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Sep 15 2021
Sep 15

E-commerce websites are increasingly using the newest technologies to enhance their outreach and customer service. They can offer unique and better features for their audience that improves the visitor experience on the website.

Drupal has been the CMS of choice for large-scale websites. It provides newer features for e-commerce businesses and allows their customers to have a better experience shopping online. In addition, you can use a Drupal eCommerce module that will help you engage more with the visitors and ensure more conversions through your website.

Fully Open-Source

One of the critical aspects of any CMS is that the vital features usually come in a paid version. However, Drupal is open-source in the true sense, and all the released modules are readily available to everyone. Therefore, you need not be worried about the security aspect too! Drupal also has a widespread community whose members can help you with any issue that may arise.

Drupal for eCommerce has thousands of contributed modules that allow you to customise the e-commerce site for the needed features. As it is open-source, developers can use it at any time without the need for a license. There are frequent updates to Drupal, and the latest version has deprecated the sections that are not required anymore. Web developers can choose a Drupal eCommerce module that can allow you to add customised features on the fly. 

Several Functionalities

One of the reasons Drupal is popular for heavier websites is its outstanding features for eCommerce businesses. Developers can quickly develop feature-rich websites as several features come embedded as modules and allow faster deployment. You can utilise several modules to add features to the website easily. You can also have the benefits of event calendars, photos and videos. The multi-user functionality also ensures that it is the ideal CMS for enterprise clients.

For example, a global e-commerce website must support critical features like multi-language, multi-currency and different tax calculations. You can have these features on your Drupal e-commerce website and more! Drupal Commerce provides adequate features that cover the product catalogue to shopping cart lifecycle. It can also support custom workflows and different order types, stock management, multiple store options, etc. Furthermore, you can undertake Drupal eCommerce development and take advantage of videos, event calendars, communities and forums, etc., on the website.

Content-Driven

We have seen that Drupal can improve search rankings through its dedicated modules. Drupal eCommerce development ensures that you have a content-driven website and maintain it without too many hassles. There are no restrictions on customisation too. It is easy to design a multi-lingual online store within a short time. You can also manage your products easily. Operating a blog is smooth and without any problems. 

Drupal's strength is its ability to create structured content and content editing modules. You can organise the products on the website and quickly add, remove, or tag the products from the lists. There are several grids and tables to display the products. Drupal can also ensure that visitors engage more with your website and customise the interface to fit your needs. By using Drupal for eCommerce, you can create and edit content faster, making it easier for developers.

Data Security

As the number of successful data breaches increases, one of the prime considerations when deciding on the CMS is data security. Drupal is known to be secure, and it has been one of its prime considerations since its beginning. As e-commerce websites store a vast amount of their customers' data and financial details, security is of paramount importance. Drupal has a dedicated team that monitors the security aspect and assesses any vulnerabilities to the modules. 

It has specific modules to ensure password security, multiple-level database encryption, and authorised access controls. Security Kit is among the best eCommerce modules and mitigates the risk of web application vulnerabilities, while the Password Policy module can enforce password restrictions by defining policies. It also supports the use of Captchas and the two-factor authentication mechanism for added security. The Automated Logout module logs out users after a pre-set time interval.

drupal password security

Also check out our article to know why Drupal is Best CMS for Website Development.

Supports Easy Integrations

The website should integrate several third-party applications to benefit your customers. It will also help your business with analytics to provide better services. Integration with Drupal websites is easy, and you can readily interface with other applications using a Drupal eCommerce module. It will help interact with customer service management software, payment gateways, live chat, email marketing software, etc. The Google Analytics module ensures that your web admin can view web analytics through few clicks. You can also readily interface your website with your social media channels.

It has modern APIs that allows you to interface readily with other applications. For example, the Commerce API and Commerce Cart API modules can allow enhanced features in Drupal Commerce. It enables you to work with several tools, applications, mobile apps that can use its e-commerce capabilities. You can also use the Commerce Stripe module that interfaces Drupal Commerce with Stripe. It allows customers to make payments without leaving the website.

Robust e-Commerce Workflows

Choosing Drupal Commerce keeps your website with some of the best brands globally. Using Drupal for your online shop also allows you to create enticing landing pages and blogs as well. You can also envisage robust workflows and improve conversions on your e-commerce store. Drupal can help build a simple e-commerce store or a complex online marketplace covering products across multiple categories.

The Commerce Simple Stock module helps to manage stock easily and has advanced features that improve customer satisfaction. You can use the Commerce Product Add-on module to increase the chances of the customer buying other products during the purchase process. The Commerce Shipping module provides a shipping rate calculation system, and the Customer Invoice module helps by providing flexible invoicing capabilities.

select order type workflow

Improved Performance

Using Drupal ensures an enhanced performance level for your website. One of the critical parameters to measure it is by taking care of faster page load time for the site. Drupal has assured this through various modules. For example, Blazy helps load web pages faster, and the CDN module establishes rapid integration with a content delivery network. Your website is also mobile-ready, and you can create scenarios to understand what content will be preferred by users on their mobile devices.

SEO is also a burden for heavy websites. Using the Drupal eCommerce module for SEO helps to improve search rankings. A specialised SEO Checklist module can ensure that your site is adhering to the SEO best practices. The Metatag module helps web developers to provide structured data automatically. AN XML Sitemap module can create the sitemap of the website adhering to sitemaps.org specifications. Finally, the Pathauto module can ensure that the URLs are friendly to search engines.

Conclusion

The eCommerce industry faces intense competition. Therefore, there is a need to design a feature-rich website that can induce improved interaction with customers. Drupal can help as it has modules that can cater to a customised website for e-commerce brands. In addition, it provides a flexible website and features that can ensure increased revenues. You should partner with a skilled Drupal eCommerce agency to design an effective website for your online store.

Sep 06 2021
Sep 06

You must be aware that apart from content, the landing page call to action is another crucial component that can drive the visitors to perform an action you desire. The CTA can ensure you have effective online campaigns and can improve conversions through your website. This article will discuss the various ways to create effective CTAs on your landing page.

Businesses are focusing more on their online presence than ever before. They must tweak their digital strategies to reach out to a more significant section of their audience at a relatively enhanced RoI. There is an increased focus on their website and is used to ensure a steady flow of visitors. The workflows help to embark with the visitors on the buyer's journey that culminates in a sale.

What Makes Landing Page Call to Action Buttons so Important?

You can use the CTA buttons as a significant component of your landing page. It allows your prospects to move to the next stage in the workflow as envisaged by you. These buttons must be easily spotted and should be placed appropriately on the landing page. You must have powerful words along with a compelling proposition on the CTA button. Let us first understand the psychology behind the use of the call to action on the landing page.

Grabs the Attention of Visitors

Your landing page must persuade the visitor to take the path you have laid down for them. A call to action button with the perfect colour, font and content can entice the visitor to click on it and embark on the buyer’s journey with you.

Motivates the Visitor to Act

Most brands use colours and fonts in line with their branding guidelines that motivates the visitors to act. It enhances the conversions from your campaigns and informs the visitors about what lies ahead. The visitors are more likely to click if they know what lies ahead.

Makes a Specific Request

You may find a landing page making too many requests to a visitor. But always make a few requests and do not confuse the visitors. The CTA button informs the visitors what to do and places it at a suitable position on the landing page.

Essential Landing Page Call to Action Best Practices

It is crucial to optimize the CTAs to ensure improved conversions from your website. The renowned brands use innovative CTAs to entice users to act. We will now discuss some of the tips to create an effective landing page CTA button. 

Write Enticing Text

If you are working on enticing web content, why shouldn't you bother about the content for the call to action on the landing page? You must opt for action-packed words and do away with the boring ones. It is the content that makes the visitor decide whether to act or not. Always mention what the visitors can expect as an outcome of clicking on the CTA button.

Make it Clear and Concise

The clarity in the content is necessary if you look forward to receiving an adequate number of clicks on the landing page call to action. The visitors are usually impatient. If the content isn't concise and clear, they will not bother to click on it. Therefore, always use effective and short phrases and try to keep the content within a few characters.

Place it Logically

Another critical factor to consider is the placement of the landing page CTA. Placing it is an essential part of a proper UX design. Place the button on the path that the visitors will take when they are on the landing page. It is necessary that there is a natural flow and is present where the visitors expect it to be. You may adhere to the general layout of a call to action as users may be acquainted with it.

Create an Urgency

Many brands create urgency in their marketing messages and social media posts. It would be best if you create urgency on the CTAs as well. It is an effective way to enhance clicks and conversions on the landing page. It is because visitors would fear missing out on the offer you have proposed. Using time-related phrases or adding a countdown timer can add to conversion chances.

Consider the Colours Used

When creating the landing page call to action buttons, we forget to consider the colours used. It must match the overall branding requirements and complement the other colours used on the website. Choosing the right colour can attract visitors and take the action you desire. The colour of the CTA button must be such that it distinguishes it from the surrounding elements.

Create Curiosity

Many of us act when we find something unique around us. Similarly, you can build a sense of anticipation in the minds of the visitors through the content on the CTA button. Creating a limited time offer instils a sense of urgency among the visitors. The fear of missing out on the proposal can induce more conversions from website users.

Keeping it Above the Fold

Place the call to action on the landing page where the visitors can find it easily. Ideally, if you place it above the fold, the visitors need not search the whole landing page. The users will first see the banner on the landing page. They will not miss the CTA if it is above the fold, and you can also put across your message without much fuss. Keep the supporting information below the fold. 

