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Nov 01 2020
Nov 01

There are many CMS options out there in the market making choosing one over another a difficult and lengthy process. But, building your website using the wrong CMS can prove to be a very expensive mistake.

So, which content management system should you choose for your business? The answer depends entirely on 2 important aspects:

1. The current status of your digital experience maturity and marketing: Do you heavily depend on content marketing? Are you using account-based marketing based on data collection? Do you have persona-defined user journeys mapped out?


2. Your plans for the future: Do you have plans to scale and grow your digital experience? Will there be more technologies and tools integrated with your website? If you have a clear idea of where you are going... you will be able to easily identify and align your technical requirements with the objectives of your digital strategy.

CMS Buyers Guide

Need help choosing the ideal CMS?

Download our free CMS Buyers Guide!

Regardless of how complex your CMS should be, we have curated the must-have features that users (internal and customers) expect to see in a digital experience.

Here Are 10 CMS Features That You Will Need:

1. Easier Content Creation

By definition, a content management system is a tool that is supposed to enable you to create, edit, and publish content on your website.

That content can range from a marketing asset such as downloadable resources (i.e. ebook, tools, reports, and etc.), a blog article, or an entirely new landing page.

Whether your content creation team is restricted to one person or comprised of tens of team members, your CMS of choice should have a user-friendly backend and tools to enable your non-technical content creators to publish content easier and faster.

Tip: A CMS with built-in SEO tools and features will enable your content creators to publish search engine optimized content faster.

2. Seamless Content Creation Workflows

Typically, enterprise-level organizations have a large team from across various departments involved in content creation and publishing.

An enterprise-grade CMS like Varbase features a content publishing and management workflow that supports the requirements of enterprise-level content marketing strategies. The CMS will enable your team to track and monitor the content creation process,  from authoring, editing, and approval to publication, promotion, and reporting, in a seamless manner.

Moderating the content creation process will be a critical asset for larger enterprises that rely upon content-heavy marketing communications.

Out of the box, Varbase Workflow offers two workflows for content moderation:

  1. Simple workflow: Draft, Published, and Archived / Unpublished Useful for any website, and offers the ability make a draft of a live version of the content without unpublishing the whole content.

  2. Editorial workflow: Draft, In review, Published, and Archived / Unpublished Useful for website with editorial or moderation staff. You can create as many additional states as you like and define transitions between them to suit your organization's needs.

If you often make urgent updates to your content, look for a CMS with strong organizational functionality, like link management, so that your content is automatically accessible even as it moves around or changes on your site.

3. User Permissions and Role-Based Administration

Having control over who can access content and features will help you prevent mistakes. This is especially helpful if you have multiple teams using the CMS - which is typically the case for large enterprises or websites that rely heavily on content marketing.

If that is your case, you should choose a CMS the provides you with the flexibility to create a smooth process based on customizable user management.

For example, Varbase (Drupal 9 CMS) comes with preconfigured default roles tailored for sites with hierarchical content management permissions.

The default roles that come preinstalled with Varbase are:

  • Editor User: Can edit all content on the website but can't publish any content.
  • Content Admin: Can edit all content and publish it but can't edit anything not related to the content roles.
  • SEO Admin: Can edit items that are related to SEO, Meta tags, and Google Analytics.
  • Site Admin: Can edit, delete, publish all content in the site.
  • Super Admin: Can edit everything in content and configurations for the site.

Designed to support enterprise-level teams and enabling scalability, Varbase CMS allows you to create new users, define their roles, and edit their permissions.

Tip: To learn more about user permissions in Varbase, click here.

4. Superior Security

Cyber attacks and high-profile data breaches are all too common these days and now will continue to being an evolving threat in an increasingly digital world.

Maximizing security will shield your business reputation by helping you to avoid the devastating consequences of any exploitation that your website users may suffer due to a security breach.

If you lack the expertise or resources required to build an enterprise-level digital experience, we strongly recommend choosing a CMS that bundles all the latest and best security modules.

When evaluating your CMS options, here are a few security-related questions that you should ask:

  • Does it come with a content delivery network (CDN) to help prevent DDoS attacks?
  • Is SSL included or do you have to purchase an SSL certificate separately?
  • Does it have a Web Application Firewall to prevent hackers from accessing your site?
  • Does it have a security team? If it does, is this team made up of community members or employees?
  • How often are static code analysis and vulnerability scans run?
  • How difficult is it to update the software when a security patch has been released?

