Oct 25 2019
Oct 25

 

With the proliferation in the touchpoints that enterprises use to connect with customers and provide them with the valuable experience, it’s has become a tedious and challenging task to optimize the content far and wide.

Further, the number of devices that consumers use to access brand content- desktops, mobile phones, laptops, tablets, and smartwatches - with yet more looming on the horizon; have their own set of restrictions and specifications which again increases the complexities of content creators & marketers in the dissemination of the personalized content.

Also, this Gartner report suggested that marketers & decision-makers should now opt for a unified experience strategy to streamline their customer-facing content. This can be done through the implementation of the latest technology and channels to promote dynamic personalization and optimize content in an avant-garde manner. And all this can be executed by dint of Content-as-a-Service.

This blog provides further insights on CaaS, its use cases & features, and how enterprises and marketers can leverage Drupal as CaaS for managing their content efficiently.

What is Content as a Service?

Content-as-a-Service (CaaS) focuses on managing structured content into a unified repository or feed that other applications and properties consume.

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier. The presentation layer can be a website, a mobile app, or a feed into a device’s interface. 

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier

This separation between the content itself and its presentation implies that RESTful APIs, for instance, can provide the same content that serves both your website to an iOS or Android app.

Put simply, it draws a clear line between the people creating the content, the people delivering the content, and of course, the people consuming it.

A long box with different elements inside

Source: Bloomreach

Characteristics of Content-as-a-Service solutions include:

  • The content disseminated across all channels via a Rest-based API

  • A method of developing content as per prescribed content models

  • Structured formats for returning content via simple queries.

  • Distributed authoring and workflow content administration

  • A content repository hosted in the Cloud for universal access

  • Triggers that alert customer experience applications that consume content to content updates

  • Metadata definitions that can be defined and move along with the content via API

How Does CaaS work?

The actual implementation of CaaS can vary as in the case with any architectural pattern but here is a general overview of how CaaS platform may work-

Multiple boxes connected in flowchart

The content management UI is a web application to centralize all content authoring and content management of the platform. Content is placed inside centralized storage: it is to note that the format and technology used for the same does not matter at this point, what matters is the correct storage of data.

At last, the content is made available through a technology-agnostic API, like REST API. There are products available in the market which lets you author the content whilst working on the presentation layer to provide you with a wide array of applications you may need (for instance, web apps, mobile apps). 

You could, as an alternative, also provide access to the public APIs of these platforms, allowing others to take care of building their own presentation layers and saving you the trouble of working on that. 

Know how Srijan helps enterprises in modernizing their platforms to manage their content across various channels

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Why CaaS?

Creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable

 

Have you ever thought that how enterprises and marketers can tweak content for each one of the channels and yet ensure that the content is safe and sustainable for any modification in the future? Since it’s understood that creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable.

So, how is it possible? The answer to this simple question is CaaS!

It can be efficient for enterprises those who want to upgrade their CMS either into one which can serve as CaaS or when there was nothing before.

However, the key deciding factor(s) at the end will be your current context. The reasons are mentioned below-

  1. Siloed Content
    Enterprise deals with an enormous amount of content and the sources from where it comes in and having to manage them independently can prove labor-intensive. Either company can spend a lot of time from their schedule to simply manage the content or spend too many resources having a team manager & a set of independent tools with the added overhead of getting them to collaborate with each other. 

In either case, they are most likely dealing with one or maybe more of such situations:

  • They don’t own a uniform content format, which can be made use of for easy distribution. 

  • They don’t own a centralized method to make content available for consumers, be they internal or external ones.

  • Metadata is not given due importance in empowering their content and making it rich for consumers.

  • And centralized storage, so, companies have to put extra efforts to move from one source of data to the next.

The adoption of CaaS could be beneficial to anyone looking desperately to switch their content management strategies. A switch to content-centric approach, i.e., Content-as-a-Service, would significantly improve their performance.

2.   Limited formats for your content

Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

Your problem might not be about managing your content but inefficiency in reaching to the targeted consumers due to a restricted amount of formats you are compatible with. Content-as-a-Service is again the perfect solution for such kind of scenarios.

Many CMS, such as WordPress, take the responsibility for presentation ensuring that you don’t have to worry about it. However, you also get restricted to the number of devices with which representation of your content is compatible. There could be so many devices where your content can be rejected immediately or simply not pleasant to be consumed in. For instance, have you ever considered how will your online trading WordPress website will show stocks on your smartwatch? What about a VR headset? Or a holographic projection? Agreed that last one does not exist yet but you must ensure that the company is well-equipped and future-ready to be compatible with new technologies, especially when it is moving at breakneck speed and released to the public every day.

Even the new foldable phones are going to be accessible for the public now- what will happen then to the content?

Companies will limit their odds of success if they kept their content tied to their representation. Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority.

3.  Native mobile app needing content

Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future

Since content display on mobile phones and apps demand extra attention, most of the traditional CMS fails to provide the necessary tools and facilities for the same. They only provide web-compatible formats (e.g., HTML) making it unfit for your app.

You can work around this by using a headless, decoupled CMS or Content-as-a-Service to simplify your work. 

In a nutshell, Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future.

What Drives the Adoption of CaaS?

There are two groups primarily that can leverage this type of content delivery the most: developers and business users/content creators.

  1. Developers

Developers do require CaaS no matter they are mobile app developers who need a backend to feed their apps with content or front-end developers who expect to interact with an API. 

Such technologies have been around since long and widely accepted as well, further fueling the demand for CaaS.

2.  Business
  • Those content creators who want to increase the reach of their content to as many platforms and channels as possible- web, mobile, social networks, smart devices, and so on. 

  • It becomes exorbitant to have a separate solution for every channel- development-wise and maintenance-wise. 

  • It is convenient to manage a single editorial team and a single software stack for all channels.

  • CaaS solutions can help developers in being more productive and efficient with the tools they like to use.

CaaS Use Cases

It’s often perceived that there is no single CMS that is equally good for maintaining both a personal blog and a huge online shop. Contrary to the assumptions, CaaS outperforms its harbingers in some use cases-

CaaS focuses on pushing wherever and whenever required, designers need not worry anymore

Pushing content on a mobile app via CaaS proves as the most effective way to have dynamic in-app content without having the need to resubmit the app to the app marketplace.

  • Multi-channel publishing

CaaS CMS is also beneficial when content needs to be transmitted across various platforms, for example, you want to push the same content to a website as well as to mobile apps.

  • Rich Web apps

Modern view controller, i.e., front-end frameworks, such as AngularJS, React, and Ember synchronizes well with structured content via APIs.

CMS can considerably reduce the complexities and simplify workflows in an existing project, for instance, eliminating hard-coded content from HTML pages, and maintaining them with a CMS. In contrast, the API by CaaS makes it highly integration-friendly and robust.

  • Tailored UX

The CMS of web age posed strong design restrictions. Though you could fully tweak the UI but building a Wordpress-powered web app from scratch was not very likely. 

On the other hand, as CaaS focuses on pushing wherever and whenever required, designers need not worry anymore!

It becomes a tedious task to manage already existing content and also the one arriving from multiple sources. Therefore, it is best-suited to upload content into one unified repository by creating content via APIs.

Content structured via API makes it easy for AI-powered agents and chatbots to move it around and churn it for ensuring relevance than screen scraping and using natural language for processing unstructured content.

How Drupal Can Prove to Be An Effective CaaS?

Drupal has unfolded the idea of Content-as-a-Service (CaaS) to solve the dilemmas posed by our newfangled digital ecosystem & its extremely high demand for new and different types of content. 

A square with multiple circles and squares connected to each other

Following features on how Drupal can be an effective CaaS-

  1. Reusable future-proof content

Drupal content can easily exist in the form of reusable chunks

Generally, CMSes manage content in a back-end repository and push it to the front-end templates for serving an experience.

However, Drupal decouples the back and front end whenever required. So, Drupal content can easily exist in the form of reusable chunks: free from the presentation and set for delivering content to sites and apps. Thus, content becomes future-ready.

  1. Set front-end developers free to create a better experience

With Drupal’s presentation-neutral content and a RESTful API, front-end developers can freely carry out their creative vision and build interactive sites & apps with the tools like Node, Angular, Backbone, Ember and others.

  1. Fill the content bucket more easily 

Content nowadays should not be restricted to one source only rather it should move in and out freely. And Drupal helps in that by ingesting third-party content (e.g. from aggregators and syndicators) to bring content into your Drupal ecosystem and making it further easy to push to any site, app or channel.

  1. Share content beyond your sites

Today, organizations want to share content on multi-channels where the audiences are inside of content aggregators disrupting the news business. Content teams need an optimal way to create content & then share it with minimal effort. And Drupal does that! The other sites and apps you choose can easily churn Drupal content.

  1. Alter the look

The separation of backend content from front-end presentation gives a leading edge to developers to refine an experience without worrying about the content in the CMS.

Additionally, Drupal’s 8.0 version comes with an inbuilt REST API which marked its beginning of API-first initiative.  

REST allows apps and websites to read and update information on the websites via the web. It also encourages developers to rely on HTTP methods to operate on resources managed by Drupal.

Furthermore, the Drupal community has been working on shipping Drupal modules with web service APIs instead of depending on a central API module in the upcoming releases of Drupal.

Contenta, one of the Drupal’s distributions, is an HTTP API provided for ready-to-use purpose with full auto-generated documentation. It offers modern API capabilities with JSON API, and also feeds content in the JS-driven websites, mobile applications, TV and even fridge applications.

Contenta supports Create Once, Publish Everywhere, be it single application development or multi-channel publishing.

Then there is another distribution, Reservoir, which helps in implementing the Decoupled Drupal architecture, is very flexible and simple-to-use for building content repositories of any application. It also helps in modeling content, governing content, and interacting with that content through HTTP APIs. 

In a nutshell, Drupal’s API-first approach offers the following benefits which further bolsters CaaS model-

  • The decoupled approach separates the presentation layer from the service layer thus allowing a detailed and dedicated focus on each of them.

  • A foolproof approach to help organizations connect to infinite digital signages for enhancing customer experience

  • Increased interaction with customers on their preferred devices will eventually scale up your marketing efforts

  • The decoupled approach is flexible and open for changes, addition, and modification of the structure.

  • Deploying a front-end framework like Angular or React will lead to sophisticated, enriched and dynamic web experience

 

Learn more about Drupal API-first initiative from here-

[embedded content]

Features to Lookout For in CaaS

CaaS comprises of three vital parts: the editing interface (typically a web app), the CMS infrastructure capabilities, and the development ecosystem.

Web editor

  • Enables content architects to design the structure of the content

  • Enables content editors to manage content from creating, updating to collaborating on it.

Technical infrastructure

  • Offers performance, uptime, and scalability to ensure that enterprises can rely on their vendor to deliver content in mission-critical applications.

  • SLAs with short incident response times and access to dedicated staff- so in case of a problem with a mission-critical app, companies can be provided back up again and fast.

  • Mobile delivery capabilities so that great user experience can be delivered even in network-challenged environments ( like subways, rural areas) and high bandwidth cost areas (such as emerging markets).

  • API-based importing, management, and delivery for controlling content programmatically in both ways

  • All-inclusive and up-to-date documentation to help the development team start using the tools quickly.

  • CDN ( content delivery network) to deliver the content rapidly

Development ecosystem

  • SDKs and libraries to increase the speed no matter what the tech stack is

  • Demo app source code so that developers don’t feel the need to reinvent the wheel all over.

  • Third-party integrations to obtain value from existing tools.

Other Characteristics of CaaS

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work

  • Decoupled approach

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work. Teams can also work parallelly on a creative copy, enticing visuals, and expert integrations in one unified platform.

This is the quintessence of the headless CMS approach - agnosticism towards how content is presented. This frees developers from creating highly custom front-ends and apps since they get to define the content display part.

A box with various elements listed inside and interconnected

                                                                       Source: Gartner 

  • Cloud setup

The complete separation of the content management and display part allows organizations to migrate infrastructure between Cloud and hybrid, even at the site level or project level. Some projects can be installed locally while some on Cloud depending on the business’ choices for optimization as per needs. 

Centralized Content-as-a-Service lets businesses evaluate the content consumption across the digital ecosystem. This ceases businesses from duplicating their efforts and content when posting to microsites, international sites, or apps. It can also measure the use of that content by looking at the API connections used to deliver that content, and keeping track of where the content is going. 

In the End

The digital revolution and breakthrough in technology have accelerated the efforts of content creators - be it creation, designing, or dissemination. The goal is clear- refined user experience.

With that said, the creation of content in abundance and its delivery as a service through thousands of APIs will generate more data thereby assisting content developers to create more precise business models.

The technology is already in place, and the architectural patterns will allow enterprise systems to scale up without hampering their performance.

Content-as-a-Service ensures that developers are rendered maximum freedom and flexibility to realize their digital innovation. Drupal as a CaaS has been delivering a wonderful experience to both content editors and developers alike.

It is definitely a convenient way to ensure that your strategy is future-proof and can handle any new media in the future.

Oct 24 2019
Oct 24

Marketing department these days are feeling the heat to make processes faster, agile, and efficient in this fast-paced digital world. That’s where the concept of Drupal comes into the picture! 

Drupal, since its inception, has been considered crucial for the companies which are trying to get on the digital transformation bandwagon in order to provide a faster and more nimble digital experience to customers.

Drupal comes equipped with a set of marketing tools to target the right audience and increase the overall ROI for the businesses. Additionally, the suite of tools and solutions available, build a solid foundation important for marketers, to unearth its potential and other martech capabilities; making it one of the most powerful and widely approached platforms for all the marketing needs. 

The blog gives you insights on how Drupal can be a perfect choice for marketers.

Leveraging Drupal For Marketing

Drupal has become an inseparable part of the marketing space which not only drives the business revenue but also makes a remarkable balance between marketing technologies and its ecosystem with its content first, commerce-first, and community-first marketing solutions.

Creative Freedom 

Dependence on the IT team for implementation is the most known problem for digital marketers. With traditional CMS it takes an added effort, time, and resources across design, development and marketing departments to work in sync.

By the time changes are implemented the model already looks outdated to the new situation.

“Drupal seamlessly incorporates with the existing marketing and sales technologies of the enterprises”

The cutting-edge Drupal modules and distributions empowers different teams with to have their creative freedom in order to manage the development of a project at their own pace and convenience. 

With Drupal’s architecture, organizations have a platform where they can dynamically launch their website. Marketing teams can curate the structure with segment content and visuals to lay the foundation of a strong digital strategy in its backbone.