Using Responsive Design

Web admins must consider the fact that several of the website visitors will use a mobile device. Therefore, you must consider a responsive and interactive website design when creating the landing page CTA. The buttons must be of an ideal size and should be easily readable on screens of all sizes. You can test the size of the CTAs across various software agents and screen sizes.

Test and Refine the Call to Action

You must undertake regular A/B testing of the CTA button on the landing page. You can make small changes in the entire context and find out the differences in user behaviour. Test the colour, font, placement of the button, and check what is adequate for your audience. Also, check whether the link is working correctly and moving to where you have wished.

Few Action Examples for Using Call to Action Buttons

We will now discuss a few use cases of how you can use the CTAs.

Using Gated Content

You can drive the visitors to download a flyer, product brochure, case study, whitepaper, etc. The landing page must have the requisite content about the benefits associated with the product. You can then entice them to provide their name and email address for access to the document.

Registrations

Businesses can use the CTA procedure for registrations to an event or an online webinar. For example, you can use it to register the visitors for a restricted free trial of the product you offer or appointment bookings.

Clickthrough

The most common use is to make the visitor click through and visit the page you wish. So, for example, it could ideally lead to your portfolio pages, and it helps you assess the number of visitors interested in what you offer.

Conclusion

The CTAs form the basis of the landing page, and the optimally created CTAs can provide the needed impetus to your landing page. It can improve the quality of leads you have and increase conversions. It is also challenging to have the right CTAs on the landing page. We have discussed the landing page call to action best practices in this article. Our team of experts is always ready to help you with any of your queries.

Sep 01 2021
Sep 01

Interactive websites help in engaging more users. For example, watching a popup video, solving a puzzle or quiz, or viewing compelling infographics can make users spend more time on your website. In addition, these kinds of interactive things help users remember your company name and contact you back. In this article, let’s explore the elements that help in making interactive website design & what are the benefits of having that.

Businesses are always looking for newer avenues for growth and increasingly focus on their website to reach out to their audience. Therefore, there is an inherent need to ensure that the website breaks the clutter and helps in having an improved interaction with the visitors. It will negatively impact visitors if they have static content before them and cannot interact with your website.

You must provide a personalized experience for your audience, and one of the best ways to achieve this is by making the website more interactive. Studies show that interactive content provides two times greater engagement than static content. (Source: HubSpot) An interactive website design can automate each visitor's experience and use specially crafted content to create a customized experience.

What are interactive websites?

These websites allow better interactions with the visitors, and they can actively communicate with the elements and the content on the website. For example, it could enable the users to leave comments, initiate a chat with them, or suggest preferences that can alter their experience while they are on the website.

The business must think strategically about what the visitors will be looking for on the website. You must utilize historical preferences and analytics and understand the right website features that can help better engage with the website visitors.

Benefits of an Interactive Website Design

There must be a robust communication platform and provide an excellent user experience. Companies can also receive feedback from the audience by engaging with their clients online. Let us know the benefits that businesses have through an interactive web design.

Create a Unique Customer Experience

The website visitors will look forward to a self-service feature that will allow them to receive responses to their queries. This feature can help you provide visitors with a fantastic experience as they interact with your website. It also allows the users to be in charge and feel empowered as they can search based on the location chosen, ask a question, and respond to or vote to an inquiry that relates to them.

Enhanced Conversion Rates

As the visitors interact more with the website, it increases a sense of trust. For example, if the website contains the logo colours, the trust factor gets raised, and the visitors tend to interact more. As the trust increases, they are more likely to become a paying customer. Moreover, as the visitors increase the dwell time on the website, the bounce rate also decreases.

The Content Looks Smart

When you create interactive web pages, they will have designs that can draw the visitor's attention. For example, interactive infographics and animation can ensure better engagement with the visitors. You can also use a rating system that will allow the content to engage with the users. Accordions can also help to show your content better without cluttering the web page.

Improves SEO and Search Rankings

When you make an interactive website, it will bring in more visitors. Hence, you will readily receive requests from other entities to link to your website. These backlinks form an integral part of the SEO process, and they can ensure an increase in search rankings. Interactive websites also see a surge in visibility, enhancing search engines' perception of your website. An improved user experience can even ensure your website to be on the first page during search rankings.

Interactive Features for your Website

You must have come across the interactive web design of renowned brands. They provide the ideal visual experience, and you can implement these features on your website. Let us discuss some of the ideas that you can implement too.

Webchat

The web chat feature will allow the users to ask any additional queries after going through the FAQ section. They can directly connect to your customer support team and initiate an online chat. It can provide the ideal interaction needed by the users. You can also utilize a chatbot that can respond to pre-configured questions.

The Hover Selector

It is an essential website feature that selects the element once you hover the cursor over it. Web designers can utilize various ways to ensure that the visitors consume the content. For example, they can apply varying styles or use dynamic and colourful states or animation to make it interactive.

User-Generated Content

You can allow users to comment on various sections of the website. The comments will enable you to find out what you must do to generate newer and better forms of content that appeal to users. You can allow social sharing of specific pages on the website or enable users to share your blogs on their personal social media channels. Having a community or forum on the site is another way of encouraging interaction.

Using Forms and Ratings

You can induce feedback from the visitors on different sections of the website. It is necessary to receive their opinion that can be useful for making appropriate changes. It helps to identify any issues in your operations or the website too. Creating a survey is another way of inducing visitor contribution. You can also use the rating feature to generate participation from visitors and is a necessity for e-commerce websites.

Other Ways to Make your Website Interactive

You can make the content creative by adding interactive infographics and videos at appropriate places on the website. You can also create surveys to extract the required information from visitors that can help you in future decision-making. Using the benefits of interactive newsletters and slideshows can ensure repeat visits from users. Data visualizations and diagnostic tools can also help in e-commerce sites.

Using Drupal for Interactive Websites

Several renowned brands choose Drupal for their website development, as it helps create beautifully designed interactive websites. Drupal has a ready-to-use module to make an interactive website. We will discuss some of the elements that can help in having interactive Drupal website designs.

Social Media Sharing

Social sharing buttons allow users to share content on their personal social media pages readily. The AddToAny Share Buttons Module can provide handy social media sharing buttons and readily integrates with your website. It can integrate with Google Analytics too.

Allowing Users to Comment

You can allow users to comment on your website to ensure more interaction with them. The Comment module enables this feature, and the admins receive a notification for all new comments.

Creating Forms and Surveys

Using forms and surveys on the website can also lead to more interaction with the visitors. You can use the Webform module to create forms that collect the required data and forward it to any downstream application.

Using Slideshows on the Website

One of the best ways to ensure an interactive website is to have slideshows. The Views Slideshow module can help to create a slideshow of any user-defined content.

Creating Carousels and Videos

Using videos and carousels on the website can help your showcase your expertise effectively to the visitors. Media and Media Library modules allow web developers to embed these interactive media types on the website easily.

Conclusion

Companies are continuously looking for ways to break the clutter and effectively reach out to their audience. Therefore, they must have an interactive website design that can induce more visitor participation. It will also lead to increased conversions and revenues.

The website must make users confident about your brand, and it requires a well-defined strategy from you. You must utilize historical data and come up with adequate features that can make the website interactive. You can use various Drupal modules for this purpose. Be in touch with our Drupal experts.

Aug 23 2021
Aug 23

Progressive Web Apps (PWA) have become the new era for mobile web as most users stay connected 24*7 using a smartphone. Popular brands like Pinterest, Twitter, and Starbucks have reported an increase in the user engagement level. Why PWA rocks? What are their core features. In this article, we have mentioned key Progressive Web App features that make it the future of web development.

There has been an increase in the number of mobile web users. It has made companies make positive changes to their online strategies. With many users accessing your website through their smartphones, you must utilize the latest technologies to improve outreach to your audience. There is a need to focus on the performance of your online assets and ensure that your audience has an excellent experience when they visit your website.

There has been an increase in the use of Progressive Web Apps by renowned brands and combines the best practices of native apps and web solutions. PWA is created using a web stack with unique features and excellent user experience usually associated with native applications. This article will discuss the progressive web app features and the associated benefits.

Critical components of a PWA

The Shell Architecture

The maintenance of PWAs involves the separation of the dynamic and static content. Using an application shell architecture can help cover the core elements of the design and make the application sprint up. It works well with apps having changing content and stable navigation.

Manifest JSON

This component acts as the central place to store the metadata of the PWA. It can include the URL for launching the application, its name, the icon on the home screen, etc. It allows the developer to customize how the app will be shown to the user. The developer can have complete control over the appearance of the application. Like native applications, the developer can customize splash screens too.

Service Worker

It is JavaScript that runs separately from the application and can respond to the user interactions from the pages it serves. It allows the caching of an application shell and loads the data instantly when the user visits again. The dynamic content refreshes again when the connection to the application is back. It also helps in providing an exceptional user experience and improved performance of the app.

In addition, it helps in background synchronization that is necessary till the connections are back. The servers can send updates once the link is back. It can also send push notifications when the browser isn't working.

The Use of TLS Protocol

Security is among the critical PWA features, and the application should be accessed over the TLS protocol. It will require you to install an SSL certificate that happens to be a prerequisite to work on a PWA. This will form a secure and encrypted connection between two entities. It will also ensure the integrity of the data and the authenticity of the connection being established.

