Oct 22 2019
Oct 22

The U.S. Supreme Court’s recent decision to pass on reviewing Robles v. Domino’s Pizza has served as a wake-up call for businesses that were holding off on remediating their sites for accessibility. 

As the case brought by a visually impaired man who sued Domino’s Pizza due to a lack of screen reader software, that would have enabled him to order a pizza from the website, heads back to trial, expectations of a definitive ruling that Title III of the ADA does not apply to websites have been dashed. Businesses that want to steer clear of the anticipated deluge of accessibility lawsuits, or avoid the negative publicity that can result from an inaccessible site -- or simply to do the right thing -- are now lining up to get their digital assets in compliance with WCAG 2.1.

For many, the concept of digital accessibility and remediating an existing site is unchartered territory: What needs to change? Where to begin? How long does it take? 

In the midst of a lot of uncertainty, developers and their clients are counting on the fact that accessibility is baked into Drupal core. Many improvements to both default settings and built-in tools for developers to create a strong foundation for the assurance of accessibility.

Accessibility Pledge

From our experience at Promet Source, Drupal 8 is a solid choice for accessibility. Drupal core that is. Integration of non-accessible contributed modules can undermine accessibility and complicate remediation efforts.  To encourage accessibility for contributed modules, the D8AX (Drupal 8 Accessibility eXperience) identifies accessible modules with an accessibility tag that reads: 

“I pledge to make this [module or theme] as accessible as it can be. If you find any flaws, please submit an issue [link to issue queue]. Help me fix them if you can.”

This initiative is designed to provide developers with a framework for conducting essential accessibility evaluations and testing of their module or theme, and fixing any accessibility issues that are flagged. 

Accessibility Features

Here are a few key examples of the accessibility features built into Drupal 8:

  1. Semantic markup support to ensure that HTML is structured to reinforce the meaning of the content in a way that both users and machines can understand and interpret the hierarchy of headers, subheaders and the overall architecture of the site. 
  2. The TabbingManager is a new mechanism to guide both non-visual users and non-mouse users to access the main elements on the page in a logical order. This provides essential guidance navigating complex user interfaces.
  3. Fieldsets for radios and checkboxes are now being used in the Form API. This is a big step toward further enhancing forms in Drupal. It is also now used in the advanced search. Fieldset is a tag that provides visibility to screen readers, as well as a label to announce them to the user.
  4. Alternative text is a default setting. This can be overridden in both CKEditor and  Image Fields, but the defaults settings assume that accessibility is an objective. Keep in mind, a simple lack of alt-text is what drove Robles v. Domino’s to the U.S. Supreme Court’s doorstep.
  5. Bartik is now automatically underlining links so that it is much easier for people to identify links on the page.
  6. Drupal forms have become considerably more accessible with the addition of accessible inline form errors as an optional experimental Core module. It is now easier for everyone to identify what errors they might have made when filling in a web form.

Looking to ensure web accessibility utilizing leading resources and expertise? Contact us today to talk with a Drupal consultant.

Oct 01 2019
Oct 01

If ADA compliance was not on your radar screen at the time your website was developed, you are in good company.

But in the current environment, accessibility of your digital assets may be an ADA-mandated fact of life. A recent flood of lawsuits is driving home this reality and the fact is, sometimes the search for fast fixes can lead to unintended consequences. Of course, your objective is to get your website into conformance as efficiently and cost-effectively as possible. 

Even though the time and resources associated with making your website and apps accessible is something that you might prefer to not have to deal with, at Promet Source we’ve discovered that expanding digital accessibility actually provides an incredible opportunity to gain a more expansive, empathetic, and inclusive view of customers and constituents. 

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Your Partner in Accessibility

Interested in learning more about the advantages of both automated and manual accessibility testing and website remediation to help ensure your website is compliant with accessibility standards? With Promet Source, you get a strategically sound, sustainable solution -- the advantage of an accessibility partner who guides you through the process of actually getting your underlying code into conformance with accessibility guidelines. 