Drupal turns out to be a useful asset for organizations which are looking for implementing it in their digital business as it seamlessly incorporates with their existing marketing and sales technologies.

Balancing Marketing Ecosystem

CRM systems are important in running businesses and boosting sales management. It is important for organizations to integrate and be able to customize the martech stack to their unique needs. 

Salesforce written in blue cloud
Drupal offers features that help you create a fine balance between CRM and marketing ecosystem- with content-first, commerce-first, and community-first marketing solutions. Business, technology, and marketing professionals use Drupal to create such agile solutions that are easy-to-use and offer a wide reach across the web. Built fully-responsive, customers and users can discover products and solutions with the help of any device. 

It possesses infinite potential with native features and module extensions, including collaboration with third-party digital marketing tools.

In all, it’s a platform to help you push your strategy for the upcoming phase of digital customer engagement and digital business.

Responsive Customer Experience

Based on the system of engagement, it gives a solid foundation important, for all the single interactions with customers and people within the organization alike, to provide the ultimate unified experience. Streamlining your business operations and aligning your digital strategies, it delivers on the mobile-first approach. Enterprises’ marketing teams can manage the website and administrative pages with ease across multiple platforms.

“Personalized customer experience is evolving at a blistering pace”

Organizations competing in this customer-centric age are putting efforts to provide a personalized experience to customers for keeping them engaged and simultaneously attracting new visitors on board for lead generation.

The digital strategies run by marketing teams majorly focuses on increasing leads, conversions, and revenue percentage of the company gradually via digital channels. 

As customers lie at the center of the organization, this can be accomplished by offering them a tailor-made experience across all channels.

The motive is the same but the way it is rendered has evolved significantly and Drupal has a large part to play in it. Here’s how-

Have a look at the video to understand more about the Acquia Lift and how it can be beneficial for marketers-

 

Focus on Personalization with Acquia Lift

There is no denying to the fact that companies are leaving no stone unturned to provide personalized results to users- it's not just about presenting content on the website but rather tweaking the whole experience. Simply put, they are trying to ensure that every single user-prospect or customer - gets what they want, even before they realize it.

Acquia Lift is a powerful amalgamation of data collection, content distribution, and personalization helping marketers deliver on the refined user experience 

Acquia Lift bolsters the personalized experiences of the customers. It is a powerful amalgamation of data collection, content distribution, and personalization that helps enterprises’ marketing teams ascertain the refined user experience without much dependency on development or IT teams. 
7 Vertical and 4 horizontal blocks with text written on themSource: Acquia

Acquia Lift encompasses three key elements to boost personalization-

Profile Manager

It helps you build a complete profile of your users right from when they land on your website as anonymous visitors up until the stage where they are repeat visitors or loyal customers. Collecting user info such as demography, historical behavior, and real-time interactions, it complements the collected insights on user preference with best-suggested actions in your capacity.

Content Hub

This cloud-based tool provides a secure content syndication, discovery, and distribution. Any content created within the organization can be consolidated and stored here; readily available to broadcast on any channel, in any format.

Searches on varied topics and automatic updates give insights on a wide spectrum of content being developed within the enterprise- in different departments, across websites, and on different platforms.

Experience Builder

This is the most essential element of Acquia Lift. It lets you create a personalized experience for your users from the beginning.

The Experience Builder is an easy-peasy drag-and-drop tool that allows you to personalize every section of your website to showcase different content to different target audiences, based on the information retrieved from the Profile Manager.

Marketing teams can:
  1. Define the rules and protocol on how content should be displayed to a different segment of site visitors
  2. Carry out A/B testing to determine what type of content drives more conversions for which user segments.

All this can be executed with simple overlays onto the existing website segments, without disturbing the core structure of the site and without depending on IT teams for implementation.

Multilingual

With companies expanding their reach to the international markets, Drupal multilingual features are definitely worth to make capital out of it. As it supports 94 international languages, it can translate the complete website within a fraction of seconds with less than 4 modules in action, enabling marketing teams to deliver localized content experiences; thus increasing the probability of turning a visitor into a customer. 

“Drupal multilingual features are definitely worth to make capital out of it”

Despite the features of Drupal site’s language for the audience, the editors and admins have the option to choose a different language for themselves at the backend. Marketing and editorial teams have the rights to create and manage multilingual sites, with no need for additional local resources.

Layout Builder

The Layout Builder with its stable features showcased in Drupal 8.7 allows content marketers to create and edit page layouts and arrange the presentation of individual content, its types, media, and nodes. It also lets you feed user data, views, fields, and menus.

"Marketing teams can preview the pages with ease without impacting the user-experience”

It acts as a huge asset for enterprise marketing and digital experience teams-

  1. It offers flexibility to help you create custom layouts for pages and other specific sections on websites. You can override the predefined templates for individual landing pages when required.
  2. Content authors can embed videos effortlessly across the site to enhance user experience and ultimately drive conversion rate.
  3. Marketers can preview the pages with ease and without the fear of impacting the user experience


Layout Builder explained with the help of flowers in square gift box

Source: Dri.es

All these features offered ensures that marketing teams have more control over the website and can work independently without needing to take help from developers. This ultimately reduces the turnaround time for launching campaigns and hence the dependency on development teams.

Improved UI with API - First headless architecture

With the ever-increasing demands of acquiring and retaining customers, marketing teams are always in a hurry to redesign and update the backend and front-end in a short period. However, this becomes quite a strenuous task for them to update and redesign digital properties rapidly keeping in mind the evolving customer expectations.

Traditional Drupal architecture could take ample amount of time to make updates and redesigns because the refinement needs to take place at both front end and back end resulting in a dependency on developers and designers for the completion of the project.

“A decoupled CMS strategy can work wonders for a website that is in desperate need for a change”

But now with the powerful feature of Drupal, i.e., decoupled Drupal, marketing teams can become more agile and efficaciously segregate the processes & streamline the upgrades without impacting the user experience at the front end. This uber-cool feature of the Drupal helps in making the design and UX alterations easier to maintain.

Three blocks on the grey background with text written on themSource: Acquia

Having the flexibility to come up with more ideas and implementing them by being able to easily add them to the website is a huge upliftment for marketers. New requirements can pop up anytime in the marketer’s mind that could be added to the site for more customer engagement and lead generation. The decoupled approach gives the extra agility needed to keep improving the public-facing site.

Final Words

Drupal has the potential to provide a promising future for better digital experiences with its every upcoming release. The appending of new features in Drupal will help marketing teams to become more flexible and scalable and yet provide a surpassing customer experience in no time. Consequently, conversion rate, sales, and brand visibility would increase manifolds.

Marketing teams in the organization who are already running their sites on Drupal have a lot to be happy about. Specifically, the development around Acquia Lift and Acquia Journey gives them freedom and hence no reliance on developers for any website updates and making content live, etc, to target the audience at the right time and increase ROI.

And for the marketing teams of the organizations those who are envisaging to roll out a plan for shifting to Drupal due to its all-inclusive features, the culmination from the highly-skilled and empowered team will make it worth all the efforts.

Oct 18 2019
Oct 18

In this digitally altered scenario, where every millisecond is crucial for the marketing industry to deliver customer responsiveness and enhance productivity, enterprises should start leveraging the marketing automation system earnestly & in a full-fledged manner to take their game to the next level.

 

The digital integration of marketing automation tools will create a huge difference in the upcoming times for marketing communication

After all, marketing automation is an efficient marketing strategy that draws together your different content with demographic information of your customers, to help you convert these potential leads at the most feasible time. 

The digital integration of marketing automation tools will create a huge difference in the upcoming times for marketing communication. As a result, these software tools and technologies will make it easier to incorporate seamlessly with a Drupal-based website through custom modules.

Now, let’s take a deep look at this blog which provides insights on marketing automation, it’s benefits, and available Drupal modules to make the work of marketing teams easier manifolds-

Marketing automation facilitates organizations to consolidate, streamline, and automate tasks with the help of modules and tools that were earlier bulky, repetitive, and consumed a large chunk of time, such as emails, social media, analyzing the audience, and pushing them the right content at the right time.

Marketing teams can view a centralized dashboard and also tweak their strategies to enhance the overall ROI of the organization

This way, marketing teams can view a centralized dashboard and also tweak their strategies to enhance the overall ROI of the organization. These time and cost-saving effects keep increasing along with the growth of organizations in size and complexity.


Various elements being pointed out by element in the centreThe benefits of implementing marketing automation tools are manifold for overall business as well as for marketing teams as well. Below is the list of benefits of marketing automation-

1. Reduce your staffing costs

Marketing automation tools let your team set up lead nurturing and marketing campaigns that can be automatically triggered based on certain defined criteria.

Within the few months of the setup of automated campaigns, your business can easily send thousands of personalized emails each day on autopilot.

2. Grow revenue

Once your company starts automating your cross-sells, up-sells, and customer follow-ups, you can observe an increase in your customer lifetime value. And when combined with better lead management and prioritization, it will possibly increase your sales activity too to boost your ROI.

3. Improves accountability of sales and marketing teams

Marketing automation ensures that the obstacles are identified well on-time with its tangible processes, and aerial view reporting of the company’s projects.

In case, the marketing team is unable to convert the identified leads into “sales-qualified leads”, it will get instant and impartial feedback for improving their nurturing campaigns.

This feedback mechanism not only reduces heated arguments but also lets staff members take the onus of their part and hence perform it more diligently.

4. Less repetition and more focus on creativity

When manual work is replaced with automated rules and campaigns, enterprises naturally free up their team members’ time to emphasize more creative tasks

When manual work is replaced with automated rules and campaigns, enterprises naturally free up their team members’ time to emphasize more creative tasks.

This clearly improves team members’ productivity & efficiency and simultaneously bestows them with the joy of enjoying creative work every day instead of performing mundane repetitive tasks. 

5. Refine your marketing processes

Enticing customers in this digital era is no more a cakewalk. If you want to engage customers with your services, then visualize their entire journey and work around making such worthy marketing strategies to gradually refine your leads targeting and nurturing process.

This whole journey will indicate to you about the leads that are falling off during the nurturing process, and hence, make refinements to those areas accordingly.

6. Target potential customers across various channels

Marketing automation lets enterprises reach customers in a personalized way across different online and offline channels

Personalization has become a newfangled solution now to show customers that companies do take their interests in likes/ dislikes. Marketing automation lets enterprises reach customers in a personalized way across different online and offline channels.

The services these tools offer range from multi-channel targeting, email, social, phone calls to text messages, and postcard targeting.

7. Schedule posts and campaigns ahead of time

Marketing automation tools give an edge to companies where they can easily schedule the different posts for different segments of their audience, based on the evaluation and insights gained on audience type.

Marketing teams can add variations in the content to send it to different sections of their audience, making it more personalized as per customers’ needs and interests.

8. Get reality check- what’s fruitful and what’s not

Marketing automation tools can help you figure out the campaigns that worked and for what segment of customers as per the data obtained through CRM

Marketing automation tools can help you figure out the campaigns that worked and for what segment of customers as per the data obtained through CRM. This level of detail enables you to create in-depth statistics reports, and hence, emphasize weak links for better results.


8 written inside Drupal logoHere is a complete list of the best Drupal marketing automation modules that you can incorporate in your website to reap its benefits-

1. Marketo MA

The Marketo MA module can help you incorporate the tracking capabilities of Marketo along with the ability to collect lead data during user registration and form submission.

Features include-

  1. Adds Munchkin tracking code to your webpages
  2. Collect lead data using Marketo’s Munchkin Javascript or API integrations.
  3. Ability to determine which user actions trigger lead capture
  4. Stipulate how user profile fields should align with Marketo fields

2. Marketo

Marketo is one of the prominent marketing automation modules in Drupal that offers consolidation of various Drupal components and the Marketo email marketing system.

It provides a framework by which Munchkin javascript can be embedded into your pages and an API as well for linking the tracking cookie and lead information. 

3. Eloqua

Eloqua is an automated marketing tool that streamlines all your stem-to-stern sales processes like, demand generation, revenue performance management, etc. 

It further boosts the sales processes by capturing a substantial amount of quality data of your customers’ sales leads and re-post the form submissions to the platform, provided you have an Eloqua subscription, to begin with.

4. Pardot

Well-known for its marketing and customer-relationship management tool, Pardot uses Pardot Analytics to collect details of your potential and current customers. For example, it can track whether a potential client was involved or discouraged by a particular price. Enterprises can also upload links and files to analyze if these particular sites are accessed or not, and so can create a list of links accordingly which customers can use to find other products that might interest them. 

Pardot offers a top-notch path based tracking system which can be leveraged throughout a Drupal-powered website.

Learn more about Pardot’s feature from here-

[embedded content]

5. HubSpot

The HubSpot module integrates with HubSpot API and Webform to submit Webforms directly to HubSpot’s lead management system. HubSpot’s JavaScript tracking code can be directly embedded into your Drupal website.

HubSpot mentioned in a boxFor example, a Webform based contact form on the website can submit its data to HubSpot, where marketing teams may already track potential clients and contacts; or Webform-based e-newsletter signup could transmit the lead to HubSpot’s targeted marketing system, allowing you to use your formerly existing email campaigns.

6. Poptin

With Poptin, you can create amazing popups, options, and forms in no time. 

Poptin popup plugin tracks the behavior of website visitors and accordingly shows them the right content at the right time.

This, as a result, increases leads, gets customers to subscribe to a newsletter, increases their engagement and retains visitors that are just about to leave website using exit intent technology and many other triggers.

7. Mailchimp

This module provides collaboration with MailChimp, a well-known email delivery service. The module provides the following features-

  1. Allows website users or visitors to choose the email lists which they want to be in and out
  2. Lets marketing teams generate and send MailChimp email campaigns from the site
  3. Marketing team and users both can view a history of emails they have been sent from Mailchimp
  4. Ensures that the email delivery service is efficient, simple and precise

8. Personalize

Personalize module comes with an array of extendable plug-ins and APIs to tweak Drupal content for giving it a personalized touch. Two fundamentals of this module are-

  1. Personalizing content should be easy for anonymous users as it is for authenticated users
  2. Personalization should continue to work even when the pages are fully cached (including in varnish and CDNs).

9. Loopfuse Integration

No matter whether you are running SMBs or MNCs, you can integrate this module on your Drupal website with LoopFuse Oneview to automate marketing processes. It facilitates enterprises to automate web activity tracking, lead qualification and lead scoring activities. 

