Oct 25 2019
Oct 25

 

With the proliferation in the touchpoints that enterprises use to connect with customers and provide them with the valuable experience, it’s has become a tedious and challenging task to optimize the content far and wide.

Further, the number of devices that consumers use to access brand content- desktops, mobile phones, laptops, tablets, and smartwatches - with yet more looming on the horizon; have their own set of restrictions and specifications which again increases the complexities of content creators & marketers in the dissemination of the personalized content.

Also, this Gartner report suggested that marketers & decision-makers should now opt for a unified experience strategy to streamline their customer-facing content. This can be done through the implementation of the latest technology and channels to promote dynamic personalization and optimize content in an avant-garde manner. And all this can be executed by dint of Content-as-a-Service.

This blog provides further insights on CaaS, its use cases & features, and how enterprises and marketers can leverage Drupal as CaaS for managing their content efficiently.

What is Content as a Service?

Content-as-a-Service (CaaS) focuses on managing structured content into a unified repository or feed that other applications and properties consume.

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier. The presentation layer can be a website, a mobile app, or a feed into a device’s interface. 

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier

This separation between the content itself and its presentation implies that RESTful APIs, for instance, can provide the same content that serves both your website to an iOS or Android app.

Put simply, it draws a clear line between the people creating the content, the people delivering the content, and of course, the people consuming it.

A long box with different elements inside

Source: Bloomreach

Characteristics of Content-as-a-Service solutions include:

  • The content disseminated across all channels via a Rest-based API

  • A method of developing content as per prescribed content models

  • Structured formats for returning content via simple queries.

  • Distributed authoring and workflow content administration

  • A content repository hosted in the Cloud for universal access

  • Triggers that alert customer experience applications that consume content to content updates

  • Metadata definitions that can be defined and move along with the content via API

How Does CaaS work?

The actual implementation of CaaS can vary as in the case with any architectural pattern but here is a general overview of how CaaS platform may work-

Multiple boxes connected in flowchart

The content management UI is a web application to centralize all content authoring and content management of the platform. Content is placed inside centralized storage: it is to note that the format and technology used for the same does not matter at this point, what matters is the correct storage of data.

At last, the content is made available through a technology-agnostic API, like REST API. There are products available in the market which lets you author the content whilst working on the presentation layer to provide you with a wide array of applications you may need (for instance, web apps, mobile apps). 

You could, as an alternative, also provide access to the public APIs of these platforms, allowing others to take care of building their own presentation layers and saving you the trouble of working on that. 

Know how Srijan helps enterprises in modernizing their platforms to manage their content across various channels

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Why CaaS?

Creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable

 

Have you ever thought that how enterprises and marketers can tweak content for each one of the channels and yet ensure that the content is safe and sustainable for any modification in the future? Since it’s understood that creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable.

So, how is it possible? The answer to this simple question is CaaS!

It can be efficient for enterprises those who want to upgrade their CMS either into one which can serve as CaaS or when there was nothing before.

However, the key deciding factor(s) at the end will be your current context. The reasons are mentioned below-

  1. Siloed Content
    Enterprise deals with an enormous amount of content and the sources from where it comes in and having to manage them independently can prove labor-intensive. Either company can spend a lot of time from their schedule to simply manage the content or spend too many resources having a team manager & a set of independent tools with the added overhead of getting them to collaborate with each other. 

In either case, they are most likely dealing with one or maybe more of such situations:

  • They don’t own a uniform content format, which can be made use of for easy distribution. 

  • They don’t own a centralized method to make content available for consumers, be they internal or external ones.

  • Metadata is not given due importance in empowering their content and making it rich for consumers.

  • And centralized storage, so, companies have to put extra efforts to move from one source of data to the next.

The adoption of CaaS could be beneficial to anyone looking desperately to switch their content management strategies. A switch to content-centric approach, i.e., Content-as-a-Service, would significantly improve their performance.

2.   Limited formats for your content

Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

Your problem might not be about managing your content but inefficiency in reaching to the targeted consumers due to a restricted amount of formats you are compatible with. Content-as-a-Service is again the perfect solution for such kind of scenarios.

Many CMS, such as WordPress, take the responsibility for presentation ensuring that you don’t have to worry about it. However, you also get restricted to the number of devices with which representation of your content is compatible. There could be so many devices where your content can be rejected immediately or simply not pleasant to be consumed in. For instance, have you ever considered how will your online trading WordPress website will show stocks on your smartwatch? What about a VR headset? Or a holographic projection? Agreed that last one does not exist yet but you must ensure that the company is well-equipped and future-ready to be compatible with new technologies, especially when it is moving at breakneck speed and released to the public every day.

Even the new foldable phones are going to be accessible for the public now- what will happen then to the content?

Companies will limit their odds of success if they kept their content tied to their representation. Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority.

3.  Native mobile app needing content

Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future

Since content display on mobile phones and apps demand extra attention, most of the traditional CMS fails to provide the necessary tools and facilities for the same. They only provide web-compatible formats (e.g., HTML) making it unfit for your app.

You can work around this by using a headless, decoupled CMS or Content-as-a-Service to simplify your work. 

In a nutshell, Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future.

What Drives the Adoption of CaaS?

There are two groups primarily that can leverage this type of content delivery the most: developers and business users/content creators.

  1. Developers

Developers do require CaaS no matter they are mobile app developers who need a backend to feed their apps with content or front-end developers who expect to interact with an API. 

Such technologies have been around since long and widely accepted as well, further fueling the demand for CaaS.

2.  Business
  • Those content creators who want to increase the reach of their content to as many platforms and channels as possible- web, mobile, social networks, smart devices, and so on. 

  • It becomes exorbitant to have a separate solution for every channel- development-wise and maintenance-wise. 

  • It is convenient to manage a single editorial team and a single software stack for all channels.

  • CaaS solutions can help developers in being more productive and efficient with the tools they like to use.

CaaS Use Cases

It’s often perceived that there is no single CMS that is equally good for maintaining both a personal blog and a huge online shop. Contrary to the assumptions, CaaS outperforms its harbingers in some use cases-

CaaS focuses on pushing wherever and whenever required, designers need not worry anymore

Pushing content on a mobile app via CaaS proves as the most effective way to have dynamic in-app content without having the need to resubmit the app to the app marketplace.

  • Multi-channel publishing

CaaS CMS is also beneficial when content needs to be transmitted across various platforms, for example, you want to push the same content to a website as well as to mobile apps.

  • Rich Web apps

Modern view controller, i.e., front-end frameworks, such as AngularJS, React, and Ember synchronizes well with structured content via APIs.

CMS can considerably reduce the complexities and simplify workflows in an existing project, for instance, eliminating hard-coded content from HTML pages, and maintaining them with a CMS. In contrast, the API by CaaS makes it highly integration-friendly and robust.

  • Tailored UX

The CMS of web age posed strong design restrictions. Though you could fully tweak the UI but building a Wordpress-powered web app from scratch was not very likely. 

On the other hand, as CaaS focuses on pushing wherever and whenever required, designers need not worry anymore!

It becomes a tedious task to manage already existing content and also the one arriving from multiple sources. Therefore, it is best-suited to upload content into one unified repository by creating content via APIs.

Content structured via API makes it easy for AI-powered agents and chatbots to move it around and churn it for ensuring relevance than screen scraping and using natural language for processing unstructured content.

How Drupal Can Prove to Be An Effective CaaS?

Drupal has unfolded the idea of Content-as-a-Service (CaaS) to solve the dilemmas posed by our newfangled digital ecosystem & its extremely high demand for new and different types of content. 

A square with multiple circles and squares connected to each other

Following features on how Drupal can be an effective CaaS-

  1. Reusable future-proof content

Drupal content can easily exist in the form of reusable chunks

Generally, CMSes manage content in a back-end repository and push it to the front-end templates for serving an experience.

However, Drupal decouples the back and front end whenever required. So, Drupal content can easily exist in the form of reusable chunks: free from the presentation and set for delivering content to sites and apps. Thus, content becomes future-ready.

  1. Set front-end developers free to create a better experience

With Drupal’s presentation-neutral content and a RESTful API, front-end developers can freely carry out their creative vision and build interactive sites & apps with the tools like Node, Angular, Backbone, Ember and others.

  1. Fill the content bucket more easily 

Content nowadays should not be restricted to one source only rather it should move in and out freely. And Drupal helps in that by ingesting third-party content (e.g. from aggregators and syndicators) to bring content into your Drupal ecosystem and making it further easy to push to any site, app or channel.

  1. Share content beyond your sites

Today, organizations want to share content on multi-channels where the audiences are inside of content aggregators disrupting the news business. Content teams need an optimal way to create content & then share it with minimal effort. And Drupal does that! The other sites and apps you choose can easily churn Drupal content.

  1. Alter the look

The separation of backend content from front-end presentation gives a leading edge to developers to refine an experience without worrying about the content in the CMS.

Additionally, Drupal’s 8.0 version comes with an inbuilt REST API which marked its beginning of API-first initiative.  

REST allows apps and websites to read and update information on the websites via the web. It also encourages developers to rely on HTTP methods to operate on resources managed by Drupal.

Furthermore, the Drupal community has been working on shipping Drupal modules with web service APIs instead of depending on a central API module in the upcoming releases of Drupal.

Contenta, one of the Drupal’s distributions, is an HTTP API provided for ready-to-use purpose with full auto-generated documentation. It offers modern API capabilities with JSON API, and also feeds content in the JS-driven websites, mobile applications, TV and even fridge applications.

Contenta supports Create Once, Publish Everywhere, be it single application development or multi-channel publishing.

Then there is another distribution, Reservoir, which helps in implementing the Decoupled Drupal architecture, is very flexible and simple-to-use for building content repositories of any application. It also helps in modeling content, governing content, and interacting with that content through HTTP APIs. 

In a nutshell, Drupal’s API-first approach offers the following benefits which further bolsters CaaS model-

  • The decoupled approach separates the presentation layer from the service layer thus allowing a detailed and dedicated focus on each of them.

  • A foolproof approach to help organizations connect to infinite digital signages for enhancing customer experience

  • Increased interaction with customers on their preferred devices will eventually scale up your marketing efforts

  • The decoupled approach is flexible and open for changes, addition, and modification of the structure.

  • Deploying a front-end framework like Angular or React will lead to sophisticated, enriched and dynamic web experience

 

Learn more about Drupal API-first initiative from here-

[embedded content]

Features to Lookout For in CaaS

CaaS comprises of three vital parts: the editing interface (typically a web app), the CMS infrastructure capabilities, and the development ecosystem.

Web editor

  • Enables content architects to design the structure of the content

  • Enables content editors to manage content from creating, updating to collaborating on it.

Technical infrastructure

  • Offers performance, uptime, and scalability to ensure that enterprises can rely on their vendor to deliver content in mission-critical applications.

  • SLAs with short incident response times and access to dedicated staff- so in case of a problem with a mission-critical app, companies can be provided back up again and fast.

  • Mobile delivery capabilities so that great user experience can be delivered even in network-challenged environments ( like subways, rural areas) and high bandwidth cost areas (such as emerging markets).

  • API-based importing, management, and delivery for controlling content programmatically in both ways

  • All-inclusive and up-to-date documentation to help the development team start using the tools quickly.

  • CDN ( content delivery network) to deliver the content rapidly

Development ecosystem

  • SDKs and libraries to increase the speed no matter what the tech stack is

  • Demo app source code so that developers don’t feel the need to reinvent the wheel all over.

  • Third-party integrations to obtain value from existing tools.

Other Characteristics of CaaS

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work

  • Decoupled approach

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work. Teams can also work parallelly on a creative copy, enticing visuals, and expert integrations in one unified platform.

This is the quintessence of the headless CMS approach - agnosticism towards how content is presented. This frees developers from creating highly custom front-ends and apps since they get to define the content display part.

A box with various elements listed inside and interconnected

                                                                       Source: Gartner 

  • Cloud setup

The complete separation of the content management and display part allows organizations to migrate infrastructure between Cloud and hybrid, even at the site level or project level. Some projects can be installed locally while some on Cloud depending on the business’ choices for optimization as per needs. 

Centralized Content-as-a-Service lets businesses evaluate the content consumption across the digital ecosystem. This ceases businesses from duplicating their efforts and content when posting to microsites, international sites, or apps. It can also measure the use of that content by looking at the API connections used to deliver that content, and keeping track of where the content is going. 

In the End

The digital revolution and breakthrough in technology have accelerated the efforts of content creators - be it creation, designing, or dissemination. The goal is clear- refined user experience.

With that said, the creation of content in abundance and its delivery as a service through thousands of APIs will generate more data thereby assisting content developers to create more precise business models.

The technology is already in place, and the architectural patterns will allow enterprise systems to scale up without hampering their performance.

Content-as-a-Service ensures that developers are rendered maximum freedom and flexibility to realize their digital innovation. Drupal as a CaaS has been delivering a wonderful experience to both content editors and developers alike.

It is definitely a convenient way to ensure that your strategy is future-proof and can handle any new media in the future.

Oct 25 2019
Oct 25

Long gone are the days, when cellphones were used just for calling purposes and desktops were switched on to browse the web. Today, information and entertainment can be accessed from anywhere and from any device.

According to Pew Research, over 95% of people currently own a cell phone, out of which more than 70% are smartphone users.

Users expect the best possible accessibility and functionality no matter what platform they're on. Let’s understand how Drupal solves the challenges inherent to this evolving model of content consumption with the concept of Create Once Publish Everywhere.

Understanding the Approach

COPE is a content management technique allowing content creators to add content in one place and repurpose it multiple times for different mediums.

It is important for enterprises to manipulate their content strategy as customers engage with the content they’re interested in across different touch points as per their needs.

So it’s beneficial to consider COPE approach while developing a web application. This revolutionary concept allows a considerable amount of work to be done in minimal time, effort and resources.

 

Marketers need to strategize for publishing content to this huge list of channels by treating content more like data. It’s no use conceptualizing content in the form of html pages, as this doesn’t apply to all forms of content available today. For example, through a smart speaker, you can book airline tickets, book a cab or pay your bills easily. The interaction with this conversational UI cannot be displayed through an html page as it has no visual display or screen.

It is important to understand that a smart speaker and a website do not understand and respond to the content in the same way.

Streamlining their ability in reaching out to their customers on their preferred device will allow enterprises to better scale their marketing efforts. Instead of html, enterprises need to transition towards structured content model by organizing digital content into independent fields so as to incorporate COPE across numerous channels.

On the other hand, the structured content approach could complicate an organization's digital strategy. This can lead to over dependence on Drupal as the platform for content distribution.

Drupal’s Solution to COPE

Drupal can provide a solution for your enterprise for content distribution to multiple channels by powering every instance of your digital system by adopting an API-first architecture.

Through API-first technique, the central web service would interact with a variety of applications to exchange data over a network. Drupal allows the API-first approach while decoupling the front end and using another cutting edge technology for the presentation.

Enterprises may implement a decoupled strategy to leverage Drupal as a service layer to drive complex digital ecosystems, or to provide front end teams with popular JavaScript framework capabilities or to use Drupal to power data to multiple touchpoints.

Drupal can provide the right solution to every problem, and an API-first approach could work when it is necessary to utilize technologies outside of the Drupal context.

Drupal gives the ability to make COPE a reality by providing the following:

  • Fields - to present different information such as image, video, product, text, select list, etc on the website
  • Content types - to make data more atomic for reuse
  • Views - to create lists of content curated by content type
  • Entity reference - to dynamically pull content from one page into another
  • View modes - to present the information in different formats on different pages
  • Services - to make information available to apps and feeds

API-first or decoupled architecture is considered among the most popular solution to create flawless digital experiences. The approach gives developers the flexibility to innovate as well as ensure future-proof builds that don’t require re-creating the entire feature.

Big names like Netflix have benefited from the decoupled approach in publishing content to every device which a user uses.

Drupal’s Distribution : Contenta

It’s often a challenge for non-drupalers to go for decoupled Drupal and enjoy the benefits of COPE as programming with decoupled Drupal is only for Drupal developers.

But, now the Drupal community has come up with a way to make it easier for them to leverage the power of decoupled drupal hassle free with Contenta.

Contenta is a stable API-first Drupal distribution adapted to make lives of non-Drupalers simpler and help them leverage Drupal 8’s outstanding capability for building decoupled application. With the help of built-in kits assembled with needed tools and configuration and demos, it can help to create cutting-edge apps in almost no time. After all decoupled Drupal should benefit everyone to its full potential.

https://www.youtube.com/watch?v=-KiMgk4wx2c

Keeping in mind the expertise in the subject, Contenta is simple and easy to use along with easy to understand documentation to refer for help and is fully-equipped to build an entire decoupled application without any external help or dependency on a front-end technology.

You can take up any front-end technology to go for with Contenta. So if you’re a front-end developer and are in search of a powerful back-end CMS for that impressive app that you’re planning to develop, you’ll just need to install Contenta and see for the out-of-the-box collection of your preferred front-end powered app examples that Contenta delivers by default.

Srijan teams can help you empower your marketing ability to reach out to enlarged list of customers and leverage Contenta to build decoupled applications for your enterprise. Reach out to us with your requirements and let our experts work on your needs.

Oct 24 2019
Oct 24

Marketing department these days are feeling the heat to make processes faster, agile, and efficient in this fast-paced digital world. That’s where the concept of Drupal comes into the picture! 

Drupal, since its inception, has been considered crucial for the companies which are trying to get on the digital transformation bandwagon in order to provide a faster and more nimble digital experience to customers.

Drupal comes equipped with a set of marketing tools to target the right audience and increase the overall ROI for the businesses. Additionally, the suite of tools and solutions available, build a solid foundation important for marketers, to unearth its potential and other martech capabilities; making it one of the most powerful and widely approached platforms for all the marketing needs. 

The blog gives you insights on how Drupal can be a perfect choice for marketers.

Leveraging Drupal For Marketing

Drupal has become an inseparable part of the marketing space which not only drives the business revenue but also makes a remarkable balance between marketing technologies and its ecosystem with its content first, commerce-first, and community-first marketing solutions.

Creative Freedom 

Dependence on the IT team for implementation is the most known problem for digital marketers. With traditional CMS it takes an added effort, time, and resources across design, development and marketing departments to work in sync.

By the time changes are implemented the model already looks outdated to the new situation.

“Drupal seamlessly incorporates with the existing marketing and sales technologies of the enterprises”

The cutting-edge Drupal modules and distributions empowers different teams with to have their creative freedom in order to manage the development of a project at their own pace and convenience. 

With Drupal’s architecture, organizations have a platform where they can dynamically launch their website. Marketing teams can curate the structure with segment content and visuals to lay the foundation of a strong digital strategy in its backbone.

Drupal turns out to be a useful asset for organizations which are looking for implementing it in their digital business as it seamlessly incorporates with their existing marketing and sales technologies.

Balancing Marketing Ecosystem

CRM systems are important in running businesses and boosting sales management. It is important for organizations to integrate and be able to customize the martech stack to their unique needs. 

Salesforce written in blue cloud
Drupal offers features that help you create a fine balance between CRM and marketing ecosystem- with content-first, commerce-first, and community-first marketing solutions. Business, technology, and marketing professionals use Drupal to create such agile solutions that are easy-to-use and offer a wide reach across the web. Built fully-responsive, customers and users can discover products and solutions with the help of any device. 

It possesses infinite potential with native features and module extensions, including collaboration with third-party digital marketing tools.

In all, it’s a platform to help you push your strategy for the upcoming phase of digital customer engagement and digital business.

Responsive Customer Experience

Based on the system of engagement, it gives a solid foundation important, for all the single interactions with customers and people within the organization alike, to provide the ultimate unified experience. Streamlining your business operations and aligning your digital strategies, it delivers on the mobile-first approach. Enterprises’ marketing teams can manage the website and administrative pages with ease across multiple platforms.

“Personalized customer experience is evolving at a blistering pace”

Organizations competing in this customer-centric age are putting efforts to provide a personalized experience to customers for keeping them engaged and simultaneously attracting new visitors on board for lead generation.

The digital strategies run by marketing teams majorly focuses on increasing leads, conversions, and revenue percentage of the company gradually via digital channels. 