Few Critical Progressive Web App Features

More Features than a Responsive Website

Responsive websites are a necessity as they score SEO brownie points. It also helps to enhance user experience and can be viewed seamlessly over all devices. It can provide app-like features too. The PWA has specific characteristics and does more than your responsive website. It includes features like allowing push notifications and offline capabilities like serving offline content and providing a faster cache mechanism.

Improved Performance

When the service workers are registered, it allows you to control what is being cached entirely. It ensures an enhanced user experience for your audience. Research has shown that first paint improves with a PWA and provides an instantaneous experience for visitors. The benefit is not as pronounced for mobile users as the service worker threads are not so optimized.

Browser Compatibility

As these applications are built on the principles of progressive enhancement, they can provide the content without any bias for the type of connection or the browsers used. The use of PWAs can provide sophisticated versions of the web pages to the latest browsers versions. The PWAs can be compatible with any device, and your audience can have a unique experience regardless of the device they use.

Easy Access

The PWAs utilize features that are like both mobile apps and web apps. One of the significant benefits of PWAs is that they do not require publication on app stores. They are readily available through search engines and also sharable through a URL. The installation is simple too, and you can visit the site and install it on the device screen. They come with automated updates and can be found easily too.

A Mobile-First Approach

It is necessary to offer a seamless experience across all devices that ensures a higher ranking during a keyword search. The features of progressive web apps can be built with ease and combine the benefits of a native app and a website at low costs. They allow work offline and ensure optimal experience on the devices on which the website is loaded. It does not stop providing a great website but ensures the ideal visitor experience who look forward to revisiting your website.

Easy Installation

One of the critical PWA features is that they do not require publication on the app stores. Instead, one can readily browse the websites through search engines. In addition, they can be easily accessible by installing them onto your device. Hence, it can reduce the cost of developing expensive mobile apps.

Apart from being serviced through web browsers, it can work on smartphones too through web browsers. No lag time is required to get the app published in the store. They are easily installable on the device by clicking on the "Install" button. It will load the application onto the home screen, and the user can readily visit it by clicking on the icon.

Benefits of using PWAs

Score SEO Brownie Points

It is necessary to rank higher during a keyword search. One of the essential keywords ranking parameters is to have a responsive website. It is among the crucial progressive web app features, and you can ensure cross-browser support too. The apps can load fast even on 3G devices, provide enhanced user experience, and load offline.

Users engage more with PWAs

Studies show that users move the most used apps to the home screen. Hence, the PWAs can readily compete with the native apps and gain more eyeball share too. The simplicity of accessing it coupled with the fact that it loads fast ensures more engagement by the users. The push notifications also enhance usage and distribution than the native mobile apps. Various industry behemoths and e-commerce brands have benefitted from the use of PWAs.

Savings in Development Costs

It is a fact that mobile applications have a tremendous associated cost. Moreover, there is also a cost associated with publishing the apps onto the app store. The use of PWAs minimizes the costs associated with designing a mobile application. Most developers use a web stack in the development of the PWAs. Hence, it leads to reduced cost and effort in developing the PWAs. Moreover, you do not need to create an app for multiple platforms. A single progressive app can work well on all platforms.

Hardware integration

The web also allows hardware integration features, and there are several modern APIs that you can build into web applications. In addition, you can include several next-gen progressive web app features like real-time camera, geo-location, biometric authentication, payments, motion sensors, etc. Thus, it makes the PWA a cheaper option than developing a native app.

Conclusion

As the competition between brands increases, they are always looking out for optimal ways to increase conversions. There are various options available, but Progressive Web Apps offer a cheaper and more feasible option. As a result, they can improve SEO brownie points while ensuring an improved user experience.

It is advisable to undertake discussions with an industry leader who can help you finalize the features that would be beneficial for your business. Our team of experts has immense experience in developing such applications for renowned brands cutting across multiple industries. In addition, we can understand your workflows and the goals and objectives you have from the PWAs. We are just a phone call away.

Aug 19 2021
Aug 19

The eCommerce industry has been growing exponentially, and statistics show that it is bound to evolve further in the future. The higher penetration of smartphones and high-speed internet has additionally added to the growth of the industry. It has led to brick-and-mortar also taking the online route to boost revenue. The competition is immense, too, that will require you to adhere to the eCommerce best practice to boost sales.

As the number of players in the market increases, the competition is bound to grow more challenging. While it is essential to bring in more visitors to the website and entice them towards a sale, you must also ensure adequate customer service to ensure loyalty. This article will discuss some of the eCommerce site best practices that can help your business increase conversions.

Essential eCommerce Best Practice for your Website

Make your Website Responsive

An essential eCommerce best practice is to make the website responsive. More than half of the visitors will be using their smartphones to visit your website. Hence, the website must be responsive for mobile users too. Moreover, search engines also provide weightage to the responsiveness of websites.

The website must load quickly on different devices with ideal loading speeds. The font size and the CTA buttons must be suitable for mobile users. The navigation must be optimized for mobile users too.

responsive website design

An Omnipresent Search Bar

An incoming visitor would be looking for the search bar right away and must not scroll up to find it. Therefore, always ensure that the search bar is present where the visitors would like it to be. In addition, given that half of the visitors would be using their smartphones, it is also necessary that the search bar is always viewable by mobile users.

A prominent search bar can help to boost business, and it must be intelligent too. It must suggest acceptable keyword terms and make it easier for the visitor. If no products are available for a particular keyword search, it must return the products that nearly match the search terms.

Remove Clutter

One of the ideal eCommerce website best practices is to remove the clutter on the home page and subsequent pages. Too much content on a web page may not be suitable for visitors as well as search engines. The visitors will get bewildered if they are faced with too much information when they visit your website. Similarly, search engines will not understand the content on your site.

You must categorize the website so that the relevant products are tagged to their respective categories, and only the relevant content is present on the homepage. Too much clutter on the website will also make it challenging to find the call-to-action buttons.

Use the Best Quality Images

You must use the best quality images on your website. It is known that the best quality images can easily attract the customer's attention. It can also help them have a better idea about the product they are going to buy. Therefore, it is suggested that you utilize your content rather than requesting the suppliers for images.

It would help if you also had the pictures of the products from different angles that help to provide the customer with an overall view of the product. If you do not have the best quality images of the products, the chances are high that you will lose out on conversions.

appealing images

Have Streamlined Workflows

You must get in touch with a responsive eCommerce web development company to increase conversions on your eCommerce website. They will have expert UX designers who can design the optimized workflows for your website. The workflows across the website must be simple, with the products categorized across proper heads.

It is essential to ensure a better user experience, and the visitors must not find it difficult to search for various products across the site. The visitors must find it easy to move across multiple pages on the website. The website must also understand their behavior and provide them with good product suggestions.

Put the Value Proposition Upfront

The visitors must come to the landing page and have a complete idea about your product offerings. The best eCommerce homepage practices suggest that the value proposition must be present on the banner and resonate with the visitors. Hence, you must assess the buying behavior of the visitors and create the banners accordingly.

You can also have the targeted discounts on the banner sparingly or at ideal places on the landing page. There has been an eCommerce best practice that suggests not to include carousels on the banner. It prevents the visitors from being at ease on the website and may bounce off.

Take Services from a Premium Web Host

Your website should load within the optimal time. The potential customers will move away from the website if it takes too much time to load. It will also increase the website bounce rate and affect your SEO negatively. To prevent losing out on customers, you must take services from a premium web host.

You must enter into agreements that will ensure that you are provided with adequate resources to ensure the fast loading of the website. It will also prevent glitches on the website and reduce downtime of the website.

best possible hosting

Provide your Contact Details Upfront

The visitors must trust the business that requires you to place the trust factors upfront. For example, the contact details of your customer support team must be put upfront. A critical eCommerce best practice requires you to ensure that your customers contact your team readily if they face any issue.

A detailed FAQ can help you to answer most of the queries of the customers. You must utilize these interactions to update the FAQ section. Using next-generation technologies like chatbots can help you address most of the customer queries.

Display Adequate Product Information

As an essential eCommerce best practice, you must ensure that the visitors can go through detailed information about the products they are looking for. Therefore, you must optimize the product descriptions for search engines. In addition, you must also use the product descriptions to maximize the searches within the website.

Keep in mind that detailed information and comparisons with similar products can help the customers choose the products that suit them. In addition, high-resolution images along with detailed product information can help to increase conversions.

Provide Additional Information Upfront

The customers will also seek information about the policies of your business. Many of them would prefer to go through the Return and Exchange policies before making their purchase decision. The Shipping policies are equally critical for your website.

You must also provide information about your business and the mission and vision of your website. The goals and objectives of your business are equally important. You can club them together into a single webpage. The links to the policies and the company details can be placed at the footer of the website.

Optimize the Checkout Process

Studies show that card abandonment is abundant and requires you to optimize the checkout process too. The process should be simple, and you must provide adequate payment options for the customers. You can help the customers through mouseover aids that can help them understand the forms better.

The order summary must show up during the checkout process that helps to check on the cart before finally buying the products. The checkout page must also show the badges that can assure that the payment process is secure.

easy checkout

Use Reviews and Testimonials

Your audience would look forward to hearing from the current customers about the credibility of the products sold on your website. Therefore, you must entice your customers to provide reviews and testimonials of the products they buy. Consequently, it is also essential to allow only genuine reviews on your website.