Know more about marketing automation from here:

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10. Silver Pop Engage

Silver Pop Engage module caters to the sophisticated marketing automation product capabilities by integrating its Web Tracking API and XML API to allow tracking a user through various flows and levels of processes.

An anonymous user is allocated a distinctive cookie value as a result of which whenever they trigger any custom events, it gets stored in Silverpop’s Engage database. 

With the Engage Marketing Automation product, you can:

  1. Elevate the number of leads entering your pipeline and nurturing them until they are sales-ready
  2. Easily create multi-track drip campaigns driven by leads’ behavior
  3. Implement relevant communications and follow-ups constantly to keep your potential customers occupied
  4. Use several scoring models to score as per specified behavior and demographics.
  5. Establish a substantial marketing ROI by measuring the influence of campaigns.

11. Wildfire Email Marketing Platform

Wildfire is an email marketing system that incorporates completely into your website to allow the marketing team to send intuitive bulk emails to the subscribers in just a handful of clicks.

Any normal Drupal content can be put straight into an email hassle-free. The module also offers mail templates, list management, content management, and job tracking tools that are present in your Drupal website.

The marketing team has to just choose the stories that they want to include in their mail and rest WildFire takes care of. However, the prerequisite to use this module is to have an account with Wildfire HQ to perform a mail-out.

12. Automatr Marketing Automation

This is currently the only marketing automation tool and the first one as well that is specifically built for Drupal and other open-source platforms. It installs the basic integration code for Automatr on your Drupal website.

Below are the features it offers-

  1. Employs cookie and IP information to track every visitor on the website. It registers each page visit and download
  2. Keep a record of form submissions and tie them to the respective visitors so that you can analyze their actions.
  3. Showcases consolidated visitor history. 
  4. Powerful reporting
  5. Deploys SendGrid (highly efficient email distribution cloud) on the back end. And it is included in the cost.

13. Salesforce suite

This suite of modules supports integration with Salesforce by aligning Drupal entities such as users, nodes, files, with Salesforce objects such as contacts, organizations, and opportunities to perform more actions other than simply pushing or pulling information from Drupal to Salesforce or another way round.

Changes can also be made in real-time or independently during the scheduled runs.

Conclusion

To sum it up, marketing automation amalgamated with Drupal is the way ahead for businesses to design and deliver excellent experiences. It will facilitate enterprises in evaluating the levels of engagement which their site provides to the potential and existing customers. 

As consumers become more demanding and data growth breaks out, progressive companies will look forward to emerging technologies to lead in an era of intelligent and automated customer experience. 

However, the success of such content management and marketing automation solutions will depend on the ease of adoption and its ability to scale across millions of customers/ across locations while ensuring that errors and bugs are being fixed on a timely basis.

Oct 16 2019
Oct 16
Integrating CRM into web technology has come as a turning point in business process automation. Well, enterprises can now easily evaluate and manage their contacts, existing clients, and leads or prospects generated through the marketing campaigns on social media platforms without any nuisance.

 

Drupal integrates seamlessly with third-party applications catering to varied verticals and industries, making it a perfect building block to create a robust functional system

 

Given the fact that Drupal integrates seamlessly with third-party applications and systems catering to varied verticals and industries, it accounts for a perfect building block to create a robust functional system.

 

Drupal when integrated with CRM, makes an apt solution for handling colossal user and content databases

 

Drupal when integrated with CRM, makes an apt solution for handling colossal user and content databases. And all this comes to reality because of Drupal’s highly modular and scalable architecture. However, the best part of it is that it gives substantial operational efficiency through marketing automation.

This blog will elucidate some of the best enterprise-level CRM integration for your Drupal website and its modules and distributions that will help you create a robust CRM strategy for your business.

Benefits Of Drupal and CRM Integration

There are several benefits of integrating Drupal site with a third-party CRM solution. The most obvious ones to native CRM in Drupal comprises of-

 

CRM interfaces can easily leverage Drupal’s growing suite of mobile and responsive tools and themes. 

 

  1. The ability to utilize CRM data as content, or the ability to showcase aggregate CRM data on the website.
  2. More chances to integrate CRM data with Drupal dedicated tools- such as data visualization tools, geo-mapping tools, etc.
  3. Reduced staff training costs- as the staff doesn’t need to get trained on multiple platforms.
  4. A considerable amount of reduction in technical risk as all the tools will rely on a single, Drupal framework.
  5. Potential reductions in hosting and IT costs.
  6. The ability to customize your CRM solution up to 360 degrees.
  7. Users or site visitors registering for events, making donations or payments, or engaging in other website transactions are ensured a more seamless and interface-friendly experience.
  8. CRM interfaces can easily leverage Drupal’s growing suite of mobile and responsive tools and themes. 
  9. Tracks competitors and manages every opportunity through various built-in tools. Faster response to any client that enquires about services or products to show them you care about their business.
  10. Proficiency in managing complex engagement scoring or engagement analytics.

Modules and Distributions For Integration

There are a plethora of modules and distributions in Drupal that one can leverage and integrate with third-party tools and CRM. Take a look-

1. Webform CiviCRM Integration (CiviCRM)

Various features available in CiviCRM
This module lets you receive the data input in the specific format you want. You can also create & update contacts, sign-up forms, opt-in forms, tags, relationships, cases, and membership & contributions forms via these robust and user-friendly webforms that incorporate effortlessly into your Drupal website.

Its other features include-

  • Auto fillup of forms for already signed in users or anonymous users following a personalized link from CiviMail.
  • Use CiviCRM contact data to showcase customized messages, emails or set access restrictions to the form.
  • Approve credit-card payments for events, memberships, and contributions.

Available for - Drupal 7 | Covered by Security Advisory

2.  RedHen CRM

RedHen is a flexible and light-weight Drupal-native CRM that manages information about contacts, organizations, and their relationships with each other

RedHen is a flexible and light-weight Drupal-native CRM that manages information about contacts, organizations, and their relationships with each other. It comprises of an automated filter in the UI to let you filter by any field you add to contact, and a smart find-and-dedupe interface to keep contacts and the associated data spick and span.

It also provides engagement tracking, event registration integration, and customizable one-page donation forms. 

Available for - Drupal 7 | Covered by Security Advisory

3. Salesforce Suite

The Salesforce Suite enables the integration of Drupal and Salesforce, as a result of which, Drupal entities (for example, users, nodes, files) are synchronized with Salesforce objects (for example, contacts, organizations, opportunities). 

In addition to this, it also provides the ability of mapping tool that can push Drupal data to Salesforce as well as pull, or import Salesforce data into Drupal.

The changes can be made in real-time or independently in batches during cron run.

Available for - Drupal 8 | Covered by Security Advisory

Watch this video to find out more on the same-

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4. Webform2Sugar (SugarCRM)

There are two modules that connect to SugarCRM from Drupal. They are

  1. Drupal to Sugar
  2. Webform2Sugar

This module, however, in itself is available only for - Drupal 7 and not covered by the security advisory

  1. Drupal to Sugar- 

The integration of Drupal and SugarCRM at webforms level results into a more powerful business solution, where an innate GUI is integrated with these both in the admin section

The integration of Drupal and SugarCRM at webforms level results into a more powerful business solution, where an innate GUI is readily integrated with these both in the admin section, to provide a more intimate mapping of modules and related fields without the need for any custom coding.

However, in case you have a multi-page webform, this module won’t function as required.

Available for - Drupal 7 | Covered by Security Advisory

B. Webform2Sugar:

This user-friendly module works fine even if you have a multi-page webform. Similar to that of Drupal to SugarCRM, the mapping of the fields can be done directly from the admin UI. It can also capture webform results as a new lead in SugarCRM.

Available for - Drupal 7 | Not Covered by Security Advisory

5.  Zoho CRM

Zoho CRM suite of modules ensures integration of Drupal with Zoho CRM. It ensures streamlining of Drupal objects (users, nodes, Ubercart orders) with Zoho CRM modules (Contacts, Accounts, Potentials, etc) to enable easy exchange of data from both ends. 

It also defines the mapping between fields in the Drupal object and Zoho CRM module to send and receive data.

Available for - Drupal 7 | Not Covered by Security Advisory

6.  CRM Core

With this module, you can manage contacts, activities, and relationships in your Drupal website. It also provides immense support to these entities and integrates several tools to make it easier for further support on the website.

It's features include-

  1. User sync allows contacts to be linked with user accounts.
  2. Match provides support for duplicate records
  3. Offers central repository for reports
  4. Allows administrators to handle the UI for managing contacts.

Available for - Drupal 7 | Covered by Security Advisory


7. Leadsquared Integration

The Leadsquared CRM module integrates with the Drupal form to capture the leads. The leads are captured majorly during:

  • Registration
  • Form Submit
  • After publishing/payment/update of content

Available for - Drupal 7 | Not Covered by Security Advisory

8. Pardot integration

Pardot facilitates the marketing and sales department to create, deploy, and manage online marketing campaigns that can increase ROI and maximize efficiency

Pardot provides a software-as-a-service marketing automation application to facilitate the marketing and sales department to create, deploy, and manage online marketing campaigns that can increase ROI and maximize efficiency. It features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, to empower marketers with lead nurturing, lead scoring, and ROI reporting for creating and qualifying sales leads, contracting sales cycles and displaying marketing accountability.

Available for - Drupal 7 | Covered by Security Advisory

9. Freshchat

This module helps you in engaging your site visitors and users to improve sales, gather feedback, and provide support.

Features include-

  • Uses bot for the quick response

Engage dynamically with users through contextual and timely messages. The bot helps in capturing leads, validating and qualifying responses, and auto-uploading them into your CRM. Customize bot messages to deliver the right experience.

  • Fetches more info to improve sales

With details available such as events timeline, user information, and social profiles, know what your visitors are up to. Fetches more info from external tools like CRM or order management systems for more relevancy.

  • Retain customers

Setup in-app campaigns to get users, new users, onboard, retain old ones and re-engage lapsing customers. Send announcements, get feedback, and share product best practices inside the product to bridge the gap and maximize the impact.

Available for - Drupal 8 | Not Covered by Security Advisory

10. SnapEngage

Increase engagement with your visitors and improve your conversion rate to convert visitors and potential leads into customers

It is a straight-forward and streamlined live chat service. Increase engagement with your visitors and improve your conversion rate to convert visitors and potential leads into customers. Live chat with your visitors from your favorite instant messenger or mobile device and easily integrate with your existing CRM or Helpdesk solution.

Available for - Drupal 7 | Covered by Security Advisory

11. Optify

Optify offers a digital marketing software suite to easily create and manage several lead generation programs, nurture prospects, prioritize the best-performing programs and align the reporting of client results-just from one login.

In addition to this, it comprises of integrated SEO, email marketing, landing pages, lead intelligence and nurturing, contact management and seamless integration with Drupal.

Available for - Drupal 7 | Covered by Security Advisory

12. Vtiger CRM

vtiger written  inside box with two way arrow
                                                                Source: Drupal.org

Vtiger CRM comprises of three separate modules, each having distinct functionality. Let’s find out more on this-

  1. Vtiger CRM

This is the base module that provides forms for manipulating settings essential to connect with Vtiger CRM, along with the synchronization page and the VtigerCrmApi class with methods.

2. Vtiger Entity

It provides functionality that allows transferring any fieldable Drupal entity to any Vtiger CRM entity.

3. Vtiger Webform 

This module provides a similar field-mapping UI to specify mappings between Webform components and Vtiger CRM modules. A new Vtiger record is created every time upon the submission of the Webform.

Available for - Drupal 7 | Covered by Security Advisory

13. Re:plain

Re:plain written inside the box                                                                         Source: Drupal.org

It is a flexible and scalable module as it lets you add those functions only that you need as per your business requirements

Re: plain makes communication simpler by providing you with your messenger from where you can directly chat with customers instantly. It is a flexible and scalable module as it lets you add those functions only that you need as per your business requirements. As a result, you can see a significant boost in your and your customers’ revenue.

Its features include-

1. Unlimited Operators

An unlimited number of people can respond to clients with the further option of transferring clients between operators.

2. Template answers

Insert and utilize answers to a similar type of question to save time.

3. Scheduling

Set this module to off or on mode automatically as per your working hours.

4. Integration With Google Analytics

Send data directly to Google Analytics for deep insights.

5. Banners

Use this feature to announce a sale, promote a new service, or just draw your clients’ attention to an FAQ section.

6. Custom Forms

Collect your visitors’ information in customized forms. You can also customize the fields as per your requirement.

7. Video Welcome

Increase the engagement of users by creating and uploading a video on YouTube and setting this link under the Video welcome feature.

8. Active Invitation

Specify the time when you want your visitors to see the welcome message.

9. Relevancy

Integrate it with your mobile applications, CRM, support services, and ERP to leverage the data insights it offers. It will assist in tapping the potential customers at the right time and thus, increasing the overall ROI.

Available for - Drupal 8 | Not Covered by Security Advisory

Final words

If your organization can integrate and deploy Drupal with any of the above-listed CRMs, there are no second thoughts that your organization will enjoy streamlined and optimized business processes in the long term. Consequently, it will strengthen sales and also make the whole process much more effective and capability-driven.

That said, Drupal installations are all unique because of the different modules and customizations that they use, so integration has to be set up differently by an expert.

Every integration module is not ready-to-use, so special care must be taken to ensure compatibility and effectiveness. 

Srijan has a vast experience as well as skills that require integration of Drupal with CRM applications. It has helped its clients in building a reliable CRM strategy. Contact us now! 

Sep 26 2019
Sep 26

Search engine optimization (SEO) is the chief ingredient in preparing the recipe of top ranking on Google. SEO assist websites in acquiring traffic from organic, natural, or editorial search engine results. There are several other factors also that affects the ranking of the website, such as quality of content, site loading time, backlinks, and responsive designs.

Further, Drupal being a robust and highly customizable website content management system is considered as the most SEO friendly platform. Its unconventional architecture encourages site-builders to implement ethical SEO practices in their workflows, just to name a few, from correct tagging of content, and SEO-friendly naming conventions, to make your site search-engine friendly and user-friendly. 

Thus, with targeted content, properly coded website and theme, and installation of SEO modules can help organizations to make a success story seamlessly.

Integrate These Drupal SEO Modules For Better Visibility & Ranking

Text written horizontally and vertically inside box
Following is a Drupal SEO-friendly modules checklist that you can get ahold of to highlight your site-

  1. Pathauto

One of the most essential modules of Drupal is the Patghauto. It saves your valuable time, which you devote to create the path/URL aliases. It does so by automatically creating URL /path aliases for the contents (nodes, taxonomy, terms, users) based on configurable patterns.