Our process reflects the specific recommendations of current Web Content Accessibility Guidelines and the expectations of the ADA.

I look forward to speaking with you about an accessibility solution that incorporates a range of advantages.

Click here to let me know how we can help.

Jul 29 2019
Jul 29

Conversations concerning accessibility of digital assets tend to fall into one of two categories: the carrot or the stick. 

The carrot is the host of business benefits associated with ensuring a great and accessible experience for all users. All too often, though, it’s the stick -- the threat of a lawsuit or actual legal action filed in federal court under Title III of the ADA -- that drives organizations to begrudgingly take steps toward getting their digital assets into compliance with WCAG 2.1 and ADA Section 508. 
 

Accessibility Claims Climb

Let there be no doubt, that the stick is real, and gaining momentum at a rapid pace. Lawsuits based on claims that a disabled person could not access a website because it was not coded to work with screen readers, or other assistive technologies, continues on a sharp upward trajectory. In 2018, we witnessed a threefold increase in accessibility lawsuits over 2017 -- from 814 to 2,285. The year-over-year increase in accessibility lawsuits filed during the first quarter of 2019 is more than 30 percent higher than the first quarter of 2018.  

The Southern and Eastern District of New York are battling the majority of these claims, followed by Pennsylvania and Florida, but the current geographic concentration cannot be viewed as any indicator of what’s next. The fact is, any organization that has a consumer-facing website that is not accessibility compliant, risks legal action.

There are no shortage of statistics such as these pertaining the “stick”-- the need for urgent and in-depth action to ensure accessibility compliance. I find conversations concerning the carrot to be far more fruitful, though. 
 

Accessibility is Good for Business

It should come as no surprise that the recent surge of accessibility-related lawsuits parallels the radical shift toward ecommerce. People of all physical and cognitive abilities are now counting on websites to buy what they need online, and retailers who are proactive about the accessibility of their sites are at a significant advantage for more reasons than simply staying out of court.

Any time a client is unable to complete a transaction or has a sub-par online shopping experience, that’s a lost opportunity. Chances are slim that a frustrated shopping experience will lead to a lawsuit, but there’s a significant likelihood that the client will look elsewhere -- possibly never returning to the site that was perceived to be problematic. This is among the reasons why it is so essential that we take a holistic view of online accessibility -- looking beyond the legal mandates and sharpening the focus on the needs and expectations of the users of your site. 

Vast and Varied Market

Recent Census Bureau statistics reveal that 56.7 million Americans, close to 20 percent of the population, have some form of disability.

Specifically:  

  • 3.3 percent of the population are visually impaired, which can include color blindness or require that they use a screen magnifier or a screen reader.
  • 3.1 percent have a hearing impairment for which they need to rely on captions for audio and visual media. 
  • Another 6.3 percent of the population have some sort of cognitive, mental, or emotional impairment which could impede their ability to complete a transaction without clear and consistent navigation and prompts.
  • And 8.2 percent have difficulty lifting or grasping, which could challenge their ability to use a mouse or navigate a keyboard. 

Accommodations and Awareness

Remediating a site to ensure accessibility will enhance the experience and enable commerce for differently abled users, while also attracting more users to the site.  A huge and seldom discussed advantage of online accessibility is its impact on SEO. Consider the analogy of how difficult it can be to find what you need on a cluttered desk stacked up with unmarked files. A well-ordered site that is tagged appropriately, with images that are accurately described, is not only key to accessibility compliance, it’s essential for modern browser searches. And don’t overlook PDFs. Information that is locked in an inaccessible PDF won’t be found by search engines -- a critical competitive disadvantage in the current market. 
 
A holistic and heartfelt approach to accessibility results in a blurring of the lines between user experience and ADA mandates. Much of this is accomplished during a Promet Source Human Centered Design workshops that take a deep and consensus-building inquiry into user needs and opportunities for growth. A holistic approach to accessibility is about ensuring a great user experience. It’s an investment in your brand and a profound opportunity for growth.

Looking for help with defining your audience and ensuring an accessible user experience that exceeds expectations? Contact us today.

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