You can send out emails requesting them to provide reviews for the products. Even loyalty discounts for providing reviews can help. Do not worry about a few negative remarks, as it would make the overall reviews look genuine.

Conclusion

While it may be true that the eCommerce industry is seeing tremendous growth, you must keep in mind that running the site is not easy. There are several critical factors to keep in mind to improve mindshare among your audience. Your website is vital for your outreach, and you must adhere to the eCommerce website best practices to improve conversion rates. You can get in touch with the experts for a detailed discussion to enhance your website. We would be eager to help!

Aug 16 2021
Aug 16

Drupal 9 have some awesome social media integration modules. These modules will help link your website to social media platforms easily like Facebook, Instagram, LinkedIn, Twitter, Pinterest, Tumblr, and other tools to your service. Here in this article let’s explore those Drupal social media integration modules now.

The advent of the internet has brought about a change in consumer behavior. Businesses are aligning their marketing strategies towards their online footprints. The website has been the path towards exponential growth. And it does not stop here! The website must be integrated with the social media profiles of the business too.

A large part of the audience frequents social media channels. Hence, all businesses have a social media plan that is integrated into their overall online strategies. You must integrate the website with your social media profiles. Are you aware that Drupal social media integration is easy? How is it? We will learn more in this article.

How can you Integrate your Website with your Social Media Profiles?

As businesses continue to spend heavily on marketing technologies, there is a need for every CMS to aid enterprises too. The CMS must help to seamlessly integrate the content and the technology platforms and provide the ideal customer experience.

Social media allows businesses of all sizes to amplify their outreach to the target market. CMSs like Drupal 9 can help immensely by allowing your organization to enhance communication with the audience and have better visibility. You can call in the experts to formalize your Drupal 9 social media integration strategy.

There are several ways to boost outreach, like using content sharing buttons, feeds, and counters, allowing links to your social media pages, or including tweetable phrases in the content. There is a need to build customized visitor profiles and recommend products that would suit them. You must streamline the campaigns and must optimize lead generation and tracking too.

Best Drupal Social Media Integration Modules for your Website

Let us have a sneak peek into some of the Drupal 9 modules for social media sharing via Facebook, LinkedIn, Twitter, Instagram, Flickr, Youtube, Tumblr, and a lot of other social networks.

AddToAny Share Buttons Module

The universal sharing buttons can look great on any background, and this module can allow you to make use of them. They are scalable and can fit high-PPI screens too. Apart from being vector buttons, they are lightweight too.

This Drupal social media icons module can help web admins integrate the website's social media buttons. The vector icons allow automatic dark mode and can be placed in an adjustable field on various pages and articles. They can also be placed on templates and themes.

drupal addtoany share buttons

Image Credit: Drupal.org

Social Auth Google Module

Several websites require visitors to register on the website to receive any service. However, an elaborate registration process erodes the visitor experience. It is better if they can use their Google account to register themselves. This module does exactly that! Visitors can log in to the website using their Google account.

The module is a part of the Drupal Social Initiative that ensures harmonizing the authentication with any external services in Drupal 9. The module is based on the social API that provides a proper blend of external services and authentication.

social auth google logo

Image Credits: Drupal.org

Social Media Links Block and Field

One of the essential functionalities of a website is to allow visitors to follow any updates on the site. Therefore, the module can allow a "Follow Us" feature. In addition, it will provide a configurable block to show the icons to your profile on different social networking websites.

The module has icon sets of different sizes. The developer can choose the icons from varying backgrounds and sizes. It is supported by major social networking channels like YouTube, Twitter, Facebook, etc.

social media links block

Image Credits: Drupal.org

Social Media Share Module

Another essential feature of a website is to allow visitors to share content. This module enables sharing a web page to various other social media platforms like Pinterest, Twitter, Facebook, WhatsApp, etc. You can place it anywhere on the site. The services can be disabled or modified from a config page.

The module allows the flexibility to add additional services, change the orders, or modify the elements before rendering them. The developer can also disable services from the config page. In addition, the module provides a unique social media field that is flexible to allow sharing of any web page.

Shariff Social Media Buttons Module

Are you looking for a feature-rich Drupal social media share buttons module? This module allows web admins to have a safer way to add the social sharing buttons on any Drupal 9 website. Of course, the websites must not leak the visitor's sensitive personal data. However, unlike other modules, it is safe and does not call any external JavaScript or inject iframes.

When it has been downloaded, it can display the buttons as a block. The module helps in improving site performance too. It can also help to show the sharing counter by using a Shariff back-end library. The developer can have the freedom to put an available back-end library outside the Drupal root, while they can reference the URL in the module setting.

shariff buttons

Image Credits: Drupal.org

Ridiculously Responsive Social Sharing Buttons

Your website must have social sharing buttons to help visitors share the content they like on your website. It is among the best Drupal 9 modules for social media sharing and allows you to share SVG icons compatible with most browsers. In addition, the icons are lightweight, and you don't need third-party scripts to use them.

The buttons are mainly designed as share buttons but can also be used as a follow button. Thus, it can entice the visitor to visit your social media page. The module allows the developer to configure the controls to be shown on the site. You can configure the number rows too and the sizes as well.

ridiculously responsive social sharing buttons

Image Credits: Drupal.org

Social Feed Module

Are you willing to show a live feed from your social media page onto your website? Then this is the module that can allow you to have this feature. It integrates data from your social media pages onto your website. The information will display according to the requirements set by you. It is relatively easy to configure, and you can show the feeds using the block system. The default layout is in simple text and is easy for your developers.

Like and Dislike

If you are looking forward to bringing more visitors to your articles, you must set up a feature to allow them to like your article. This module can help you to have this feature on your website. It will enable the developer to create a widget that can easily stick on the web page. You can also configure the bundles for which you need this feature to work. Then, all you must do is to change the settings!

like & dislike button

Image Credits: Drupal.org

Conclusion

With most of the audience online, businesses are revising their strategies and focussing more on their digital footprints. Social media is also increasingly becoming relevant in digital campaigns. Therefore, it becomes necessary for websites to integrate with their social media pages. Drupal social media integration can help in seamless integration.

Businesses opting for Drupal must bring experts to ensure visitors can effortlessly promote content from the website on various social media channels. There are several Drupal 9 modules for social share that can help. All you must do is to call in the Drupal experts. We would be happy to help!

Aug 13 2021
Aug 13

What makes Drupal website development the best CMS for SEO-friendly websites? It is the Drupal modules that make it a robust system to achieve top search engine ranking. Here let's see how Drupal can control all the elements of web pages with the help of its already installed automation tools.

There has been a change in consumer behavior that has led to a shift in business strategies. Businesses are using their website as a means of collecting high-quality leads. Drupal is the CMS of choice for most feature-rich websites. It has a modular design that allows easy addition of features through the installation of necessary modules.

Drupal can be used to build any website, be it an e-commerce website or a corporate website. The CMS allows creating features and will enable you to implement your strategies with ease. When you are undertaking Drupal website development, you must also ensure that the SEO best practices are being followed. It will help to enhance mindshare and brand recall that will eventually lead to a higher conversion rate.

Drupal is the Ideal CMS for your Website

Drupal is an enterprise-level CMS and is a leader for complex projects. There is an increasing need for businesses to introduce features on the fly and cater to the changing behavior of clients. There is a need for improved client experience and interconnective elements and interconnective devices.

It is an open-source CMS, and the only price associated with it is the development cost of developing a website with Drupal. Hence, the total cost of owning the website decreases as there are no licensing fees. Furthermore, as it is open-source, your developers can benefit from global communities to help maintain and upgrade the website. So, several renowned entities use Drupal for developing their website.

Developers can receive information from others through the robust communities that exist across the globe. It also proves to be easy for businesses to integrate other third-party tools. Being open-source has other benefits like ensuring an open cloud, and you can readily request changes from other experienced members in the community.

Drupal can help build heavier websites and has several crucial modules that can help to add features faster. But can it help in website SEO? Yes, it does.

Drupal has Several SEO-Friendly Features

SEO Friendly URLs

One of the essential factors of SEO is that your website must have customized URLs. You must maintain a subtle balance in creating URLs which crawlers can understand and your visitors alike. There is a functionality that allows you to create individual URLs for various types of content. In addition, there are URL aliases, and you can have URLs like example.com/blogs/name-of-article.

If you have the time, you can manually create the URLs. A better option is to use the Pathauto module. It will allow you to make the URL that will match the content that has been created. The web admins can create user-friendly URLs in bulk too. The module can generate the path aliases for different users, nodes, etc., without anyone specifying the aliases manually.

The aliases are based on some pattern system that can use a token which the web admins can change. Hence, the website visitors can better understand what they can view on the web page. The module is compatible with Drupal 9 too.

Few In-Built Capabilities set it apart from Other CMSs

Are you aware that Drupal can do away with SEO plug-ins that other CMSs require? You can create customized meta tags that come automatically with this CMS. You must utilize different plug-ins to enable this feature in other CMSs.

We all know that a website must be responsive to enjoy SEO brownie points. There could be issues when you work with other CMS. However, you do not face such hassles if the website is designed on Drupal. It considers a responsive website design to be necessary for modern websites and covers this feature by default.

The CMS also supports Resource Description Framework (or RDF), which acts as the semantic web foundation. It can also integrate with Google Analytics easily.