For instance, we configure our blog entry as blog-entry/[node:title]. And this blog post is published with the title, “Embracing Drupal SEO modules”, Pathauto will instantly generate an SEO friendly URL as “Blog/Embracing-Drupal-SEO-Modules” instead of “node/92”. 

2. SEO Checklist

If you are aware of the SEO basics and manage multiple websites at a time, then this module is perfectly suitable for you. With SEO Checklist, you can keep your SEO practices in check. 

It eliminates guesswork by creating a functional to-do list of modules and tasks that remain pending. The regular updates of this module make on-page search engine friendly without any hassle.

 

Two boxes interconnected with each other                                                                  Source: Drupal.org

It makes work simpler by breaking down the tasks into functional needs like Title Tags, Paths, Content, and much more. Next to each tas is a link mentioned to download the module and a link to the proper admin screen of your website so that you can optimize the settings perfectly. It also places a date and time stamp next to each item when a task has been finished. This, in turn, provides a simple report that you can share with others showing what’s been done.

3. Metatag

This module allows you to automatically provide structured metadata, i.e., “meta tags”, about a website. In context with SEO, when people refer to meta tags, they usually mean referring to the meta description tag and the meta keywords tag that may help enhance the visibility and rankings on the search engine results.

4. XML Sitemap

Drupal XML sitemap module once installed will provide your website a sitemap itself and make it searchable by search engines. This, as a result, will help search engines in understanding the hierarchy of your website and accordingly crawl in a tree sort of manner.

The best part of having this module is the flexibility to include or exclude certain pages from the sitemap of your website. This means that you don’t need to get those pages indexed which you are not using anymore.

5. Google Analytics

The Google Analytics Module helps in tracing the footprints and general behavior of users concerning their interaction with the landing pages and the content present on the website. Not only this, but it also provides insights into your visitors including demographics, where they found you online, what keywords they used to find you and a lot more.

Further, it also eliminates the tracking of in-house employees who might be visiting the website very often and could be counted as visitors and unique sessions. 

6. Real-time SEO For Drupal

The real-time SEO module for Drupal relieves you from the tedious task of optimizing content by including keywords in a fast & natural way.

It works best in combination with the Metatag module. How?

It checks whether your posts are long enough to secure a place in SERPs, the meta tag is included with the high-ranking keyword present in it if there are subheadings in the post or not, etc.

This evaluation makes sure that you don’t miss out on a single opportunity even to increase organic traffic and hence improve your ranking.

7. Search 404

The search 404 module rescues your website by controlling the bounce rate, which search engines use as a criterion to rank websites’ quality. Whenever users come across some pages showing 404, this module automatically redirects them to the internal site search with the related term in the URL.

Besides, it helps you in retaining visitors coming in from old URLs linked from other sites or search indices.

8. Alinks

Alinks module automatically replaces keywords with links in the content body with a list of links. You can set the content type on which this should work by simply setting up the phrases and links through the administration interface. And from here onwards, the module will take over and replace the keyword phrases in the body field with links to the pages to specify.

9. SEO Compliance Checker

The SEO Compliance Checker analyzes the node content on search engine optimization whenever it is created or modified. Whenever a publisher saves or previews a node, the module performs audits and gives the user feedback on the compliance of the rules in the form of a result table to the editor. 

This can help SEO beginners immensely as they will get to know about the areas where they need to optimize content more accurately.

This comprises of scanning of alt tags in the image, usage of keywords in the node titles, keyword density on the body, etc. 

10. Schema.org Metatag

It maintains structured data and tags so that you can add them to your HTML to improve the way search engines read and represent your pages on SERPs.

11. Taxonomy Title

Taxonomy title modules let you edit the heading tag (H1) of the taxonomy page. The importance of H1 tag can’t be neglected and overlooked for it forms a crucial element in SEO and helps in achieving rank on the top page of SERPs. 

People interested in SEO may prefer to add more user-friendly, keyword-rich, and descriptive words to this heading element.

This is the only module that lets you control that title individually for every term. 

12. Menu Breadcrumbs

As per its name, it appends a breadcrumb menu line to the top of the website. It also provides substantial benefits for both users and search engines. Well, first it lets the user know where he is in the navigation hierarchy, and secondly, there is an anchor text in the breadcrumb, which internally links it to the appropriate URL.

13. Power Tagging

The PowerTagging module evaluates content from Drupal nodes and the associated file attachments. It interprets content and concepts automatically through thesaurus or taxonomy even if synonyms are used. Users can consolidate all suggested tags or index the bunch of Drupal content nodes automatically, leading to the formation of a semantic index. This practice makes search comfy than ever before.

Features-

  • Customizable entity’ tags with manual tags combined with an auto-completion of tags already used.
  • Multilingual tagging is supported
  • All content can be tagged automatically in one go with Bulk-tagging

 

Learn How To Use Taxonomy to Tag Content in 9 Steps

 

14. Similar By Terms

Similar by terms module tends to provide a framework for content items by showcasing a view block with links to other analogous content. The similarity is based on the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabularies for a site as well as similarity within all vocabularies.

15. Footnotes

Footnotes module can be utilized for creating automatically tallied footnote references into an article or post, for instance, to add a reference to a URL.

16. Require on Publish

This module comes handy when fields to be required the only option is to be filled at the time of publishing content or if it is already live. This can be used when you have fields available such as tags or SEO information on your content that editors generally don’t need to fill up until the content is going live.

17. Auto Recommend Content Tags (Thru Apache Stanbol)

This module uses Apache Stanbol via a web socket to recommend real-time tags, or even find keywords while the editor is writing, editing, or creating a new piece of content.

18. Drupal SEO Tools

This is an all-inclusive SEO suite. This module offers a dashboard which encapsulates a plethora of SEO functions for the sites, from keywords, titles, tags, paths, redirects, sitemaps to Google analytics, webmaster tool, etc.

However, it has some prerequisites that must be met to make full use of the suite. 

19. Redirect

Redirect module lets you rechannel an existing URL to another one. Additionally, it keeps the two links on your website without delivering a 404 not found error. It also works wonder in case you want to handle duplicate content.

Watch this video further to understand more about Drupal 8 SEO-

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20. Global Redirect

The problem with the alias system in Drupal is that the default URL is still present, i.e., there are still 2 URLs pointing to the same content on your website. The search engine bot can identify the duplicate content easily, and so it can put an impact on your website ranking.

Global Redirect module cures this problem by checking if there is an alias for the existing URL and if it is, then it redirects to the alias URL.

Besides, it exhibits other features like removing the trailing slash in the URL, cross-checking that clean URLs are being implemented correctly and checking permission and access to nodes, URLs.

21.Content Optimizer

Content optimizer module improves your website’s search engine ranking by refining the on-page optimization factors and ensuring that your content meets all the requisites listed under Drupal SEO best practices. It instantly audits your website content through SEO analyzer and guides as per the content stats obtained to improve search engine rankings.

22. Site Verification

Search engines rank your website when they are able to properly navigate through your website and also index it. Now, to know if your site is crawlable you need to verify it. This site verification module helps in the same by either uploading an HTML file or adding meta tags. It supports search engines like Google, Yahoo, & Bing. 

You can use this in combination with XML sitemap to let search engines index your up-to-date website content appropriately.

23. Links Checker

Broken things are considered unlucky and so as is the case with broken links for your website ranking. Broken links put a bad impression on search engines. Hence, Links Checker module can help specify the failed results which you can rectify easily.

24. Menu Attributes

The Menu attributes module facilitates the admin to point out specific attributes comprising of id, name, class, styles and rel.

This module is helpful in your SEO strategy especially when you want to “nofollow” certain menu items to mold the flow of PageRank through your site.

Are You The One Who Is Offending Search Engines? --- Follow These 5 Tips To Avoid Common SEO Mistakes

“To err is human, to forgive is divine”- Alexander Pope

After all, we, being humans, can also flub in achieving our goals. However, if not rectified on time, can result in heavy loss. And here by heavy loss means, your site won’t show up on top pages of the search engine results.


Notebook, phone and glasses kept near a man

Perhaps, you can prevent it from happening by following these 5 simple tips and tricks-

  1. Include top-ranking keywords in your content

The primary task to be SEO-friendly is to focus on the keyword strategy for your website. Use various keyword tools, like Google Keyword Planner or SEMrush to find out the high ranking keywords that you can use in your website content ( landing pages, blogs, and other information pages) to secure top rank on the search results of the search engine.

2. Ensure that your URLs are search-engine friendly

Another important factor in our SEO checklist is to URL structure. Yes, it does matter! Search engines like Google, Bing put a lot of stress on the use of user-friendly URLs. Such clean URLs make the content more readable and also give a clear picture of what the page is about. Example of an unambiguous URL for a service page of a site would be something like this-www.example.com/services.

As discussed above, the Pathauto module is an excellent Drupal module which makes this process a whole lot easier by converting complicated URLs to clean and clear URLs.

3. Don’t underestimate the power of metatag

Metatags are those micro-sized text pieces that you (should) place in the header part of your website to make search engines aware of what the web page is about. 

In case you don’t include metatags in your content, the search engines are forced to guess what the page contains and trust us, this could seriously piss off search engines, and eventually, your SEO ranking will suffer!

Fortunately, you don’t need to indulge yourself into the code of your Drupal site’s web pages to implement meta tags since Drupal already has a solution (module) for it- Metatag module

With the metatag module, you can automate the process of placing meta tags and HTML title tags in the header of your webpage.

4. Indulge Users With Your Mobile-friendly Website

The changing technology scenario has brought everyone together with the advent of mobile phones, especially millennials, who use their smartphones to access the internet for every small detail.

Having said that, Google now prefers those websites who offer users mobile-friendly interface. Therefore, it’s high time that companies optimize their Drupal website well to adapt to the screen size of different devices. Enterprises can use content-as-a-service (CaaS) to push their content via APIs on their Drupal website. CaaS automatically adjusts the size and format of the content, increasing the feel of the content.

That’s why Drupal 8 is considered as an out-of-the-box solution for driving the SEO compatibility of the website effortlessly.

5. Keep Drupal updated

Drupal, being open-source software, and managed by a huge community of developers is regularly updated to incorporate new features and fix bugs and errors to keep potential security risks at a dead end. 

This has two benefits, one- your website will be safe from any cyber-attacks and second, search engines list those sites on top which keep vulnerabilities at bay. 

Hence, keeping your website updated is an important factor in your Drupal SEO journey. Make sure that you keep on updating your Drupal site as soon as an update is rolled out to keep website ranking high on SERPs.

Final Words

Confining yourself to just creating a website and pushing content on it is never enough to get your website on the top search results of search engine pages especially when there is a slew of websites present on the world wide web.

Search engine optimization for Drupal is a homogeneous practice that evolves as you keep investing time on it. The more you practice, the more is the visibility! Integrate these modules onto your website and also follow the mentioned Drupal SEO guide religiously to witness a significant boost on your website’s ranking on search engines. After all, it’s worth a try!

Sep 22 2019
Sep 22

Though big data, AI, Cloud, blockchain, and open-banking have been here since quite a long time to transform the way financial services are designed and rendered, there is still a roadblock in the way ahead - core banking infrastructure.

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies

Outdated architecture, costly licenses, specialized consultants-all of these hinder accessible FinTech services from keeping up the pace with current trends even in this era of smartphone ubiquity, where with one click, everything gets done!

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies.

By leveraging common technology infrastructure, it can analyze the customer data and deliver a seamless banking experience via the mobile phone, leverage the power of the cloud, connect into a distributed ledger and digital payments, and more.

As per the PWC Report, there are over 80% of the financial institutions that believe business is at risk to innovators; 56% believe that they have put the transformation in their core strategy ; 82% expect to increase FinTech partnerships in the next three to five years, and 77% expect to adopt blockchain as part of an in production system or process.

Drupal is the perfect website content management framework to create open-source banking platform where it will not only reduce costs significantly, free up IT teams to focus on innovation but also enable greater security and extensibility to new devices and delivery channels.

Challenges Faced by FinTech Ecosystem

Though FinTech solutions have been doing the rounds for quite some time now in the market, there are a few constraints that are still stonewalling the industry’s growth. Some of these are underlined below:

  1. Market regulators

    1. Balancing data privacy needs with the industry’s requirement for open data
      Market regulators are having a hard time in striking the balance between consumer needs of data security & data privacy and industry’s need for open data for insight generation. Data privacy is critical to safeguarding consumers’ trust in the FS space, however, stringent practices on data sharing can hamper the free flow of data crucial for creating innovative solutions. Data privacy is critical to safeguarding consumers’ trust in the FS space
    2. Aligning with the anticipated risk associated with advanced technologiesMarket regulators need to match the pace with the fast-changing technology landscape to fully understand the evolving risks on the wider ecosystem. For example, cryptocurrencies could be used for money laundering, and AI-driven algorithm trading could lead to system-wide risks by increasing market unsteadiness.

      Also, AI-led models for credit assessment and underwriting could lead to a segment of one and end up pricing certain customer segments out of the market for good.
      Various elements and text in one rectangleSource: Mastercard

    3. Ensuring stability in the FinTech sector in this close network of world
      It’s evident that FinTech players have created a diversified FS ecosystem which has led to the strengthening in interconnectivity, but it has also brought forth new systemic risk by launching disruptive models.

      For instance, local regulators are grappling to supervise global technology firms who operate across multiple jurisdictions, leading to regulatory arbitrage.

  2. FS Incumbents

    1. Reskilling people for the modern digital world
      It is one of the key challenges that industry is right now facing and i.e., “How to adopt workforce re-skilling strategies to endure the technology-led revolution”?

    2. Regular monitoring of advanced technologies
      Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers
      The FinTech industry is finicky about consumer security necessitates that advanced models should be employed in sensitive areas such as lending pass the test of explainability to protect consumer interests. Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers.

  3. FinTech players

    1. Tackle the cyber-security concerns to gain consumers’ trust
      The advancement of technology has its pros and cons. And one of the cons is increased cybercrime! Its now FinTech players and their partners’ responsibility of ensuring that appropriate digital control measures are taken to secure customers’ trust and assets.
    2. Lack of early-stage funding
      Despite the FinTech space appealing sustained investments over the past few years, many smaller startups still struggle to gain early-stage capital, prohibiting their potential to scale up.
    3. Managing regulatory uncertainty
      Although Indian FinTechs have worked in an enabling regulatory environment, they still have not been resistant to regulatory uncertainties. Many FinTechs who had built their business models around Aadhar-enabled services for customer onboarding had to pull it out due to physical mandates, leading to the disruption in their operations.