TL;DR - Maximizing the security on your site doesn’t just protect your data – it protects your customers and your brand reputation. Choose a CMS that provides live and ongoing support.

5. Multilingual Capabilities

Staying on the topic of personalization - speak your audience's language.

If you currently serve an international audience or expect to in the near future, make sure you choose a CMS that supports multilingual editing tools and intuitive translation workflows, as your marketing team will be needing to publish content and reach out with marketing messages personalized to each audience segment's language.

Hence, the need to build a multilingual website.

Using the ideal technology to build your digital experiences can enable your marketing team to create multilingual websites from the same Drupal CMS. Each language can be quickly translated and optimized for SEO at the same time.

Note: Laws surrounding digital information and privacy vary from country to country, so you’ll want to look for a CMS with information governance controls that comply with local regulations where your customers live.

Learn Why Varbase CMS Is the Best Multilingual Enterprise-Grade Drupal Website Builder


6. Flexible Page Layout Building

Personalizing user experiences based on meaningful user journey mapping is often the key differentiator between a corporate website and an impactful digital experience.

This means that you need a CMS with features that allow for easier and quick creation of personalized landing pages. Drupal 9's Layout Builder is such a feature.

Keep in mind though, enterprises often communicate with their diverse and global audiences in a localized manner; which means that your landing pages must also consider language differences -  Layout Builder in Varbase allows content editors and site builders to easily and quickly create visual layouts to display content in all languages (LTR and RTL).

Users can customize how content is arranged on a single page, or across types of content, or even create custom landing pages with an easy to use drag-and-drop interface.

7. Ongoing Support and Seamless Integrations

The CMS you invest in should provide your team with the flexibility required to integrate with any tool or technology that will be critical to your business and marketing needs.

Make sure your CMS is scalable enough to grow with your business. Some CMSs offer more flexibility than others, supporting an extensible range of APIs and integrations.

This flexibility is a result of constant updates and continuous delivery provided by the support team behind the CMS you choose.

Is the CMS you are considering enjoying constant and uninterrupted support? Does it have a reliable dedicated community of developers and software engineers upgrading it with the best and the latest modules you will need?

If that is not the case, that particular CMS is no longer a viable option because it doesn't align with your business priorities. The last thing you need is to rebuild your entire website or IT infrastructure because a disruptive technology or solution that can impact your business cannot be integrated with your CMS. 

Your CMS is a long-term investment, so don't make the mistake of thinking that the need for ongoing support and maintenance is an optional luxury.


8. Built-in SEO Tools

It can be difficult to keep up with Google's constant algorithm changes and updates that can directly impact your ranking on search engine result pages.

That is why we strongly recommend that you choose a CMS with built-in SEO tools that will give your content the best chance possible to rank higher.

Drupal-powered websites have consistently demonstrated superior on-site SEO performance due to the fact that Drupal is a technology that prioritizes user experience first and foremost.

For example, Drupal 9 CMS Varbase features SEO tools such as real-time SEO analysis, content search engine optimization, automatic generation of search engine and user friendly URLs.

Content creators will never forget to add page titles, alt tags, avoid duplicate content, and will have seamless integration with popular SEO related tools such as Bing Webmaster Tools, Google Search Console, Google Tag Manager, and Google Analytics.

Download SEO Guide

On-Site SEO Guide 2020

Identify all the best practices you need to implement in order to ensure that your website is optimized for search engines!


9. Advanced Analytics

Tracking your website traffic using tools such as Google Analytics has become standard practice for any business with an in-house digital marketing team. However, many businesses still don't act upon insights into their user's behaviors.

The key to successfully engaging your customers and website visitors is your ability to create content that is relevant and meaningful enough to make your brand and website relatable.

Your CMS should offer built-in analytics or integrate with popular analytics tools, such as Google Analytics. You want the ability to track these performance indicators directly from your dashboard.

Tip: Google Analytics dashboards are integrated into Varbase CMS - which means that your site admins and marketing team can access and view your Google Analytics data from within the CMS itself.

Convenient access to such real-time user behavior enables your organization to engage in account-based marketing where your content creators can create messages and campaigns based on the actions and behavior of your website visitors.

10. Multisite Scalability

Major enterprises have numerous domains or microsites dedicated to a particular audience or product.

Drupal allows you to support and manage multiple websites at the most basic form - which is websites that look similar with simple variations in the content - to websites that are so different from each other that you wouldn’t know they are based on and the same CMS, just by looking at them.