Use Drupal Modules Readily to Improve SEO

One of the essential features of Drupal is that you can utilize different modules to include various om the website quickly. Therefore, you can develop a Drupal website and use the modules that can help in handling SEO.

The Redirect module in Drupal allows the creation of manual redirects. It also maintains a canonical URL for all available content and allows redirection of all the requests to that path. It is the API for deleting, loading, and saving the redirects. Also it automatically cleans the inactive redirects, and there is a redirect counter and the last used timestamp. The module can optimize the redirects and integrate them with the Drupal page cache.

The Metatag module helps in providing structured data automatically. The module also provides additional support for meta tags that will help to control how the content will show on social networks. It supports many commonly used meta tags, like the canonical URL, page title, description, etc. The user can take the help of global settings to control the meta tags across all the pages. There is multi-lingual support too.

The XML Sitemap allows the visitors to have an overview of the website and show the RSS feeds for the different categories and blogs. It is easy to set up, and you can include most of the URLs automatically. You can add custom URL links too. It is possible to manage the sitemap as you build the website. A sub-module can allow you to submit the website to search engines.

The Google Analytics module can tag the analytics tracking system to your website. You can ensure single / cross-domain tracking and can selectively exclude a few pages or users. You can monitor the links that are tracked and keep track of the files that are getting downloaded. In addition, it can track Drupal messages, track any errors like 404 pages not found, and 403 access denied.

Allows Customization Readily

Drupal allows developers to customize the website and quickly add features and stay ahead of the competition. But you will need capable developers to help you in designing the website. Drupal also helps the website adhere to global SEO best practices, allowing higher rank during keyword searches. The CMS also has some core features that help faster loading of websites and provides clean code. You must utilize Drupal website development services from a renowned services provider and stay acquainted with the SEO features.

Other Benefits of a Drupal Website Development

Drupal has an in-built taxonomy system that allows you to tag content and organize the rich keywords. SEO-friendly websites must have proper categorization to score high in search rankings. Drupal can also help design custom content templates and handle a massive amount of content. An SEO-friendly website must update its content regularly. In Drupal, you can quickly revisit the published content and modify it. It can also rectify any errors at the same time.

Conclusion

Businesses are increasingly facing competition from their peers. It becomes necessary that you use a CMS that can allow you to build a feature-rich website while ensuring it is SEO-friendly too. Most websites of the best brands are on the Drupal platform. You can develop a website using Drupal and improve your website SEO continuously.

The CMS is ideal for optimizing your website for search results. First, you must get in touch with a renowned Drupal development team. Our experts have several years of experience in designing and maintaining Drupal websites. We will be happy to help!

Jul 28 2021
Jul 28

Drupal is among the standard Content Management Systems (CMS) used in designing more complex websites. It uses advanced features to aid the developers in designing beautiful websites. It is also known for frequent updates, and the recent update to Drupal 9 is necessary for the marketplace. However, businesses are worried about the approximate cost to migrate from Drupal 7 to Drupal 9. We will discuss this aspect along with various considerations for the migration project.

Why must you Migrate to Drupal 9?

End of life is around the corner

It would be best if you upgraded the CMS at regular intervals. It helps add new features to the website and offers several core modules for better user interfaces. Performance enhancements are another reason you should go for upgrades. Moreover, any security vulnerabilities in earlier versions are also plugged through the upgrades.

It is essential to note that Drupal 8 is reaching the end of its life in November 2021 and Drupal 7 reaching end of life in November 2022, and it is necessary to migrate the website to Drupal 9. Web admins will not receive support or fixes from the Drupal community after this timeline. There are more than 565,000 websites still on Drupal 7 and more than 267,000 on Drupal 8, and they must be migrated in the near future for the sites to receive security updates.

Reasons to Migrate to Drupal 9

There are other reasons for your benefit when you migrate to Drupal 9. The new Drupal version has led to improved performance of the website. Few web admins may be awaiting a stable version of the upgrade, but there are no severe changes in the features. We will discuss some of the new features in detail.

Faster & Better Performance

With search engines preferring mobile responsive websites, Drupal 9 supports responsive images, leading to lesser data consumption. You can define several workflows, and the BitPipe enhances page viewing performance. Moreover, the upcoming versions will only provide a better user experience and faster websites.

Backward Compatible

The earlier versions of Drupal were not compatible with previous versions. However, Drupal 9 is consistent with the earlier version and preserves Backward Compatibility. It will essentially mean that most of the contributed modules in Drupal 8 will be compatible with the new version. The latest version can use the modules, data, and configuration from the earlier version. 

Cleaner Code Base

One of the best benefits of Drupal 9 is that it does not contain any of the deprecated code. Thus, the websites will have a clean codebase, and you must remove the deprecated code from the earlier versions before migrating to Drupal 9. It will help if you gradually remove the deprecated code from Drupal 8, and it will help make the Drupal 9 upgrade simpler.

Easiest Upgrade

Software experts are stating that the Drupal 9 upgrade is easy and is like a breeze. Earlier, the upgrades implied a time-consuming process that led to huge costs. In addition, there were configuration changes and involved content migration and porting modules to allow them to function as needed. One of the key targets for the Drupal 9 release was to ensure easier upgrades in future.

Understandably, future Drupal releases could be such that upgrades would not need major migration activities.

Symfony & Twig Updates

There have been upgrades in the Symfony and Twig software too. As they also see an upgrade, migrating your Drupal website to the new version is necessary. Other dependencies are getting updated too.

The Drupal Migration Cost

Website migration projects can expectedly be time-consuming. First, the migration team must find out the projected issues in the process. The timeline can usually depend on the size of data on your website.

Time Taken to Migrate

As with any other migration project, most web admins are worried about the time of Drupal 7 to Drupal 9 migration. The migration timeline will depend on the amount of data and content on the website. For example, it is estimated that a website without any customized modules and a few content types can be migrated within a few weeks. However, complex websites can take longer to migrate to Drupal 9.

The migration project involves migrating the content and the configuration to a new instance of the website. The content can cover various posts, files, blogs, and articles, etc. Therefore experts analyze and decide on the entire migration process. 

It is essential to take note that the custom modules must be written according to Drupal 9. This activity can take much time during the entire process. However, several techniques can be automated, as there are several modules to help in migration. Manual recreation may be needed too. Some projects may need field mapping while importing the website data present in different formats.

When the data is migrated, the migration team must check for errors and ensure that the correct data has been entered in the fields. Once everything is in order, you can go live with the migrated website.

Cost of the Migration

You must bear in mind that any migration activity can be tedious. It is also difficult to judge the precise estimates of Drupal 7 to Drupal 9 migration. The cost associated with the migration will depend on the content and design of the website. It will also depend on the functionalities involved and the associated custom code.

The migration strategy can be created keeping in mind the website's content, the investments involved, and the timeline. It is very important to appropriately analyze the requirements in the migration process to minimize the risk of cost escalation. Once the various features and functionalities are listed out, the developer can start the migration activity.

As mentioned earlier, it is difficult to predict the time of Drupal 7 to Drupal 9 migration. Some of our quickest migrations for medium-sized websites took around 2.5 - 3 months. On the other hand, a website of high complexity took about 5 - 6 months.

The migration to Drupal 9 is easier once you have migrated to Drupal 8 already. Drupal 9 is mostly like the last minor Drupal 8 release - Drupal 8.9. There are no huge configuration modifications or content migration and requirement to port modules. The new Drupal 9 release was mostly built on Drupal 8 by removing the deprecated unwanted APIs and updating the dependencies.

It is necessary that you update the website to the latest version of Drupal 8. Drupal 8.8 is fully compatible with Drupal 9. Hence, it is suggested to update to at least Drupal 8.8 before the migration. Our Drupal migration experts have the right experience across diverse Drupal projects. We expect that a medium complexity website can be migrated from Drupal 8 to Drupal 9 within 1 month. A high complexity website could take around 2 - 2.5 months to migrate.

Considerations before the migration

Revisit the Functionalities

You must finalize the features that you want on the new site. For example, do you wish to change the newsletters, forms, etc.? Also, it would help if you considered whether you want to make changes to the existing appearance of the website. The decision on migrating whole or part of the content must be taken as well.

Developer Skill Set

Are the developers skilled enough to carry out the migration activities? If they are not, then they must undertake adequate training before setting out with the migration. In addition, they must know about the migration's dependencies and be aware of the core code in Drupal 9.

Compatible Hosting Environment

The migration needs to keep in mind that the hosting environment must be compatible with the new Drupal version. The team must ensure that the required changes are carried out in the hosting environment to ensure a hassle-free upgrade.

Time and Budget Considerations

It is suggested that you understand the time of Drupal 7 to Drupal 9 migration. The timeline must also consider the resting of the new site and checking how the SEO of the new site is working.

Conclusion

Businesses must readily migrate their Drupal website to the latest version. The new version is laden with several valuable features. It is, however, difficult to assess the actual cost of the Drupal 7 to Drupal 9 migration. It depends on the size of the website and the content and features you wish to migrate.

We have undertaken several projects covering Drupal 8 to Drupal 9 migration within 200 hours. So if you are willing to migrate your website to Drupal 9, we are just a phone call away.

Jul 23 2021
Jul 23

Websites are increasingly becoming an essential marketing tool for businesses. It helps companies reach out to a more influential audience at a relatively lower cost and enhance conversion rates. Websites are also used as a means of providing information about the portfolio of solutions provided by businesses.