How Drupal Modules can Power FinTech?

Organizations planning to or delivering FinTech solutions need to maintain a robust online presence. Drupal has been powering the landscape of FinTech with its extraordinary capabilities.

However, unlike with media publishing, education, or government verticals, which have dedicated distributions, there is no such scenario in FinTech.

The mentioned ones satiate the needs of consumers by providing related features with ease-

  1. Commerce PayPal
    Commerce Paypal incorporates PayPal into the Drupal Commerce payment and checkout programs. Currently, it lends support to:
    1. Off-site payment via PayPal Payments Standard (WPS) & PayPal Express Checkout (EC),
    2. Off-site or on-site payment via PayPal Payments Advanced (PPA),
    3. Payflow Link (PFL), and
    4. On-site credit card payment via PayPal Payments Pro (WPP).
      The PayPal WPS / EC Integration supports PayPal’s Instant Payment Notifications (IPNs) to respond to authorizations, captures, voids, and refunds with full logging for testing and debugging.
  2. Currency
    Currency takes this overwhelming task on it by converting currency with its inbuilt conversion and price display input filter.
  3. Commerce Paybox
    Paybox is integrated with Drupal Commerce payment and checkout system. It offers two mechanisms - Paybox service and Paybox Direct (PPPS), wherein former service offers a payment solution on its server and redirects customers to paybox.com during the payment process and the latter one supports on-site payments. This implies that payments are done on the Drupal site.
    Installing HTTPS before implementing this payment method is considered good practice to ensure security.
  4. The Google Currency Converter
    The Google Currency Converter module has integrated Google finance calculator within it to convert currency on the website. It also offers an option where you can set your default currency and default currency conversion format.
  5. BudgetUsers can set up a budget with this module to manage their finances. The list of requirements goes like this:
    1. Data Structure- Data will be broken down into four main taxonomy terms: income, expenses, debt, and savings. From there, sub-terms can be added by the site administrator to further classify data items. Main terms can also have sub-terms, where the user can enter their description.
    2. User-interface- The data entry will be a multi-part question and answer session, with help pop-ups to help users enter data and select sub-terms from a drop-down menu to manage their finances.
    3. Security- Appropriate measures will be taken to ensure the privacy and security of the user and their data. Only the user, system administrator, and financial adviser role will be able to view the individual user’s data and report.
    4. Recommendations- The finance recommendations will be based on the user data’s deviation from normal as a percentage of net income for his/her income group. Additionally, the site administrator will be able to set thresholds where red flags will be raised along with the description for the user to understand the reasons behind it.
    5. Aggregate Reporting- The module will produce aggregate reports in spreadsheets with 6 months cost projections. These reports will be exportable in excel spreadsheet format.
    6. Open Source- The module will be licensed under the GPL and contributed to the Drupal community.
  6. UC OmniKassa
    Integrate Rabobank OmniKassa  to make it as a default checkout method for UberCart.

    This module offers different payment configuration methods (iDEAL, Credit Card, transfer) to use via SHA-1 encryption for secure payment status verification. All settings are adjustable in admin form.

  7. Ubercart Affirm
    Affirm is an off-site payment method and a financing alternative to credit cards and other credit payment products. This project integrates Affirm Credit Payment Gateway into the Drupal Ubercart payment and checkout systems.

    Watch this video to understand further how technology is changing the Finance sector-

    [embedded content]

     

  8. Commerce Lending Works
    Lending Works aligns investors with borrowers directly who want to spread the cost of their purchase. It offers flexible finance on purchases from £50 to £25,000, without any hidden fees.

    This module is useful for a retailer in:

    1. Boosting sales- Finance services can shoot up retailers’ sales by 17% and order value by 15% on average.
    2. Refined customer experience- Customers enjoy the hassle-free process whether its online, in-store or over the phone.
    3. Rocket science made simple- The integration process is super-fast and provides round the clock support to help them analyze sales on one easy-to-use online account, or connect by API.
    4. Flexible finance - Split small purchases into 3 interest-free payments or Finance from 6 to 60 months on purchases from £250.00
  9. Drupal Finance
    Drupal Finance aims at providing complete business accounting and finance solution. However, don’t use it in production as it is in the very early stages as of now and entity schema will likely change without any prior information.

The following features are either currently available or are in development:

  • Organizations
  • Financial Documents Entity Type with Bundles
  • Supplier Entity Type
  • Financial Field Type to store the monetary value of a particular currency, along with performing currency conversion based on the primary currency of the organization.
  • Formula Field Type (experimental) which can be used to dynamically perform calculations based on mathematical equations and can contain Tokens to include values from other fields.

    It comes in handy where value is based on values of other fields, such as adding together an invoice total amount and tax.

    Integration with the Currency module, along with an Exchange Rates Plugin which provides real-time and historical exchange rates powered by ExchangeRatesAPI.io.

Distributions

  1. Guardr
    Guardr is a Drupal distribution made in combination with the modules and settings to upgrade the Drupal’s application security and availability to meet enterprise security requirements.

    Sufficient information must be fed to the system so that it can store it and compute it to prevent any service disruptions caused by power outages, hardware failures, and system upgrades.

  2. Droopler
    Droopler is a Drupal 8 distribution offers pre-built websites with complete functionalities so that you can tweak as per your requirements and get your good-looking website ready swiftly.

    Droopler is great for:

    1. Website factories - Used to build various microsites with editors having the power to edit content. Pick a theme to match your brand colors and get your website ready instantly.
    2. Corporate websites - Having a site is essential for all to stay in business but it's not necessary that all companies have an extravagant budget. Drooplers is a great start to create websites in a pocket-friendly manner.

      Custom Bootstrap 4 theme

      SCSS included and all variables & settings can be customized to match your needs.

      Built on Paragraphs

      Multiple boxes with lines drawn inside them
      Source: Drupal.org

      It uses Paragraphs module to create the pages. During the installation, you get one content type with various paragraphs (banner, feature list, text with an image on the site, headline text with background image), all themed and working exceptionally.

      Multi-language support

      Two languages are set by default for a demo with options to remove them/add more as in the case with any multilingual Drupal site.

  3. Seeds- Drupal Starter KitSeeds is a light distribution which SMEs can use to kickstart their projects irrespective of scale to speedily complete their projects.
  4. Panopoly

    A base distribution of Drupal powered by lots of Chaos Tools and Panels magic enacts as both general frameworks for site-building and a base foundation upon which other Drupal distributions can be built. 

Final Words

Consumer demands are taking a paradigmatic shift- and FinTechs are iterating on the product quickly to get ahead of demands by offering alternative financing sources, branch-less banking, and more. However, there is no need for enterprises to reinvent the wheel to achieve the necessary objectives, as the tools and technology that they need to deploy, Drupal, Blockchain, Cloud, AI, & Big data are all available commercially and they can leverage it to scale a comprehensive data ecosystem using APIs while mitigating risk.

They will either demonstrate significant improvements in automation, digitalization, analytics, quality, security, and compliance or else they will go backward compared to their peer group.

Here is to the hopes of using better technology and getting great business outcomes in the year ahead!

Sep 21 2019
Sep 21

Content has proven itself king time and again. The enthusiasm with which B2B and B2C companies are investing in content production, has however brought up a significant question- Are users able to find the relevant content?

Finding the relevant web content has been one of the biggest issues that enterprises and users both have been facing

Finding the relevant web content has been one of the biggest issues that enterprises and users both face and so, it needs to be addressed without further delays to avoid poor user experiences and negative sentiments. 

Additionally, big brands and companies also lose out on opportunities due to the content searchability issue, like failing to quickly come up in the search results for a given phrase or set of keywords, which can jumble the company’s revenue percentage.

The problem can be fixed with little effort for Drupal powered enterprises. They just have to inculcate content tagging while classifying their piece of content. 

Having said that, this blog will provide insights on content tagging, taxonomy, and how implementing these factors on your Drupal website can take your marketing efforts to a whole other level.

Why Does Strategic Taxonomy Matter?

Content tagging can be huge resource-demanding and tedious task, especially when done manually, leaving companies wondering even if it’s worth the efforts. So, before building your tagging taxonomy, it’s better to understand why it matters.

All your efforts put into procuring and producing content will go wasted if there is no one to read it

  • Searchability- For your targeted  audience to find it

Enterprises have diverse and in-depth categories of resources available but what if users visit the site and could not find the desired content, they’re going to leave of course. 

All your efforts put into procuring and producing content will go wasted if there is no one to read it. Thus, it’s better to help your targeted audience access your content in the simplest and convenient way through a proper tagging structure.
Box comprising circle in it                                                                         Source: Curata

  • Usability: For your internal team to leverage it

Content tags not only benefit users but also internal teams of the company, especially sales. Including tags such as buying stage, persona, industry, product line, and geographical region, will only benefit the sales team to leverage and share relevant content with potential customers that align with those components. 

It will facilitate key stakeholders in disseminating content in their network to move users through the preferred funnel

This strategic content plan and execution as per business goals will increase the shareability of content for your users and will also facilitate key stakeholders disseminate content in their network to move users through the preferred funnel.

  • Data Insights: For your analytics team to gain insights from it

Another key benefit of proper tagging taxonomy can be leveraged through tag structure. It helps in building custom segments of data for your analytics teams to extract data and insights on the content framework, calendar promotion schedule, and content production cadence, and audience preferences so that you can tailor your content accordingly.

  • Sales Acceleration: For your readers to navigate, curate and refer to it

The agenda has been always on enhancing user experience. If they have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style. Tagging taxonomy with simple tag filtering showcase users the next article they should read as in line with your preferred funnel structure.

If users have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style

All this can be achieved by simply organizing content through a strict tagging taxonomy.  A better content tagging structure can create more business efficiencies for users and internal teams- they can tangibly impact the bottom line!

Content Tagging and Drupal Taxonomy

In Drupal, taxonomy is the core module used for categorizing or classifying content being built on the website with the CMS. It is critical to the website’s information architecture, on both the back and front ends.

Taxonomies in Drupal consists of vocabulary associated with them. This vocabulary list helps CMS to determine what items belong with what types of content. Further, vocabularies have terms with them, where the list of terms define the contents of the vocabulary. 

These can be a part of a hierarchy or simply a compilation of tags. Tags group nodes (elements in Drupal sites that contain content; eg. articles and basic pages) together. These can then be referenced with the search on the website. 

Sites built on Drupal can have an unlimited number of vocabularies and terms, so complex sites can be built using the framework. These two elements associated with your website can serve several purposes, especially for displaying content and managing content assets. It can also be important for reference as well.

Content tags, on the other hand, are a great way to navigate websites. In fact, this type of tag often appears as a hyperlink that users can click on to view other content in the system that contains the tag. These are used within the content management system, say, Drupal, to organize, filter, and relate content for end-users.

These tags can be applied in a few different ways, depending on the system that is using them. Some systems will allow for the creation of highly controlled tagging lists that content providers can choose terms from. Other systems may supply a free-tagging method, where users just type in terms.  Some systems allow for both methods.

How to Use Taxonomy in Tagging Content?

Although you can optimize your content based on its type, you might also want to view content based on what it is about. Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website. 

Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website

You can refer to this blog , Adding Tags with Drupal Taxonomy In 9 Steps,  to learn using taxonomy in tagging content. There are nine steps given which you can follow to classify your content hassle-free and increase your site visibility.

How Drupal-powered Enterprises Can Benefit From Using Taxonomy?

Taxonomy plays an important role in content strategy as it can make sense of your organization’s content by supporting the following activities-

  • Search and Discovery

This is the most common and useful benefit of taxonomy-  as it facilitates search and discovery in knowledge-driven and Drupal-powered organizations; leading to improved discovery layers including search, related content, and personalization so that it can work across various content repositories and even multiple organizations. In the end, the objective is to empower users and knowledge workers so that they can quickly find what they need. Search is essential for their productivity  and taxonomy can ensure it to a great extent.

Search engines like Google and Bing will be able to easily determine the site’s content, architecture, design, and organization of the website files, and hence improving ranking on SERP.

  • Permissions or Visibility

The goals of Drupal-powered organization determines how best to use taxonomy, permissions & metadata to share the information (public, confidential, semi-confidential, etc.) within the organization with various parties. There are many nodes and specific content that only certain members with the organization are allowed to edit.

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site. This ensures high flexibility to developers as  they can also modify the content which the public can view.

  • Repurposing

Re-using the existing content wherever it’s relevant instead of starting from scratch or simply recombining the taxonomy (if there is not even one in place to allow items to be found) into new useful information sets can save plenty of time and efforts of the organization. It can also help in reaching new audiences and reinforcing your message.

  • Future-proofing knowledge held in the business

Taxonomies are “knowledge insurance” that stores and shares classified information assets, to retain knowledge accessibility while people move on. Obviously, a taxonomy can also move by continuously evolving in line with the needs of the organization.

 6 Best Practices To Tag Content Well

  • Consistency is the key

Use clear, consistent tagging throughout your organization to provide a uniform experience to the customers. Marketing and sales team should  use the same taxonomy terms to tag content. 

However, if you won’t share tags from the same taxonomy, you are going to have a fractured website.

Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content

  • Strike the right balance

Users find it informative when tags are marked appropriately. Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content. So, it’s important to find the right balance.

  • Focus on the user

The right balance can be easily achieved by focusing on users’ experience. Ponder upon the tags before adding that, will it add value to users’ experience or is it just because you want the asset to get more attention on the site?

Three circles connected to each other

Take yourself out from the tagging equation and focus on the experience part, you’ll get a much clearer picture of which tags are and aren’t appropriate

  • Prioritize your time

Tagging consumes a lot of time so it’s a good practice to prioritize and maximize your time by evaluating the content. Find out which assets need more detailed tagging (for say, only those that will live on the site for a long time) and which can have more general tagging as they will change often (e.g. industry reports) so that you can your time and sanity.

  • Fill your content containers well

A tag associated with a topic having a  plethora of information within it is likely to keep a reader more engaged than a tag that has only one or two pieces of content. So, before creating a new tag, ensure that you have ample amount of content that could be tagged the same way.

  • Consider SEO while selecting tags

Use keyword planner tool to check SERPs and find out what keywords do users use to search the content-  is it the acronym, plural construction, or spelled out version. 

Drupal Modules

Here are some modules listed that work around the principle of taxonomy and content tagging-

The Power Tagging module is linked with thesaurus or taxonomy to interpret content and its concepts in Drupal. Users can easily curate all suggested tags at one place or can even compile collections of Drupal content nodes to create a semantic index. This makes search more comfortable than ever before.