With Drupal, you no longer need to spend extra to scale and grow your digital presence as the need arises. All those sites can be an interconnected web with seamless integrations from the same centralized CMS - sharing all best practices, security and UX features.

This is but the tip of the iceberg when it comes to building an engaging and open digital experience for an enterprise-grade business in today's digital world.

Identify the Right Multisite Solution Architecture for Your Enterprise


Oct 08 2020
Oct 08

At the core of any successful digital transformation is finding the ideal CMS that best fits your enterprise short and long-term digital objectives.

However, this decision making process can take a lot of time and effort.

To simply this process, our team developed this guide to help you identify the CMS that best suits your enterprise and your end-users based on the criteria that is relevant to your business requirements.

The CMS Buyers Guide will feature:

  • Vendor and product viability
  • Budget concerns
  • CMS capabilities
  • Best practices and standards
  • ... and much more.

Download the CMS Buyers Guide by filling out the form to the right.

Oct 05 2020
Oct 05

Websites by definition are not meant to be static and they often redefine the meaning of an evolving digital experience for the rest of the internet.

As the size of website traffic and membership grows, the website visitors' needs will evolve and require a more dynamic and engaging experience. Choosing the ideal CMS that provides you with the flexibility to build a website that always enjoys the latest UX features and best practices will be critical to lay the foundation for a truly evolving experience.

In this eBook, we take a look at the success story of the International Association for the Study of Lung Cancer (IASLC) who heavily relied on content creation and marketing strategy to promote their cause and engage their huge membership.

This eBook highlights the key issues and challenges that the IASLC overcame when they upgraded their CMS to ensure their digital community's growth and scalability.

Aug 23 2020
Aug 23

COVID-19 has forced us to adapt to a new lifestyle - overly reliant on digital technologies, and most businesses have made some degree of transformation in a bid to respond to the shift in their customers’ behaviors.

More and more businesses are accelerating their digital transformation plans in an effort to get ahead of their competitors in the market because they realize that once people find a more convenient way to do business, it becomes the new normal.

Creating relationships with customers based on relevance has become a top priority for marketers. Is your brand relevant? Is your messaging speaking to the personalized needs and expectations of your customers? 

Our team takes a look at how marketing has evolved in a post-COVID world:


Online Shopping - Diversity, Personalization, and Quicker to Market.

As a marketer, you were probably used to a younger, more tech-savvy, and digitally literate customer.

Forced to abandon their preferred in-store shopping habits by government regulations and social distancing, a significant portion of the population have made their first-ever e-commerce transaction during the lockdown.

More and more people are forced to adopt digital habits and this is clearly reflected in the increased earnings of Amazon when compared with the same period last year.

As a marketer, the ability to personalize customer journeys and experiences will be of strategic importance to your e-commerce business. Your ability to convert leads to customers will rely on your ability to create even narrower customer segments based on highly specific criteria.

Using the right technology to analyze the behavior of your customers on your website will no longer be a luxury nor an option. For starters, customers with special needs will only be able to do business with an e-commerce platform that is fully compliant with WCAG 2.0 accessibility standards and best practices.

Personalization will no longer be a one-time or periodic practice for digital shopping experiences. Building highly personalized landing pages and UX features quicker than ever will be the norm and you need the right CMS that enables you to fulfill this expectation. 

Going fast to market will be of paramount importance to your business as rapid revenue recovery will undoubtedly be at the top of your priorities after the disruption and losses caused by the pandemic this past year.

For example, Fitness First was able to launch a multilingual, multisite, e-commerce digital experience in 6 weeks only - fully equipped with all the integrations critical to their business.

Fitness First Case Study

Multiple Sites. Seamless Integrations. One Powerful CMS.

Robust and Reliable E-Services

The impact of COVID-19 didn’t just impact our ability to shop online.

Essential services such as online banking, e-bill payment, negotiating insurance policies, remote and distance learning, telemedicine, and obtaining official documents have all witnessed a surge in traffic. 

Telemedicine and healthcare may be the obvious sectors to prioritize digital transformation but governments and local authorities are also enhancing their various digital public services to be able to keep up with the traffic and demand caused by the pandemic.

As more people become resigned to social distancing and remotely working from home; digital technologies that enable robust e-service digital experiences have become a convenient way for people seeking to adapt. Even older generations have prioritized bridging the gap in their digital literacy in a bid to be able to benefit from essential digital experiences that directly impact their daily lives.

