easier tools for end-users.

At DrupalCon Global you'll find all the Drupal 9 content you need:

  • Sessions about getting ready for the upgrade, whether you're on Drupal 7 or Drupal 8
  • Instruction from expert speakers about using Composer to manage your site
  • Programming about next-generation features like the new administrative UI and the upcoming Olivero default theme
  • Tips and best practices for making your custom code Drupal 9 ready

4. Future Road Map

To kickoff proceedings, the Drupal project founder; Dries Buytaert, will give his traditional Driesnote which celebrates recent successes and details the vision for where Drupal is going next to kickoff the proceedings of this year's DrupalCon.

To better accommodate the global community, the event start and end timing of the scheduled programming will be expanded each day and offering specific moments of live networking and togetherness for regional communities throughout the event. Both for the sake of DrupalCon's speakers and staff, this won't be a 24/7 event, but because much of the content will be available to ticket-holders on demand, you'll have the freedom to participate at the time you choose.

Click here to view the full schedule details. 

Don't miss out on the biggest DrupalCon yet - you never know; you just might find exactly what your business or Drupal project is looking for to take things to the next level!

Book your DrupalCon ticket today!

Jul 05 2020
Jul 05
Tool/Template

Tool/Template

Your comprehensive Drupal website auditing tool is here!

Vardot released the beta-version of DrupalAudit to aid Drupal website owners and developers just before the release of Drupal 9 early June 2020.

Frequent performance audits are essential to guarantee that you benchmark your desired KPIs and website efficiency in alignments of the objectives of your digital strategy.

The tool will assess your Drupal website across the following key areas:

  • Performance
  • SEO
  • Accessibility
  • Best Practices

To use DrupalAudit, follow these 3 simple steps:

  1. Enter your Drupal site’s URL and test the performance across all site aspects.
  2. Find out how your Drupal site is performing in the areas you care about.
  3. Automatically generated tips will guide you on what to do next.

Audit Your Drupal Website Performance
Jul 05 2020
Jul 05

Many countries in the world prioritize the travel and tourism sector due to its extensive impact on stimulating other economic sectors related to the tourism value chain. Such related sectors include transportation, healthcare, financial services, retail, hospitality, shipping, car rentals, restaurants, food and beverage suppliers, and much more.

All the aforementioned sectors and businesses are directly dependant on attracting inbound tourism to their destinations. Attracting inbound tourism and destination marketing is the key and sole objective of a travel and tourism website.

1. Connect Stories With Travelers

Your destination or region will undoubtedly have many experiences to offer travelers. These attractions and activities are probably being actively promoted via images, videos, articles, downloadable ebooks, guides, digital maps, VR, and lists.

A common challenge for travel and tourism websites is that they cannot sustain a seamless and hassle-free experience for their visitors due to the nature of their content-heavy marketing effort.

Their sites were becoming increasingly unstable due to outdated technologies and increasingly difficult content management system (CMS) that often resulted in content managers breaking pages. Page load times were unacceptably slow for this heavily image-based site

Image management was increasingly difficult without categorization facilities as the library grew.

Drupal 9 is developed with user experience at the core of the technology. Building your travel and tourism digital experiences using an enterprise-level multilingual CMS ensures that your marketing efforts and immersive multimedia promotional content is enjoyed by your target audience in a seamless manner - regardless of how heavy your platform maybe with content.

Learn Why Varbase CMS Is the Best Multilingual Enterprise-Grade Drupal Website Builder

 

2. Be Responsive and Flexible

The global outbreak of Coronavirus (COVID-19) caused many governments to issue restrictions on travelers. The Hashemite Kingdom of Jordan was one of the countries that issues a severe lockdown to mitigate the threat of COVID-19 spreading.

With travel and tourism being the main strategic sector for their economy - the Jordan Tourism Board (JTB) actively promoted local travel and tourism within the kingdom's borders as soon as restrictions on travel were relaxed. The JTB also added an "Immersive Experiences" domain to make their various major attractions accessible for everyone via VR.

Being responsive is more than just being available from any device; it's also about having the technology that provides you with the flexibility needed to adapt to factors out of your control. The time to upgrade your website performance to a superior CMS is now - as more people contemplate traveling as soon as the travel ban is lifted.

As uncertainty appears to linger in the air regarding how soon we can freely travel borders, VR can become a popular alternative for people to enjoy particular experiences that your destination may offer. However, this will require you to assess your IT infrastructure's capacity to accommodate such solutions.

Building your destination's digital ecosystem and interconnected web of channels on Drupal 9 will enhance your capacity for ongoing growth and the ability to scale your digital experience when necessary to keep up with the trends and UX best practices.