It also allows you to customize your entity’s tags with manual tags and perform multilingual tagging. 

Features

  • Tweak your entity's tags with manual tags combined with an auto-completion of already used tags.
  • Supports multilingual tagging
  • Whole content can be tagged automatically at once via Bulk-Tagging

Available for - Drupal 8 | Not covered by Security Advisory

This Drupal module provides context for content items by displaying a view block with links to other similar content. The similarity is defined as per the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabulary for a site as well as similarity within all vocabularies. 

Simply put, you can use this module by creating a free tagging vocabulary called “Tags” assigned to the content types on which you would like to display a similar view block.

Available for - Drupal 8 | Covered by Security Advisory

Good search engine optimization practices bring organic traffic to the website. And so this module helps in updating the heading tag at the top of the taxonomy term page so that it appears on top in SERPs. This is the only module that lets you control the title individually for every term.

Enterprises should add more user-friendly, keyword-rich, and describing words to this heading element. 

Available for - Drupal 7 | Covered by Security Advisory

Azure Cognitive Services API module  seamlessly incorporates intelligent features and technology into the Drupal applications, like Machine Learning, Artificial Learning, and Natural Learning Process, to detect speech, facial and vision recognition other than detecting the emotions. 

Among the 4 features it provides text analysis, API module is helpful for tagging

  • Azure Text Analytics API Module

Text Analytics API is a cloud-based service that provides advanced natural language processing over raw text and comprises of three main functions- sentiment analysis, key phrase extraction, and language detection.

Available for - Drupal 8 | Covered by Security Advisory

This module helps in optimizing content around keywords in a fast, natural, and non-spam manner. It also keeps a check on other SEO factors such as the length of the post, written meta-description using focused keywords, and subheadings within the post. 

This real-time page analysis ensures that your content is easily searchable and liked by users.

Available for - Drupal 8 | Covered by Security Advisory

It is a great SEO module since it takes away the boring and laborious task from you. It automatically defines URLs which are both user-friendly and relevant as per the category and page title. This clarity in classification helps users churn information with ease and you can also get brownie points from search engines.

Available for - Drupal 8 | Covered by Security Advisory

Metatag module facilitates enterprises to provide more metadata on their website. This includes tags, page titles, descriptions, etc. As a result, it helps Google in ranking the website in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

It is a semantic vocabulary of tags that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

Final Words

Embracing taxonomy and tags to classify content is a great way to solve the problems of those organizations who possess a gigantic amount of data or are anticipating to create a huge amount of it in the future.

Also, since Drupal is open-source software, there is an outstanding opportunity for enterprises to learn from a community of developers and users. However, the foremost task that organizations should do is start thinking hard about what they are doing with their content once it is classified and how they intend to deliver it so that it serves best customers’ manifold needs.

Sep 20 2019
Sep 20

While compelling content marketing taxonomy in Drupal isn’t just about enhancing the searchability of your content but to also ascertain content priorities based on what’s in an item. However, there were 56% marketers from B2C and 64% marketers from B2B who didn’t even have a documented content marketing strategy as per this source. 

A content marketing taxonomy aids content strategizing by organizing content in an easy-to-understand way for marketers to analyze data and gaps

Let’s dive into this blog to learn using taxonomy for tagging content-

How to Use Taxonomy in Drupal to Tag Content?

Each set of taxonomy terms is part of a category set that you define and is called a vocabulary. Terms in vocabularies are that can be broken down further and can contain sub-terms.

Therefore, it is of prime importance to first understand how to create vocabulary-

1. Go to Manage >> Structure >> Taxonomy. By default, tags (as a vocabulary) is here.
At this place, we can add vocabulary by clicking on the + Add Vocabulary

Rectangle box with text written inside

Enter the name of the newly created Vocabulary along with the short description.

Box with name and description fields inside

2. Click on the Save button. You will be redirected to the Ingredients page, which shows a list of all the terms that you have added in this vocabulary.Box with text inside it

3. Now click on the Add term. Enter "Butter" in the Name field. Once done, click on the Save button.

Box with Add term title page

4. You will receive a confirmation about the term you created. You can also add more terms, like "Eggs" and "Milk".

5. In the Manage administrative menu, navigate to Structure > Content Types(admin/structure/types). Click Manage fields for your Recipe content type.

6. Click Add field, and enter values from the table below. Once done, click on the Save button and continue.

Field name Explanation Value Add a new field Select the field type Reference > Taxonomy term Label The title to give the field Ingredients

Rectangle box with Add field title page

Field name Explanation Value Type of item to reference The type of entity that is referenced by the field Taxonomy term Allowed number of values The number of values a user can enter Unlimited

Dropdown menu option in a box

8. On the following configuration screen, enter the values from the table below. Click Save Settings.

Field name Explanation Value Help text Help showed to users creating content Enter ingredients that site visitors might want to search for Reference type > Reference method Select the method used to choose allowed values Default Reference type > Vocabulary Select the vocabulary to choose allowed values from Ingredients Reference type > Create referenced entities if they don’t already exist Whether new ingredient terms can be created from the content editing form

Checked

Box with various fields and options

Click Save Settings. You will be taken back to the Manage Fields page. A message will pop up stating that the configuration for Ingredients is complete.

Box with manage fields page

And you’re done!

You can also watch the video shared below to learn further on setting up taxonomy.

Drupal 8 User Guide- 6.6. Setting Up a Taxonomy (1)

   Video Courtesy: Drupalize.me

Conclusion

Following the given steps will help you in implementing clear and concise content marketing taxonomy in Drupal, which as a result, will improve the readability of your editorial calendar. It will also allow all the stakeholders and team members to know what kind of content you’re creating in just a glimpse.

Happy Tagging!

Sep 19 2019
Sep 19

With the proliferation in the touchpoints that enterprises use to connect with customers and provide them with the valuable experience, it’s has become a tedious and challenging task to optimize the content far and wide.

Further, the number of devices that consumers use to access brand content- desktops, mobile phones, laptops, tablets, and smartwatches - with yet more looming on the horizon; have their own set of restrictions and specifications which again increases the complexities of content creators & marketers in the dissemination of the personalized content.

Also, this Gartner Report  suggested that marketers & decision-makers should now opt for a unified experience strategy to streamline their customer-facing content. This can be done through the implementation of the latest technology and channels to promote dynamic personalization and optimize content in an avant-garde manner. And all this can be executed by dint of Content-as-a-Service.

This blog provides further insights on CaaS, its use cases & features, and how enterprises and marketers can leverage Drupal as CaaS for managing their content efficiently.

What is Content as a Service?

Content-as-a-Service (CaaS) focuses on managing structured content into a unified repository or feed that other applications and properties consume.

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier. The presentation layer can be a website, a mobile app, or a feed into a device’s interface. 

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier

This separation between the content itself and its presentation implies that RESTful APIs, for instance, can provide the same content that serves both your website to an iOS or Android app.

Put simply, it draws a clear line between the people creating the content, the people delivering the content, and of course, the people consuming it.

A long box with different elements inside

Source: Bloomreach

Characteristics of Content-as-a-Service solutions include:

  • The content disseminated across all channels via a Rest-based API

  • A method of developing content as per prescribed content models

  • Structured formats for returning content via simple queries.

  • Distributed authoring and workflow content administration

  • A content repository hosted in the Cloud for universal access

  • Triggers that alert customer experience applications that consume content to content updates

  • Metadata definitions that can be defined and move along with the content via API

How Does CaaS work?

The actual implementation of CaaS can vary as in the case with any architectural pattern but here is a general overview of how CaaS platform may work-

Multiple boxes connected in flowchart

The content management UI is a web application to centralize all content authoring and content management of the platform. Content is placed inside centralized storage: it is to note that the format and technology used for the same does not matter at this point, what matters is the correct storage of data.

At last, the content is made available through a technology-agnostic API, like REST API. There are products available in the market which lets you author the content whilst working on the presentation layer to provide you with a wide array of applications you may need (for instance, web apps, mobile apps). 

You could, as an alternative, also provide access to the public APIs of these platforms, allowing others to take care of building their own presentation layers and saving you the trouble of working on that. 

Know how Srijan helps enterprises in modernizing their platforms to manage their content across various channels

Explore Our Services

Why CaaS?

Creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable

Have you ever thought that how enterprises and marketers can tweak content for each one of the channels and yet ensure that the content is safe and sustainable for any modification in the future? Since it’s understood that creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable.

So, how is it possible? The answer to this simple question is CaaS!

It can be efficient for enterprises those who want to upgrade their CMS either into one which can serve as CaaS or when there was nothing before.

However, the key deciding factor(s) at the end will be your current context. The reasons are mentioned below-

  1. Siloed Content

    Enterprise deals with an enormous amount of content and the sources from where it comes in and having to manage them independently can prove labor-intensive. Either company can spend a lot of time from their schedule to simply manage the content or spend too many resources having a team manager & a set of independent tools with the added overhead of getting them to collaborate with each other. 

In either case, they are most likely dealing with one or maybe more of such situations:

  • They don’t own a uniform content format, which can be made use of for easy distribution. 

  • They don’t own a centralized method to make content available for consumers, be they internal or external ones.

  • Metadata is not given due importance in empowering their content and making it rich for consumers.

  • And centralized storage, so, companies have to put extra efforts to move from one source of data to the next.

The adoption of CaaS could be beneficial to anyone looking desperately to switch their content management strategies. A switch to content-centric approach, i.e., Content-as-a-Service, would significantly improve their performance.

2.   Limited formats for your content

Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

Your problem might not be about managing your content but inefficiency in reaching to the targeted consumers due to a restricted amount of formats you are compatible with. Content-as-a-Service is again the perfect solution for such kind of scenarios.

Many CMS, such as WordPress, take the responsibility for presentation ensuring that you don’t have to worry about it. However, you also get restricted to the number of devices with which representation of your content is compatible. There could be so many devices where your content can be rejected immediately or simply not pleasant to be consumed in. For instance, have you ever considered how will your online trading WordPress website will show stocks on your smartwatch? What about a VR headset? Or a holographic projection? Agreed that last one does not exist yet but you must ensure that the company is well-equipped and future-ready to be compatible with new technologies, especially when it is moving at breakneck speed and released to the public every day.

Even the new foldable phones are going to be accessible for the public now- what will happen then to the content?

Companies will limit their odds of success if they kept their content tied to their representation. Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

3.  Native mobile app needing content

Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future

Since content display on mobile phones and apps demand extra attention, most of the traditional CMS fails to provide the necessary tools and facilities for the same. They only provide web-compatible formats (e.g., HTML) making it unfit for your app.

You can work around this by using a headless, decoupled CMS or Content-as-a-Service to simplify your work. In a nutshell, Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future.

What Drives the Adoption of CaaS?

There are two groups primarily that can leverage this type of content delivery the most: developers and business users/content creators.

  1. Developers

Developers do require CaaS no matter they are mobile app developers who need a backend to feed their apps with content or front-end developers who expect to interact with an API. 

Such technologies have been around since long and widely accepted as well, further fueling the demand for CaaS.

2.  Business
  • Those content creators who want to increase the reach of their content to as many platforms and channels as possible- web, mobile, social networks, smart devices, and so on. 

  • It becomes exorbitant to have a separate solution for every channel- development-wise and maintenance-wise. 

  • It is convenient to manage a single editorial team and a single software stack for all channels.

  • CaaS solutions can help developers in being more productive and efficient with the tools they like to use.

CaaS Use Cases

It’s often perceived that there is no single CMS that is equally good for maintaining both a personal blog and a huge online shop. Contrary to the assumptions, CaaS outperforms its harbingers in some use cases-

CaaS focuses on pushing wherever and whenever required, designers need not worry anymore

Pushing content on a mobile app via CaaS proves as the most effective way to have dynamic in-app content without having the need to resubmit the app to the app marketplace.

  • Multi-channel publishing

CaaS CMS is also beneficial when content needs to be transmitted across various platforms, for example, you want to push the same content to a website as well as to mobile apps.

  • Rich Web apps

Modern view controller, i.e., front-end frameworks, such as AngularJS, React, and Ember synchronizes well with structured content via APIs.

CMS can considerably reduce the complexities and simplify workflows in an existing project, for instance, eliminating hard-coded content from HTML pages, and maintaining them with a CMS. In contrast, the API by CaaS makes it highly integration-friendly and robust.

  • Tailored UX

The CMS of web age posed strong design restrictions. Though you could fully tweak the UI but building a Wordpress-powered web app from scratch was not very likely. 

On the other hand, as CaaS focuses on pushing wherever and whenever required, designers need not worry anymore!

It becomes a tedious task to manage already existing content and also the one arriving from multiple sources. Therefore, it is best-suited to upload content into one unified repository by creating content via APIs.

Content structured via API makes it easy for AI-powered agents and chatbots to move it around and churn it for ensuring relevance than screen scraping and using natural language for processing unstructured content.

How Drupal Can Prove to Be An Effective CaaS?

Drupal has unfolded the idea of Content-as-a-Service (CaaS) to solve the dilemmas posed by our newfangled digital ecosystem & its extremely high demand for new and different types of content. 

A square with multiple circles and squares connected to each other

Following features on how Drupal can be an effective CaaS-

  1. Reusable future-proof content

Drupal content can easily exist in the form of reusable chunks

Generally, CMSes manage content in a back-end repository and push it to the front-end templates for serving an experience.

However, Drupal decouples the back and front end whenever required. So, Drupal content can easily exist in the form of reusable chunks: free from the presentation and set for delivering content to sites and apps. Thus, content becomes future-ready.

  1. Set front-end developers free to create a better experience

With Drupal’s presentation-neutral content and a RESTful API, front-end developers can freely carry out their creative vision and build interactive sites & apps with the tools like Node, Angular, Backbone, Ember and others.

  1. Fill the content bucket more easily 

Content nowadays should not be restricted to one source only rather it should move in and out freely. And Drupal helps in that by ingesting third-party content (e.g. from aggregators and syndicators) to bring content into your Drupal ecosystem and making it further easy to push to any site, app or channel.

  1. Share content beyond your sites

Today, organizations want to share content on multi-channels where the audiences are inside of content aggregators disrupting the news business. Content teams need an optimal way to create content & then share it with minimal effort. And Drupal does that! The other sites and apps you choose can easily churn Drupal content.

  1. Alter the look

The separation of backend content from front-end presentation gives a leading edge to developers to refine an experience without worrying about the content in the CMS.