Robust is the keyword here for marketers. 

"A marketer's job is not limited to crafting marketing messages - but to also ensure that relevant value is at the core of every service or product being developed for the market"

Marketing is not limited to messaging, email advertising, and analytics. In fact, the most important role of a marketer is to be involved in the development of new or existing products and services - and this includes the essential e-services that people rely on every day.

Is your digital experience delivering on it’s promised value proposition at all times? Is it secure? Does it maintain accessibility and navigation best practices? Does it cater to every user’s needs? Is voice search an option?

And much more.

Your marketing team must gather, monitor, and analyze the feedback of your customers to ensure that the highest quality standards are being sustained. This means that your IT infrastructure must be up to the task and can support the short and long-term goals set in your digital strategy.

Keeping in mind that it is in our nature to hold on to convenient solutions in our lives, we foresee this particular trend to become a permanent change in user behavior. It is essential that your organization ensures that its e-service platform is capable of sustaining high performance 24/7/365.

Unfortunately, not many businesses and organizations realize the strategic importance of reliable support and maintenance to their growth until they suffer the consequences.

Need Reliable Website Support?

Explore Your Opportunities for Growth Post-Launch by Downloading Our Datasheet.

Personalization: Account-based Marketing

80% of people surveyed prefer engaging with businesses that provide them with personalized digital experiences over generic messaging.

With people attempting to sustain a remote work lifestyle from their homes they will be contemplating investing in smart household appliances and spending more time on their smart devices.

Your role as marketers is to capitalize on this shift in behavior as the home becomes where your customers spend most of their time. Take personalization and engagement to the next level by integrating the various touchpoints that your customers may use to interact with your business. 

No real digital experience can exist without key and critical integrations to ensure you track the insightful data that can be gathered from all the touchpoints and channels your customers and potential leads use to engage with your website. With the ideal mix of MarTech; you will be able to craft better marketing campaigns, messaging, and more importantly to identify new opportunities for your business to develop richer experiences and offerings for your customers.

As marketers, you have an opportunity to blend effective personalization with localization with the granular detail that enables you to trigger communication-based on your target audience's behavior, preferences, and geo-location.

With the right technology, you can trigger messages in the form of emails, tweets, SMS, and even push notifications personalized to every single user’s profile - enabling you to create a lasting impression with your audience based on the meaningful and relevant communication.

The pace towards digital transformation and developing engaging digital experiences is accelerating post-COVID, but it should also be coupled with serious intent to make an investment that will define your business and brand going forward.

As marketers, you should be involved throughout the digital transformation planning process to identify the relevant priorities and capabilities of your business.

During the pandemic, we have helped many businesses and international organizations achieve the early stages of effective digital transformation by revamping their digital presence using superior technology in a bid to transform into the complete digital experience.

If you need assistance, we are more than happy to have a chat about the challenges you maybe facing.

Need Support?

Talk to our experts to explore how your website performance is impacting your business and identify solutions.

Jul 16 2020
Jul 16

Enterprise-level businesses have very unique technical requirements that can prove to be complex due to the nature of their digital transformation requirements. For example:


Multilingual Digital Experiences

These businesses often need to communicate with a diverse global audience - needing to publish content and reach out with marketing messages personalized to each audience segment's language. Hence, the need to build a multilingual website.

Using the ideal technology to build your digital experiences you can enable your marketing team to create multilingual websites from the same Drupal CMS. Each language can be quickly translated and optimized for SEO at the same time.


Major enterprises have numerous domains or microsites dedicated to a particular audience or product. With Drupal you no longer need to spend extra to scale and grow your digital presence as the need arises. All those sites can be an interconnected web with seamless integrations from the same centralized CMS - sharing all best practices, security and UX features.

This is but the tip of iceberg when it come to building an engaging and open digital experience for an enterprise-grade business in today's digital world.

To gain more insight towards what it takes to transform such a project - you can download our ebook by filling out the form.

Jul 12 2020
Jul 12

Unlike the previous years; DrupalCon 2020 will be virtual due to the outbreak of Coronavirus and resulting restrictions on travelers. The annual festival open digital experience conference will be going global thanks to open source solutions developed by the innovative Drupal community.

What is DrupalCon?

DrupalCon is a conference designed to bring people together to share thought leadership around open source and ambitious digital experiences, provide professional development opportunities to enhance your career and your organization, foster a feeling of community, and invigorate Drupal project momentum.  