As competition increases, there is a need to enhance website ranking during a keyword search. Therefore, you must adhere to the best Google ranking factors to ensure your website ranks high during a keyword search. We will take you through some of the Google ranking factors in this article.

Technical SEO Google Ranking Factors

Ensuring that you are adopting technical SEO best practices can be daunting. Therefore, you may take the help of a professional web design and development company to ensure you adhere to the best practices.

Easy Crawling for Search Engines

One of the critical Google search engine ranking factors is the use of a sitemap. It helps a search engine to index the web pages more thoroughly and quickly. It provides better visibility of the web pages to the users. The crawlers can understand the structure of the website better and can ascertain where the pages are located. You can utilize software like Screaming Frog to check the presence of the sitemap.

You must also check the Sitemap section at the Google Search Console to inform you if the sitemap was submitted and the number of indexed URLs. It can also notify you if there are any problems encountered. You can also check the sitemap for errors by using various XML validator tools.

rendering queue

 

The robots.txt file allows the crawlers to understand the URLs they can access on the site. The instructions enable the crawlers to understand the URLs that are allowed or disallowed from being crawled. If you have any pages that you do not wish to be crawled can be mentioned in this file.

The Site Must be Responsive

As the number of mobile users increases, search engines like Google ensure that the websites provide a seamless experience for them. Therefore, website developers must ensure that the website can be viewed seamlessly on all devices by the visitors. If it does not, the SEO rank of your website is bound to fall.

Mobile responsiveness has become one of the critical google search engine ranking factors since 2015. Google has plans to move all sites to mobile-first indexing and crawling. It would mean developers must consider the mobile design, too, as Google would use this version to rank websites. In addition, you can use the Search Console to check if there are any mobile-related errors on the site.

The Page Load Speed Should be Optimal

Are you aware that most of your visitors will wait for only three seconds for a website to load? These visitors will move to your competition and may never return to your site. Moreover, the bounce rate will increase and is an important SEO ranking factor too. You can use various tools like Google PageSpeed Insights and GTMetrix to inform you about the page load speeds.

One of the main optimizing factors would be to identify the heavy images. You must use plug-ins to ensure the photos are of optimal size. If the images are optimized correctly, it can help to increase site speed.

Use an SSL Certificate

Google had come up with an update in 2014 that showed its preference towards secure websites. The update stated that if all other factors remained the same, Google would prefer HTTPS websites. It is mainly as the certificates that install an SSL certificate encrypt the communication exchanged with the visitor's browser. This update is in line with Google’s mission towards a safer internet browsing experience for its users.

The Use of Schema Markup

An essential factor that SEO executives must remember is the use of Schema Markup. It helps the search engine to have a better knowledge about specific sections of the text. It is ideal when you plan to do local SEO. You can also use it to inform Google where your business is located.

You can use it to present meaningful information to Google about a web page. If you use the schema markup intelligently, you can get into Google Knowledge Graph. It also helps in showing up visually enhanced search results for your website. It also supports semantic search and enhances the authoritativeness of your website.

schema markup

On-page SEO Ranking Factors

There are also specific Google ranking factors that are more page-specific.
 
Use of Relevant Keywords

All SEO experts will tell you about ensuring that your website content is written, keeping the relevant keywords in mind. The keywords essentially search terms used by users and form the basis of the content on your website. Most marketers also feel it is a high-impact driver of website traffic and is among the key Google ranking factors. When writing content for a page, always keep in mind that you can have only 4 - 5 keywords on a page. Also, keep the keyword density best practices in mind.

The Need for High-Quality Content

One of the critical Google ranking factors is the high quality of content on the website. The content must be fresh, unique, and helpful for users. While you must ensure it is optimized for SEO, always ensure that it must be valuable for the website visitors. 

You must create original content and always undertake a duplicate check before publishing on your site. It would be best if you considered the length of the content too. While there is no word limit set for the content, it must neither be too short nor should it be too long. Most SEO plug-ins require your content to be a minimum of 300 words. Apart from the content quality, it must be well-organized and structured using proper tags. 

Optimizing the Title Tags and Meta Description

The title tags and the meta description show up on the Google SERP that allows a user to understand the web page's contents. You must ensure that you optimize the content you write here to help you draw more visitors to your website. You can use the keywords here as well.

Google can pull the information to create snippets that preview the content on the page relating to the search term used. You can also use the keywords for the image alt-text, and if you optimize it, you can also move the images higher up during image search. Also, do not use jumbled-up URLs as they are not SEO-friendly. If the URL has a simple structure, is concise, and contains the optimized keyword, it will be easier to rank these pages higher in search ranking.

Off-Page Ranking Factors

The search ranking of your website is also dependent on few entities outside your website. Some of them are other high domain authority (DA) websites, social media, etc.

Use of Social Bookmarking

The foundation of the ranking algorithm requires you to ensure that your website has backlinks from high DA websites. It is an essential SEO ranking factor, and you must also keep in mind that the backlinks must be relevant and related to the content on your website. While you may have backlinks from high DA sites, you must also ensure that the backlinks are fresh. It is because the users prefer the latest news. However, it will depend on the search term used.

The Search Intent

One thing that Google does is that it does not rank the same content for all queries. The ranking also varies according to the search intent of the user. For example, if you are looking for a "how-to" guide, the web pages shown to you will differ when you search for the best gadgets. The content types are also critical for the search engine when it is ranking the web pages. The search engine also checks whether the piece of content covers what the user is expecting to see.

Conclusion

The search algorithm covers various factors that SEO managers must consider ensuring their website ranks high during a keyword search. While the number of such parameters may total over 200, we have covered the top SEO ranking factors believed to be used by Google.

If you are planning to design a new website, you must keep these factors in mind. You can also take the services of a professional web design and development company and discuss with their subject matter experts on these parameters.

Jul 19 2021
Jul 19

Are you willing to develop a mobile app for your business? This article describes various phases in mobile application development process. Read it for more information.

The increased penetration of smartphones has led to more mobile users. Businesses are also trying to cater to this new set of users by creating mobile apps and improving customer experience. As a result, there is an increased requirement for developing mobile apps, rapidly addressing this audience, and catering to their needs. However, to ensure the application's success, businesses must adhere to a robust mobile app development process. We will discuss the steps involved in the process in detail.

Stages of Mobile App Development Process

Here is now the detailed overview of each phase involved in mobile application development.

Research and Strategy

The process of mobile app development starts by deciding the strategy for why you will need the app. Many apps are an extension of the desktop application. Next, you must identify the audience and understand their likes and dislikes. Research and strategy must take up a significant amount of time in the initial stages. The demographics and behavioral patterns of the audience must be considered too. 

While doing your research, you must also check out your competition and assess how they are reaching out to their audience and the features they are offering. The information forms the background in deciding the goals and objectives that include a critical step in mobile app development. 

Planning and Evaluating the Feasibility

Once you have finalized the app's goals, you can now analyze the features you will need in the project. It is where the analysis of competitor apps is critical. You can include the features that are absent in your competition and include them in yours. Once you have identified the elements you wish to include, you must prepare a product roadmap.

The features must be prioritized based on their importance and grouped into delivery milestones. It is also essential to identify the technologies that you will require. You must also check whether the backend system will support the functionalities you wish the app to have. You can take the help of experts from a leading mobile app development company.

UI/ UX Design

The app design must follow the optimized workflows that will allow the users to use the app seamlessly. In addition, it must ensure customer loyalty and increase dwell time on the app. So, first, map the customer journey and visualize how the visitors will go through the workflows in your app. Then, create the wireframes and a storyboard to explore the mobile app and demonstrate the navigational workflows.

The wireframes will cover the app layouts along with the device-specific designs. During this process, you must also include the specific branding guidelines of your company, also called the Style Guides. It will cover the font and style to be included in the app. The design of the navigation icons and how the app will adhere to your branding guidelines will also be covered.

Based on the guides created, the mockups will be made based on the wireframes. You can discuss with the client and finalize the aesthetic and the workflows. The static mockups can be turned into prototypes with high-quality tools. It can help stimulate the workflows that the final app will use. The user experience can also be assessed.

Development

Before the actual development of the mobile app starts, you must define the architecture and finalize the technology stack to be used. It is the most critical portion of the mobile application development process. Next, the backend technology covering the database and various other server-related objects is finalized. Next, the APIs to be created are assessed too. Finally, an intuitive user interface design is prepared for the front-end using the selected technology.

The developers will set up the project, and the pieces of code are checked before being merged into the project. Then, the app could be released to a small group of external testers for further testing of the code. If you are developing a complex app, you can use the agile methodology that helps in continuous improvements and progressive development.

Testing

The testing phase forms an integral part of your mobile app development initiative that ensures that the app is secure and stable. A team of expert testers must create appropriate use cases based on the industry and the various workflows included in the app. It will help the testers to record the results involving evaluation of the software quality. It will also help them to track the fixes in the code that must be done.

Your Quality Assurance team must be an integral part of this process. The application is now tested for compatibility, usability, performance, stress, and security, etc. The mobile app must undergo several tests to ensure a high-quality mobile solution. Some of the testing processes to be followed are:

  • User Experience Testing
  • Functional Testing
  • Device and Platform Testing
  • Security Testing

Deployment and Support

When the app is ready, you must choose the time to launch the app. After that, you can wish to publish the app on the Google Play Store or the App Store, or both. Of late, the Amazon App Store is also famous. The process involved in publishing on the different mobile app stores can vary across the various platforms.