3. Stimulate Trips To Emerging Travel Attractions

Create the ultimate network of digital experiences via Drupal's multisite functionality.

Your destination marketing team can create, update, publish, and promote content for each and every attraction's website or domain from one centralized CMS. Each attraction's digital presence can be managed and promoted to its target audience from a centralized content publishing process that enjoys a seamless workflow based on tiered permissions for content creators, editors, and marketers.

What does that mean? 

  • No more duplicate content issues.
  • More lean and efficient marketing teams needed.
  • No more time wasted by the marketing team(s).
  • Superior content development and marketing results.

Your marketing and technical team need not waste their time by duplicating the effort and time it takes to recreate or re-upload content to each relevant website or domain under your destination brand's name.

With multisite functionality; your websites can enjoy:
 
  • Seamless content publishing and management workflow process
  • Tier-based content moderation permissions for users
  • Best-in-class cybersecurity - continuously upgraded and updated
  • Mobile-responsiveness
  • Branding (if required) and UI/UX design systems
  • Ability to create dynamic, flexible layouts with Drupal's Layout Builder

But the multisite architecture solution can be used for related domains as well.

For example, many official travel and tourism websites such as VisitFlorida.org have audience websites that can all share best-in-class security, content publishing workflows, UX features, mobile-responsive layouts, all controlled and moderated by one centralized CMS and admin team.

4. Focus On The Digital Traveler Needs

The goal of any tourism site is to inspire visitors to travel and explore a particular region - from activities to geography - through relevant content across their existing website.

For the majority of travelers, the travel and tourism website they visit will be the first major impression of the experience they expect to have at the destination being promoted on that website.

Connecting stories relies on finding the right audience wherever they are and whenever they are searching for what your destination can offer them. This means you need a rich content-heavy digital experience that constantly evolves into a deeply personalized user experience for each user and website visitor.

You must ask your self key questions like:

  • Can any traveler easily access our website from any device or smart assistant?
  • Can any traveler easily understand what we want them to understand on our website?
  • Can any traveler communicate with us easily via our website or connected apps?
  • Can any traveler easily navigate our website and/or destination?
  • Can any traveler interact without any barriers for any communication while visiting our destination attractions?

Drupal 9 will allow you to connect those content-rich experiences and stories with travelers anywhere, anytime, and across all devices thanks to the endless capability to integrate with all necessary tools, solutions, and technologies to sustain an up-to-date digital ecosystem.

 

5. Personalize User Experiences

One simple method to achieve this is to enhance your communication via personalization.

Utilize the power of automation to deliver an exceptional experience to specific audience segments.

For example; gathering insight and data into how each user and visitor interacts with your digital platform informs your marketing team on how to optimize each landing page for higher conversion and engagement rates.

Utilizing essential integrations such as marketing automation will enable your marketing team to send dynamic and personalized marketing messages in the form of tweets, text messages, notifications, and emails to each website visitor based on their behavior on your website.

This insight into your website traffic will allow for a clear idea on how to optimize your landing pages for richer user journeys, higher engagement, and conversion rates.

The potential and opportunities are infinite with insight-driven marketing automation; ultimately you will be able to create advocates and champions of your destination by ensuring that travelers and tourists enjoy their travels from A to Z.

Winning Micro-moments: Mrs. Smith is on a 2 day business trip and she wanted to visit the main attractions close to her accommodation within the limited free time she can enjoy. Mrs. Smith can be a member of an audience named "One night only business trip" and can receive tips regarding which attractions she must visit within the city.

Moreover, she can be provided with quicker access to attractions and jump the queue via an online ticket code specific to members of this audience segment.

6. Hassle-Free Digital Experiences

Drupal 9 digital experiences are the most advanced travel and tourism websites that continue to deliver better on-page speed performances eliminating any frustration that website visitors can experience across any device.

Travelers seeking deeply specific search results for their holidays or business trips can easily find results quicker on Drupal-powered websites and digital platforms due to Drupal's on-page SEO superiority and integration with advanced search engine modules such as Apache Solr.

Your marketers published content has a much higher chance of ranking higher on search engines due to built-in SEO tools in the CMS that allows your content editors to upload marketing content optimized for better SEO performance across all devices regardless of the format of the content.

7. Incremental Growth and Critical Integrations

Are you set up for continued implementation and continued delivery of essential managed support services that ensure your performance at optimal levels? If not, you are already behind in sustaining standards of quality. 

Travelers are always looking for the most convenient value-based offer they can find. Their needs are evolving as are their perception of what an ideal UX should be when interacting with brands online. Enterprises have realized that they must transform into a breathing digital organism that consists of an interconnected network of relevant touchpoints and channels that their target audiences engage in.