As customers lie at the center of the organization, this can be accomplished by offering them a tailor-made experience across all channels.

The motive is the same but the way it is rendered has evolved significantly and Drupal has a large part to play in it. Here’s how-

Have a look at the video to understand more about the Acquia Lift and how it can be beneficial for marketers-

 

Focus on Personalization with Acquia Lift

There is no denying to the fact that companies are leaving no stone unturned to provide personalized results to users- it's not just about presenting content on the website but rather tweaking the whole experience. Simply put, they are trying to ensure that every single user-prospect or customer - gets what they want, even before they realize it.

Acquia Lift is a powerful amalgamation of data collection, content distribution, and personalization helping marketers deliver on the refined user experience 

Acquia Lift bolsters the personalized experiences of the customers. It is a powerful amalgamation of data collection, content distribution, and personalization that helps enterprises’ marketing teams ascertain the refined user experience without much dependency on development or IT teams. 
7 Vertical and 4 horizontal blocks with text written on themSource: Acquia

Acquia Lift encompasses three key elements to boost personalization-

Profile Manager

It helps you build a complete profile of your users right from when they land on your website as anonymous visitors up until the stage where they are repeat visitors or loyal customers. Collecting user info such as demography, historical behavior, and real-time interactions, it complements the collected insights on user preference with best-suggested actions in your capacity.

Content Hub

This cloud-based tool provides a secure content syndication, discovery, and distribution. Any content created within the organization can be consolidated and stored here; readily available to broadcast on any channel, in any format.

Searches on varied topics and automatic updates give insights on a wide spectrum of content being developed within the enterprise- in different departments, across websites, and on different platforms.

Experience Builder

This is the most essential element of Acquia Lift. It lets you create a personalized experience for your users from the beginning.

The Experience Builder is an easy-peasy drag-and-drop tool that allows you to personalize every section of your website to showcase different content to different target audiences, based on the information retrieved from the Profile Manager.

Marketing teams can:
  1. Define the rules and protocol on how content should be displayed to a different segment of site visitors
  2. Carry out A/B testing to determine what type of content drives more conversions for which user segments.

All this can be executed with simple overlays onto the existing website segments, without disturbing the core structure of the site and without depending on IT teams for implementation.

Multilingual

With companies expanding their reach to the international markets, Drupal multilingual features are definitely worth to make capital out of it. As it supports 94 international languages, it can translate the complete website within a fraction of seconds with less than 4 modules in action, enabling marketing teams to deliver localized content experiences; thus increasing the probability of turning a visitor into a customer. 

“Drupal multilingual features are definitely worth to make capital out of it”

Despite the features of Drupal site’s language for the audience, the editors and admins have the option to choose a different language for themselves at the backend. Marketing and editorial teams have the rights to create and manage multilingual sites, with no need for additional local resources.

Layout Builder

The Layout Builder with its stable features showcased in Drupal 8.7 allows content marketers to create and edit page layouts and arrange the presentation of individual content, its types, media, and nodes. It also lets you feed user data, views, fields, and menus.

"Marketing teams can preview the pages with ease without impacting the user-experience”

It acts as a huge asset for enterprise marketing and digital experience teams-

  1. It offers flexibility to help you create custom layouts for pages and other specific sections on websites. You can override the predefined templates for individual landing pages when required.
  2. Content authors can embed videos effortlessly across the site to enhance user experience and ultimately drive conversion rate.
  3. Marketers can preview the pages with ease and without the fear of impacting the user experience


Layout Builder explained with the help of flowers in square gift box

Source: Dri.es

All these features offered ensures that marketing teams have more control over the website and can work independently without needing to take help from developers. This ultimately reduces the turnaround time for launching campaigns and hence the dependency on development teams.

Improved UI with API - First headless architecture

With the ever-increasing demands of acquiring and retaining customers, marketing teams are always in a hurry to redesign and update the backend and front-end in a short period. However, this becomes quite a strenuous task for them to update and redesign digital properties rapidly keeping in mind the evolving customer expectations.

Traditional Drupal architecture could take ample amount of time to make updates and redesigns because the refinement needs to take place at both front end and back end resulting in a dependency on developers and designers for the completion of the project.

“A decoupled CMS strategy can work wonders for a website that is in desperate need for a change”

But now with the powerful feature of Drupal, i.e., decoupled Drupal, marketing teams can become more agile and efficaciously segregate the processes & streamline the upgrades without impacting the user experience at the front end. This uber-cool feature of the Drupal helps in making the design and UX alterations easier to maintain.

Three blocks on the grey background with text written on themSource: Acquia

Having the flexibility to come up with more ideas and implementing them by being able to easily add them to the website is a huge upliftment for marketers. New requirements can pop up anytime in the marketer’s mind that could be added to the site for more customer engagement and lead generation. The decoupled approach gives the extra agility needed to keep improving the public-facing site.

Final Words

Drupal has the potential to provide a promising future for better digital experiences with its every upcoming release. The appending of new features in Drupal will help marketing teams to become more flexible and scalable and yet provide a surpassing customer experience in no time. Consequently, conversion rate, sales, and brand visibility would increase manifolds.

Marketing teams in the organization who are already running their sites on Drupal have a lot to be happy about. Specifically, the development around Acquia Lift and Acquia Journey gives them freedom and hence no reliance on developers for any website updates and making content live, etc, to target the audience at the right time and increase ROI.

And for the marketing teams of the organizations those who are envisaging to roll out a plan for shifting to Drupal due to its all-inclusive features, the culmination from the highly-skilled and empowered team will make it worth all the efforts.

Oct 24 2019
Oct 24

With a successful API monetization strategy, enterprises can expand their business capabilities to new customers through the rapid consumption of business assets.

However, with APIs offering dozens of ways to monetizing data, content and technology, it can become overwhelming for enterprises to deal with the entire process.

In this blog post, we’ll take you through the technical knowledge needed to build a robust API monetization platform for Globe Telecom, which seamlessly drove new opportunities and broadened their marketplace.

Understanding Globe’s Concerns and Expectations

Globe Telecom, part of the Singtel Group, is a telecommunication giant in the Philippines with an estimated market capitalization of 3.8 billion USD and a subscriber base of almost 67 million.

It has a programme running on Apigee aimed at expanding the ecosystem and effective productization for increasingly complex APIs. Globe was seeking out to create a prototype for API monetization.

We helped them achieved the following key goals:

  • A unified and well-architected API programme to allow Globe to expand into other avenues faster than before
  • An organized API product strategy with an at least 6-18 months outlook, that allows for better-planned release cycles and innovative business models
  • Standardized infrastructure and ops for resilient architecture, platform security, and cost savings
  • Empowered API teams that can work in an efficient and optimized manner and help migrate selected APIs to the Apigee platform.

Read how Srijan helped Globe Telecom drive its API Monetization Strategy

Take Me Through
Building a Developer Portal on Apigee

A platform was built which could help the client to ideate, develop, and take feedback within planned timelines, with the ability to create new revenue models with an offering for both service providers and end-customers while vastly cutting down development time and costs.

Srijan teams built a unified developer portal which made APIs available to developers to communicate with the actual data in microservices through an Apigee API platform.

The Apigee platform ensured secured use of APIs and acted as the intermediate between developers and the microservices.

The Apigee platform ensured secured use of APIs and acted as the intermediate between developers and the microservices.

Architectural diagram showing communication between developers/admin and microservices

Now, let’s understand the features of the project and the various related terminologies.

  • GlobeLabs APIs

The developer portal renders several APIs which can be public, private and internal. These are then implemented on Apigee. The screenshot attached below shows a comprehensive list of Public APIs available to an anonymous end user.

GlobeLabs APIs

Developer portal exposing various APIs for developer use

  • Globe Labs ReDoc

ReDoc offers a customizable and incredibly nice theme. It is actively maintained by its developer team to offer a better user experience. It has a custom script written for better readability of a developer.

Here’s the sample doc rendered for:

1. Request

Request

2. Response

Response

  • GlobeLabs SmartDocs for an API

SmartDocs comes as a part of the Drupal-based Apigee dev portal. It provides smart documentation for an endpoint along with a tryout feature so the developer can tryout the endpoint on the page itself.

GlobeLabs SmartDocs for an API

  • Developer Dashboard

A logged-in developer on the developer portal dashboard can choose to create a new app, go to the apps transactions page or see the wallet balance.

Developer Dashboard

1. Developer App

7-3

Screenshot of creating new app interface

A developer can create an app by giving it a unique name, with a particular API product(s) and a callback URL. He/she can select different API types (which are basically API products on APIGEE which gets synced to dev portal) by simply selecting the check boxes.

In case of Consent App, a 'Consent' is a prompt when a subscriber sees while opening an app. The app accesses the list of permissions marked selected by the subscriber.

2. Developer Wallet

Developer can add balance to their wallet via online/offline transfers. The wallet is categorised into two types: prepaid and postpaid.

A developer can have any wallet (prepaid or postpaid) and can even be switched from one to another upon request. The developer will have SMS MO balance attached (see the image below), show the credit/balance history of the transactions done.

3. Navigate Transaction page

The transaction page displays the transaction types and the related balance details.

8-3

Screenshot of Transaction page interface

Admin Operations

Admin does the configurations to communicate between different layers in the entire system. Micro services implement the automated processes across the system wherever needed.

Micro services consists of all the APIs which does any internal operation in the system, and the response is brought back to APIGEE and then to portal/developer App.

Srijan is working with leading enterprises across the US, Europe and APAC regions, assisting them with their API lifecycle management with Apigee - creating and exposing APIs and building custom developer portals. Contact us to get started with your requirements.

Oct 18 2019
Oct 18

In this digitally altered scenario, where every millisecond is crucial for the marketing industry to deliver customer responsiveness and enhance productivity, enterprises should start leveraging the marketing automation system earnestly & in a full-fledged manner to take their game to the next level.

 

The digital integration of marketing automation tools will create a huge difference in the upcoming times for marketing communication

After all, marketing automation is an efficient marketing strategy that draws together your different content with demographic information of your customers, to help you convert these potential leads at the most feasible time. 

The digital integration of marketing automation tools will create a huge difference in the upcoming times for marketing communication. As a result, these software tools and technologies will make it easier to incorporate seamlessly with a Drupal-based website through custom modules.

Now, let’s take a deep look at this blog which provides insights on marketing automation, it’s benefits, and available Drupal modules to make the work of marketing teams easier manifolds-

Marketing automation facilitates organizations to consolidate, streamline, and automate tasks with the help of modules and tools that were earlier bulky, repetitive, and consumed a large chunk of time, such as emails, social media, analyzing the audience, and pushing them the right content at the right time.

Marketing teams can view a centralized dashboard and also tweak their strategies to enhance the overall ROI of the organization

This way, marketing teams can view a centralized dashboard and also tweak their strategies to enhance the overall ROI of the organization. These time and cost-saving effects keep increasing along with the growth of organizations in size and complexity.


Various elements being pointed out by element in the centreThe benefits of implementing marketing automation tools are manifold for overall business as well as for marketing teams as well. Below is the list of benefits of marketing automation-

1. Reduce your staffing costs

Marketing automation tools let your team set up lead nurturing and marketing campaigns that can be automatically triggered based on certain defined criteria.

Within the few months of the setup of automated campaigns, your business can easily send thousands of personalized emails each day on autopilot.

2. Grow revenue

Once your company starts automating your cross-sells, up-sells, and customer follow-ups, you can observe an increase in your customer lifetime value. And when combined with better lead management and prioritization, it will possibly increase your sales activity too to boost your ROI.

3. Improves accountability of sales and marketing teams

Marketing automation ensures that the obstacles are identified well on-time with its tangible processes, and aerial view reporting of the company’s projects.

In case, the marketing team is unable to convert the identified leads into “sales-qualified leads”, it will get instant and impartial feedback for improving their nurturing campaigns.

This feedback mechanism not only reduces heated arguments but also lets staff members take the onus of their part and hence perform it more diligently.

4. Less repetition and more focus on creativity

When manual work is replaced with automated rules and campaigns, enterprises naturally free up their team members’ time to emphasize more creative tasks

When manual work is replaced with automated rules and campaigns, enterprises naturally free up their team members’ time to emphasize more creative tasks.

This clearly improves team members’ productivity & efficiency and simultaneously bestows them with the joy of enjoying creative work every day instead of performing mundane repetitive tasks. 

5. Refine your marketing processes

Enticing customers in this digital era is no more a cakewalk. If you want to engage customers with your services, then visualize their entire journey and work around making such worthy marketing strategies to gradually refine your leads targeting and nurturing process.

This whole journey will indicate to you about the leads that are falling off during the nurturing process, and hence, make refinements to those areas accordingly.

6. Target potential customers across various channels

Marketing automation lets enterprises reach customers in a personalized way across different online and offline channels

Personalization has become a newfangled solution now to show customers that companies do take their interests in likes/ dislikes. Marketing automation lets enterprises reach customers in a personalized way across different online and offline channels.

The services these tools offer range from multi-channel targeting, email, social, phone calls to text messages, and postcard targeting.

7. Schedule posts and campaigns ahead of time

Marketing automation tools give an edge to companies where they can easily schedule the different posts for different segments of their audience, based on the evaluation and insights gained on audience type.

Marketing teams can add variations in the content to send it to different sections of their audience, making it more personalized as per customers’ needs and interests.

8. Get reality check- what’s fruitful and what’s not

Marketing automation tools can help you figure out the campaigns that worked and for what segment of customers as per the data obtained through CRM

Marketing automation tools can help you figure out the campaigns that worked and for what segment of customers as per the data obtained through CRM. This level of detail enables you to create in-depth statistics reports, and hence, emphasize weak links for better results.


8 written inside Drupal logoHere is a complete list of the best Drupal marketing automation modules that you can incorporate in your website to reap its benefits-

1. Marketo MA

The Marketo MA module can help you incorporate the tracking capabilities of Marketo along with the ability to collect lead data during user registration and form submission.

Features include-

  1. Adds Munchkin tracking code to your webpages
  2. Collect lead data using Marketo’s Munchkin Javascript or API integrations.
  3. Ability to determine which user actions trigger lead capture
  4. Stipulate how user profile fields should align with Marketo fields

2. Marketo

Marketo is one of the prominent marketing automation modules in Drupal that offers consolidation of various Drupal components and the Marketo email marketing system.

It provides a framework by which Munchkin javascript can be embedded into your pages and an API as well for linking the tracking cookie and lead information. 

3. Eloqua

Eloqua is an automated marketing tool that streamlines all your stem-to-stern sales processes like, demand generation, revenue performance management, etc. 

It further boosts the sales processes by capturing a substantial amount of quality data of your customers’ sales leads and re-post the form submissions to the platform, provided you have an Eloqua subscription, to begin with.

4. Pardot

Well-known for its marketing and customer-relationship management tool, Pardot uses Pardot Analytics to collect details of your potential and current customers. For example, it can track whether a potential client was involved or discouraged by a particular price. Enterprises can also upload links and files to analyze if these particular sites are accessed or not, and so can create a list of links accordingly which customers can use to find other products that might interest them. 

Pardot offers a top-notch path based tracking system which can be leveraged throughout a Drupal-powered website.

Learn more about Pardot’s feature from here-

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5. HubSpot

The HubSpot module integrates with HubSpot API and Webform to submit Webforms directly to HubSpot’s lead management system. HubSpot’s JavaScript tracking code can be directly embedded into your Drupal website.

HubSpot mentioned in a boxFor example, a Webform based contact form on the website can submit its data to HubSpot, where marketing teams may already track potential clients and contacts; or Webform-based e-newsletter signup could transmit the lead to HubSpot’s targeted marketing system, allowing you to use your formerly existing email campaigns.

6. Poptin

With Poptin, you can create amazing popups, options, and forms in no time. 

Poptin popup plugin tracks the behavior of website visitors and accordingly shows them the right content at the right time.

This, as a result, increases leads, gets customers to subscribe to a newsletter, increases their engagement and retains visitors that are just about to leave website using exit intent technology and many other triggers.

7. Mailchimp

This module provides collaboration with MailChimp, a well-known email delivery service. The module provides the following features-

  1. Allows website users or visitors to choose the email lists which they want to be in and out
  2. Lets marketing teams generate and send MailChimp email campaigns from the site
  3. Marketing team and users both can view a history of emails they have been sent from Mailchimp
  4. Ensures that the email delivery service is efficient, simple and precise

8. Personalize

Personalize module comes with an array of extendable plug-ins and APIs to tweak Drupal content for giving it a personalized touch. Two fundamentals of this module are-

  1. Personalizing content should be easy for anonymous users as it is for authenticated users
  2. Personalization should continue to work even when the pages are fully cached (including in varnish and CDNs).

9. Loopfuse Integration

No matter whether you are running SMBs or MNCs, you can integrate this module on your Drupal website with LoopFuse Oneview to automate marketing processes. It facilitates enterprises to automate web activity tracking, lead qualification and lead scoring activities. 

Know more about marketing automation from here:

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10. Silver Pop Engage

Silver Pop Engage module caters to the sophisticated marketing automation product capabilities by integrating its Web Tracking API and XML API to allow tracking a user through various flows and levels of processes.

An anonymous user is allocated a distinctive cookie value as a result of which whenever they trigger any custom events, it gets stored in Silverpop’s Engage database. 

With the Engage Marketing Automation product, you can:

  1. Elevate the number of leads entering your pipeline and nurturing them until they are sales-ready
  2. Easily create multi-track drip campaigns driven by leads’ behavior
  3. Implement relevant communications and follow-ups constantly to keep your potential customers occupied
  4. Use several scoring models to score as per specified behavior and demographics.
  5. Establish a substantial marketing ROI by measuring the influence of campaigns.

11. Wildfire Email Marketing Platform

Wildfire is an email marketing system that incorporates completely into your website to allow the marketing team to send intuitive bulk emails to the subscribers in just a handful of clicks.

Any normal Drupal content can be put straight into an email hassle-free. The module also offers mail templates, list management, content management, and job tracking tools that are present in your Drupal website.

The marketing team has to just choose the stories that they want to include in their mail and rest WildFire takes care of. However, the prerequisite to use this module is to have an account with Wildfire HQ to perform a mail-out.

12. Automatr Marketing Automation

This is currently the only marketing automation tool and the first one as well that is specifically built for Drupal and other open-source platforms. It installs the basic integration code for Automatr on your Drupal website.

Below are the features it offers-

  1. Employs cookie and IP information to track every visitor on the website. It registers each page visit and download
  2. Keep a record of form submissions and tie them to the respective visitors so that you can analyze their actions.
  3. Showcases consolidated visitor history. 
  4. Powerful reporting
  5. Deploys SendGrid (highly efficient email distribution cloud) on the back end. And it is included in the cost.

13. Salesforce suite

This suite of modules supports integration with Salesforce by aligning Drupal entities such as users, nodes, files, with Salesforce objects such as contacts, organizations, and opportunities to perform more actions other than simply pushing or pulling information from Drupal to Salesforce or another way round.

Changes can also be made in real-time or independently during the scheduled runs.

Conclusion

To sum it up, marketing automation amalgamated with Drupal is the way ahead for businesses to design and deliver excellent experiences. It will facilitate enterprises in evaluating the levels of engagement which their site provides to the potential and existing customers. 

As consumers become more demanding and data growth breaks out, progressive companies will look forward to emerging technologies to lead in an era of intelligent and automated customer experience. 

However, the success of such content management and marketing automation solutions will depend on the ease of adoption and its ability to scale across millions of customers/ across locations while ensuring that errors and bugs are being fixed on a timely basis.

Oct 16 2019
Oct 16
Integrating CRM into web technology has come as a turning point in business process automation. Well, enterprises can now easily evaluate and manage their contacts, existing clients, and leads or prospects generated through the marketing campaigns on social media platforms without any nuisance.

 

Drupal integrates seamlessly with third-party applications catering to varied verticals and industries, making it a perfect building block to create a robust functional system

 

Given the fact that Drupal integrates seamlessly with third-party applications and systems catering to varied verticals and industries, it accounts for a perfect building block to create a robust functional system.