Before publishing, you must have the metadata content ready. Keep in mind that the content must be optimized for the App Store you have chosen. You can also upload various promotional materials like videos and graphics. Some other necessary information like any geographic restrictions, configurations, and pricing may require uploading.

With Google Play Store, there would be a time lag before your mobile app is formally published. It is not the end, but only the beginning of future changes. You will receive feedback from the users that can be used as feedback for future improvements. 

App Maintenance and Future Developments

Once the app has been published, the app's performance can be tracked by deploying adequate control points through KPIs. You can detect the crashes, downloads, etc. long with other metrics as set by you. However, your work on the app continues through the support activities and future developments needed. You must keep in mind that the enhancements must be uploaded onto the app store platforms in the same process as before.

Conclusion

Mobile app development is a continuous process that does not stop with the app being published on the app stores. You must take the help of a leading mobile app development company that can help you visualize the app and suggest the features and functionalities needed through adequate research.

We have been providing mobile app development services to some of the leading businesses cutting across different industries. You can reach out to us to start a discussion about how we may be of help.

Jul 13 2021
Jul 13

With Drupal 8 reaching its end-of-life on Nov 2, 2021, you must upgrade to Drupal 9 before November to keep your site secure. Let's have a look why migrating now is best option for your web platform.

Drupal is among the most robust CMS that is seeing increased use in complex websites. Like most CMSs, Drupal is upgraded regularly to add new features for a holistic visitor experience and added security features. Therefore, it is always helpful to have the CMS upgraded to the latest version. However, the impending end of support of Drupal 8 on 2nd November 2021 requires you to go for a Drupal 8 to 9 upgrade quickly.

Why must you Upgrade to Drupal 9?

Drupal 8 is Nearing the End-Of-Life

One of the prime reasons you need this upgrade is that Symfony 3 and Drupal 8 reach the end of life. It is happening even before Drupal 9.3.0 is released. It is also essential to know that the upgrade from Drupal 8 to Drupal 9 is more straightforward than the earlier versions. Once the support is lifted, there will be no bug fixes, security updates, or creation of new features or modules. It will be challenging to protect the website from cyberattacks or stay ahead of the competition. The Drupal 9 upgrade will provide you with support from the Drupal community.

drupal 8 end of life - upgrade to drupal 9

(Source: Drupal.org - How to prepare for Drupal 9)

Few Unique Features in Drupal 9

Let us learn about some of the critical features of Drupal 9 that will provide an impetus for a quick upgrade.

  • It is Backward Compatible

    Drupal 9 is compatible with its predecessor and can use the modules and configurations used in Drupal 8. It will ensure that the performance of the system will not be affected. Your website will operate faster and with clutter-free technology.
     

  • No Deprecated Code

    One of the issues of migration projects is the need for a cleaner codebase. No deprecated code will be supported and used in the Drupal setup. When you upgrade to Drupal 9, there will be a cleaner codebase and improved site performance.
     

  • New Versions of Symfony and Twig

    The older versions of these platforms will be removed, and you must upgrade to the newer versions. It helps to enhance website security and enhances the developer experience. For example, there will be an upgrade to Symfony 4 or 5, while there could be an upgrade to Twig 2.0.
     

  • Multi-Lingual Support

    Global corporations have websites in the language of the country where they are operating. It helps them to talk in the language of the audience. Drupal 9 allows multi-lingual support, and the editors can manage language versions conveniently.

Tips for Upgrading to Drupal 9

When you upgrade to Drupal 9, you must ensure that the version is updated. Are you aware that the upgrade from Drupal 8.9.0 to Drupal 9 would involve updating Symfony and Twig? It will also include the removal of the deprecated libraries and code.

As a first step, you must ensure that the site runs on a stable version of Drupal 8. The Upgrade Status module can help check the contributed module's compatibility and assess the system requirements. The custom modules must be checked for the use of APIs or deprecated libraries.

While you are still on Drupal 8, you must upgrade the contributed modules and the themes to the Drupal 9 compatible versions. You can use the Upgrade Status module to generate a report on the readiness of the modules for the proposed upgrade to Drupal 9.

If you are using custom themes or modules, always check if they are compatible with the new version of Drupal. You can scan using the Upgrade Status module and remove any deprecated APIs that may be present. Moreover, you must also check whether the PHP, MySQL, and the web server are running on compatible versions.

How can you upgrade to Drupal 9 from Drupal 8.7 or earlier?

You must migrate the Drupal 8 site to Drupal 9 to see the end of life in November this year. When you have decided to relocate, you must first update the Drupal 8 site with the most recent version of both the contributed and core themes and modules. In addition, the site must be upgraded to at least Drupal 8.8.0 as earlier modules are unlikely to be compatible with Drupal 9.

Before you plan the upgrade to Drupal 9, you must have an inventory of the contributed modules, custom modules, and themes.

Custom modules: You can install drupal-check running as a part of CI workflow or running on the development environment. You will understand the activities to be performed to have the custom code compatible with Drupal 9. You can note down the modules which have a compatibility issue. Check whether you need them anymore.

Contributed modules: The contributed modules can be segregated into groups that will show the amount of effort needed. First, check the modules that have a Drupal 9 release. Also, check whether these would be significant updates or would they be minor ones.
The latest releases of the contributed module can often support both the versions of Drupal 8 and 9. Thus, the effort needed will be the least, and you can start from here.

You must update to the latest version of the core to allow the database to be ready for migration. The contributed modules will also be prepared for the Drupal 9 upgrade. Once all the components are compatible, you must update the core to Drupal 9 and run the update.php program.

How can you upgrade from Drupal 8.8 or later?

The themes and the contributed modules must be updated. You can use the Update Status module to check the compatibility with the Drupal 8.8 site. You can check the module’s project pages for the Drupal 9 upgrade. If the website has themes or custom code, always ensure they are not using any code that was deprecated in 8.8 and must be removed. When all the components are compatible, you can update the core to Drupal 9 and run the update.php.

Conclusion

Drupal is increasingly getting popular with heavier and more complex websites. In keeping with the trend of periodically upgrading Drupal, the advent of upgrade to Drupal 9 comes with several benefits. You must upgrade from Drupal 8 to Drupal 9 as Drupal 8 will see the end of life by November this year.

Are you looking for experts for migrating your website to Drupal 9? We are happy to help and are just a phone call away or contact our experts to get started on your Drupal upgrade today!

Jul 07 2021
Jul 07

The Ecommerce industry has grown during the pandemic. As a result, there is more demand for eCommerce website development. What are the factors to consider? Lets check it out in this blog.

The Indian E-Commerce Industry has Grown Enormously

The eCommerce industry is growing by leaps and bounds. It is expected to cross the US market by 2034. As per the latest Indian E-commerce Industry Growth Analysis, the eCommerce market is expected to reach revenues of US$ 99 billion by 2024, with a CAGR of 27% since 2019. The growth will be driven mainly by groceries, consumer electronics, apparel, etc. The competition is fierce, with several local and foreign entities jostling for space.

Several businesses are selling their goods online. The online shopping industry is bound to expand further due to the government's impetus on the Digital India program. As the prospects of the industry increase, there is also the need for high-end eCommerce website development services. The ongoing COVID-19 pandemic has also led to customers ordering more goods online.

Growth of eCommerce during the COVID-19 Pandemic

The curbs on movement and the lockdowns have led to more customers doing online shopping. It has helped to push eCommerce sales to heights never seen before. In addition, the use of reliable broadband and smartphone penetration has ensured that customers have a seamless experience buying online.

The use of next-generation technologies has also led to an increase in this sector. It has helped customers make better choices. The changed shopping traits will continue even after the pandemic. During this time, several more businesses have taken the online route. While some of them have turned into affiliates of renowned brands, some others have their eCommerce website.

Few Points to Consider before Developing your eCommerce Website

Aligning the Business Goals

Before taking the plunge, you must have a robust plan in place for your eCommerce business. It should cover the goals and objectives you have in mind. It is necessary because you can design the website accordingly. In addition, you must understand your audience and design workflows that will ensure the visitors can view their products quickly.

You can depute eminent eCommerce website development to help you design websites that can appeal to your audience. You can assess their buying habits and formalize the best campaigns that can lead to increased revenues. Discuss and finalize the features you need on the website with the subject matter experts. If you have the budget, you can include some of the killer technologies on your website.

Finalizing the Platform

When you are planning to design a customized website, you must take time to finalize the platform. A lot of it will depend on your business goals and the features you wish to have on your website. The entire eCommerce website development process will depend on this activity. You can start by analyzing the elements you need on the site. Analyzing your competition can also be an ideal way to initiate this process.

The platform you choose must accommodate the features you need on the website. The website must run on a unified platform that can support all the modules necessary for an eCommerce website. In addition, it must allow excellent customer experiences along with on-the-fly marketing offers and on-time client servicing. You can be in touch with the best eCommerce website development services providers, who can provide expert advice on the ideal platform for your online shop.

Finalize the Website Design

You must use the help of experts to ascertain the project requirements and finalize the project plan accordingly. The features you wish to have on the website can also have an impact on the overall design. Also, keep your campaign strategy in mind and the buying behavior of your audience. The feature additions can be made in phases too.