Creating an evolving digital experience that constantly delivers on those evolving needs will require a reliable IT support partner that ensures that your website is constantly supported with essential UX related features such as upgraded security and search engine modules.

Is your destination's first impression an outdated website or rather an immersive digital experience made for the digital world? Is your travel and tourism website integrated with essential 3rd party apps that should make up your interconnected web of touchpoints that your target audience can and will interact with you from?

In fact;

  • Do you have a booking management system where travelers can make their entire accommodation plans quickly?
  • Do you have a secure payment gateway that accepts all currencies and payment methodologies?
  • Do you have an integration with essential marketing automation solutions that personalize your marketing messages for each website visitor based on their behavior and history of actions on your website?
  • Do you have an integration with automated chatbots that are increasingly being relied upon for FAQs?
  • Does your chatbot speak in tongues to cater to a globally diverse audience of travelers and tourists?
  • Can your marketing team easily build new content-rich and dynamic landing pages when required?

Through our decade-long experience with building digital experiences for global enterprises; we have realized that they valued reliable hosting, support, and maintenance above all criteria when selecting a vendor.

Support and maintenance by a dedicated and proven IT partner will be key to your long-term digital transformation plans and growth strategy.

Digital transformation is a commitment and a process that demands clarity and commitment.

8. Investing In Digital Tourism

Disruption will continue to occur, and expectations of your target audience will continue to shift.

You must align your digital and growth strategy with the technical requirements needed to ensure your ongoing sustained success. Investing in the right technology means that you will never need an expensive rebuild every time a critical update/upgrade is required.

Keep an eye on the future. Drupal's ability to integrate easily with any technology, solution, tool, or required 3rd party app makes it the ideal enterprise-level technology and CMS for digital experiences focused on personalized UX.

If your vision is ambitious and clear, you cannot build it on an inferior IT infrastructure that will only deliver short-term wins and long-term losses. Protect your future by making smart decisions today.

If you wish to consult with our travel and tourism IT solutions development experts, you can book a free consultation to discuss your opportunities and potential to drive more tourists to your destination.

Questions About Drupal 9

Questions About Drupal 9?

Jun 24 2020
Jun 24

Despite all the disruption and technological advances that occurred over the past few years, the structure of higher education institutions and state of academic curriculums are closer to what would be the case during the early stages of industrialization.

In 2020, we are well into the digital era and students face a set of challenges unique to their age and technology plays a significant role, both as part of the challenge and an opportunity to overcome those challenges.

Can schools and universities afford to operate using the existing model? What technologies will be needed? How will higher education experiences change in the coming years?

One fact is undeniable; higher education should focus on the direct needs of students and the demands of an increasingly digital market in the future.


1. Flexible Learning Experiences

A flexible learning experience is essential these days; not just because of unexpected force majeure circumstances such as the global COVID-19 outbreak.

New challenges have arisen due to the shift in the digital economy's demand for new skill sets and capabilities. The job market has witnessed a sharp demand for "digital", "innovation", "data science", and "information" in their job descriptions and titles.

The current curriculum being taught is fast becoming irrelevant and seems rigid to those seeking to learn a new in-demand skill or enhance their professional status. As a result, learning centers that provide focused online workshops and certifications are increasingly becoming a popular and cheaper alternative thanks to the flexibility, focus, and accessibility they have on offer for learners.


“The learner, the learning provider and the employer all are speaking different languages that don’t interconnect,” said Michelle Weise, chief innovation officer at the Strada Institute for the Future of Work.

Universities and schools should consider the subscription-based model where students would pay monthly fee subscriptions to attend the modules and courses they prefer instead of attending 9 hour school days. Learners can complete their selected courses at their own pace and enjoy convenient accessibility.

Students should be able to access specific learning resources, materials, libraries, labs, and digital learning activities at any time from anywhere across all devices.

Flexibility and accessibility are standard requirements for any digital experience and should be at the forefront when considering an enterprise-level digital project. But it's easier said and done - identifying and investing in the right IT infrastructure will be essential to support a comprehensive digital learning experience for your students.

2. Remote and Distance Learning

The days of strict daily hours of attendance of pre-fixed classroom schedules are over. 

We were inevitably going to rely more heavily on remote and distance learning in the upcoming years, however; the recent outbreak of COVID-19 across the globe has accelerated this process.

They realized the importance of aligning their strategic business needs with the ideal mix of technology value-stack required to ensure their digital growth and future.