 

Drupal when integrated with CRM, makes an apt solution for handling colossal user and content databases

 

Drupal when integrated with CRM, makes an apt solution for handling colossal user and content databases. And all this comes to reality because of Drupal’s highly modular and scalable architecture. However, the best part of it is that it gives substantial operational efficiency through marketing automation.

This blog will elucidate some of the best enterprise-level CRM integration for your Drupal website and its modules and distributions that will help you create a robust CRM strategy for your business.

Benefits Of Drupal and CRM Integration

There are several benefits of integrating Drupal site with a third-party CRM solution. The most obvious ones to native CRM in Drupal comprises of-

 

CRM interfaces can easily leverage Drupal’s growing suite of mobile and responsive tools and themes. 

 

  1. The ability to utilize CRM data as content, or the ability to showcase aggregate CRM data on the website.
  2. More chances to integrate CRM data with Drupal dedicated tools- such as data visualization tools, geo-mapping tools, etc.
  3. Reduced staff training costs- as the staff doesn’t need to get trained on multiple platforms.
  4. A considerable amount of reduction in technical risk as all the tools will rely on a single, Drupal framework.
  5. Potential reductions in hosting and IT costs.
  6. The ability to customize your CRM solution up to 360 degrees.
  7. Users or site visitors registering for events, making donations or payments, or engaging in other website transactions are ensured a more seamless and interface-friendly experience.
  8. CRM interfaces can easily leverage Drupal’s growing suite of mobile and responsive tools and themes. 
  9. Tracks competitors and manages every opportunity through various built-in tools. Faster response to any client that enquires about services or products to show them you care about their business.
  10. Proficiency in managing complex engagement scoring or engagement analytics.

Modules and Distributions For Integration

There are a plethora of modules and distributions in Drupal that one can leverage and integrate with third-party tools and CRM. Take a look-

1. Webform CiviCRM Integration (CiviCRM)

Various features available in CiviCRM
This module lets you receive the data input in the specific format you want. You can also create & update contacts, sign-up forms, opt-in forms, tags, relationships, cases, and membership & contributions forms via these robust and user-friendly webforms that incorporate effortlessly into your Drupal website.

Its other features include-

  • Auto fillup of forms for already signed in users or anonymous users following a personalized link from CiviMail.
  • Use CiviCRM contact data to showcase customized messages, emails or set access restrictions to the form.
  • Approve credit-card payments for events, memberships, and contributions.

Available for - Drupal 7 | Covered by Security Advisory

2.  RedHen CRM

RedHen is a flexible and light-weight Drupal-native CRM that manages information about contacts, organizations, and their relationships with each other

RedHen is a flexible and light-weight Drupal-native CRM that manages information about contacts, organizations, and their relationships with each other. It comprises of an automated filter in the UI to let you filter by any field you add to contact, and a smart find-and-dedupe interface to keep contacts and the associated data spick and span.

It also provides engagement tracking, event registration integration, and customizable one-page donation forms. 

Available for - Drupal 7 | Covered by Security Advisory

3. Salesforce Suite

The Salesforce Suite enables the integration of Drupal and Salesforce, as a result of which, Drupal entities (for example, users, nodes, files) are synchronized with Salesforce objects (for example, contacts, organizations, opportunities). 

In addition to this, it also provides the ability of mapping tool that can push Drupal data to Salesforce as well as pull, or import Salesforce data into Drupal.

The changes can be made in real-time or independently in batches during cron run.

Available for - Drupal 8 | Covered by Security Advisory

Watch this video to find out more on the same-

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4. Webform2Sugar (SugarCRM)

There are two modules that connect to SugarCRM from Drupal. They are

  1. Drupal to Sugar
  2. Webform2Sugar

This module, however, in itself is available only for - Drupal 7 and not covered by the security advisory

  1. Drupal to Sugar- 

The integration of Drupal and SugarCRM at webforms level results into a more powerful business solution, where an innate GUI is integrated with these both in the admin section

The integration of Drupal and SugarCRM at webforms level results into a more powerful business solution, where an innate GUI is readily integrated with these both in the admin section, to provide a more intimate mapping of modules and related fields without the need for any custom coding.

However, in case you have a multi-page webform, this module won’t function as required.

Available for - Drupal 7 | Covered by Security Advisory

B. Webform2Sugar:

This user-friendly module works fine even if you have a multi-page webform. Similar to that of Drupal to SugarCRM, the mapping of the fields can be done directly from the admin UI. It can also capture webform results as a new lead in SugarCRM.

Available for - Drupal 7 | Not Covered by Security Advisory

5.  Zoho CRM

Zoho CRM suite of modules ensures integration of Drupal with Zoho CRM. It ensures streamlining of Drupal objects (users, nodes, Ubercart orders) with Zoho CRM modules (Contacts, Accounts, Potentials, etc) to enable easy exchange of data from both ends. 

It also defines the mapping between fields in the Drupal object and Zoho CRM module to send and receive data.

Available for - Drupal 7 | Not Covered by Security Advisory

6.  CRM Core

With this module, you can manage contacts, activities, and relationships in your Drupal website. It also provides immense support to these entities and integrates several tools to make it easier for further support on the website.

It's features include-

  1. User sync allows contacts to be linked with user accounts.
  2. Match provides support for duplicate records
  3. Offers central repository for reports
  4. Allows administrators to handle the UI for managing contacts.

Available for - Drupal 7 | Covered by Security Advisory


7. Leadsquared Integration

The Leadsquared CRM module integrates with the Drupal form to capture the leads. The leads are captured majorly during:

  • Registration
  • Form Submit
  • After publishing/payment/update of content

Available for - Drupal 7 | Not Covered by Security Advisory

8. Pardot integration

Pardot facilitates the marketing and sales department to create, deploy, and manage online marketing campaigns that can increase ROI and maximize efficiency

Pardot provides a software-as-a-service marketing automation application to facilitate the marketing and sales department to create, deploy, and manage online marketing campaigns that can increase ROI and maximize efficiency. It features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, to empower marketers with lead nurturing, lead scoring, and ROI reporting for creating and qualifying sales leads, contracting sales cycles and displaying marketing accountability.

Available for - Drupal 7 | Covered by Security Advisory

9. Freshchat

This module helps you in engaging your site visitors and users to improve sales, gather feedback, and provide support.

Features include-

  • Uses bot for the quick response

Engage dynamically with users through contextual and timely messages. The bot helps in capturing leads, validating and qualifying responses, and auto-uploading them into your CRM. Customize bot messages to deliver the right experience.

  • Fetches more info to improve sales

With details available such as events timeline, user information, and social profiles, know what your visitors are up to. Fetches more info from external tools like CRM or order management systems for more relevancy.

  • Retain customers

Setup in-app campaigns to get users, new users, onboard, retain old ones and re-engage lapsing customers. Send announcements, get feedback, and share product best practices inside the product to bridge the gap and maximize the impact.

Available for - Drupal 8 | Not Covered by Security Advisory

10. SnapEngage

Increase engagement with your visitors and improve your conversion rate to convert visitors and potential leads into customers

It is a straight-forward and streamlined live chat service. Increase engagement with your visitors and improve your conversion rate to convert visitors and potential leads into customers. Live chat with your visitors from your favorite instant messenger or mobile device and easily integrate with your existing CRM or Helpdesk solution.

Available for - Drupal 7 | Covered by Security Advisory

11. Optify

Optify offers a digital marketing software suite to easily create and manage several lead generation programs, nurture prospects, prioritize the best-performing programs and align the reporting of client results-just from one login.

In addition to this, it comprises of integrated SEO, email marketing, landing pages, lead intelligence and nurturing, contact management and seamless integration with Drupal.

Available for - Drupal 7 | Covered by Security Advisory

12. Vtiger CRM

vtiger written  inside box with two way arrow
                                                                Source: Drupal.org

Vtiger CRM comprises of three separate modules, each having distinct functionality. Let’s find out more on this-

  1. Vtiger CRM

This is the base module that provides forms for manipulating settings essential to connect with Vtiger CRM, along with the synchronization page and the VtigerCrmApi class with methods.

2. Vtiger Entity

It provides functionality that allows transferring any fieldable Drupal entity to any Vtiger CRM entity.

3. Vtiger Webform 

This module provides a similar field-mapping UI to specify mappings between Webform components and Vtiger CRM modules. A new Vtiger record is created every time upon the submission of the Webform.

Available for - Drupal 7 | Covered by Security Advisory

13. Re:plain

Re:plain written inside the box                                                                         Source: Drupal.org

It is a flexible and scalable module as it lets you add those functions only that you need as per your business requirements

Re: plain makes communication simpler by providing you with your messenger from where you can directly chat with customers instantly. It is a flexible and scalable module as it lets you add those functions only that you need as per your business requirements. As a result, you can see a significant boost in your and your customers’ revenue.

Its features include-

1. Unlimited Operators

An unlimited number of people can respond to clients with the further option of transferring clients between operators.

2. Template answers

Insert and utilize answers to a similar type of question to save time.

3. Scheduling

Set this module to off or on mode automatically as per your working hours.

4. Integration With Google Analytics

Send data directly to Google Analytics for deep insights.

5. Banners

Use this feature to announce a sale, promote a new service, or just draw your clients’ attention to an FAQ section.

6. Custom Forms

Collect your visitors’ information in customized forms. You can also customize the fields as per your requirement.

7. Video Welcome

Increase the engagement of users by creating and uploading a video on YouTube and setting this link under the Video welcome feature.

8. Active Invitation

Specify the time when you want your visitors to see the welcome message.

9. Relevancy

Integrate it with your mobile applications, CRM, support services, and ERP to leverage the data insights it offers. It will assist in tapping the potential customers at the right time and thus, increasing the overall ROI.

Available for - Drupal 8 | Not Covered by Security Advisory

Final words

If your organization can integrate and deploy Drupal with any of the above-listed CRMs, there are no second thoughts that your organization will enjoy streamlined and optimized business processes in the long term. Consequently, it will strengthen sales and also make the whole process much more effective and capability-driven.

That said, Drupal installations are all unique because of the different modules and customizations that they use, so integration has to be set up differently by an expert.

Every integration module is not ready-to-use, so special care must be taken to ensure compatibility and effectiveness. 

Srijan has a vast experience as well as skills that require integration of Drupal with CRM applications. It has helped its clients in building a reliable CRM strategy. Contact us now! 

Sep 26 2019
Sep 26

Search engine optimization (SEO) is the chief ingredient in preparing the recipe of top ranking on Google. SEO assist websites in acquiring traffic from organic, natural, or editorial search engine results. There are several other factors also that affects the ranking of the website, such as quality of content, site loading time, backlinks, and responsive designs.

Further, Drupal being a robust and highly customizable website content management system is considered as the most SEO friendly platform. Its unconventional architecture encourages site-builders to implement ethical SEO practices in their workflows, just to name a few, from correct tagging of content, and SEO-friendly naming conventions, to make your site search-engine friendly and user-friendly. 

Thus, with targeted content, properly coded website and theme, and installation of SEO modules can help organizations to make a success story seamlessly.

Integrate These Drupal SEO Modules For Better Visibility & Ranking

Text written horizontally and vertically inside box
Following is a Drupal SEO-friendly modules checklist that you can get ahold of to highlight your site-

  1. Pathauto

One of the most essential modules of Drupal is the Patghauto. It saves your valuable time, which you devote to create the path/URL aliases. It does so by automatically creating URL /path aliases for the contents (nodes, taxonomy, terms, users) based on configurable patterns.

For instance, we configure our blog entry as blog-entry/[node:title]. And this blog post is published with the title, “Embracing Drupal SEO modules”, Pathauto will instantly generate an SEO friendly URL as “Blog/Embracing-Drupal-SEO-Modules” instead of “node/92”. 

2. SEO Checklist

If you are aware of the SEO basics and manage multiple websites at a time, then this module is perfectly suitable for you. With SEO Checklist, you can keep your SEO practices in check. 

It eliminates guesswork by creating a functional to-do list of modules and tasks that remain pending. The regular updates of this module make on-page search engine friendly without any hassle.

 

Two boxes interconnected with each other                                                                  Source: Drupal.org

It makes work simpler by breaking down the tasks into functional needs like Title Tags, Paths, Content, and much more. Next to each tas is a link mentioned to download the module and a link to the proper admin screen of your website so that you can optimize the settings perfectly. It also places a date and time stamp next to each item when a task has been finished. This, in turn, provides a simple report that you can share with others showing what’s been done.

3. Metatag

This module allows you to automatically provide structured metadata, i.e., “meta tags”, about a website. In context with SEO, when people refer to meta tags, they usually mean referring to the meta description tag and the meta keywords tag that may help enhance the visibility and rankings on the search engine results.

4. XML Sitemap

Drupal XML sitemap module once installed will provide your website a sitemap itself and make it searchable by search engines. This, as a result, will help search engines in understanding the hierarchy of your website and accordingly crawl in a tree sort of manner.

The best part of having this module is the flexibility to include or exclude certain pages from the sitemap of your website. This means that you don’t need to get those pages indexed which you are not using anymore.

5. Google Analytics

The Google Analytics Module helps in tracing the footprints and general behavior of users concerning their interaction with the landing pages and the content present on the website. Not only this, but it also provides insights into your visitors including demographics, where they found you online, what keywords they used to find you and a lot more.

Further, it also eliminates the tracking of in-house employees who might be visiting the website very often and could be counted as visitors and unique sessions. 

6. Real-time SEO For Drupal

The real-time SEO module for Drupal relieves you from the tedious task of optimizing content by including keywords in a fast & natural way.

It works best in combination with the Metatag module. How?

It checks whether your posts are long enough to secure a place in SERPs, the meta tag is included with the high-ranking keyword present in it if there are subheadings in the post or not, etc.

This evaluation makes sure that you don’t miss out on a single opportunity even to increase organic traffic and hence improve your ranking.

7. Search 404

The search 404 module rescues your website by controlling the bounce rate, which search engines use as a criterion to rank websites’ quality. Whenever users come across some pages showing 404, this module automatically redirects them to the internal site search with the related term in the URL.

Besides, it helps you in retaining visitors coming in from old URLs linked from other sites or search indices.

8. Alinks

Alinks module automatically replaces keywords with links in the content body with a list of links. You can set the content type on which this should work by simply setting up the phrases and links through the administration interface. And from here onwards, the module will take over and replace the keyword phrases in the body field with links to the pages to specify.

9. SEO Compliance Checker

The SEO Compliance Checker analyzes the node content on search engine optimization whenever it is created or modified. Whenever a publisher saves or previews a node, the module performs audits and gives the user feedback on the compliance of the rules in the form of a result table to the editor. 

This can help SEO beginners immensely as they will get to know about the areas where they need to optimize content more accurately.

This comprises of scanning of alt tags in the image, usage of keywords in the node titles, keyword density on the body, etc. 

10. Schema.org Metatag

It maintains structured data and tags so that you can add them to your HTML to improve the way search engines read and represent your pages on SERPs.

11. Taxonomy Title

Taxonomy title modules let you edit the heading tag (H1) of the taxonomy page. The importance of H1 tag can’t be neglected and overlooked for it forms a crucial element in SEO and helps in achieving rank on the top page of SERPs. 

People interested in SEO may prefer to add more user-friendly, keyword-rich, and descriptive words to this heading element.

This is the only module that lets you control that title individually for every term. 

12. Menu Breadcrumbs

As per its name, it appends a breadcrumb menu line to the top of the website. It also provides substantial benefits for both users and search engines. Well, first it lets the user know where he is in the navigation hierarchy, and secondly, there is an anchor text in the breadcrumb, which internally links it to the appropriate URL.

13. Power Tagging

The PowerTagging module evaluates content from Drupal nodes and the associated file attachments. It interprets content and concepts automatically through thesaurus or taxonomy even if synonyms are used. Users can consolidate all suggested tags or index the bunch of Drupal content nodes automatically, leading to the formation of a semantic index. This practice makes search comfy than ever before.

Features-

  • Customizable entity’ tags with manual tags combined with an auto-completion of tags already used.
  • Multilingual tagging is supported
  • All content can be tagged automatically in one go with Bulk-tagging

 

Learn How To Use Taxonomy to Tag Content in 9 Steps

 

14. Similar By Terms

Similar by terms module tends to provide a framework for content items by showcasing a view block with links to other analogous content. The similarity is based on the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabularies for a site as well as similarity within all vocabularies.

15. Footnotes

Footnotes module can be utilized for creating automatically tallied footnote references into an article or post, for instance, to add a reference to a URL.

16. Require on Publish

This module comes handy when fields to be required the only option is to be filled at the time of publishing content or if it is already live. This can be used when you have fields available such as tags or SEO information on your content that editors generally don’t need to fill up until the content is going live.

17. Auto Recommend Content Tags (Thru Apache Stanbol)

This module uses Apache Stanbol via a web socket to recommend real-time tags, or even find keywords while the editor is writing, editing, or creating a new piece of content.

18. Drupal SEO Tools

This is an all-inclusive SEO suite. This module offers a dashboard which encapsulates a plethora of SEO functions for the sites, from keywords, titles, tags, paths, redirects, sitemaps to Google analytics, webmaster tool, etc.

However, it has some prerequisites that must be met to make full use of the suite. 

19. Redirect

Redirect module lets you rechannel an existing URL to another one. Additionally, it keeps the two links on your website without delivering a 404 not found error. It also works wonder in case you want to handle duplicate content.

Watch this video further to understand more about Drupal 8 SEO-

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20. Global Redirect

The problem with the alias system in Drupal is that the default URL is still present, i.e., there are still 2 URLs pointing to the same content on your website. The search engine bot can identify the duplicate content easily, and so it can put an impact on your website ranking.

Global Redirect module cures this problem by checking if there is an alias for the existing URL and if it is, then it redirects to the alias URL.

Besides, it exhibits other features like removing the trailing slash in the URL, cross-checking that clean URLs are being implemented correctly and checking permission and access to nodes, URLs.

21.Content Optimizer

Content optimizer module improves your website’s search engine ranking by refining the on-page optimization factors and ensuring that your content meets all the requisites listed under Drupal SEO best practices. It instantly audits your website content through SEO analyzer and guides as per the content stats obtained to improve search engine rankings.

22. Site Verification

Search engines rank your website when they are able to properly navigate through your website and also index it. Now, to know if your site is crawlable you need to verify it. This site verification module helps in the same by either uploading an HTML file or adding meta tags. It supports search engines like Google, Yahoo, & Bing. 

You can use this in combination with XML sitemap to let search engines index your up-to-date website content appropriately.

23. Links Checker

Broken things are considered unlucky and so as is the case with broken links for your website ranking. Broken links put a bad impression on search engines. Hence, Links Checker module can help specify the failed results which you can rectify easily.

24. Menu Attributes

The Menu attributes module facilitates the admin to point out specific attributes comprising of id, name, class, styles and rel.

This module is helpful in your SEO strategy especially when you want to “nofollow” certain menu items to mold the flow of PageRank through your site.

Are You The One Who Is Offending Search Engines? --- Follow These 5 Tips To Avoid Common SEO Mistakes

“To err is human, to forgive is divine”- Alexander Pope

After all, we, being humans, can also flub in achieving our goals. However, if not rectified on time, can result in heavy loss. And here by heavy loss means, your site won’t show up on top pages of the search engine results.


Notebook, phone and glasses kept near a man

Perhaps, you can prevent it from happening by following these 5 simple tips and tricks-

  1. Include top-ranking keywords in your content

The primary task to be SEO-friendly is to focus on the keyword strategy for your website. Use various keyword tools, like Google Keyword Planner or SEMrush to find out the high ranking keywords that you can use in your website content ( landing pages, blogs, and other information pages) to secure top rank on the search results of the search engine.

2. Ensure that your URLs are search-engine friendly

Another important factor in our SEO checklist is to URL structure. Yes, it does matter! Search engines like Google, Bing put a lot of stress on the use of user-friendly URLs. Such clean URLs make the content more readable and also give a clear picture of what the page is about. Example of an unambiguous URL for a service page of a site would be something like this-www.example.com/services.

As discussed above, the Pathauto module is an excellent Drupal module which makes this process a whole lot easier by converting complicated URLs to clean and clear URLs.