Additionally, Drupal’s 8.0 version comes with an inbuilt REST API which marked its beginning of API-first initiative.  

REST allows apps and websites to read and update information on the websites via the web. It also encourages developers to rely on HTTP methods to operate on resources managed by Drupal.

Furthermore, the Drupal community has been working on shipping Drupal modules with web service APIs instead of depending on a central API module in the upcoming releases of Drupal.

Contenta, one of the Drupal’s distributions, is an HTTP API provided for ready-to-use purpose with full auto-generated documentation. It offers modern API capabilities with JSON API, and also feeds content in the JS-driven websites, mobile applications, TV and even fridge applications.

Contenta supports Create Once, Publish Everywhere, be it single application development or multi-channel publishing.

Then there is another distribution, Reservoir, which helps in implementing the Decoupled Drupal architecture, is very flexible and simple-to-use for building content repositories of any application. It also helps in modeling content, governing content, and interacting with that content through HTTP APIs. 

In a nutshell, Drupal’s API-first approach offers the following benefits which further bolsters CaaS model-

  • The decoupled approach separates the presentation layer from the service layer thus allowing a detailed and dedicated focus on each of them.

  • A foolproof approach to help organizations connect to infinite digital signages for enhancing customer experience

  • Increased interaction with customers on their preferred devices will eventually scale up your marketing efforts

  • The decoupled approach is flexible and open for changes, addition, and modification of the structure.

  • Deploying a front-end framework like Angular or React will lead to sophisticated, enriched and dynamic web experience

 

Learn more about Drupal API-first initiative from here-

 

[embedded content]

Features to Lookout For in CaaS

CaaS comprises of three vital parts: the editing interface (typically a web app), the CMS infrastructure capabilities, and the development ecosystem.

Web editor

  • Enables content architects to design the structure of the content

  • Enables content editors to manage content from creating, updating to collaborating on it.

Technical infrastructure

  • Offers performance, uptime, and scalability to ensure that enterprises can rely on their vendor to deliver content in mission-critical applications.

  • SLAs with short incident response times and access to dedicated staff- so in case of a problem with a mission-critical app, companies can be provided back up again and fast.

  • Mobile delivery capabilities so that great user experience can be delivered even in network-challenged environments ( like subways, rural areas) and high bandwidth cost areas (such as emerging markets).

  • API-based importing, management, and delivery for controlling content programmatically in both ways

  • All-inclusive and up-to-date documentation to help the development team start using the tools quickly.

  • CDN ( content delivery network) to deliver the content rapidly

 

Development ecosystem

  • SDKs and libraries to increase the speed no matter what the tech stack is

  • Demo app source code so that developers don’t feel the need to reinvent the wheel all over.

  • Third-party integrations to obtain value from existing tools.

Other Characteristics of CaaS

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work

  • Decoupled approach

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work. Teams can also work parallelly on a creative copy, enticing visuals, and expert integrations in one unified platform.

This is the quintessence of the headless CMS approach - agnosticism towards how content is presented. This frees developers from creating highly custom front-ends and apps since they get to define the content display part.A box with various elements listed inside and interconnected Source: Gartner 

  • Cloud setup

The complete separation of the content management and display part allows organizations to migrate infrastructure between Cloud and hybrid, even at the site level or project level. Some projects can be installed locally while some on Cloud depending on the business’ choices for optimization as per needs. 

Centralized Content-as-a-Service lets businesses evaluate the content consumption across the digital ecosystem. This ceases businesses from duplicating their efforts and content when posting to microsites, international sites, or apps. It can also measure the use of that content by looking at the API connections used to deliver that content, and keeping track of where the content is going. 

In the End

The digital revolution and breakthrough in technology have accelerated the efforts of content creators - be it creation, designing, or dissemination. The goal is clear- refined user experience.

With that said, the creation of content in abundance and its delivery as a service through thousands of APIs will generate more data thereby assisting content developers to create more precise business models.

The technology is already in place, and the architectural patterns will allow enterprise systems to scale up without hampering their performance.

Content-as-a-Service ensures that developers are rendered maximum freedom and flexibility to realize their digital innovation. Drupal as a CaaS has been delivering a wonderful experience to both content editors and developers alike.

It is definitely a convenient way to ensure that your strategy is future-proof and can handle any new media in the future.

Sep 06 2019
Sep 06

 


Today, IT security is paramount to succeed in business. Enterprises are spending hefty amount on security than ever before. Progress in both security and hacking technologies such as intrusion detection systems, honey pots, honeynets, and other various security-related hardware and software solutions are showcasing the pressing need for transformation in the information security domain.

One of the reports by Gartner cited that enterprises in India alone are going to spend laboriously on the information security front which will mark up to US$2 billion in 2020.

The increasing awareness on the benefits of the risk assessment and the realization of the fact that security is one of the driving forces for digital transformation are boosting enterprise security globally. 

The battle between open-source and proprietary software has been throwing a fit since long. Multiple issues and concerns are being examined and scrutinized by both sides of the story. In the most recent phase of this fanatical dispute, both camps have inspected the issue of security with serious tenacity.

Having said that, let’s take a sneak peek into this blog for further insights on the same.

Myths Are Meant to Be Debunked

Proprietary software is more secure than open-source software. This myth comes from many prejudices. But a commercial license doesn’t assure security. Unlike proprietary software, open-source software is transparent about potential vulnerabilities.

#Myth1: Anyone can view the code 

Because it is open source, anyone can view the code. People often want to argue that being able to view the code allows nefarious hackers to look at it and exploit vulnerabilities.

However, this openness enables collaboration. Unlike, say, one proprietary software, which is developed and is maintained by a single company, Drupal is developed and maintained by more than one hundred thousand programmers around the world. These programmers might work for companies that compete with each other, or they might volunteer to create something new that’s then given away. For free.


In fact, in 2015 Google open sourced its artificial intelligence engine, TensorFlow. Something which is a core part of its business. It hoped more developers would make the software better as they adapted it to their own needs. And it did, by making it open source, Google boasts of more than 1,300 developers, outside Google, have worked on TensorFlow making it one of the standard frameworks for developing AI applications, which could bolster its cloud-hosted AI services. 

#Myth2: Proprietary software are secure and not prone to attacks

There have been multiple instances in the past that depicts that proprietary software has been attacked several times. Such as:

Melissa Virus and ILoveYou Worm - spread through Microsoft Word email attachments. The email contained attachment. If the victim’s system had the Microsoft outlook application installed, then the virus would send the email to 50 too all contacts in the Outlook program’s address book. would also overwrite & consequently destroy various types of files on the victim’s device including MP3 files, JPEG files, and more. It led Microsoft to shut down its inbound email system.

Wannacry - a worldwide cyberattack that took place in 2017. It was a ransomware crypto worm attack that aimed at computers using Windows operating systems, encrypting all the files on hard drives on these machines. It didn’t let users access the files until they paid a ransom in the cryptocurrency Bitcoin.

The WannaCry attack impacted major entities all over the world, such as the National Health Service in Britain and Scotland, the University of Montreal in Canada, State Government websites in India, and Russian Railways.

With that said, it's evident that proprietary software is also easily vulnerable to attacks!

Although countermeasures like anti-virus programs and security patches were implemented to mitigate the threats and weaknesses, the long-term and especially exorbitant effects of these dangers have been engraved for permanent into the memories of people all over the world. This is because these attacks not only damaged vital electronic data but also shut down business operations and services, and facilitated malicious infiltration and theft of money & proprietary information.

History of Open source Software

The term “open-source”, popular since its inception in the late 70s and early 80s has come from a revolution, “open-source revolution”, which completely revamped the way software is developed- resulting in the birth of the community-generated software development method.

Box with text written inside it

In 1971, Richard Stallman, a young software engineer from Harvard, joined the MIT Artificial Intelligence Lab with the intent of developing computing platforms. After serving for a few years in the early 1980s, the MIT Lab became extinct due to the booming of proprietary software in the market and lost its talented developers to privately held tech companies.

Stallman, who was closely involved in the field knew customers’ software requirements believed customers should be empowered enough to fix and debug the software themselves instead of simply operating it.

“Users should be empowered enough to fix and debug the software themselves-instead of simply operating it”

The majority of software until now was controlled in its entirety by the developer where individual user rights were completely discarded. This was also a pain point for MIT AI Lab since they failed to incorporate this feature into their software development strategies.

The Disembarkation of the Free Software Movement

But this was until 1984. Post evaluation, Stallman began his GNU Project. Initiating with a compiler, GCC and a new operating systems-Stallman felt that GNU project was the major turning point in the evolution of free software community.

“The Free Software Foundation was formulated to let users run the software as they wanted”

Stallman believed that software should be available for free in terms of accessibility. Hence, the Free Software Foundation (FSF) was formulated so that users can run, modify, update, and disseminate software in the community.

Later on, he also introduced the concept of copyleft, wherein a program is first copyrighted, and then additional distribution terms are added for its further use.

Challenges Associated With Proprietary CMS 

Proprietary CMS comes up with a set of restrictions which makes it less flexible in comparison to open-source software. 

“The contribution and development teams of proprietary cms are smaller, which makes it evident that there is a probability of missing out on mistakes and bugs in the code”

It might appear that closed source software or proprietary software is more secure since the code is not available. But unfortunately, it is not the case! The contribution and development teams of proprietary CMS are smaller, which makes it evident that there is a probability of missing out on mistakes and bugs in the code.

You might not know what issues the proprietary system has had in the past, or is having currently because the provider of the proprietary CMS isn’t going to voluntarily reveal this information. This sets a major drawback for proprietary CMS users in terms of security as well.

Let’s further see the challenges associated with proprietary CMS-

Not many customizations options

Since these proprietary CMS are developed for a specific kind of industry and audience, it gets difficult to customize the website to fit the exact needs of the people. Users are not building their system so it's obvious that they will have limited flexibility options.

Portability is beyond the bounds of possibility

Users don’t have an option to extract data and files out of their system with a proprietary solution. They are quite restricted because they won’t be able to even move their website from one hosting service to another.

“Several CMS vendors don’t upgrade their platforms, so it's better to do a bit of research first and then jump onto doing business with a vendor”

You don’t have any option other than trusting the company blindly

Since the company owns the platform and the storage space your website will be built upon, you’ll have to manifest a lot of trust into your vendor. They will have to continuously develop and refine their software, to handle their consumers’ needs better. The vendor should also be in reach whenever you need assistance with your website

Several CMS vendors don’t upgrade their platforms, so it's better to do a bit of research first and then jump onto doing business with a vendor.

You are just renting software

Even if you have bought the proprietary CMS, you won’t own the code it's built with. It is not yours and hence requires a monthly rent from you, to keep your website running.

Benefits of Open-source Software

“People in the open-source community come forward to find solutions, assist each other, and to share extensions that would benefit the masses”

  • It is open-source!

This implies that the source code is available for anyone who wishes to study it, analyze it, and modify it in any way.

Thanks to this feature that people can easily extend the code and add specific functionalities as per their requirements.

  • An open-source CMS is maintained by the large community

There is always a primary group of developers, similar to WordPress but it is also supported by its user base. People in the open-source community come forward to find solutions, assist each other, and to share extensions that would benefit the masses.

Rectangle with various lengths of horizontal bar
Source: Sas.com

  • An open-source CMS can be hosted ubiquitously

Most of them, like Drupal, offers one-click installs in the control panel of the accompanying hosting service, which again is very user-friendly and comfortable.

  • The CMS software itself is usually free of cost

You can easily make use of plenty of extensions, themes, and a variety of tools for free. However, there are plenty of paid extensions and themes as well. Some solutions can only be leveraged with paid software. An open-source CMS is usually the most budget-friendly solution.

Alternatives to Proprietary Software

It is interesting to see that there are so many open-source software alternatives for the existing proprietary software which are equivalent or more reliable, secure, and flexible. 

If you are contemplating to migrate from proprietary software to open-source, you can surely - that too with ease!

Software Category

Proprietary Software

Equivalent Open-source Software

Operating System

Microsoft Windows

Linux Ubuntu

Browser

Internet Explorer

Mozilla Firefox

Office automation

Microsoft Office

Open Office

MATHWORKS

MATLAB

Sci Lab

Graphics Tool

Adobe Photoshop

GIMP(GNU Image Manipulation Program

Drafting tool

Auto CAD

Archimedes

Web Editors

Adobe Dreamweaver

NVU

Desktop Publishing

Adobe Acrobat

PDF Creator

Blogs

Blogger

WordPress

Mobile

IOS

Android

Media Player

Windows Media Player

VLC Player

Database

Oracle, Microsoft SQL Server

My SQL, Mongo DB, HADOOP

Server

Microsoft Window Server

Red Hat Server, Ubuntu Server

Web Server

IIS

Apache

Open-source Security in Drupal

Drupal, having a proven track record of being the most secure CMS, has been rolling with punches against critical internet susceptibleness. Thanks to Drupal security team for earnestly finding anomalies, authenticating them, and responding to security issues.  

The responsibilities of the security team include documentation of these identifications and alterations made so that developers don’t feel heebie-jeebies when faced with similar kind of situation.

“Drupal community comprises of over 100,000 contributors towards its enhancement”

Besides, the team also assists the infrastructure team to keep the Drupal.org infrastructure secure. They ensure that any security issues for code hosted on Drupal are reviewed, reported, and solved in the shortest period possible.

Important features that make Drupal 8 the best WCMS in regards to Security-

  • The Security Working Group (SecWBG) ensures that Drupal core and Drupal’s contributed project ecosystem provides a secure platform while ensuring that the best practices are followed.
  • The community makes sure that people are notified the day patches are released, which are released every Wednesday for contributed projects, and the third Wednesday of every month for core, usually for a fixed period.
  • Drupal abides by the OWASP ( Open Web Application Security Project) standards and its community is devoted towards prevention of any security breaches.
  • Drupal community comprises of over 100,000 contributors towards its enhancement. An open-source code base, where contributed modules are properly reviewed, verified, and sent a notification if that module is acceptable for use.
  • Apart from encrypting and hashing the passwords, Drupal provides those modules which can support two-step authentication and SSL certificates.
  • Any member can make changes to Drupal modules and report any issues or bugs that occur in their system.
  • Access controls offered by Drupal is a superb feature. Dedicated accounts can be created for certain user roles with specified permissions. For instance, you can create separate user accounts for Admin and Editor.
  • It’s multibranched cache structure that assists in reducing Denial of Service (DoS) attacks and makes it as the best CMS for some of the world’s highest traffic websites like NASA, the University of Oxford, Grammys, Pfizer, etc.