While designing the site, you must also consider the SEO plan. If you plan to transition your earlier website, always have experts chalk out the transition plan. Your design must define the responsibilities of the different resources allocated to the project. Setting a realistic timeline can help to assess the incremental progress of the overall project.

Choosing the Template and Plugins

Once you finalize the design, you must choose the theme of the website. Then, you must take the services of a renowned eCommerce website development company that can help you select your website's theme. There are several options available, and you must consider the products offered and the overall branding of your online shop.

While selecting the template, you must keep in mind the design of the homepage and the navigational workflows that you prefer. The theme color and the use of images must gel with your branding guidelines. You must consult with an expert to finalize the UX design that would help your customers. Finally, based on the features chosen, you must select the plugins that you wish to have on the site. 

Additional Points to be Considered

The Competition

Your business plan will never be complete unless you assess your competition. So always have a comprehensive overview of your competition and constantly have a keen eye on their website workflows and campaigns. It will help you have an overview of the steps you must take to stay ahead of them.

Website Security

One of the critical sections of eCommerce website development is to ensure that it is secure. As the eCommerce website stores a vast amount of data, hackers are quick to target them. Always keep in mind that the SSL certificate is valid and renewed on time. Use the latest antivirus and firewalls to protect your data. It would be best to have security processes in place to prevent unauthorized access to your data centers. Ensure that your employees follow password best practices.

Maintenance and Support

You must have a renowned partner to maintain your website. It will need added features to stay ahead of the competition. Have regular support contracts with an adequate level of expertise. Ensure that the agreement covers technology upgrades, quality and security updates, etc.

How can PWA help in better eCommerce Website Development and Grab Mobile Audience?

As the eCommerce industry sees an unprecedented number of visitors, businesses must stay prepared to provide unique experiences to website visitors. A progressive web app (PWA) can help you provide app-level UX to visitors. By leveraging web APIs, it can offer a native mobile app experience. A study among developers shows that at least 46% of them believe progress web apps to be the way forward.

progressive ecommerce website development and application

The PWAs can cater to all users and are responsive enough to fit into any device screen. They can be accessed by a broader audience and can provide speedy page downloads too. They use modern web frameworks that lead to reduced development costs and timeframes. Due to a better user experience, they lead to improved conversions rates too. 

Websites must provide an excellent experience for mobile visitors. Search engines like Google give preference to the mobile experience. Moreover, Google has been supporting PWA since 2015. You can download a progressive web app on the mobile home screen for an improved experience. Push notifications can also be used to enhance the experience.

Conclusion

The ongoing COVID-19 pandemic has led to a shift in customer behavior, and more people are buying online. As a result, more companies are moving their business online and are experiencing increased revenues. It is also essential for them to engage a renowned eCommerce website development agency that can guide them in moving to a customer-friendly website and improve conversions.

We have discussed some of the points to consider before you can come up with the website. It will be helpful for you to beat the pandemic and see your revenues soar. Our experienced team of website developers can suggest various ways of developing a creative website for you. Reach out to us for more details.

Jul 05 2021
Jul 05

Drupal is an open-source CMS that helps websites have rich features that help to increase visitors. More than a million websites are on Drupal, but web admins are still worried about Drupal website security. Most websites request visitors for their personal information for various reasons. They also store their login information, while e-commerce sites also store the financial information of the visitors. Therefore, it becomes necessary to ensure the platform is secure to prevent a data breach.

  • Keeping the Modules Up to Date

    There are frequent updates in Drupal, and the upgrades plug the security gaps in the earlier versions. Like all other applications and CMS, you must always upgrade the website to the latest versions of Drupal. You can download the newest version over the Drupal repository, and they usually come with several new security features.

    You must always use only trusted modules and themes to ensure a secure Drupal website. The web admin can readily check for the available updates from the Drupal admin and download them. When you plan to update the Drupal website, always take a reliable backup of the site.
     

  • Have a Backup of the Website

    There could be an unforeseen event that may cause damage to the website. While such events cannot be foretold, web administrators must be prepared for them. The damage can be mitigated by taking frequent backup of the website. You can use the Backup and Migrate module for handling the backups, and it should be high on the Drupal security checklist.

    You can have both online and offline backups of the website. The default setting can allow you to have a download of the backup but can also make changes as per your needs. The Backup and Migrate module enables the transfer of the backup files to a pre-set address. After making the changes, you must click on “Backup now”.

    There are advanced backup options, including providing a timestamp to the file, encrypting the files, and changing the compression format. In addition, the Schedules tab can allow editing of the backup schedules as per the requirement. You can also use the CLI method for backup that can be done in two ways, viz.

  1. Using Crontab and Native Commands based on the backup
  2. Using Drush in combination with the Crontab
  • Follow a Strong Password Policy

    Strong passwords are the essence of website security. Your company must have a robust password policy that will ensure that the users use strong passwords for their access to the website. The passwords will be used by the web administrators and the users too. All of them must have strong passwords that follow global best practices.

    Always ensure that the passwords provide strength through complexity and combine characters and alphabets but not necessarily in a sequence. The Password Policy module can define the constraints that should be met before the changed password of a user can be accepted.
     

  • Login Security

    You must cap the number of login attempts at a time, and versions above Drupal 7 allow this feature. The Login Security module provides access control that can deny IP access to the entire website content. The administrator can also deny access to specific IP addresses permanently.

    Emails can also be sent to the administrator to know when password or account guessing is happening. Any unexpected login behavior can also be intimated. The Login Security module can also disable the login error messages of the Drupal core. There is an option whereby the users can see the last login along with the timestamp.

    A Flood Control module acts as an interface for the flood control variables. It allows the administrator to remove user IDs and IP addresses from the flood table. The automated logout feature allows the user to be logged out after a predetermined time of no activity. In addition, there is an ability to ensure role-based timeout or disabling timeouts based on assigned roles.
     

  • Setting up the Two-Factor Authentication (2FA)

    The two-factor authentication mechanism requires a physical device in your possession. As an additional security feature, the user must enter a code to log in. The code would be sent to the device selected by the user. It is easy to set up this additional feature using the 2 Factor Authentication module of Drupal.

    There are 15+ 2FA methods, including the Google Authenticator. The features include IP whitelisting, domain-based, role-based 2FA. Even if the registered device is lost, alternate login methods like OTP over email and security questions are supported.
     

  • Limit the Access to User Accounts

    One of the ideal Drupal security best practices is to limit access to the account. The users who have access to the back end add to the security risk of the website. The web admins must restrict the access to only the developers who need to access it, and that too for a specific time. The admins must check the user accounts and stay aware of who all have full access to the back end and whether they require the access anymore.

    Roles can be assigned to the users, and the setting can be customized. Apart from the administrator rights, you can allocate these rights to users too:

  1. Provide read-only access without the ability to change content
  2. Add content without any modification rights
  3. Modify or add content
  • Spam Protection

    To ensure a secure Drupal website, you must protect it from spam. Drupal has anti spam features that keep it safe. The Honeypot module prevents spam bots from completing forms on the site. It is effective against several different spambots and caters to all types of forms on the site.

    Antibot is another module that prevents form submission by bots. It can also prevent spam submissions and can protect the forms while continuing to cache the page. It does not require any integrations and works on mobile devices too.

    The use of captcha has long been the ideal way to block bots. The Captcha module prevents spam submission by bots and can be used by any user-facing web form. In addition, there are other spam filtering solutions like the Antispam module that can ensure Drupal website security using the Akismet antispam services.
     

  • Ensuring the Drupal Core is Secure

    The core should always be updated to the latest version. You can follow the Drupal Security team on social media channels for alerts on updates. A Security by Design framework allows designing the website such that the impact of any vulnerability is minimized. The security best practices must be followed at the architectural level.

    The Paranoia module in Drupal helps to prevent an attacker from gaining additional permissions on the Drupal site. It identifies the vulnerabilities and notifies the web admin when the hacker tries to evaluate the PHP through the web interface.
     

  • Database Security

    As a security precaution, you must block access to the critical files at the back end. You can change the table prefix to make it difficult for an intruder to guess and initiate SQL injections. The table prefix can be changed when installing Drupal.

    While setting up the database, click on the “Advanced Options”, you will come across the host, port number, and the Table name prefix fields. Insert the table prefix there. If you have named the database, change it, and make it more difficult to guess.

    The administrator must restrict access to the server while constantly monitoring the server access. The server signature must be hidden, too, and keep the port numbers hidden from public access. As a general feature, always keep the core updated to the latest version.

    Drupal also allows you to encrypt the database. You may encrypt parts of the database or the whole of it. The Drupal configuration can pass the encryption laws or privacy standards.
     

  • Install an SSL Certificate

    It is essential to install an SSL certificate to protect your website. Moving to the HTTPS protocol will ensure that the communication exchange with the visitor's browser is encrypted. No third party can have access to this information, and the source is authenticated too. It can prevent man-in-the-middle attacks and ensure that your website is safer. Moreover, it can also help in SEO and improve site performance.

Conclusion

There is a need to improve the security of your Drupal website. You can start by having stringent password policies and keeping Drupal up to date. You can also deploy security plugins and use an SSL certificate. We have discussed the ways you can keep the website secure. You may also reach out to us to initiate a discussion with our experts about how to secure your Drupal site. We will await your call!

About Drupal Sun

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  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

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