3. Don’t underestimate the power of metatag

Metatags are those micro-sized text pieces that you (should) place in the header part of your website to make search engines aware of what the web page is about. 

In case you don’t include metatags in your content, the search engines are forced to guess what the page contains and trust us, this could seriously piss off search engines, and eventually, your SEO ranking will suffer!

Fortunately, you don’t need to indulge yourself into the code of your Drupal site’s web pages to implement meta tags since Drupal already has a solution (module) for it- Metatag module

With the metatag module, you can automate the process of placing meta tags and HTML title tags in the header of your webpage.

4. Indulge Users With Your Mobile-friendly Website

The changing technology scenario has brought everyone together with the advent of mobile phones, especially millennials, who use their smartphones to access the internet for every small detail.

Having said that, Google now prefers those websites who offer users mobile-friendly interface. Therefore, it’s high time that companies optimize their Drupal website well to adapt to the screen size of different devices. Enterprises can use content-as-a-service (CaaS) to push their content via APIs on their Drupal website. CaaS automatically adjusts the size and format of the content, increasing the feel of the content.

That’s why Drupal 8 is considered as an out-of-the-box solution for driving the SEO compatibility of the website effortlessly.

5. Keep Drupal updated

Drupal, being open-source software, and managed by a huge community of developers is regularly updated to incorporate new features and fix bugs and errors to keep potential security risks at a dead end. 

This has two benefits, one- your website will be safe from any cyber-attacks and second, search engines list those sites on top which keep vulnerabilities at bay. 

Hence, keeping your website updated is an important factor in your Drupal SEO journey. Make sure that you keep on updating your Drupal site as soon as an update is rolled out to keep website ranking high on SERPs.

Final Words

Confining yourself to just creating a website and pushing content on it is never enough to get your website on the top search results of search engine pages especially when there is a slew of websites present on the world wide web.

Search engine optimization for Drupal is a homogeneous practice that evolves as you keep investing time on it. The more you practice, the more is the visibility! Integrate these modules onto your website and also follow the mentioned Drupal SEO guide religiously to witness a significant boost on your website’s ranking on search engines. After all, it’s worth a try!

Sep 22 2019
Sep 22

Though big data, AI, Cloud, blockchain, and open-banking have been here since quite a long time to transform the way financial services are designed and rendered, there is still a roadblock in the way ahead - core banking infrastructure.

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies

Outdated architecture, costly licenses, specialized consultants-all of these hinder accessible FinTech services from keeping up the pace with current trends even in this era of smartphone ubiquity, where with one click, everything gets done!

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies.

By leveraging common technology infrastructure, it can analyze the customer data and deliver a seamless banking experience via the mobile phone, leverage the power of the cloud, connect into a distributed ledger and digital payments, and more.

As per the PWC Report, there are over 80% of the financial institutions that believe business is at risk to innovators; 56% believe that they have put the transformation in their core strategy ; 82% expect to increase FinTech partnerships in the next three to five years, and 77% expect to adopt blockchain as part of an in production system or process.

Drupal is the perfect website content management framework to create open-source banking platform where it will not only reduce costs significantly, free up IT teams to focus on innovation but also enable greater security and extensibility to new devices and delivery channels.

Challenges Faced by FinTech Ecosystem

Though FinTech solutions have been doing the rounds for quite some time now in the market, there are a few constraints that are still stonewalling the industry’s growth. Some of these are underlined below:

  1. Market regulators

    1. Balancing data privacy needs with the industry’s requirement for open data
      Market regulators are having a hard time in striking the balance between consumer needs of data security & data privacy and industry’s need for open data for insight generation. Data privacy is critical to safeguarding consumers’ trust in the FS space, however, stringent practices on data sharing can hamper the free flow of data crucial for creating innovative solutions. Data privacy is critical to safeguarding consumers’ trust in the FS space
    2. Aligning with the anticipated risk associated with advanced technologiesMarket regulators need to match the pace with the fast-changing technology landscape to fully understand the evolving risks on the wider ecosystem. For example, cryptocurrencies could be used for money laundering, and AI-driven algorithm trading could lead to system-wide risks by increasing market unsteadiness.

      Also, AI-led models for credit assessment and underwriting could lead to a segment of one and end up pricing certain customer segments out of the market for good.
      Various elements and text in one rectangleSource: Mastercard

    3. Ensuring stability in the FinTech sector in this close network of world
      It’s evident that FinTech players have created a diversified FS ecosystem which has led to the strengthening in interconnectivity, but it has also brought forth new systemic risk by launching disruptive models.

      For instance, local regulators are grappling to supervise global technology firms who operate across multiple jurisdictions, leading to regulatory arbitrage.

  2. FS Incumbents

    1. Reskilling people for the modern digital world
      It is one of the key challenges that industry is right now facing and i.e., “How to adopt workforce re-skilling strategies to endure the technology-led revolution”?

    2. Regular monitoring of advanced technologies
      Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers
      The FinTech industry is finicky about consumer security necessitates that advanced models should be employed in sensitive areas such as lending pass the test of explainability to protect consumer interests. Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers.

  3. FinTech players

    1. Tackle the cyber-security concerns to gain consumers’ trust
      The advancement of technology has its pros and cons. And one of the cons is increased cybercrime! Its now FinTech players and their partners’ responsibility of ensuring that appropriate digital control measures are taken to secure customers’ trust and assets.
    2. Lack of early-stage funding
      Despite the FinTech space appealing sustained investments over the past few years, many smaller startups still struggle to gain early-stage capital, prohibiting their potential to scale up.
    3. Managing regulatory uncertainty
      Although Indian FinTechs have worked in an enabling regulatory environment, they still have not been resistant to regulatory uncertainties. Many FinTechs who had built their business models around Aadhar-enabled services for customer onboarding had to pull it out due to physical mandates, leading to the disruption in their operations.

How Drupal Modules can Power FinTech?

Organizations planning to or delivering FinTech solutions need to maintain a robust online presence. Drupal has been powering the landscape of FinTech with its extraordinary capabilities.

However, unlike with media publishing, education, or government verticals, which have dedicated distributions, there is no such scenario in FinTech.

The mentioned ones satiate the needs of consumers by providing related features with ease-

  1. Commerce PayPal
    Commerce Paypal incorporates PayPal into the Drupal Commerce payment and checkout programs. Currently, it lends support to:
    1. Off-site payment via PayPal Payments Standard (WPS) & PayPal Express Checkout (EC),
    2. Off-site or on-site payment via PayPal Payments Advanced (PPA),
    3. Payflow Link (PFL), and
    4. On-site credit card payment via PayPal Payments Pro (WPP).
      The PayPal WPS / EC Integration supports PayPal’s Instant Payment Notifications (IPNs) to respond to authorizations, captures, voids, and refunds with full logging for testing and debugging.
  2. Currency
    Currency takes this overwhelming task on it by converting currency with its inbuilt conversion and price display input filter.
  3. Commerce Paybox
    Paybox is integrated with Drupal Commerce payment and checkout system. It offers two mechanisms - Paybox service and Paybox Direct (PPPS), wherein former service offers a payment solution on its server and redirects customers to paybox.com during the payment process and the latter one supports on-site payments. This implies that payments are done on the Drupal site.
    Installing HTTPS before implementing this payment method is considered good practice to ensure security.
  4. The Google Currency Converter
    The Google Currency Converter module has integrated Google finance calculator within it to convert currency on the website. It also offers an option where you can set your default currency and default currency conversion format.
  5. BudgetUsers can set up a budget with this module to manage their finances. The list of requirements goes like this:
    1. Data Structure- Data will be broken down into four main taxonomy terms: income, expenses, debt, and savings. From there, sub-terms can be added by the site administrator to further classify data items. Main terms can also have sub-terms, where the user can enter their description.
    2. User-interface- The data entry will be a multi-part question and answer session, with help pop-ups to help users enter data and select sub-terms from a drop-down menu to manage their finances.
    3. Security- Appropriate measures will be taken to ensure the privacy and security of the user and their data. Only the user, system administrator, and financial adviser role will be able to view the individual user’s data and report.
    4. Recommendations- The finance recommendations will be based on the user data’s deviation from normal as a percentage of net income for his/her income group. Additionally, the site administrator will be able to set thresholds where red flags will be raised along with the description for the user to understand the reasons behind it.
    5. Aggregate Reporting- The module will produce aggregate reports in spreadsheets with 6 months cost projections. These reports will be exportable in excel spreadsheet format.
    6. Open Source- The module will be licensed under the GPL and contributed to the Drupal community.
  6. UC OmniKassa
    Integrate Rabobank OmniKassa  to make it as a default checkout method for UberCart.

    This module offers different payment configuration methods (iDEAL, Credit Card, transfer) to use via SHA-1 encryption for secure payment status verification. All settings are adjustable in admin form.

  7. Ubercart Affirm
    Affirm is an off-site payment method and a financing alternative to credit cards and other credit payment products. This project integrates Affirm Credit Payment Gateway into the Drupal Ubercart payment and checkout systems.

    Watch this video to understand further how technology is changing the Finance sector-

    [embedded content]

     

  8. Commerce Lending Works
    Lending Works aligns investors with borrowers directly who want to spread the cost of their purchase. It offers flexible finance on purchases from £50 to £25,000, without any hidden fees.

    This module is useful for a retailer in:

    1. Boosting sales- Finance services can shoot up retailers’ sales by 17% and order value by 15% on average.
    2. Refined customer experience- Customers enjoy the hassle-free process whether its online, in-store or over the phone.
    3. Rocket science made simple- The integration process is super-fast and provides round the clock support to help them analyze sales on one easy-to-use online account, or connect by API.
    4. Flexible finance - Split small purchases into 3 interest-free payments or Finance from 6 to 60 months on purchases from £250.00
  9. Drupal Finance
    Drupal Finance aims at providing complete business accounting and finance solution. However, don’t use it in production as it is in the very early stages as of now and entity schema will likely change without any prior information.

The following features are either currently available or are in development:

  • Organizations
  • Financial Documents Entity Type with Bundles
  • Supplier Entity Type
  • Financial Field Type to store the monetary value of a particular currency, along with performing currency conversion based on the primary currency of the organization.
  • Formula Field Type (experimental) which can be used to dynamically perform calculations based on mathematical equations and can contain Tokens to include values from other fields.

    It comes in handy where value is based on values of other fields, such as adding together an invoice total amount and tax.

    Integration with the Currency module, along with an Exchange Rates Plugin which provides real-time and historical exchange rates powered by ExchangeRatesAPI.io.

Distributions

  1. Guardr
    Guardr is a Drupal distribution made in combination with the modules and settings to upgrade the Drupal’s application security and availability to meet enterprise security requirements.

    Sufficient information must be fed to the system so that it can store it and compute it to prevent any service disruptions caused by power outages, hardware failures, and system upgrades.

  2. Droopler
    Droopler is a Drupal 8 distribution offers pre-built websites with complete functionalities so that you can tweak as per your requirements and get your good-looking website ready swiftly.

    Droopler is great for:

    1. Website factories - Used to build various microsites with editors having the power to edit content. Pick a theme to match your brand colors and get your website ready instantly.
    2. Corporate websites - Having a site is essential for all to stay in business but it's not necessary that all companies have an extravagant budget. Drooplers is a great start to create websites in a pocket-friendly manner.

      Custom Bootstrap 4 theme

      SCSS included and all variables & settings can be customized to match your needs.

      Built on Paragraphs

      Multiple boxes with lines drawn inside them
      Source: Drupal.org

      It uses Paragraphs module to create the pages. During the installation, you get one content type with various paragraphs (banner, feature list, text with an image on the site, headline text with background image), all themed and working exceptionally.

      Multi-language support

      Two languages are set by default for a demo with options to remove them/add more as in the case with any multilingual Drupal site.

  3. Seeds- Drupal Starter KitSeeds is a light distribution which SMEs can use to kickstart their projects irrespective of scale to speedily complete their projects.
  4. Panopoly

    A base distribution of Drupal powered by lots of Chaos Tools and Panels magic enacts as both general frameworks for site-building and a base foundation upon which other Drupal distributions can be built. 

Final Words

Consumer demands are taking a paradigmatic shift- and FinTechs are iterating on the product quickly to get ahead of demands by offering alternative financing sources, branch-less banking, and more. However, there is no need for enterprises to reinvent the wheel to achieve the necessary objectives, as the tools and technology that they need to deploy, Drupal, Blockchain, Cloud, AI, & Big data are all available commercially and they can leverage it to scale a comprehensive data ecosystem using APIs while mitigating risk.

They will either demonstrate significant improvements in automation, digitalization, analytics, quality, security, and compliance or else they will go backward compared to their peer group.

Here is to the hopes of using better technology and getting great business outcomes in the year ahead!

Sep 21 2019
Sep 21

Content has proven itself king time and again. The enthusiasm with which B2B and B2C companies are investing in content production, has however brought up a significant question- Are users able to find the relevant content?

Finding the relevant web content has been one of the biggest issues that enterprises and users both have been facing

Finding the relevant web content has been one of the biggest issues that enterprises and users both face and so, it needs to be addressed without further delays to avoid poor user experiences and negative sentiments. 

Additionally, big brands and companies also lose out on opportunities due to the content searchability issue, like failing to quickly come up in the search results for a given phrase or set of keywords, which can jumble the company’s revenue percentage.

The problem can be fixed with little effort for Drupal powered enterprises. They just have to inculcate content tagging while classifying their piece of content. 

Having said that, this blog will provide insights on content tagging, taxonomy, and how implementing these factors on your Drupal website can take your marketing efforts to a whole other level.

Why Does Strategic Taxonomy Matter?

Content tagging can be huge resource-demanding and tedious task, especially when done manually, leaving companies wondering even if it’s worth the efforts. So, before building your tagging taxonomy, it’s better to understand why it matters.

All your efforts put into procuring and producing content will go wasted if there is no one to read it

  • Searchability- For your targeted  audience to find it

Enterprises have diverse and in-depth categories of resources available but what if users visit the site and could not find the desired content, they’re going to leave of course. 

All your efforts put into procuring and producing content will go wasted if there is no one to read it. Thus, it’s better to help your targeted audience access your content in the simplest and convenient way through a proper tagging structure.
Box comprising circle in it                                                                         Source: Curata

  • Usability: For your internal team to leverage it

Content tags not only benefit users but also internal teams of the company, especially sales. Including tags such as buying stage, persona, industry, product line, and geographical region, will only benefit the sales team to leverage and share relevant content with potential customers that align with those components. 

It will facilitate key stakeholders in disseminating content in their network to move users through the preferred funnel

This strategic content plan and execution as per business goals will increase the shareability of content for your users and will also facilitate key stakeholders disseminate content in their network to move users through the preferred funnel.

  • Data Insights: For your analytics team to gain insights from it

Another key benefit of proper tagging taxonomy can be leveraged through tag structure. It helps in building custom segments of data for your analytics teams to extract data and insights on the content framework, calendar promotion schedule, and content production cadence, and audience preferences so that you can tailor your content accordingly.

  • Sales Acceleration: For your readers to navigate, curate and refer to it

The agenda has been always on enhancing user experience. If they have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style. Tagging taxonomy with simple tag filtering showcase users the next article they should read as in line with your preferred funnel structure.

If users have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style

All this can be achieved by simply organizing content through a strict tagging taxonomy.  A better content tagging structure can create more business efficiencies for users and internal teams- they can tangibly impact the bottom line!

Content Tagging and Drupal Taxonomy

In Drupal, taxonomy is the core module used for categorizing or classifying content being built on the website with the CMS. It is critical to the website’s information architecture, on both the back and front ends.

Taxonomies in Drupal consists of vocabulary associated with them. This vocabulary list helps CMS to determine what items belong with what types of content. Further, vocabularies have terms with them, where the list of terms define the contents of the vocabulary. 

These can be a part of a hierarchy or simply a compilation of tags. Tags group nodes (elements in Drupal sites that contain content; eg. articles and basic pages) together. These can then be referenced with the search on the website. 

Sites built on Drupal can have an unlimited number of vocabularies and terms, so complex sites can be built using the framework. These two elements associated with your website can serve several purposes, especially for displaying content and managing content assets. It can also be important for reference as well.

Content tags, on the other hand, are a great way to navigate websites. In fact, this type of tag often appears as a hyperlink that users can click on to view other content in the system that contains the tag. These are used within the content management system, say, Drupal, to organize, filter, and relate content for end-users.

These tags can be applied in a few different ways, depending on the system that is using them. Some systems will allow for the creation of highly controlled tagging lists that content providers can choose terms from. Other systems may supply a free-tagging method, where users just type in terms.  Some systems allow for both methods.

How to Use Taxonomy in Tagging Content?

Although you can optimize your content based on its type, you might also want to view content based on what it is about. Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website. 

Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website

You can refer to this blog , Adding Tags with Drupal Taxonomy In 9 Steps,  to learn using taxonomy in tagging content. There are nine steps given which you can follow to classify your content hassle-free and increase your site visibility.

How Drupal-powered Enterprises Can Benefit From Using Taxonomy?

Taxonomy plays an important role in content strategy as it can make sense of your organization’s content by supporting the following activities-

  • Search and Discovery

This is the most common and useful benefit of taxonomy-  as it facilitates search and discovery in knowledge-driven and Drupal-powered organizations; leading to improved discovery layers including search, related content, and personalization so that it can work across various content repositories and even multiple organizations. In the end, the objective is to empower users and knowledge workers so that they can quickly find what they need. Search is essential for their productivity  and taxonomy can ensure it to a great extent.

Search engines like Google and Bing will be able to easily determine the site’s content, architecture, design, and organization of the website files, and hence improving ranking on SERP.

  • Permissions or Visibility

The goals of Drupal-powered organization determines how best to use taxonomy, permissions & metadata to share the information (public, confidential, semi-confidential, etc.) within the organization with various parties. There are many nodes and specific content that only certain members with the organization are allowed to edit.

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site. This ensures high flexibility to developers as  they can also modify the content which the public can view.

  • Repurposing

Re-using the existing content wherever it’s relevant instead of starting from scratch or simply recombining the taxonomy (if there is not even one in place to allow items to be found) into new useful information sets can save plenty of time and efforts of the organization. It can also help in reaching new audiences and reinforcing your message.

  • Future-proofing knowledge held in the business

Taxonomies are “knowledge insurance” that stores and shares classified information assets, to retain knowledge accessibility while people move on. Obviously, a taxonomy can also move by continuously evolving in line with the needs of the organization.

 6 Best Practices To Tag Content Well

  • Consistency is the key

Use clear, consistent tagging throughout your organization to provide a uniform experience to the customers. Marketing and sales team should  use the same taxonomy terms to tag content. 

However, if you won’t share tags from the same taxonomy, you are going to have a fractured website.

Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content

  • Strike the right balance

Users find it informative when tags are marked appropriately. Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content. So, it’s important to find the right balance.

  • Focus on the user

The right balance can be easily achieved by focusing on users’ experience. Ponder upon the tags before adding that, will it add value to users’ experience or is it just because you want the asset to get more attention on the site?

Three circles connected to each other

Take yourself out from the tagging equation and focus on the experience part, you’ll get a much clearer picture of which tags are and aren’t appropriate

  • Prioritize your time

Tagging consumes a lot of time so it’s a good practice to prioritize and maximize your time by evaluating the content. Find out which assets need more detailed tagging (for say, only those that will live on the site for a long time) and which can have more general tagging as they will change often (e.g. industry reports) so that you can your time and sanity.

  • Fill your content containers well

A tag associated with a topic having a  plethora of information within it is likely to keep a reader more engaged than a tag that has only one or two pieces of content. So, before creating a new tag, ensure that you have ample amount of content that could be tagged the same way.

  • Consider SEO while selecting tags

Use keyword planner tool to check SERPs and find out what keywords do users use to search the content-  is it the acronym, plural construction, or spelled out version. 

Drupal Modules

Here are some modules listed that work around the principle of taxonomy and content tagging-

The Power Tagging module is linked with thesaurus or taxonomy to interpret content and its concepts in Drupal. Users can easily curate all suggested tags at one place or can even compile collections of Drupal content nodes to create a semantic index. This makes search more comfortable than ever before.