Statistics Says It All

Sucuri, a security platform for websites, curated the “Hacked website report 2018”. It evaluated more than 34,000 compromised websites. Among the statistics it shared, one of the factors was to juxtapose the affected open-source CMS applications.

drupal-sucuri

The results were clearly on Drupal’s side declaring it a better WCMS than other leading platforms for preventing safety hazards.

The infection crept in these websites due to improper deployment, configuration, and maintenance.

Additionally, Cloud Security Report by Alert Logic also marked Drupal as the website content management system with the least number of web application attacks.11 Columns and 8 rows with text written inside them                                                                        Source: Alert Logic

Difference Between Open-source and Proprietary Software

Factor

Open-source

Proprietary

Cost

Open-source software is free which makes it an alluring option if you have in-house capacities to meet your business requirements.

Proprietary software costs differently from a couple of thousand dollars to one hundred thousand dollars, depending upon the multifaceted nature of the framework needed.

Service and support

Open-source software communities of developers are huge and steadfast which helps clients with prompt solutions to their problems.

Proprietary software vendors offer progressing backing to clients- a key offering point for clients without specialized mastery.

Innovation

Open-source software boosts innovation by providing users the opportunity to modify, append, or distribute as per their requirements.

Proprietary software vendors don’t permit its users to view or adjust the source code, thus making it unfit for organizations who desire scalability and flexibility.

Only developers can incorporate new features to the product as and when requested by users.

Security

As open-source code is available to everybody, it increases the possibility of finding more vulnerabilities easily. 

It is also worth noting that open-source communities fixed security vulnerabilities twice as quickly as commercial software vendors do.

Proprietary software is considered secure as it is developed in a governed condition of the employees having a frequent direction.

However, getting rid of the possibility of backdoor Trojans as well as lowering the threat of any other bugs or obstacles can be troublesome in proprietary software.

Availability

Open-source software is available for free on the web with 24*7 support from the community.

Proprietary software is accessible if the companies have the rights to the bundle or they have purchased from the respective vendors.

The trial version is also accessible for free to test.

Flexibility

As organizations aim at deriving more business values from less, open-source software can deliver high flexibility, lower IT costs and increased opportunities for innovation.

With proprietary software, such as Microsoft Windows, and Office, companies are required to upgrade both software and hardware on a timely basis. Updates must be installed for the proper working. However, not all updates are flexible with all the versions of the software.

In The End

Website security has always been a cause of hindrance in the journey of digital transformation and survival due to several potential threats. 

Open-source software can be considered as a befitting solution than a closed source or proprietary software. Further, this report indicates that there is an obvious desire among companies to adopt open-source technology and also prioritize the task of enhancing security in their organization.
Rectangle with text written inside Source: Gartner

However, it all depends on the preferences and needs of the organization and the on-going project for their digital business.

Drupal, an open-source content management framework, comes out as the most secure CMS in comparison to the leading players in the market.

It has been the pacesetter when it comes to opting the security focussed CMS. More individuals working on and reviewing the product always means a higher chance of a secure product!

Aug 30 2019
Aug 30

 

The quantum leap in technology and the ubiquitous demand for delivering personalized content has made it pivotal for companies to embrace the web content management system for all the right reasons. It begins from engaging customers, lead generation, to snowballing overall revenue from various platforms.

However, it can be daunting and tricky sometimes for enterprises to choose the right one as per their requirements on the basis of the varied features and potential that these CMS offers. 

One of the most cited reports by Gartner, Web Content Management Magic Quadrant report, has proclaimed that Acquia Drupal, Adobe Experience Manager, and Sitecore are the three most prominent WCM Managers. 

A square divided into 4 with text and dots insideThese three were at the forefront in Gartner’s report based on the two factors majorly, “ability to execute”, and “completeness of vision”. They undoubtedly outperformed on both these parameters and hence it goes without saying that all three are proficient in fulfilling enterprises’ WCM needs.

However, as one-size does not fit all and there can be multiple parameters for comparing these, it’s better to largely group them into different stakeholder perspectives- the business decision-makers’, the content and marketing teams, and the IT teams. Each of these teams play a vital role in the process. 

Source: Gartner

The content, marketing, and IT team because they’ll be the ones directly working with the CMS they choose. The business decision-makers, CIO, CTO, and the freshly-coined Chief Data Officer (CDO) are the ones who will be held accountable for their choices and showcasing adequate ROI.

This blog will deal with the comparison of AEM and Drupal from the perspective of business decision-makers. Here we’ll primarily focus on factors like cost of implementation, scalability, security, and maintenance to see how Drupal and AEM fare against each other.

Pick What’s Best For Your Organization

Rectangular box with logo and text of Drupal and AEM

Identifying the company’s particular requirement should be the first task on your to-do list. This will only help you out as a decision-maker to draw the conclusion.

Cost of Implementation

"A high price may be a part of its charisma in selling difficult art”, quoted by Robert Genn, a renowned Canadian artist. 

You should get the desired output for the price you pay for a CMS. 

Setting up any large technology solution is always an eye-catching question as it involves the cost associated with it for implementation. Though it is justified as CMS forms a framework for the enterprise technology architecture, and further paves way for digital transformation; the expenditure made on this part is yet always under analysis.

“Being expensive doesn’t make CMS equipped or competent enough for the enterprises”

Furthermore, migrating to new CMS is also a cumbersome task for any enterprise IT team. So, this crucial decision of investing in any particular CMS is made after several rounds of deliberation. And once deployed, organizations become extremely perceptive of acclimating to a change.

The objective behind all such discussions is to get this done right in the very first time & the investment and ROI of any particular enterprise CMS is one of the biggest factors to consider. 

Licensing Fees

The first and foremost difference between AEM and Drupal is their nature of availability- AEM is proprietary while Drupal is open-source. AEM’s licensing fee starts from somewhere 40,000 USD, with additional cost implications based on organizations’ size and expected usage. And this is not a one-time investment. It is a recurring expenditure every year.

Contrarily, Drupal is an open-source platform and hence discards any licensing fee completely. 

Build vs. Buy

The way current market trends are soaring up does not allow enterprises to consider the deployment of CMS a good idea as it will consume a considerable amount of time. Their expectations lie in finding out an unconventional and innovative solution which is readily available with the quick installation process and some training for content, marketing, and larger digital experience teams to run full-fledged campaigns. 

The general perception that surfaces with Drupal being an open-source, developer-driven solution, is the requirement of complete expert teams to deploy it. There is a definite apprehension around the fact that enterprises have to build from scratch to set up a Drupal CMS, and that without second thoughts, consumes ample amount of time, resources, as well as cost. 

AEM is perceived as a ready-to-roll product requiring minimal expert set up.

“In contrast to the assumption, Drupal does have over 20,000 modules and distributions that provide on-the-go functionalities and features”

However, it’s paramount to apprehend that build vs. buy debate is not as straightforward as it appears. Because:

  • In contrast to the assumption, Drupal does have over 20,000 modules and distributions that provide on-the-go functionalities and features like multisite, multilingual, dynamic content, personalization, and more. With distributions like Acquia Lightning, Drupal caters to highly targeted, easy-to-implement enterprise-level content management solutions, unlike AEM.
  • The other noteworthy point is that AEM does need specialized teams for design, hosting and maintaining an efficient digital platform. They demand an almost similar degree of the build like that of Drupal. But even here, the total cost of implementation for Drupal would be around 250,000 USD to 350,000 USD on an average, and around 500,000 USD if you compute hosting too. On the other hand, typical AEM implementation budget starts exceeding the limit of 500, 000 USD and can go as high as 1 million USD.

Support & Maintenance

Both Drupal and AEM demand substantial maintenance post-deployment.

In regards to the maintenance, Drupal will safeguard your content but to lay the foundation for modern architecture it won't hesitate from breaking some components to ensure that the platform is up-to-date and relevant. To achieve the same, It will eliminate unnecessary bloatware associated with rote adherence to backward compatibility.

 

Licensing 

Build or Buy

Support & Maintenance

Drupal

No licensing fees

Considerable build. Cost approx 250,000-350,000 USD

Support costs can be tailored to fit different enterprises

AEM

Licensing fee applicable

Needs specialized teams for build. Costs approx 500,000 - 1 million USD

Dedicated support teams by Adobe

Security

AEM is certainly a secure platform with predefined functionalities to ensure security and administration. User identification and access can be easily managed. There are tried-and-tested techniques by which risk of inter-site request forgery, can be alleviated, and third party data storage, and role-based authentication and access to data objects can be successfully secured.

A bar graph with 11 bars of different height in peach color on white background

Source: Sucuri

As per the stats, Drupal performs substantially better than other leading CMS platforms in terms of protecting websites from any external attacks.

Sucuri, security platform for websites, compiled the Hacked Website report, analyzed more than 34,000 infected websites. Among the statistics that it shared, one of the factors for comparison was affected open-source CMS applications.

The infection crippled other CMS due to improper deployment, configuration, and the poor maintenance.

With Drupal being an open-source platform, it is generally presumed less secure in comparison to a proprietary platform like AEM. However, that’s not the case! 

Drupal has almost similar security and governance features embedded within it similar to AEM. Drupal has dedicated modules for identification, authentication, and access-based controls.

“Drupal’s security standards are set by the Open Web Security Project, making it secure by design”

The database encryption at various levels vouches for data security so that no unauthenticated user can breach the security. Also, there is built-in security reporting feature to let teams highlight and raise the security concerns within the community. 

It is to take heed that AEM’s security initiative is led solely by one team, with Adobe extending support whenever necessary. 

But Drupal has a different story to narrate! The security advisory not only works on to safeguard the platform but also ensure that there are multiple touchpoints to resolve the issue.

Security documentation, helps developers write secure code, and maintain modules for added security - all this creates a larger system that continuously safeguards Drupal. It’s security standards are set by the Open Web Security Project, making it secure by design.

Scalability and Future Proofing

CMS lays the foundation for providing the unique digital experience to users so it ought to be scalable and customizable. It should be capable of integrating seamlessly with other technologies and simultaneously support new solutions so that its ready to serve the growing needs of the organizations shortly. 

So how are Drupal and AEM different in this regard?

The Adobe ecosystem of products offers all-powerful solutions to amplify the enterprise digital experience. However, its features and full potential can only be realized when organizations are using a combination of several different Adobe solutions. While they continuously come up with new capabilities, the chance to leverage these is often dependent on having up-to-date versions of other Adobe products. AEM is a part of the Adobe Marketing Cloud and makes a pertinent case for buying all the other products to create an efficient digital platform.

For instance, Adobe’s  Smart Layout was a new AI feature rolled out in 2018. However, to make use of this feature, enterprises will need the most recent versions of AEM sites, AEM Assets, Target Analytics, and Audience Manager. And that just adds up to the overall budget by several thousand dollars.

While large enterprises might think of implementing it, the vendor lock-in associated with Adobe does not bode well for scalability.

That's because most enterprises today opt for those solutions which are best-of-breed and best-of-need philosophy. The complete enterprise technology stack gets build in an agile manner, where every new piece appended is the best possible solution for the enterprise with given current requirements and constraints. But in case you decide to choose products from Adobe ecosystem, the need to stick to Adobe becomes crucial. And if you want to leverage any of its products to its full capacity, you may lose out on your flexibility of opting for other solutions that might be more suitable to your needs.

In a nutshell, once you have decided to go with Adobe or even with just AEM, getting out of it becomes difficult even if you keep on adding new moving parts to your digital experience stack.

“Drupal empowers enterprises with the flexibility of choosing any technology solution that works best as per their respective requirements and integrates with them hassle-free”

Four circles with text written over them

However, with Drupal, scalability, expansion, and flexibility have never been a cause of concern. Since Drupal is co-created by a whole community of developers, its feature of integrating seamlessly with various other technology solutions is inculcated in its DNA.

  • The Drupal CMS integrates effortlessly with multiple enterprise systems, even Adobe, and does not rely on the existence of other drupal based solutions to work effectively
  • The potential of decoupled Drupal applications has proven it as best content manager-while letting other technologies to build atop to deliver augmented user-facing functionalities.
  • The open-source community also takes care that new modules and functionalities built on any project get contributed and made readily available for others to use and worked upon.

In essence, Drupal empowers enterprises with the flexibility of choosing any technology solution that works best as per their respective requirements and integrates with them hassle-free. 

The Drupal community also ensures to keep the core up-to-date and the platform is always up to speed to work with other enterprise technologies.

The question that arises here is that whether you want to completely switch to Adobe solutions or want to keep that option with you where you have the flexibility to choose the best solutions for your company.

For uninterrupted flexibility and extensibility, it’s suggested to avoid vendor lock-in and choose Drupal.

Have a look at this video to get more understanding of different web content management systems and their capabilities-

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Drupal or AEM

Here is a compiled list of factors arranged in tabular form to carry out the comparison between Drupal and AEM to help you reach the final decision-

Attributes Drupal  AEM

Major Differentiation

A web content management system built by the largest community of developers. A web content management system with implicit personalization and analytics feature.   Agility, cost, and open-source availability are its USPs. Proprietary and licenses are require Flexibility

Being an open-source platform, it does not require any roadmap to implement change.

It is innovation-friendly!

Since it is proprietary and requires a license, it has to wait for rolling out a roadmap to implement changes. Development Speed Easy prototyping leads to faster implementations

Requires considerable time to execute the process

Responsiveness

Highly responsive! It helps in building interactive websites for the enhanced digital experience of users

User Experience and building responsive interfaces are available Integration Capabilities

Rest APIs in the core is easy to integrate

Integratable-Relies on partners for integration

Enterprise Fit

Meets all the criteria of the enterprises

Meets all the criteria of the enterprises Security

Dedicated teams to ensure the security of the platform.

Has a more transparent and open process to communicate the issues within the community

Security directed as by proprietary team Scalable

Highly scalable

Scalable Maintenance

Sign up with any Drupal shop. Vendor Agnostic approach is possible.

Proprietary Cost

Source code is free but organizations have to pay more for adding up functionalities

License costs are high

Final Words

The final choice between Drupal and AEM will be made by the decision-makers based on the array of questions around the cost of building, hosting, and maintenance. This also involves considering the associated ROI with both Drupal and AEM to ensure easy workflow. 

The trade-off between making Adobe products work together well and the freedom to choose the best technology solutions as per your requirements needs to be carefully evaluated.

And even though both Drupal and AEM ensure top-notch security, your enterprise internal security and compliance requirements will also need to be taken into account before choosing one over the other.

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