We specialize in providing higher education institutions with comprehensive digital transformation solutions based on Drupal and we witnessed a sharp increase in both verbal interest and demand from schools, universities, and even teachers for our services.

Schools and universities have immediately reallocated their resources and budgets to prioritize remote and distance learning. Unfortunately, not all schools and universities are technologically capable to embrace full-fledged remote learning as the norm.

Almost every industry has been disrupted by the outbreak of Coronavirus but schools and universities have been hit the hardest because they had to reckon with the fact that their entire business model and operations have to change. Do they even need a campus anymore?

CS: American School of Dubai

Drupal 8 Transforms the American School of Dubai

3. Immersive Learning Experiences

There is no doubt that flexibility, accessibility, and maximum immersion will be critical in appealing to students around the world. 

This has led over 70% of the top 100 universities around the world to adopt Drupal which enabled them to build a truly digital campus and immersive learning experience for their students and faculty. Drupal has enabled these institutions to seamlessly integrate essential cutting-edge solutions that complement and support their digital transformation.

Essential integrations such as VR.

VR implementation in learning is on the rise and enables any school or university around the world to offer classes to a global audience of interested pupils. For example, a student from Beijing can attend a French language class at a middle school based in San Francisco through VR.

Some universities have introduced A.I. into their learning experiences as well.

Through A.I., students can learn from a robot teacher. This teacher is capable of grading, checking spelling, grammar, etc. and also monitor the performance of students to identify gaps in knowledge and weaknesses which in turn can be analyzed by academic advisors to further support their students improve their grades and performance.

There are a number of interesting experiments being run by Georgia Tech's Center for 21st Century Universities (a Drupal 8 platform) to identify which solutions work and which don't that are trying to find the right balance with regards to the involvement of A.I. in education and learning experiences.

Who Leads Digital Transformation?

Transformation is inevitable but it is often misguided due to lack of education (pun unintended) and awareness regarding the technologies that will be essential to elevate a university or school into a modern higher education experience.

Academics and higher education institutions must realize that technology alone is not the answer. It is only the tool.

Top management and leadership at academic institutions must drive the change and digital transformation based on facts and solid requirements in a bid to identify which technologies will be essential to build the foundation for an evolving interconnected web of digital learning assets and platforms.

Some have even adopted the wrong tools - technologies that do not match their digital transformation requirements or support their objectives.

Technology alone won’t be the answer to the existential challenges that schools and universities face. The culture of teaching and learning must also change. The real question that needs to be addressed is: what good or value is higher education supposed to deliver?

Addressing the needs of students already living in a digital environment and a digital marketplace will be paramount and Coronavirus might just be that disruptor that forces us to accelerate the digital transformation process.

One thing is for sure; it will force higher education institutions and academics to go back to the roots of education: storytelling, research, and development.

In the meantime, we will continue to provide our assistance to universities and schools in identifying the appropriate technologies needed to develop the ideal digital learning experience for their students.

Questions About Drupal 9

Questions About Drupal 9?

How to Rank #1 on Google Using Drupal CMS

Feb 17 2019
Feb 17

3 Reasons Why Drupal Distributions Are Essential

Jan 15 2019
Jan 15
Nov 14 2018
Nov 14

The role of marketers has evolved beyond simply managing and coordinating online advertising campaigns to drive traffic to their respective websites; successful marketers must transform themselves to become storytellers.

Storytelling is an essential skill to master the art of crafting a digital experience for your digital business would-be customers and users. 

Therefore, as a digital business, you must be strategic when it comes to choosing the appropriate platform for your digital experience. 

The fact that you can easily publish and manage multimedia content across multiple websites under one brand has made Drupal a popular and strategic platform for enterprises, the media, healthcare and even powering digital governments.

In short; Drupal is a dream come true for marketers working in the aforementioned industries and sectors.

 

Here are 5 Drupal modules that were created by the Drupal community for marketers:

 

 

HubSpot is a widely used and popular inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.

HubSpot Integration Settings

Lead generation is a carefully planned ongoing process; deliberate in targeting users based on personalized content marketing.

HubSpot CRM is relied upon by marketers to enable them to qualify the leads generated from the landing pages they developed on their websites.

Marketers that use Drupal-based websites have saved a lot of time and effort by connecting their HubSpot CRM with their web forms that capture the desired user data.

For example, a Webform-based contact form on your site can send its data to HubSpot, where you may already track potential clients and contacts; or a Webform-based e-newsletter signup could send the lead to HubSpot's targeted marketing system, letting you use your pre-existing email campaigns.

Moreover, marketers that create content on HubSpot, can easily display it in Drupal 8’s front-end.