It also allows you to customize your entity’s tags with manual tags and perform multilingual tagging. 

Features

  • Tweak your entity's tags with manual tags combined with an auto-completion of already used tags.
  • Supports multilingual tagging
  • Whole content can be tagged automatically at once via Bulk-Tagging

Available for - Drupal 8 | Not covered by Security Advisory

This Drupal module provides context for content items by displaying a view block with links to other similar content. The similarity is defined as per the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabulary for a site as well as similarity within all vocabularies. 

Simply put, you can use this module by creating a free tagging vocabulary called “Tags” assigned to the content types on which you would like to display a similar view block.

Available for - Drupal 8 | Covered by Security Advisory

Good search engine optimization practices bring organic traffic to the website. And so this module helps in updating the heading tag at the top of the taxonomy term page so that it appears on top in SERPs. This is the only module that lets you control the title individually for every term.

Enterprises should add more user-friendly, keyword-rich, and describing words to this heading element. 

Available for - Drupal 7 | Covered by Security Advisory

Azure Cognitive Services API module  seamlessly incorporates intelligent features and technology into the Drupal applications, like Machine Learning, Artificial Learning, and Natural Learning Process, to detect speech, facial and vision recognition other than detecting the emotions. 

Among the 4 features it provides text analysis, API module is helpful for tagging

  • Azure Text Analytics API Module

Text Analytics API is a cloud-based service that provides advanced natural language processing over raw text and comprises of three main functions- sentiment analysis, key phrase extraction, and language detection.

Available for - Drupal 8 | Covered by Security Advisory

This module helps in optimizing content around keywords in a fast, natural, and non-spam manner. It also keeps a check on other SEO factors such as the length of the post, written meta-description using focused keywords, and subheadings within the post. 

This real-time page analysis ensures that your content is easily searchable and liked by users.

Available for - Drupal 8 | Covered by Security Advisory

It is a great SEO module since it takes away the boring and laborious task from you. It automatically defines URLs which are both user-friendly and relevant as per the category and page title. This clarity in classification helps users churn information with ease and you can also get brownie points from search engines.

Available for - Drupal 8 | Covered by Security Advisory

Metatag module facilitates enterprises to provide more metadata on their website. This includes tags, page titles, descriptions, etc. As a result, it helps Google in ranking the website in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

It is a semantic vocabulary of tags that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

Final Words

Embracing taxonomy and tags to classify content is a great way to solve the problems of those organizations who possess a gigantic amount of data or are anticipating to create a huge amount of it in the future.

Also, since Drupal is open-source software, there is an outstanding opportunity for enterprises to learn from a community of developers and users. However, the foremost task that organizations should do is start thinking hard about what they are doing with their content once it is classified and how they intend to deliver it so that it serves best customers’ manifold needs.

Sep 20 2019
Sep 20

While compelling content marketing taxonomy in Drupal isn’t just about enhancing the searchability of your content but to also ascertain content priorities based on what’s in an item. However, there were 56% marketers from B2C and 64% marketers from B2B who didn’t even have a documented content marketing strategy as per this source. 

A content marketing taxonomy aids content strategizing by organizing content in an easy-to-understand way for marketers to analyze data and gaps

Let’s dive into this blog to learn using taxonomy for tagging content-

How to Use Taxonomy in Drupal to Tag Content?

Each set of taxonomy terms is part of a category set that you define and is called a vocabulary. Terms in vocabularies are that can be broken down further and can contain sub-terms.

Therefore, it is of prime importance to first understand how to create vocabulary-

1. Go to Manage >> Structure >> Taxonomy. By default, tags (as a vocabulary) is here.
At this place, we can add vocabulary by clicking on the + Add Vocabulary

Rectangle box with text written inside

Enter the name of the newly created Vocabulary along with the short description.

Box with name and description fields inside

2. Click on the Save button. You will be redirected to the Ingredients page, which shows a list of all the terms that you have added in this vocabulary.Box with text inside it

3. Now click on the Add term. Enter "Butter" in the Name field. Once done, click on the Save button.

Box with Add term title page

4. You will receive a confirmation about the term you created. You can also add more terms, like "Eggs" and "Milk".

5. In the Manage administrative menu, navigate to Structure > Content Types(admin/structure/types). Click Manage fields for your Recipe content type.

6. Click Add field, and enter values from the table below. Once done, click on the Save button and continue.

Field name Explanation Value Add a new field Select the field type Reference > Taxonomy term Label The title to give the field Ingredients

Rectangle box with Add field title page

Field name Explanation Value Type of item to reference The type of entity that is referenced by the field Taxonomy term Allowed number of values The number of values a user can enter Unlimited

Dropdown menu option in a box

8. On the following configuration screen, enter the values from the table below. Click Save Settings.

Field name Explanation Value Help text Help showed to users creating content Enter ingredients that site visitors might want to search for Reference type > Reference method Select the method used to choose allowed values Default Reference type > Vocabulary Select the vocabulary to choose allowed values from Ingredients Reference type > Create referenced entities if they don’t already exist Whether new ingredient terms can be created from the content editing form

Checked

Box with various fields and options

Click Save Settings. You will be taken back to the Manage Fields page. A message will pop up stating that the configuration for Ingredients is complete.

Box with manage fields page

And you’re done!

You can also watch the video shared below to learn further on setting up taxonomy.

Drupal 8 User Guide- 6.6. Setting Up a Taxonomy (1)

   Video Courtesy: Drupalize.me

Conclusion

Following the given steps will help you in implementing clear and concise content marketing taxonomy in Drupal, which as a result, will improve the readability of your editorial calendar. It will also allow all the stakeholders and team members to know what kind of content you’re creating in just a glimpse.

Happy Tagging!

Sep 19 2019
Sep 19

With the proliferation in the touchpoints that enterprises use to connect with customers and provide them with the valuable experience, it’s has become a tedious and challenging task to optimize the content far and wide.

Further, the number of devices that consumers use to access brand content- desktops, mobile phones, laptops, tablets, and smartwatches - with yet more looming on the horizon; have their own set of restrictions and specifications which again increases the complexities of content creators & marketers in the dissemination of the personalized content.

Also, this Gartner Report  suggested that marketers & decision-makers should now opt for a unified experience strategy to streamline their customer-facing content. This can be done through the implementation of the latest technology and channels to promote dynamic personalization and optimize content in an avant-garde manner. And all this can be executed by dint of Content-as-a-Service.

This blog provides further insights on CaaS, its use cases & features, and how enterprises and marketers can leverage Drupal as CaaS for managing their content efficiently.

What is Content as a Service?

Content-as-a-Service (CaaS) focuses on managing structured content into a unified repository or feed that other applications and properties consume.

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier. The presentation layer can be a website, a mobile app, or a feed into a device’s interface. 

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier

This separation between the content itself and its presentation implies that RESTful APIs, for instance, can provide the same content that serves both your website to an iOS or Android app.

Put simply, it draws a clear line between the people creating the content, the people delivering the content, and of course, the people consuming it.

A long box with different elements inside

Source: Bloomreach

Characteristics of Content-as-a-Service solutions include:

  • The content disseminated across all channels via a Rest-based API

  • A method of developing content as per prescribed content models

  • Structured formats for returning content via simple queries.

  • Distributed authoring and workflow content administration

  • A content repository hosted in the Cloud for universal access

  • Triggers that alert customer experience applications that consume content to content updates

  • Metadata definitions that can be defined and move along with the content via API

How Does CaaS work?

The actual implementation of CaaS can vary as in the case with any architectural pattern but here is a general overview of how CaaS platform may work-

Multiple boxes connected in flowchart

The content management UI is a web application to centralize all content authoring and content management of the platform. Content is placed inside centralized storage: it is to note that the format and technology used for the same does not matter at this point, what matters is the correct storage of data.

At last, the content is made available through a technology-agnostic API, like REST API. There are products available in the market which lets you author the content whilst working on the presentation layer to provide you with a wide array of applications you may need (for instance, web apps, mobile apps). 

You could, as an alternative, also provide access to the public APIs of these platforms, allowing others to take care of building their own presentation layers and saving you the trouble of working on that. 

Know how Srijan helps enterprises in modernizing their platforms to manage their content across various channels

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Why CaaS?

Creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable

Have you ever thought that how enterprises and marketers can tweak content for each one of the channels and yet ensure that the content is safe and sustainable for any modification in the future? Since it’s understood that creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable.

So, how is it possible? The answer to this simple question is CaaS!

It can be efficient for enterprises those who want to upgrade their CMS either into one which can serve as CaaS or when there was nothing before.

However, the key deciding factor(s) at the end will be your current context. The reasons are mentioned below-

  1. Siloed Content

    Enterprise deals with an enormous amount of content and the sources from where it comes in and having to manage them independently can prove labor-intensive. Either company can spend a lot of time from their schedule to simply manage the content or spend too many resources having a team manager & a set of independent tools with the added overhead of getting them to collaborate with each other. 

In either case, they are most likely dealing with one or maybe more of such situations:

  • They don’t own a uniform content format, which can be made use of for easy distribution. 

  • They don’t own a centralized method to make content available for consumers, be they internal or external ones.

  • Metadata is not given due importance in empowering their content and making it rich for consumers.

  • And centralized storage, so, companies have to put extra efforts to move from one source of data to the next.

The adoption of CaaS could be beneficial to anyone looking desperately to switch their content management strategies. A switch to content-centric approach, i.e., Content-as-a-Service, would significantly improve their performance.

2.   Limited formats for your content

Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

Your problem might not be about managing your content but inefficiency in reaching to the targeted consumers due to a restricted amount of formats you are compatible with. Content-as-a-Service is again the perfect solution for such kind of scenarios.

Many CMS, such as WordPress, take the responsibility for presentation ensuring that you don’t have to worry about it. However, you also get restricted to the number of devices with which representation of your content is compatible. There could be so many devices where your content can be rejected immediately or simply not pleasant to be consumed in. For instance, have you ever considered how will your online trading WordPress website will show stocks on your smartwatch? What about a VR headset? Or a holographic projection? Agreed that last one does not exist yet but you must ensure that the company is well-equipped and future-ready to be compatible with new technologies, especially when it is moving at breakneck speed and released to the public every day.

Even the new foldable phones are going to be accessible for the public now- what will happen then to the content?

Companies will limit their odds of success if they kept their content tied to their representation. Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

3.  Native mobile app needing content

Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future

Since content display on mobile phones and apps demand extra attention, most of the traditional CMS fails to provide the necessary tools and facilities for the same. They only provide web-compatible formats (e.g., HTML) making it unfit for your app.

You can work around this by using a headless, decoupled CMS or Content-as-a-Service to simplify your work. In a nutshell, Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future.

What Drives the Adoption of CaaS?

There are two groups primarily that can leverage this type of content delivery the most: developers and business users/content creators.

  1. Developers

Developers do require CaaS no matter they are mobile app developers who need a backend to feed their apps with content or front-end developers who expect to interact with an API. 

Such technologies have been around since long and widely accepted as well, further fueling the demand for CaaS.

2.  Business
  • Those content creators who want to increase the reach of their content to as many platforms and channels as possible- web, mobile, social networks, smart devices, and so on. 

  • It becomes exorbitant to have a separate solution for every channel- development-wise and maintenance-wise. 

  • It is convenient to manage a single editorial team and a single software stack for all channels.

  • CaaS solutions can help developers in being more productive and efficient with the tools they like to use.

CaaS Use Cases

It’s often perceived that there is no single CMS that is equally good for maintaining both a personal blog and a huge online shop. Contrary to the assumptions, CaaS outperforms its harbingers in some use cases-

CaaS focuses on pushing wherever and whenever required, designers need not worry anymore

Pushing content on a mobile app via CaaS proves as the most effective way to have dynamic in-app content without having the need to resubmit the app to the app marketplace.

  • Multi-channel publishing

CaaS CMS is also beneficial when content needs to be transmitted across various platforms, for example, you want to push the same content to a website as well as to mobile apps.

  • Rich Web apps

Modern view controller, i.e., front-end frameworks, such as AngularJS, React, and Ember synchronizes well with structured content via APIs.

CMS can considerably reduce the complexities and simplify workflows in an existing project, for instance, eliminating hard-coded content from HTML pages, and maintaining them with a CMS. In contrast, the API by CaaS makes it highly integration-friendly and robust.

  • Tailored UX

The CMS of web age posed strong design restrictions. Though you could fully tweak the UI but building a Wordpress-powered web app from scratch was not very likely. 

On the other hand, as CaaS focuses on pushing wherever and whenever required, designers need not worry anymore!

It becomes a tedious task to manage already existing content and also the one arriving from multiple sources. Therefore, it is best-suited to upload content into one unified repository by creating content via APIs.

Content structured via API makes it easy for AI-powered agents and chatbots to move it around and churn it for ensuring relevance than screen scraping and using natural language for processing unstructured content.

How Drupal Can Prove to Be An Effective CaaS?

Drupal has unfolded the idea of Content-as-a-Service (CaaS) to solve the dilemmas posed by our newfangled digital ecosystem & its extremely high demand for new and different types of content. 

A square with multiple circles and squares connected to each other

Following features on how Drupal can be an effective CaaS-

  1. Reusable future-proof content

Drupal content can easily exist in the form of reusable chunks

Generally, CMSes manage content in a back-end repository and push it to the front-end templates for serving an experience.

However, Drupal decouples the back and front end whenever required. So, Drupal content can easily exist in the form of reusable chunks: free from the presentation and set for delivering content to sites and apps. Thus, content becomes future-ready.

  1. Set front-end developers free to create a better experience

With Drupal’s presentation-neutral content and a RESTful API, front-end developers can freely carry out their creative vision and build interactive sites & apps with the tools like Node, Angular, Backbone, Ember and others.

  1. Fill the content bucket more easily 

Content nowadays should not be restricted to one source only rather it should move in and out freely. And Drupal helps in that by ingesting third-party content (e.g. from aggregators and syndicators) to bring content into your Drupal ecosystem and making it further easy to push to any site, app or channel.

  1. Share content beyond your sites

Today, organizations want to share content on multi-channels where the audiences are inside of content aggregators disrupting the news business. Content teams need an optimal way to create content & then share it with minimal effort. And Drupal does that! The other sites and apps you choose can easily churn Drupal content.

  1. Alter the look

The separation of backend content from front-end presentation gives a leading edge to developers to refine an experience without worrying about the content in the CMS.

Additionally, Drupal’s 8.0 version comes with an inbuilt REST API which marked its beginning of API-first initiative.  

REST allows apps and websites to read and update information on the websites via the web. It also encourages developers to rely on HTTP methods to operate on resources managed by Drupal.

Furthermore, the Drupal community has been working on shipping Drupal modules with web service APIs instead of depending on a central API module in the upcoming releases of Drupal.

Contenta, one of the Drupal’s distributions, is an HTTP API provided for ready-to-use purpose with full auto-generated documentation. It offers modern API capabilities with JSON API, and also feeds content in the JS-driven websites, mobile applications, TV and even fridge applications.

Contenta supports Create Once, Publish Everywhere, be it single application development or multi-channel publishing.

Then there is another distribution, Reservoir, which helps in implementing the Decoupled Drupal architecture, is very flexible and simple-to-use for building content repositories of any application. It also helps in modeling content, governing content, and interacting with that content through HTTP APIs. 

In a nutshell, Drupal’s API-first approach offers the following benefits which further bolsters CaaS model-

  • The decoupled approach separates the presentation layer from the service layer thus allowing a detailed and dedicated focus on each of them.

  • A foolproof approach to help organizations connect to infinite digital signages for enhancing customer experience

  • Increased interaction with customers on their preferred devices will eventually scale up your marketing efforts

  • The decoupled approach is flexible and open for changes, addition, and modification of the structure.

  • Deploying a front-end framework like Angular or React will lead to sophisticated, enriched and dynamic web experience

 

Learn more about Drupal API-first initiative from here-

 

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Features to Lookout For in CaaS

CaaS comprises of three vital parts: the editing interface (typically a web app), the CMS infrastructure capabilities, and the development ecosystem.

Web editor

  • Enables content architects to design the structure of the content

  • Enables content editors to manage content from creating, updating to collaborating on it.

Technical infrastructure

  • Offers performance, uptime, and scalability to ensure that enterprises can rely on their vendor to deliver content in mission-critical applications.

  • SLAs with short incident response times and access to dedicated staff- so in case of a problem with a mission-critical app, companies can be provided back up again and fast.

  • Mobile delivery capabilities so that great user experience can be delivered even in network-challenged environments ( like subways, rural areas) and high bandwidth cost areas (such as emerging markets).

  • API-based importing, management, and delivery for controlling content programmatically in both ways

  • All-inclusive and up-to-date documentation to help the development team start using the tools quickly.

  • CDN ( content delivery network) to deliver the content rapidly

 

Development ecosystem

  • SDKs and libraries to increase the speed no matter what the tech stack is

  • Demo app source code so that developers don’t feel the need to reinvent the wheel all over.

  • Third-party integrations to obtain value from existing tools.

Other Characteristics of CaaS

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work

  • Decoupled approach

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work. Teams can also work parallelly on a creative copy, enticing visuals, and expert integrations in one unified platform.

This is the quintessence of the headless CMS approach - agnosticism towards how content is presented. This frees developers from creating highly custom front-ends and apps since they get to define the content display part.A box with various elements listed inside and interconnected Source: Gartner 

  • Cloud setup

The complete separation of the content management and display part allows organizations to migrate infrastructure between Cloud and hybrid, even at the site level or project level. Some projects can be installed locally while some on Cloud depending on the business’ choices for optimization as per needs. 

Centralized Content-as-a-Service lets businesses evaluate the content consumption across the digital ecosystem. This ceases businesses from duplicating their efforts and content when posting to microsites, international sites, or apps. It can also measure the use of that content by looking at the API connections used to deliver that content, and keeping track of where the content is going. 

In the End

The digital revolution and breakthrough in technology have accelerated the efforts of content creators - be it creation, designing, or dissemination. The goal is clear- refined user experience.

With that said, the creation of content in abundance and its delivery as a service through thousands of APIs will generate more data thereby assisting content developers to create more precise business models.

The technology is already in place, and the architectural patterns will allow enterprise systems to scale up without hampering their performance.

Content-as-a-Service ensures that developers are rendered maximum freedom and flexibility to realize their digital innovation. Drupal as a CaaS has been delivering a wonderful experience to both content editors and developers alike.

It is definitely a convenient way to ensure that your strategy is future-proof and can handle any new media in the future.

Sep 18 2019
Sep 18

With every new release, Drupal is emerging a valuable asset in the enterprise marketing stack. The additions to Drupal core, especially with Drupal 8 and after, have made it a digital platform that comes equipped for all the standard marketing best practices right out of the gate. In addition to that, the larger Acquia ecosystem is also delivering new solutions that empower Drupal be more than just a CMS. These bring in some powerful martech capabilities that have made Drupal into a platform that’s ready to deliver the results that enterprise marketing teams want.

This post delves into the key modules and solutions that enable smart content management in Drupal, both in terms of creating and publishing content, as well as leveraging that content in diverse ways to drive results.

Smart Content

Smart Content is a Drupal toolset that can help deliver anonymous website personalization in real time, for Drupal 8 sites. Essentially, site admins get the ability to display different content to site visitors, based on whether they are authenticated or anonymous users.

Some examples of how you can leverage it include:

  • Displaying a smart block showcasing your latest offer or most popular blog to a first time visitor to the site
  • Displaying a smart block that showcases different industry specific case studies for different users in your database
  • Displaying a smart block only for mobile viewers of your site, maybe asking them to view it on your mobile app

Now this module in itself has limited functionality, but becomes very useful when used in combination two other Drupal modules:

Smart Content Blocks

Included within the Smart Content module, these allow you to insert a Smart Block on any page and set up conditions that govern the content being displayed within the block. These conditions can be used to hide or show a specific content in certain cases, and form the basic personalization rules for your Drupal site. The blocks have an easy interface within the Drupal 8 backend, giving you the flexibility to add any number of blocks, anywhere on a page. 