The event is a mission-centric program of the Drupal Association, the non-profit organization dedicated to accelerating the Drupal software project, fostering the community, and supporting its growth. 

  • Where: Everywhere. Online.
  • When: July 14 - 17 2020

Why you should join DrupalCon Global?

DrupalCon is for marketers seeking to create truly immersive digital experiences, for developers who want to build the best of the web, and for business owners who want to get ahead of their competition.

If you’re a developer, project manager, designer, work for a digital agency or consulting firm, or a Drupal end-user you can learn the latest technology and grow your Drupal skills and deliver more value to your organization by attending DrupalCon Global. Build a stronger network in the Drupal Community. Collaborate and share your open source knowledge with others. Find opportunities to contribute to the Drupal project.

DrupalCon is for everyone with a passion to create through technology. Here are a few highlights to look forward to:

Mini Summits are an opportunity to network with and learn from peers in your field who share the same interests, issues, and challenges. 

In lieu of the traditional full-day summits, DrupalCon Global will feature mini summits focused on highlights and innovations and will be integrated into the main conference program. You will have the opportunity as marketers and developers to learn industry-specific insights in the following key sectors that rely on Drupal technology: 

Drupalers focused on higher-ed can also enjoy a dedicated summit for library-related digital projects.

For those interested in building API-driven Drupal backed sites and applications to learn preferred practices, planning, and implementation advice, and see case studies from existing sites, you can benefit from networking with fellow Drupalers in the Decoupled summit.

Boost your support and ongoing maintenance efforts with the latest insights during the Performance and Scaling summit which will enable you to prevent slow page loads and disastrous outages; learn the latest tools and techniques across the full stack to create fast, scalable Drupal applications.

2. Sessions

From enabling marketers to creating inclusive strategies and digital brands to lessons on how to implement Decoupled Drupal in real-life - DrupalCon Global will have access to nearly 100 sessions and experts about how to build the best of the web, relating to the following topics:

  • Being Human, Contributions, & Community
  • Drupal 9 
  • Content & Digital Marketing
  • Development & Coding
  • DevOps & Infrastructure
  • Leadership, Management, & Business
  • Site Building
  • User Experience, Accessibility, & Design
  • What's Next in Drupal and Open Source 

3. Drupal 9

The Drupal community has accomplished amazing things with the release of Drupal 9. It is the easiest major version upgrade in a decade, extending the pattern of continuous innovation from Drupal 8, with dramatically easier tools for end-users.

At DrupalCon Global you'll find all the Drupal 9 content you need:

  • Sessions about getting ready for the upgrade, whether you're on Drupal 7 or Drupal 8
  • Instruction from expert speakers about using Composer to manage your site
  • Programming about next-generation features like the new administrative UI and the upcoming Olivero default theme
  • Tips and best practices for making your custom code Drupal 9 ready

4. Future Road Map

To kickoff proceedings, the Drupal project founder; Dries Buytaert, will give his traditional Driesnote which celebrates recent successes and details the vision for where Drupal is going next to kickoff the proceedings of this year's DrupalCon.

To better accommodate the global community, the event start and end timing of the scheduled programming will be expanded each day and offering specific moments of live networking and togetherness for regional communities throughout the event. Both for the sake of DrupalCon's speakers and staff, this won't be a 24/7 event, but because much of the content will be available to ticket-holders on demand, you'll have the freedom to participate at the time you choose.

Click here to view the full schedule details. 

Don't miss out on the biggest DrupalCon yet - you never know; you just might find exactly what your business or Drupal project is looking for to take things to the next level!

Book your DrupalCon ticket today!

Jul 05 2020
Jul 05

Your comprehensive Drupal website auditing tool is here!

Vardot released the beta-version of DrupalAudit to aid Drupal website owners and developers just before the release of Drupal 9 early June 2020.

Frequent performance audits are essential to guarantee that you benchmark your desired KPIs and website efficiency in alignments of the objectives of your digital strategy.

The tool will assess your Drupal website across the following key areas:

  • Performance
  • SEO
  • Accessibility
  • Best Practices

To use DrupalAudit, follow these 3 simple steps:

  1. Enter your Drupal site’s URL and test the performance across all site aspects.
  2. Find out how your Drupal site is performing in the areas you care about.
  3. Automatically generated tips will guide you on what to do next.

About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web