With almost 5,000,000 downloads and nearly 500,000 websites using this module; this makes Webform one of the most popular Drupal modules out there.

Webform Wizard Admin

Forms are an essential feature of a digital experience that relies upon gathering user data relevant to content marketing and personalizing user experiences across all relevant digital platforms.

Webform enables integration with various 3rd party marketing solutions such as MailChimp, HubSpot, and Salesforce to name but a few. You can find a comprehensive list of Webform add-ons here.

A great and simple guide to how you can get started on form building using Webform is available here courtesy of OSTraining.

This Drupal module adds the Google Analytics web statistics tracking system to your website.

Google Analytics Admin Section

According to Builtwith.com, Google Analytics is the most popular analytics tool in the world with at least 37 million live websites currently using the giant tracking and performance monitoring platform.

Marketers that use Drupal website benefit from the Google Analytics module to identify their traffic size, traffic sources and track the performance of their website with regards to ongoing personalization of their user experience.

Being able to seamlessly integrate Google Analytics also provides marketers with real-time data for current site usage and user behaviour. In addition to the aforementioned; marketers can track almost every statistic imaginable such as User ID, domain, as well as how many and which files were downloaded and by whom.

For full details regarding the statistics that marketers can track, visit the official Drupal module webpage for Google Analytics here.

This module provides integration with MailChimp, a popular email delivery service.

MailChimp Logo

Regularly maintained and reliable, MailChimp is a favourite tool amongst email marketers. That is mainly due to the attention to both sides of the email exchanges taking place.

This Drupal module allows email marketers to create and send email marketing campaigns from your website and analyze the performance of the campaign while monitoring the behaviour of users interacting with your emails.

On the other hand, your website visitors can choose to subscribe (or unsubscribe) easily to the email list of their preference.

MailChimp is not limited to email delivery only; you can also integrate MailChimp E-Commerce which allows marketers to optimize their online store sales via personalized email marketing campaigns and automation workflows.

This module provides integration with the Crazy Egg heat map service.

Crazy Egg Heatmap

Much of digital business and marketing success comes down to the ongoing enhancement of your digital experience.

This requires a consistent effort of monitoring feedback from your users who in the end must be able to enjoy an engaging user experience that doesn't feature frustrating issues such as slow page load speed and irrelevant content.

The aforementioned frustrations can heavily impact your search engine optimization (SEO) efforts to rank higher on search engines like Google; which makes monitoring online user behaviour on-site all the more imperative for marketers.

Crazy Egg is a simple Drupal module that is easy to install to your Drupal 8 (or D7) website to gain access to various reporting formats that showcase online behaviour on your web pages.

By recording the user behaviour, marketers are able to gain a visual insight into how users interact with different elements, features, and components of their website. Marketers are able to understand where users face challenges browsing the site, which aspects of the website they spend most of their time on and which they avoid completely.

Ultimately, the feedback gained allows marketers to develop the best UI, UX, and content in a more informed manner.

This is a core Varbase feature. We strongly recommend Varbase as the ultimate starter kit and distribution to build your Drupal digital experiences.

Varbase SEO

Enterprise level organizations and governments that rely upon an ongoing content marketing process require a content publishing and management solution that can handle heavy traffic without compromising performance standards.

This is where Varbase saves the day.

Not only is Varbase inherently optimized for all search engines it also enables you as a content marketer to optimize your multilingual content regardless of the media format to a diverse and global target audience.

  • Optimized markup that is compliant and accessible to WCAG 2.0 Level AA standards
  • XML Sitemap that is also language aware
  • Content SEO grader and recommendations
  • Full-suite of meta tags and descriptive tags that makes your site more optimized, integrated and favourable to search engines such as Google, Yandex, and Bing, and social media networks such as Facebook, Twitter, and many other
  • Total control over how your site will look when appearing on search results
  • Handle redirects with ease and prevent dead links
  • Readable and SEO-friendly URLs that automatically reads your site's structure and hierarchy
You can view our work on digital experiences that were built using Varbase here.

Honourable Mentions:

Honeypot

One of the popular Drupal modules available out there. Used by marketers and Drupal platforms that wish to avoid spam.

Honeypot keeps your database clean by blocking spambots from using your web forms using both the honeypot and timestamp methods and is not as intrusive as CAPTCHAs.

 

Accelerated Mobile Pages (AMP)

The AMP module is designed to convert Drupal pages into pages that comply with the AMP standard

AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content.

The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking.

If we were to feature every Drupal module out there the list would be way too long, so which Drupal modules do you prefer? How does it help you achieve your marketing goals?

Share with us your own preferences and we will surely feature them as soon as possible.

About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web