It's important to note that all of your content, irrespective of format, is available to show and promote through Smart Content Blocks. Ebooks, videos, images, blogs, service pages—anything that’s already in the Drupal CMS can be delivered to a block. 

Smart Content Segments

A complete set of conditions grouped together to achieve a reusable composite condition. For example, a set of the following three conditions:

  • showcase only on desktop
  • showcase if location is France
  • showcase for anonymous users

               will create a smart content segment that can be applied to any smart content block to ensure                 that it's displayed to anonymous users from France, viewing the site on a desktop. This                             feature saves you time as you don' have to set up the same set of individual conditions every                   time.

At the heart of Smart Content are the conditions, editable rules that allow you to govern the display of content. The interface is easy to manage, and familiar to marketers working on a Drupal site. 

sc-1

You have your choice of the basic conditions for personalization like the browser, language, device type etc. You also have the more advanced options like targeting different industries based on third party IP lookups, or tapping into existing segmentations or campaigns from a marketing automation system. Essentially, anything that has an API with available data can be used as conditions to help drive your personalization strategy with Smart Content.

Layout Builder

The Layout Builder module, experimental in Drupal 8.5 and 8.6, had a stable release with Drupal 8.7. This module allows content authors to easily build and change page layouts and configure the presentation of individual content, content types, media and nodes. It also allows you to add user data, views, fields and menus. 

This is a huge asset for enterprise marketing and digital experience teams because:

  • The module gives a drag-and-drop interface to create custom layouts for specific websites sections and pages, with the ability to override templates for individual landing pages when required
  • Content authors can seamlessly embed video across the site to create a more interactive user experience, and increase engagement and conversions
  • Marketers can now build and preview new pages at their own pace, without the fear of negatively affecting the existing user experience.

All of this means that marketing teams now have more control over the site, and can make changes and additions independently. This also reduces the turn-around-time for new campaigns by reducing, or even eliminating, dependencies on development teams. Think high-impact landing pages designed exactly as you want, but without the waiting around or constant back-and-forth with developers.

Media Library

With the release of Drupal 8.7, the CMS now has a stable media library module.

It provides a visually appealing interface for browsing through all the media items in your site. With the new version, multimedia properties can be added to content either by selecting from existing media or by uploading new media through bulk upload support. Once uploaded, users can remove or reorder any images ready for import. 

It provides an easy way to upload several media assets in your Drupal website quickly. Let’s you add alt-text, check the images before uploading.

Powered by Views, it allows site builders to customize the display, sorting, and filtering options.

Acquia Lightning

As enterprise marketing teams launch large scale campaigns, they often need to put together new microsites that work flawlessly. And they usually have to do it at a short notice, to leverage critical marketing opportunities in time. 

Having to depend upon the development teams to create one from scratch, and the constant coordination required to make that happen, can lead to the marketing team losing precious time. 

Acquia Lightning, an open source Drupal 8 distribution, is the perfect solution for this challenge. Lightning give you a basic ready-to-launch site with pre-selected modules and configurations that can cut development time by 30%. This allows:

  • Development teams to publish optimized Drupal 8 sites in short time frames
  • Editorial teams can easily work with layout. Media and content on these sites, and have them campaign-ready in no time

Some of the key features in Lightning that are particular great for marketers are:

Moderation Dashboard

This dashborad gives you  complete visibility into your Drupal content status, with a structured overview of where every pieces of content is in the editorial process. Besides tracking content status, you can also manage access controls determinig who can access which pieces of content at the backend.

Screenshot 2019-10-01 at 6.50.09 AM

The key pieces of information you can view of the dashboard are:

  • Current drafts in progress
  • Content you created
  • Content needing review
  • Recent site activity
  • Individual editor activity in the last 30 days

Moderation Sidebar

Screenshot 2019-10-01 at 7.03.38 AM

The moderation sidebar allows you to stay on the website frontend as much as possible while making edits and managing the editorial process for any piece of content. Actions like editing text and layout, publishing a piece, creating new draft and more can be easily achieved with the sidebar. And it's quickly accessible by clicking "New Tasks" on any piece of content. For marketers no really keen on getting into the backend, this sidebar is a simple way to make the edits they need, with minimal chances of error. 

Scheduled Publishing

As the name suggests, this feature in Acquia Lightning allows you to set a piece to publish at a future date. This functionality give you a better view of when content is set to launch, and also ensure that it launches at optimal times, according to reader preferences. And this happens without you having to be on the job at odd hours, just waiting around to publish content.

Screenshot 2019-10-01 at 7.17.14 AM

You can schedule publish times from on individual pieces by editing the 'Current Status' to select “Schedule a Status Change” . Then choose “Published” and select your preferred publishing date and time.

Acquia Lift

We cannot talk of smart content management with Drupal without talking about Acquia Lift. For enterprise sites built on Drupal, there’s nothing more suitable for the personalization than Acquia Lift.

Acquia Lift is a solution designed to bring in-context, personalized experiences to life. It’s a powerful blend of data collection, content distribution, and personalization that enables enterprise marketing teams to closely tailor the user experience on the site. And all this without excessive dependence on development or IT teams.

Acquia Lift gives enterprises three key elements to drive their personalization and reflect it with their website content:

Profile Manager

This helps build a holistic 360 degree profile of your users, right from when they are anonymous visitors on the site, up until the stage where they are repeat customers. It collects user demographic data, historical behaviour data, and real-time interactions so you can get a complete understanding of who your users are, what they want, and then work on how best to deliver that.

Content Hub

The Content Hub is a cloud-based, secure content syndication, discovery and distribution tool. Any piece of content created within the enterprise can be aggregated and stored here, ready to be pushed out to any channel, in any format. 

Faceted search and automatic updates give visibility into the entire gamut of content being created within the enterprise - in different departments, across websites, and on different platforms.

Experience Builder

This is the heart of Acquia Lift - the element that allows you to actually build out a personalized experience from scratch. The Experience Builder is a completely drag-and-drop tool that lets you customize segments of your website to showcase different content to different target segments, based on data pulled from the Profile Manager.

Enterprise marketing teams can 

  • set up rules that define what content should be shown to which segment of site visitors
  • perform A/B tests to accurately determine what type of content drives more conversions for which user segments. 

All this can be done with simple overlays atop the existing website segments, without impacting the base site, and without depending on IT teams for implementation.

With a commitment to creating ambitious digital experiences, every new Drupal release has brought in new features to add to the marketing ecosystem. While the overarching focus is on being flexible and scalable, these solutions are creating real impact on customer experience, conversions, online sales and brand proliferation.

And for enterprise teams contemplating shifting to Drupal for diverse proprietary CMSes, the payoff from empowered marketing team alone makes it worth the effort.

While most of the features mentioned here can be accessed by your teams easily if they are already using Drupal, some require guidance. Especially Acquia Lightining and Acquia Lift will need skilled teams to set it up for you, before marketers can start reaping the benefits. 

If you are looking to deploy Lift or Lightning, just drop us a line and our Drupal experts will be in touch.

Sep 17 2019
Sep 17

If your website is on the right CMS, it becomes easy to create marketing campaigns, drive leads, and tell your brand’s story to the world. However, making content available on every new device in the market accessible to a user becomes a challenge for marketers.

Headless Drupal may sound exactly what a marketer needs - a platform that helps content reach any device a user uses. Yet, there are some significant problems that it poses to the marketer. Let’s understand them in detail.

Revisiting Headless Drupal

A traditional Drupal has a back-end (stores the content) and front-end (which decides the delivery of that content). Now as there is no limit to devices accessible to users, brands need to go beyond just delivering content on websites and web apps.

With a pure headless CMS, tightly coupled front-end is removed, and it delivers content through an API anywhere and on any device (commonly referred to as API-first).

Headless Drupal offers faster functioning than traditional Drupal and offers highly responsive and fast websites ensuring rich user experience.

When the user interface is decoupled from the CMS, the logic for displaying content on each device is on the front-end and its native tools are responsible for controlling the user experience.

How Headless Benefits Marketers?

It is important for marketers to be where their customers are and send the right communication, on the right channel, at the right time. Here are the 3 benefits of headless Drupal to marketers:

1. Platform Independent Communication

Headless Drupal CMS offers great flexibility to marketers as they can deliver one piece of content in multiple formats – to a desktop, smartphone, app, VR devices, smart speakers, and smart appliances. It saves marketers a lot of time previously spent creating and optimizing content for different devices.

2. Freedom on Content Display
Marketers prefer to use headless as it offers choice over how your content appears on the frontend, with extra security over traditional Drupal. JavaScript frameworks has gained more traction due to the demand for more flexibility in the front end. Its emphasis on client-side rendering offers a more engaging and dynamic user experience.

3. The Faster, The Better
Decoupled Drupal is also faster as the logic for displaying the content is decided by the front-end interface. As marketers are in a constant urge to impress the existing customers and at the same time attract new ones, a faster site helps them in engaging with customers as fast as possible.

Why it is Not Marketers’ First Choice?

Though headless Drupal has been beneficial for developers, but is it valuable to marketers as well? Below are the reasons why marketers, despite its advantages, don’t prefer to go for headless Drupal.

1. No Preview Available

With no presentation layer in a headless Drupal, marketers are not able to create and edit content with a WYSIWYG editor as they would with the traditional Drupal. The most challenging part is they can’t preview their content before publishing to their audience.

2. Dependency on Developers

With headless Drupal, development teams can create a custom-built front-end to customize the layout and entire design of individual pages.

The marketers will have to be fully dependent on developers to carry out tasks for conversion optimization purposes, which proves to be an inefficient solution for them.

3. Marketers Have to Manage Fragmented Environment

Today’s marketers have to engage with their audience in real-time, publish content in line with the latest trends, launch landing pages, deploy microsites, track progress, monitor data, collaborate with advertising campaigns, and much more.

A headless Drupal makes the marketers manage content workflows, form building, and microsite deployments. Managing everything at such a huge scale, soon creates an expensive and hard to manage ecosystem. Not only it complicates the life of a marketer, it also gets in the way of creating a seamless and connected customer experience.

4. Impacts the SEO

Marketers lose standard SEO functionality on adopting headless Drupal for their content strategy and will eventually have to invest additional time and cost for Drupal SEO development.

What It Means For Marketers?

Marketers can consider going for decoupling Drupal when they want to publish the content on more than one platform such as multiple websites, various front-end devices or when they need real-time updates of a site where performance would be killed by using traditional Drupal.

However, if their requirement is to manage a responsive website, headless Drupal won’t be beneficial and will slow down time to market. And, also the costs involved are too high.

Solution For Marketers - Progressive Decoupling

Decoupled Drupal loosely separates the back-end from the front-end, creating an architecture which serves perfectly to both developers and marketers simultaneously.

As a marketer, you can benefit by its user-friendliness and the API-driven omnichannel delivery capabilities. The content layer separated from the presentation layer allows marketers to have an authoring experience that feels familiar. The presentation layer above the API layer allows for seamless integration and blending of different tools and technologies.

So to conclude, headless Drupal isn’t for everyone, and in many cases sticking with a traditional CMS or choosing decoupled Drupal is the best option.

If considering decoupled Drupal strategy seems intimidating, Srijan can help you connect with the experts to help drive your marketing strategy with it. Contact us to get the best out of Drupal.

Sep 15 2019
Sep 15

The countdown for Drupal 9 has begun. Whether you’ve recently moved to Drupal 8 or not, soon it will be time for another upgrade.

In the past, migrating from one version to another has been similar to moving from Drupal to just another CMS, bringing in more time and fatigue.

However, the upgrade can be made much easier and painless this time. Let’s dive into more details and understand as to why moving on to Drupal 9 would be a better choice.

Why Should You Upgrade?

With end of life approaching for Drupal 7 and 8 in November 2021, operating the website on them won’t be an option.

However, at the same time, it might be overwhelming for Drupal 7/8 site owners to know their website will need the upgrade. And when the site is running absolutely fine, then it might be difficult to reach a conclusion of whether an upgrade is needed or not.

Here are 3 reasons why you should consider upgrading your site:

  1. With security patches discontinued and older versions not maintained, you need to secure your site from potential problems
  2. Upgrade to the latest features and usability enhancements, eliminating the need of a third-party modules and extensions
  3. Simplify and clean up content and ponder over ways to improve user experience and design

The good news for Drupal 7/8 site owners is that even when it goes out of official support in November 2021, remaining Drupal 7/8 sites won't stop working at that point.

The existing customers who wish to remain on Drupal 7/8 need to assume hosting responsibility post 2021. However, staying with older version might make you vulnerable to several security challenges, which need to be dealt with.

timeline-for-drupal9

Should An Existing Drupal 7 Site Be Upgraded to Drupal 8 or 9?

One of the major reasons that 7 lac Drupal 7 sites still haven’t migrated to Drupal 8, is due to the known challenges in migration process. And with the majority of people on Drupal 7, it is quite likely that most of them do not want to upgrade their CMS twice in the span of one year.

A safe bet seems to be migrating from Drupal 7 to Drupal 9. But will the site be secure? Let’s get to know a few facts.

Moving from Drupal 8 to Drupal 9 is a minor upgrade in terms of functionalities, whereas it is a completely new whole thing to move from Drupal 7 to 9. Hence, it will cost you the same whether you migrate from Drupal 7 to 9 or take up the option of going from Drupal 7 to 8 to 9.

Also, with the recent upgrade, it might take some time for the marketplace to create Drupal 9 compatible modules. With Drupal 7’s end of life approaching, you will have to upgrade to Drupal 9 and go live within a span of 18 months, to stay secure with your site.

However, this won’t happen if you stay updated with the latest version of Drupal 8. So, it is recommended to follow the upgrade cycle from Drupal 7 to 8 to 9.

Drupal 9 Brings No New Features. Then Why Upgrade?

“Drupal 9.0 should be almost identical to the last Drupal 8 release ... Updating from Drupal 8's latest version to Drupal 9.0.0 should be as easy as updating between minor versions of Drupal 8.” Dries Buytaert

Drupal 8.9 will be the last minor release which will have new features, and thereafter no new features will be added. As we will run out of single digit numbers to the right of the decimal point at 8.9, the next update gets called Drupal 9.0.

So if you have Drupal 8.9, and your site works well on it and there’s no dependency on any deprecated code, the upgrade to Drupal 9 should be just like any other release.

Post 2021, no security patches will be further rolled out by the Drupal community, and moreover Drupal 7 will not be compatible with upcoming PHP versions.

A large number of changes made to Drupal 8 at the time of its release has made it relatively scalable and future-proof. It was designed specifically to make it simple to transition to the latest version, simplifying the entire migration process.

Moving to Drupal 9 would be a necessity as Drupal 8’s major dependency - Symfony 3 will no longer be supported, post November 2021. Currently Drupal community is ensuring to optionally support Symfony 4 in Drupal 8, to allow sites to evaluate it before it is required in Drupal 9.

Drupal 9 will be similar to Drupal 8 and will offer backward-compatibility (refers to allowing interoperability with the previous system). This means the only way to keep the migration process easy would be to keep its modules and themes up-to-date with the latest Drupal 8 APIs, and get rid of deprecated codes as new features mark their success.

We have already mentioned how to find and fix the deprecated code in our blog - Site Owner’s Guide to a Smooth Drupal 9 Upgrade Experience.

The deprecated code is being continually removed from Drupal 8 as per the data collected (as shown below).drupal8-deprecated-code

Source

Why Remove Deprecated Code in Drupal 9?

Drupal 9 is built on the code base of Drupal 8, ensuring Drupal 8 to 9 is not a big leap. This has the following 3 benefits:

  1. The all new Drupal 9 ready code gets deployed on Drupal 8 sites and issues can be tested.
  2. We can work out the issues in the new code before Drupal 9 release.
  3. Feedback is provided based on this new code and can be improved.

With time, effort is being made to make Drupal better. There are functions which have been around for a long time but will not be a good fit in the latest release. Most were deprecated in Drupal 8.7.0, which will be removed in Drupal 9.

To sum it all, the key to achieving this smooth transition to Drupal 9 is keeping your Drupal 8 site fully up-to-date.

We at Srijan are here to help with any Drupal-related questions that you might have and can help you plan out your Drupal roadmap. Contact us for a smooth upgrade to the latest release to make your site future-ready.

Sep 06 2019
Sep 06

 


Today, IT security is paramount to succeed in business. Enterprises are spending hefty amount on security than ever before. Progress in both security and hacking technologies such as intrusion detection systems, honey pots, honeynets, and other various security-related hardware and software solutions are showcasing the pressing need for transformation in the information security domain.

One of the reports by Gartner cited that enterprises in India alone are going to spend laboriously on the information security front which will mark up to US$2 billion in 2020.

The increasing awareness on the benefits of the risk assessment and the realization of the fact that security is one of the driving forces for digital transformation are boosting enterprise security globally. 

The battle between open-source and proprietary software has been throwing a fit since long. Multiple issues and concerns are being examined and scrutinized by both sides of the story. In the most recent phase of this fanatical dispute, both camps have inspected the issue of security with serious tenacity.

Having said that, let’s take a sneak peek into this blog for further insights on the same.

Myths Are Meant to Be Debunked

Proprietary software is more secure than open-source software. This myth comes from many prejudices. But a commercial license doesn’t assure security. Unlike proprietary software, open-source software is transparent about potential vulnerabilities.

#Myth1: Anyone can view the code 

Because it is open source, anyone can view the code. People often want to argue that being able to view the code allows nefarious hackers to look at it and exploit vulnerabilities.

However, this openness enables collaboration. Unlike, say, one proprietary software, which is developed and is maintained by a single company, Drupal is developed and maintained by more than one hundred thousand programmers around the world. These programmers might work for companies that compete with each other, or they might volunteer to create something new that’s then given away. For free.


In fact, in 2015 Google open sourced its artificial intelligence engine, TensorFlow. Something which is a core part of its business. It hoped more developers would make the software better as they adapted it to their own needs. And it did, by making it open source, Google boasts of more than 1,300 developers, outside Google, have worked on TensorFlow making it one of the standard frameworks for developing AI applications, which could bolster its cloud-hosted AI services. 

#Myth2: Proprietary software are secure and not prone to attacks

There have been multiple instances in the past that depicts that proprietary software has been attacked several times. Such as:

Melissa Virus and ILoveYou Worm - spread through Microsoft Word email attachments. The email contained attachment. If the victim’s system had the Microsoft outlook application installed, then the virus would send the email to 50 too all contacts in the Outlook program’s address book. would also overwrite & consequently destroy various types of files on the victim’s device including MP3 files, JPEG files, and more. It led Microsoft to shut down its inbound email system.

Wannacry - a worldwide cyberattack that took place in 2017. It was a ransomware crypto worm attack that aimed at computers using Windows operating systems, encrypting all the files on hard drives on these machines. It didn’t let users access the files until they paid a ransom in the cryptocurrency Bitcoin.

The WannaCry attack impacted major entities all over the world, such as the National Health Service in Britain and Scotland, the University of Montreal in Canada, State Government websites in India, and Russian Railways.

With that said, it's evident that proprietary software is also easily vulnerable to attacks!

Although countermeasures like anti-virus programs and security patches were implemented to mitigate the threats and weaknesses, the long-term and especially exorbitant effects of these dangers have been engraved for permanent into the memories of people all over the world. This is because these attacks not only damaged vital electronic data but also shut down business operations and services, and facilitated malicious infiltration and theft of money & proprietary information.

History of Open source Software

The term “open-source”, popular since its inception in the late 70s and early 80s has come from a revolution, “open-source revolution”, which completely revamped the way software is developed- resulting in the birth of the community-generated software development method.

Box with text written inside it

In 1971, Richard Stallman, a young software engineer from Harvard, joined the MIT Artificial Intelligence Lab with the intent of developing computing platforms. After serving for a few years in the early 1980s, the MIT Lab became extinct due to the booming of proprietary software in the market and lost its talented developers to privately held tech companies.

Stallman, who was closely involved in the field knew customers’ software requirements believed customers should be empowered enough to fix and debug the software themselves instead of simply operating it.

“Users should be empowered enough to fix and debug the software themselves-instead of simply operating it”

The majority of software until now was controlled in its entirety by the developer where individual user rights were completely discarded. This was also a pain point for MIT AI Lab since they failed to incorporate this feature into their software development strategies.

The Disembarkation of the Free Software Movement

But this was until 1984. Post evaluation, Stallman began his GNU Project. Initiating with a compiler, GCC and a new operating systems-Stallman felt that GNU project was the major turning point in the evolution of free software community.

“The Free Software Foundation was formulated to let users run the software as they wanted”

Stallman believed that software should be available for free in terms of accessibility. Hence, the Free Software Foundation (FSF) was formulated so that users can run, modify, update, and disseminate software in the community.

Later on, he also introduced the concept of copyleft, wherein a program is first copyrighted, and then additional distribution terms are added for its further use.

Challenges Associated With Proprietary CMS 

Proprietary CMS comes up with a set of restrictions which makes it less flexible in comparison to open-source software. 

“The contribution and development teams of proprietary cms are smaller, which makes it evident that there is a probability of missing out on mistakes and bugs in the code”

It might appear that closed source software or proprietary software is more secure since the code is not available. But unfortunately, it is not the case! The contribution and development teams of proprietary CMS are smaller, which makes it evident that there is a probability of missing out on mistakes and bugs in the code.

You might not know what issues the proprietary system has had in the past, or is having currently because the provider of the proprietary CMS isn’t going to voluntarily reveal this information. This sets a major drawback for proprietary CMS users in terms of security as well.

Let’s further see the challenges associated with proprietary CMS-

Not many customizations options

Since these proprietary CMS are developed for a specific kind of industry and audience, it gets difficult to customize the website to fit the exact needs of the people. Users are not building their system so it's obvious that they will have limited flexibility options.

Portability is beyond the bounds of possibility

Users don’t have an option to extract data and files out of their system with a proprietary solution. They are quite restricted because they won’t be able to even move their website from one hosting service to another.

“Several CMS vendors don’t upgrade their platforms, so it's better to do a bit of research first and then jump onto doing business with a vendor”

You don’t have any option other than trusting the company blindly

Since the company owns the platform and the storage space your website will be built upon, you’ll have to manifest a lot of trust into your vendor. They will have to continuously develop and refine their software, to handle their consumers’ needs better. The vendor should also be in reach whenever you need assistance with your website

Several CMS vendors don’t upgrade their platforms, so it's better to do a bit of research first and then jump onto doing business with a vendor.

You are just renting software

Even if you have bought the proprietary CMS, you won’t own the code it's built with. It is not yours and hence requires a monthly rent from you, to keep your website running.

Benefits of Open-source Software

“People in the open-source community come forward to find solutions, assist each other, and to share extensions that would benefit the masses”

  • It is open-source!

This implies that the source code is available for anyone who wishes to study it, analyze it, and modify it in any way.

Thanks to this feature that people can easily extend the code and add specific functionalities as per their requirements.

  • An open-source CMS is maintained by the large community

There is always a primary group of developers, similar to WordPress but it is also supported by its user base. People in the open-source community come forward to find solutions, assist each other, and to share extensions that would benefit the masses.

Rectangle with various lengths of horizontal bar
Source: Sas.com

  • An open-source CMS can be hosted ubiquitously

Most of them, like Drupal, offers one-click installs in the control panel of the accompanying hosting service, which again is very user-friendly and comfortable.

  • The CMS software itself is usually free of cost

You can easily make use of plenty of extensions, themes, and a variety of tools for free. However, there are plenty of paid extensions and themes as well. Some solutions can only be leveraged with paid software. An open-source CMS is usually the most budget-friendly solution.

Alternatives to Proprietary Software

It is interesting to see that there are so many open-source software alternatives for the existing proprietary software which are equivalent or more reliable, secure, and flexible. 

If you are contemplating to migrate from proprietary software to open-source, you can surely - that too with ease!

Software Category

Proprietary Software

Equivalent Open-source Software

Operating System

Microsoft Windows

Linux Ubuntu

Browser

Internet Explorer

Mozilla Firefox

Office automation

Microsoft Office

Open Office

MATHWORKS

MATLAB

Sci Lab

Graphics Tool

Adobe Photoshop

GIMP(GNU Image Manipulation Program

Drafting tool

Auto CAD

Archimedes

Web Editors

Adobe Dreamweaver

NVU

Desktop Publishing

Adobe Acrobat

PDF Creator

Blogs

Blogger

WordPress

Mobile

IOS

Android

Media Player

Windows Media Player

VLC Player

Database

Oracle, Microsoft SQL Server

My SQL, Mongo DB, HADOOP

Server

Microsoft Window Server

Red Hat Server, Ubuntu Server

Web Server

IIS

Apache

Open-source Security in Drupal

Drupal, having a proven track record of being the most secure CMS, has been rolling with punches against critical internet susceptibleness. Thanks to Drupal security team for earnestly finding anomalies, authenticating them, and responding to security issues.  

The responsibilities of the security team include documentation of these identifications and alterations made so that developers don’t feel heebie-jeebies when faced with similar kind of situation.

“Drupal community comprises of over 100,000 contributors towards its enhancement”

Besides, the team also assists the infrastructure team to keep the Drupal.org infrastructure secure. They ensure that any security issues for code hosted on Drupal are reviewed, reported, and solved in the shortest period possible.

Important features that make Drupal 8 the best WCMS in regards to Security-

  • The Security Working Group (SecWBG) ensures that Drupal core and Drupal’s contributed project ecosystem provides a secure platform while ensuring that the best practices are followed.
  • The community makes sure that people are notified the day patches are released, which are released every Wednesday for contributed projects, and the third Wednesday of every month for core, usually for a fixed period.
  • Drupal abides by the OWASP ( Open Web Application Security Project) standards and its community is devoted towards prevention of any security breaches.
  • Drupal community comprises of over 100,000 contributors towards its enhancement. An open-source code base, where contributed modules are properly reviewed, verified, and sent a notification if that module is acceptable for use.
  • Apart from encrypting and hashing the passwords, Drupal provides those modules which can support two-step authentication and SSL certificates.
  • Any member can make changes to Drupal modules and report any issues or bugs that occur in their system.
  • Access controls offered by Drupal is a superb feature. Dedicated accounts can be created for certain user roles with specified permissions. For instance, you can create separate user accounts for Admin and Editor.
  • It’s multibranched cache structure that assists in reducing Denial of Service (DoS) attacks and makes it as the best CMS for some of the world’s highest traffic websites like NASA, the University of Oxford, Grammys, Pfizer, etc.

Statistics Says It All

Sucuri, a security platform for websites, curated the “Hacked website report 2018”. It evaluated more than 34,000 compromised websites. Among the statistics it shared, one of the factors was to juxtapose the affected open-source CMS applications.

drupal-sucuri

The results were clearly on Drupal’s side declaring it a better WCMS than other leading platforms for preventing safety hazards.

The infection crept in these websites due to improper deployment, configuration, and maintenance.

Additionally, Cloud Security Report by Alert Logic also marked Drupal as the website content management system with the least number of web application attacks.11 Columns and 8 rows with text written inside them                                                                        Source: Alert Logic

Difference Between Open-source and Proprietary Software

Factor

Open-source

Proprietary

Cost

Open-source software is free which makes it an alluring option if you have in-house capacities to meet your business requirements.

Proprietary software costs differently from a couple of thousand dollars to one hundred thousand dollars, depending upon the multifaceted nature of the framework needed.

Service and support

Open-source software communities of developers are huge and steadfast which helps clients with prompt solutions to their problems.

Proprietary software vendors offer progressing backing to clients- a key offering point for clients without specialized mastery.

Innovation

Open-source software boosts innovation by providing users the opportunity to modify, append, or distribute as per their requirements.

Proprietary software vendors don’t permit its users to view or adjust the source code, thus making it unfit for organizations who desire scalability and flexibility.

Only developers can incorporate new features to the product as and when requested by users.

Security

As open-source code is available to everybody, it increases the possibility of finding more vulnerabilities easily. 

It is also worth noting that open-source communities fixed security vulnerabilities twice as quickly as commercial software vendors do.

Proprietary software is considered secure as it is developed in a governed condition of the employees having a frequent direction.

However, getting rid of the possibility of backdoor Trojans as well as lowering the threat of any other bugs or obstacles can be troublesome in proprietary software.

Availability

Open-source software is available for free on the web with 24*7 support from the community.

Proprietary software is accessible if the companies have the rights to the bundle or they have purchased from the respective vendors.

The trial version is also accessible for free to test.

Flexibility

As organizations aim at deriving more business values from less, open-source software can deliver high flexibility, lower IT costs and increased opportunities for innovation.

With proprietary software, such as Microsoft Windows, and Office, companies are required to upgrade both software and hardware on a timely basis. Updates must be installed for the proper working. However, not all updates are flexible with all the versions of the software.

In The End

Website security has always been a cause of hindrance in the journey of digital transformation and survival due to several potential threats. 

Open-source software can be considered as a befitting solution than a closed source or proprietary software. Further, this report indicates that there is an obvious desire among companies to adopt open-source technology and also prioritize the task of enhancing security in their organization.
Rectangle with text written inside Source: Gartner

However, it all depends on the preferences and needs of the organization and the on-going project for their digital business.

Drupal, an open-source content management framework, comes out as the most secure CMS in comparison to the leading players in the market.

It has been the pacesetter when it comes to opting the security focussed CMS. More individuals working on and reviewing the product always means a higher chance of a secure product!

Aug 30 2019
Aug 30

 

The quantum leap in technology and the ubiquitous demand for delivering personalized content has made it pivotal for companies to embrace the web content management system for all the right reasons. It begins from engaging customers, lead generation, to snowballing overall revenue from various platforms.

However, it can be daunting and tricky sometimes for enterprises to choose the right one as per their requirements on the basis of the varied features and potential that these CMS offers. 

One of the most cited reports by Gartner, Web Content Management Magic Quadrant report, has proclaimed that Acquia Drupal, Adobe Experience Manager, and Sitecore are the three most prominent WCM Managers. 

A square divided into 4 with text and dots insideThese three were at the forefront in Gartner’s report based on the two factors majorly, “ability to execute”, and “completeness of vision”. They undoubtedly outperformed on both these parameters and hence it goes without saying that all three are proficient in fulfilling enterprises’ WCM needs.

However, as one-size does not fit all and there can be multiple parameters for comparing these, it’s better to largely group them into different stakeholder perspectives- the business decision-makers’, the content and marketing teams, and the IT teams. Each of these teams play a vital role in the process. 

Source: Gartner

The content, marketing, and IT team because they’ll be the ones directly working with the CMS they choose. The business decision-makers, CIO, CTO, and the freshly-coined Chief Data Officer (CDO) are the ones who will be held accountable for their choices and showcasing adequate ROI.

This blog will deal with the comparison of AEM and Drupal from the perspective of business decision-makers. Here we’ll primarily focus on factors like cost of implementation, scalability, security, and maintenance to see how Drupal and AEM fare against each other.

Pick What’s Best For Your Organization

Rectangular box with logo and text of Drupal and AEM

Identifying the company’s particular requirement should be the first task on your to-do list. This will only help you out as a decision-maker to draw the conclusion.

Cost of Implementation

"A high price may be a part of its charisma in selling difficult art”, quoted by Robert Genn, a renowned Canadian artist. 

You should get the desired output for the price you pay for a CMS. 

Setting up any large technology solution is always an eye-catching question as it involves the cost associated with it for implementation. Though it is justified as CMS forms a framework for the enterprise technology architecture, and further paves way for digital transformation; the expenditure made on this part is yet always under analysis.

“Being expensive doesn’t make CMS equipped or competent enough for the enterprises”

Furthermore, migrating to new CMS is also a cumbersome task for any enterprise IT team. So, this crucial decision of investing in any particular CMS is made after several rounds of deliberation. And once deployed, organizations become extremely perceptive of acclimating to a change.

The objective behind all such discussions is to get this done right in the very first time & the investment and ROI of any particular enterprise CMS is one of the biggest factors to consider. 

Licensing Fees

The first and foremost difference between AEM and Drupal is their nature of availability- AEM is proprietary while Drupal is open-source. AEM’s licensing fee starts from somewhere 40,000 USD, with additional cost implications based on organizations’ size and expected usage. And this is not a one-time investment. It is a recurring expenditure every year.

Contrarily, Drupal is an open-source platform and hence discards any licensing fee completely. 

Build vs. Buy

The way current market trends are soaring up does not allow enterprises to consider the deployment of CMS a good idea as it will consume a considerable amount of time. Their expectations lie in finding out an unconventional and innovative solution which is readily available with the quick installation process and some training for content, marketing, and larger digital experience teams to run full-fledged campaigns. 

The general perception that surfaces with Drupal being an open-source, developer-driven solution, is the requirement of complete expert teams to deploy it. There is a definite apprehension around the fact that enterprises have to build from scratch to set up a Drupal CMS, and that without second thoughts, consumes ample amount of time, resources, as well as cost. 

AEM is perceived as a ready-to-roll product requiring minimal expert set up.

“In contrast to the assumption, Drupal does have over 20,000 modules and distributions that provide on-the-go functionalities and features”

However, it’s paramount to apprehend that build vs. buy debate is not as straightforward as it appears. Because:

  • In contrast to the assumption, Drupal does have over 20,000 modules and distributions that provide on-the-go functionalities and features like multisite, multilingual, dynamic content, personalization, and more. With distributions like Acquia Lightning, Drupal caters to highly targeted, easy-to-implement enterprise-level content management solutions, unlike AEM.
  • The other noteworthy point is that AEM does need specialized teams for design, hosting and maintaining an efficient digital platform. They demand an almost similar degree of the build like that of Drupal. But even here, the total cost of implementation for Drupal would be around 250,000 USD to 350,000 USD on an average, and around 500,000 USD if you compute hosting too. On the other hand, typical AEM implementation budget starts exceeding the limit of 500, 000 USD and can go as high as 1 million USD.

Support & Maintenance

Both Drupal and AEM demand substantial maintenance post-deployment.

In regards to the maintenance, Drupal will safeguard your content but to lay the foundation for modern architecture it won't hesitate from breaking some components to ensure that the platform is up-to-date and relevant. To achieve the same, It will eliminate unnecessary bloatware associated with rote adherence to backward compatibility.

 

Licensing 

Build or Buy

Support & Maintenance

Drupal

No licensing fees

Considerable build. Cost approx 250,000-350,000 USD

Support costs can be tailored to fit different enterprises

AEM

Licensing fee applicable

Needs specialized teams for build. Costs approx 500,000 - 1 million USD

Dedicated support teams by Adobe

Security

AEM is certainly a secure platform with predefined functionalities to ensure security and administration. User identification and access can be easily managed. There are tried-and-tested techniques by which risk of inter-site request forgery, can be alleviated, and third party data storage, and role-based authentication and access to data objects can be successfully secured.

A bar graph with 11 bars of different height in peach color on white background

Source: Sucuri

As per the stats, Drupal performs substantially better than other leading CMS platforms in terms of protecting websites from any external attacks.

Sucuri, security platform for websites, compiled the Hacked Website report, analyzed more than 34,000 infected websites. Among the statistics that it shared, one of the factors for comparison was affected open-source CMS applications.

The infection crippled other CMS due to improper deployment, configuration, and the poor maintenance.

With Drupal being an open-source platform, it is generally presumed less secure in comparison to a proprietary platform like AEM. However, that’s not the case! 

Drupal has almost similar security and governance features embedded within it similar to AEM. Drupal has dedicated modules for identification, authentication, and access-based controls.

“Drupal’s security standards are set by the Open Web Security Project, making it secure by design”

The database encryption at various levels vouches for data security so that no unauthenticated user can breach the security. Also, there is built-in security reporting feature to let teams highlight and raise the security concerns within the community. 

It is to take heed that AEM’s security initiative is led solely by one team, with Adobe extending support whenever necessary. 

But Drupal has a different story to narrate! The security advisory not only works on to safeguard the platform but also ensure that there are multiple touchpoints to resolve the issue.

Security documentation, helps developers write secure code, and maintain modules for added security - all this creates a larger system that continuously safeguards Drupal. It’s security standards are set by the Open Web Security Project, making it secure by design.

Scalability and Future Proofing

CMS lays the foundation for providing the unique digital experience to users so it ought to be scalable and customizable. It should be capable of integrating seamlessly with other technologies and simultaneously support new solutions so that its ready to serve the growing needs of the organizations shortly. 

So how are Drupal and AEM different in this regard?

The Adobe ecosystem of products offers all-powerful solutions to amplify the enterprise digital experience. However, its features and full potential can only be realized when organizations are using a combination of several different Adobe solutions. While they continuously come up with new capabilities, the chance to leverage these is often dependent on having up-to-date versions of other Adobe products. AEM is a part of the Adobe Marketing Cloud and makes a pertinent case for buying all the other products to create an efficient digital platform.

For instance, Adobe’s  Smart Layout was a new AI feature rolled out in 2018. However, to make use of this feature, enterprises will need the most recent versions of AEM sites, AEM Assets, Target Analytics, and Audience Manager. And that just adds up to the overall budget by several thousand dollars.

While large enterprises might think of implementing it, the vendor lock-in associated with Adobe does not bode well for scalability.

That's because most enterprises today opt for those solutions which are best-of-breed and best-of-need philosophy. The complete enterprise technology stack gets build in an agile manner, where every new piece appended is the best possible solution for the enterprise with given current requirements and constraints. But in case you decide to choose products from Adobe ecosystem, the need to stick to Adobe becomes crucial. And if you want to leverage any of its products to its full capacity, you may lose out on your flexibility of opting for other solutions that might be more suitable to your needs.

In a nutshell, once you have decided to go with Adobe or even with just AEM, getting out of it becomes difficult even if you keep on adding new moving parts to your digital experience stack.

“Drupal empowers enterprises with the flexibility of choosing any technology solution that works best as per their respective requirements and integrates with them hassle-free”

Four circles with text written over them

However, with Drupal, scalability, expansion, and flexibility have never been a cause of concern. Since Drupal is co-created by a whole community of developers, its feature of integrating seamlessly with various other technology solutions is inculcated in its DNA.

  • The Drupal CMS integrates effortlessly with multiple enterprise systems, even Adobe, and does not rely on the existence of other drupal based solutions to work effectively
  • The potential of decoupled Drupal applications has proven it as best content manager-while letting other technologies to build atop to deliver augmented user-facing functionalities.
  • The open-source community also takes care that new modules and functionalities built on any project get contributed and made readily available for others to use and worked upon.

In essence, Drupal empowers enterprises with the flexibility of choosing any technology solution that works best as per their respective requirements and integrates with them hassle-free. 

The Drupal community also ensures to keep the core up-to-date and the platform is always up to speed to work with other enterprise technologies.

The question that arises here is that whether you want to completely switch to Adobe solutions or want to keep that option with you where you have the flexibility to choose the best solutions for your company.

For uninterrupted flexibility and extensibility, it’s suggested to avoid vendor lock-in and choose Drupal.

Have a look at this video to get more understanding of different web content management systems and their capabilities-

[embedded content]

 

Drupal or AEM

Here is a compiled list of factors arranged in tabular form to carry out the comparison between Drupal and AEM to help you reach the final decision-

Attributes Drupal  AEM

Major Differentiation

A web content management system built by the largest community of developers. A web content management system with implicit personalization and analytics feature.   Agility, cost, and open-source availability are its USPs. Proprietary and licenses are require Flexibility

Being an open-source platform, it does not require any roadmap to implement change.

It is innovation-friendly!

Since it is proprietary and requires a license, it has to wait for rolling out a roadmap to implement changes. Development Speed Easy prototyping leads to faster implementations

Requires considerable time to execute the process

Responsiveness

Highly responsive! It helps in building interactive websites for the enhanced digital experience of users

User Experience and building responsive interfaces are available Integration Capabilities

Rest APIs in the core is easy to integrate

Integratable-Relies on partners for integration

Enterprise Fit

Meets all the criteria of the enterprises

Meets all the criteria of the enterprises Security

Dedicated teams to ensure the security of the platform.

Has a more transparent and open process to communicate the issues within the community

Security directed as by proprietary team Scalable

Highly scalable

Scalable Maintenance

Sign up with any Drupal shop. Vendor Agnostic approach is possible.

Proprietary Cost

Source code is free but organizations have to pay more for adding up functionalities

License costs are high

Final Words

The final choice between Drupal and AEM will be made by the decision-makers based on the array of questions around the cost of building, hosting, and maintenance. This also involves considering the associated ROI with both Drupal and AEM to ensure easy workflow. 

The trade-off between making Adobe products work together well and the freedom to choose the best technology solutions as per your requirements needs to be carefully evaluated.

And even though both Drupal and AEM ensure top-notch security, your enterprise internal security and compliance requirements will also need to be taken into account before choosing one over the other.

Aug 23 2019
Aug 23

With enterprises looking for ways to stay ahead of the curve in the growing digital age, machine learning is providing them with the needed boost for seamless digital customer experience.

Machine learning algorithms can transform your Drupal website into an interactive CMS and can come up with relevant service recommendations targeting each individual customer needs by understanding their behavioural pattern.


Machine Learning integrated Drupal website ensures effortless content management and publishing, better targeting and empowering your enterprise to craft personalized experiences for your customers. It automates the customer service tasks and frees up your customer support teams, subsequently impacting RoI.

However, with various big names competing in the market, let’s look at how Amazon’s Machine Learning stands out amongst all and provides customised offerings by integrating with Drupal.

Benefits of Integrating AWS Machine Learning with Drupal

AWS offers the widest set of machine learning services ranging from pre-trained AI services for computer vision, language, recommendations, and forecasting. These capabilities are built on the most comprehensive cloud platform and are optimized without compromising security. Let’s look at the host of advantages it offers when integrated with Drupal.

Search Functionality

One of the major problems encountered while searching on a website is the usage of exact keyword. If the content uses a related keyword, you will not be able to find it without using the correct keyword.

This problem can be solved by using machine learning to train the search algorithm to look for synonyms and display related results. The search functionality can also be improved by using automatically filtering as per past reads, the search results according to the past reads, click-through rate, etc.

Amazon Cloudsearch is designed to help users improve the search capabilities of their applications and services by setting up a scalable search domain solution with low latency and to handle high throughput.

Image Captioning

Amazon Machine Learning helps in automatic generation of related captions for all images on the website by analyzing the image content. The admin would have the right to configure whether the captions should be added automatically or after manual approval, saving a lot of time for the content curators and administrators of the website.

Amazon Rekognition helps search several images to find content within them and easily helps segregate them almost effortlessly with minimal human interaction.

Website Personalization

Machine learning ensures users get to view tailored content on websites as per their favorite reads and searches by assigning them unique identifier (UID) and tracking their behaviour (clicks, searches, favourite reads etc) on the website for personalized web experience.

Machine learning analyzes the data connected with the user’s UID and provides personalized website content.

Amazon Personalize is a machine learning service which makes it easy for developers to create individualized recommendations for its customers. It saves upto 60% of the time needed to set up and tune the infrastructure for the machine learning models as compared to setting own environment.

Another natural language processing (NLP) service that uses machine learning to find insights and relationships in text is Amazon Comprehend. It easily finds out which topics are the most popular on the internet for easy recommendation. So, when you’re trying to add tags to an article, instead of searching through all possible options, it allows you to see suggested tags that sync up with the topic.

Vulnerability Scanning

A website is always exposed to potential threats, with a risk to lose customer confidential data.

Using machine learning, Drupal based websites can be made secure and immune to data loss by automatically scanning themselves for any vulnerabilities and notifying the administrator about them. This gives a great advantage to websites and also help them save the extra cost spent on using external software for this purpose.

Amazon Inspector is an automated security assessment service, which helps improve the security and compliance of the website deployed on AWS and assesses it for exposure, vulnerabilities, and deviations from best practices.

Voice-Based operations

With machine learning, it’s possible to control and navigate your website by using your voice. With Drupal standing by its commitment towards accessibility, when integrated with Amazon Machine Learning features, it promotes inclusion to make web content more accessible to people.

Amazon Transcribe is an automatic speech recognition (ASR) service. When integrated with a Drupal website, it benefits the media industry with live subtitling of news or shows, video game companies by streaming transcription to help hearing-impaired players, enables stenography in courtrooms in legal domain, helps lawyers to make legal annotations on top of live transcripts, and enables business productivity by leveraging real-time transcription to capture meeting notes.

The future of websites looks interesting and is predicted to benefit users through seamless experience by data and behavior analysis. The benefits of integrating Amazon Machine Learning with Drupal will clearly give it a greater advantage over other CMSs and will pave the way for a brighter future and better roadmap.

Srijan has certified AWS professionals and an expertise in AWS competencies. Contact us to get started with the conversation.

Aug 21 2019
Aug 21

The JS frameworks have changed quite a lot in Drupal especially with API-first concept adding to the scenario. It is only expected that developers are inclined towards learning more about JS and related possibilities.

Recently, I was tasked to render blocks on a page while keeping individual components encapsulated in their own. JavaScript has the potential to make web pages dynamic and interactive without hindering the page speed and so I decided to opt for progressively decoupled blocks.

I came across this Drupal module Progressive Decoupled Blocks, which allows us to render blocks in a decoupled way and seemed a perfect fit for the situation.

Anatomy of Progressive Decoupled Blocks

The module is javascript-framework-agnostic, progressive decoupling tool to allow custom blocks to be written in the javascript framework of one’s choice. What makes it unique is one can do all this without needing to know any Drupal API.

It keeps individual components compact in their own directories containing all the CSS, JS, and template assets necessary for them to work, and using an info.yml file to declare these components and their framework dependencies to Drupal.

Did it work?

I decided to test the module in the new Umami Demo profile, that comes out of the box with Drupal, with React and Angular blocks.

I used the Layout module and picked a page to place these blocks. This is one of the best parts I liked about the module, every piece of block content that we need to be placed on the page, can be done without even visiting the block page and setting visibility.

Module Architecture

The module has a custom block derivative, which searches for all components that have been added and exposes them as blocks. This architecture makes it super easy to add a new block.

You can refer to this git for the block derivative - https://git.drupalcode.org/project/pdb/blob/8.x-1.x/src/Plugin/Derivative/PdbBlockDeriver.php

Refer to this git for component discovery - https://git.drupalcode.org/project/pdb/blob/8.x-1.x/src/ComponentDiscovery.php

Possibilities

For React JS there are 2 examples in this module.

First is with a simple React Create element class, without JSX. This example renders a simple text inside a React component. This is a very good starter example for anyone who wants to understand how to integrate a react component with Drupal in a progressive way.

The second example is a ToDo app, which allows you to add and remove todo items to a list. It makes use of local storage to store any item that has been added. This app creates React components, integrate these components in other component and renders a fully functional DOM inside Drupal DOM in a progressive way.

This example comes with a package.json which needs to be installed before making it functional. However, the component did not render perfectly on Umami theme, I made certain changes to make sure it renders correctly. Patch attached in the end.

progressive decoupled block

I decided to extend this module and added a new component to render a banner block (comes OOB with Umami), and exposed this block as an API via JSON:API. As this was a very simple block, I decided to create this block without JSX. Also, I decided to generate the URL with static ID in the path. This can, however, be made dynamic, which I plan to do later in my implementation. I also decided to choose the same class names to save on styling. The classes can be found in the Umami theme profile.

(function ($, Drupal, drupalSettings) {
Drupal.behaviors.pddemo = {
attach: function (context, settings) {
$.ajax(drupalSettings.pdb.reactbanner.url, {
type: 'get',
success: function (result) {
var image = result.included[0].attributes.uri.url;
var title = result.data.attributes.field_title;
ReactDOM.render(React.createElement(
'div',
{
className: 'block-type-banner-block',
style: {backgroundImage: 'url(' + image + ')'}
},
React.createElement(
'div',
{className: 'block-inner'},
React.createElement(
'div',
{className: 'summary'},
React.createElement(
'div',
{className: 'field--name-field-title'},
title
)
)
)
), document.getElementById('reactbanner'));
},
error: function (XMLHttpRequest, textStatus, errorThrown) {
console.log(textStatus || errorThrown);
},
});
}
};
})(jQuery, Drupal, drupalSettings);


Angular JS

Angular JS comes with many more easy and complex examples. Things didn’t work as smoothly as it did with React. There were a couple of changes we were required to make it work.

Patch is attached in the end. You can refer to this gist for the patch.

You will have to install node modules before, to make it work. Also, all JS is in the form of Typescript, which needs to be processed to JS before you can make it work.

Conclusion

The module gives you a great kickstart to move any block, rendered by Drupal, to a progressively decoupled block, using React, Angular or Ember as JS framework. However, you may want to extend the module or create your own to render the blocks.

Aug 08 2019
Aug 08

With Dries’ latest announcement on the launch of Drupal 9 in 2020, enterprises are in an urgent need to upgrade from Drupal 7 and 8 to version 9.

Drupal 7 and 8 will reach their end of life in November 2021, and those who wish to stick to previous versions might possibly face security challenges.

Eager but unsure what the process would be like? This comprehensive guide aims to simplify the entire Drupal migration process for easy implementation.

Getting Started with the Migration Process

When site is upgraded to Drupal 7, the old database is upgraded to Drupal 7 structure. However, a different approach is followed when the site is upgraded from Drupal 7 to Drupal 8.

Upgrading D7 to D8

Step 1: Take back-up of your website

Start the migration process by making a local copy of your website. As making changes to live site is not recommended, it is a best practice to keep all data safe by taking a backup locally on your machine.

Step 2: Install fresh new site

Install a new Drupal 8 site by downloading the latest version of Drupal 8 from drupal.org.

Drupal 8.7 is the latest release.

Install the latest release of Drupal 8 along with installing dependencies with Composer.

Step 3: Prepare your Drupal 8 website for the migration

Setup a local Drupal 8 website on your machine as a destination website for the migration process.

Step 4: Verifying the modules are in core and enabled

Ensure Migrate, Migrate Drupal and Migrate Drupal UI modules are enabled on your Drupal 8 site. This can be done by navigating to the ‘Extend’ tab of your website and ensuring all the above modules are present in the core.

Now, check the three modules and click ‘Install’ button at the bottom of the page.

1-526074867869569243

 

Step 5: Upgrade your website

Go to your website and append the website address with /upgrade (www.<yourwebsitename>.com/upgrade) and follow the instructions. Now click ‘Continue’ button.

2-10

Step 6: Enter website details

On clicking ‘Continue’ the below screen comes up which asks you for the website credentials, database location and other details.

4-2

 

Step 7: Start the migration

If the database credentials to your source database are correct, the upgrade review page will appear on the Migrate UI. It will show the summary of the upgrade status for all installed modules on the old site.

As a site builder you should carefully review the modules that will not be upgraded and evaluate if your Drupal 8 site will work without the module.

click on ‘Perform Upgrade’ button.

Tip: Don’t proceed and perform the actual upgrade without first installing the missing Drupal 8 module.

Tip: If you get ID conflict warnings

If you manually create a node to the Drupal 8 site before upgrading and the source Drupal 6/7 site has a node with the same ID, the migration system will overwrite the node that was manually created in Drupal 8.

If conflicting IDs are detected, a warning about conflicting IDs will be shown which can be ignored to risk losing data or abort and take an alternative approach.

Depending on the size and types of content/configuration on the source site, the upgrade may take a very long time. Once the process is finished, you are directed to the site's frontpage with messages summarizing the results:

Upgrading D8 to D9

When it comes to migrating to Drupal 9 from Drupal 8, process is quite simpler. As D9 is an extended version of D8, it is much easier to upgrade. Read the complete guide of Drupal 8 to Drupal 9 upgrade to understand the complete process.

Alternate Method: Migration using Drush Command

Upgrading to Drupal 8 using Drush is useful when migrating complex sites as it allows you to run migrations one by one and it allows rollbacks.

If you are using Composer to build your Drupal 8 site, then you may already have Drush installed. However, if not, then you can install Drush from command line as follows:

composer require drush/drush

To migrate using Drush you need to download and enable the contributed modules: Migrate Upgrade, Migrate Plus and Migrate Tools.

Ensure the Drush is up to date (with the command: “drush –version”)

Now it’s time to start the migration through Drush with following drush command

“drush ://user:[email protected]/db — ://example.com –configure-only”

Where the below mentioned values can be with your values in the above command

  • ‘user’ is the username of the source database
  • ‘password’ is the source database user’s password
  • ‘server’ is the source database server
  • ‘db’ is the source database

Now check your migration status (with the command “drush migrate-status”)

Import the data with the command (“drush migrate-import –all”).

After successful migration, go to the structure->migrations to check the status of migration.

5-1

Check the list migration button next to the migration group ‘import from drupal 7’ to view the entire migrated data.

 

6-590

 

After clicking on all upgraded data will be visible. Click to the execute button and data will be imported.

7-2

 

Once you click on the execute button, you will be redirected to the page with below mentioned options.

8-2

Import button imports all previously unprocessed records from the source into destination Drupal objects.

With this we come to an end of our Drupal migration process. If the above steps are followed carefully, a website can be easily migrated to the latest version.

Srijan has more than 35 Acquia certified Drupal experts with expertise in migrating projects to newer versions of Drupal. Contact us to seamlessly get started with the latest Drupal version.

 

Aug 05 2019
Aug 05

Using cloud is about leveraging its agility among other benefits. For the Drupal-powered website, a right service provider can impact how well the website performs and can affect the business revenue.

A robust server infrastructure, such as AWS, when backs up the most advanced CMS, Drupal, it proves to accelerate the website’s performance, security and availability.

But why AWS and what benefits does it offer over others? Let’s deep dive to understand how it proves to be the best solution for hosting your Drupal websites.

Points To Consider For Hosting Drupal Websites

The following are the points to keep in mind while considering providers for hosting your pure or headless Drupal website.

Better Server Infrastructure: Drupal specialised cloud hosting provider should offer a server infrastructure that is specifically optimized for running Drupal websites in a way they were designed to run.

Better Speed: It should help optimise the Drupal website to run faster and should have the ability to use caching tools such as memcache, varnish, etc.

Better Support: The provider should offer better hosting support with the right knowledge of a Drupal website.

Better Security and Compatibility: The hosting provider should be able to provide security notifications, server-wide security patches, and even pre-emptive server upgrades to handle nuances in upcoming Drupal versions.

Why not a traditional server method?

There are two ways of hosting Drupal website via traditional server setups: 

  • a shared hosting server, where multiple websites run on the same server
  • or  a dedicated Virtual Private Server (VPS) per website. 

However, there are disadvantages to this approach, which are:

  1. With a lot of non-redundant single-instance services running on the same server, there are chances if any component crashes, the entire site can get offline.
  2. Being non-scalable, this server does not scale up or down automatically and requires a manual intervention to make changes to the hardware configuration and may cause server to go down due to an unexpected traffic boost.
  3. The setup constantly runs at full power, irrespective of usage, causing wastage of resources and money.

    Hosting Drupal on AWS

Amazon Web Services (AWS) is a pioneer of cloud hosting industry providing hi-tech server infrastructure and is proved to be highly secure and reliable.
With serverless computing, developers can focus on their core product instead of worrying about managing and operating servers or runtimes, either in the cloud or on-premises. It eliminates infrastructure management tasks such as server or cluster provisioning, patching, operating system maintenance, and capacity provisioning. It enables you to build modern applications with increased agility and lower total cost of ownership and time-to-market.

With serverless being the fastest-growing trend with an annual growth rate of 75% and foreseen to be adopted at a much higher rate, let’s understand the significance of the AWS components in the Virtual Private Cloud (VPC). Each of these components proves it to be the right choice for hosting pure or headless websites.

AWS-syanmic-content-srijan-technologiesArchitecture diagram showcasing Drupal hosting on AWS

  •  Restrict connection: NAT Gateway

Network Address Translation (NAT) gateway enables instances in a private subnet to connect to the internet or other AWS services. Hence, the private instances in the private subnet are not exposed via the Internet gateway, instead, all the traffic is routed via the NAT gateway. 

The gateway ensures that the site will always remain up and running. AWS takes over the responsibility of its maintenance.

  • Restrict access: Bastion Host
Bastion hosts protects the system by restricting access to backend systems in protected or sensitive network segments. Its benefit is that it minimises the chances of any potential security attack.
  • Database: AWS Aurora

The Aurora database provides invaluable reliability and scalability, better performance and response times. With fast failover capabilities and storage durability, it minimizes technical obstacles.

  • Upload content: Amazon S3

With Amazon S3,  store, retrieve and protect any amount of data at any time in a scalable storage bucket. Recover lost data easily, pay for the storage you actually use, protect data from unauthorized use and easily upload and download your data with SSL encryption.

  • Memcached/Redis: AWS Elasticache
Elasticache is a web service that makes it easy to set up, manage, and scale a distributed in-memory data store in the cloud.
  • Edge Caching: AWS CloudFront
CloudFront is an AWS content delivery network which provides a globally-distributed network of proxy servers which cache content locally to consumers, to improve access speed for downloading the content.
  • Web servers: Amazon EC2

Amazon EC2 is a web service that provides secure, resizable compute capacity in the cloud.

Amazon Route 53 effectively connects user requests to infrastructure running in AWS and can also be used toroute users to infrastructure outside of AWS.

Benefits of Hosting Drupal Website on AWS

Let’s look at the advantages of AWS for hosting pure or headless Drupal websites.

High Performing Hosting Environment

The kind of performance you want from your server depends upon the type of Drupal website you are building. A simple website with a decent amount of traffic can work well on a limited shared host platform. However, for a fairly complex interactive Drupal site, a typical shared hosting solution might not be feasible. 

Instead, opt for AWS, which provides a server facility and you get billed as per your usage.

Improved Access To Server Environment 

Shared hosting environment restricts its users to gain full control and put a limitation on their ability to change configurations for Apache or PHP, and there might be caps on bandwidth and file storage. These limitations get removed when you're willing to pay a higher premium for advanced level access and hosting services.

This is not true with AWS, which gives you direct control over your server instances, with permissions to SSH or use its interface control panel to adjust settings.

Control over the infrastructure 

Infrastructure needs might not remain constant and are bound to change with time. Adding or removing hosting resources might prove to be difficult or not even possible and would end up paying for the unused resources.

However, opting for AWS will let you pay for the services you use and can shut them off easily if you don’t need them anymore. On-demand virtual hosting and a wide variety of services and hardware types make AWS convenient for anyone and everyone.

No Long-term Commitments

If you are hosting a website to gauge the performance and responsiveness, you probably would not want to allocate a whole bunch of machines and resources for a testing project which might be over within a week or so.

The convenience of AWS on-demand instances means that you can spin up a new server in a matter of minutes, and shut it down (without any further financial cost) in just as much time.

Refrain Physical Hardware Maintenance

The advantage of using virtual resources is to avoid having to buy and maintain physical hardware. 

Going with virtually hosted servers with AWS helps you focus on your core competency - creating Drupal websites and frees you up from dealing with data center operations.

Why Choose Srijan?

Srijan’s team of AWS professionals can help you migrate your website on AWS cloud. With an expertise in enhancing Drupal-optimised hosting environment utilising AWS for a reliable enterprise-level hosting, we can help you implement various AWS capabilities as per your enterprises’ requirements. Drop us a line and let our experts explore how you can get the best of AWS.

Jul 26 2019
Jul 26

The expanding data landscape is feeding the demand for higher operational agility. This calls for a more responsive, reliable IT infrastructure — that doesn’t rake up millions — minimizes delays and downtime while improving security and making infrastructure more agile.

Between capacity constraints and unpredictable pricing models, AWS offers suited workloads for growing infrastructure needs with a host of services - IaaS, PaaS, SaaS - for Drupal enterprises. 

Here’s how you can run your Drupal up to 40% cheaper.

Keeping the Business Innovative and Agile

Increasing demands for performance, scalability and agility have never been higher. Success and growth for businesses depend on it. At the same time, changing landscape is forcing businesses to opt for lower costs, greater use of cloud resources and better customer service

While these changes have implications on infrastructure, compute and networking resources, they also impact storage. 

Lack of enough database storage, for example, can adversely impact application performance. Fast-growing applications may need more storage than expected or immediate storage resources.

 

Capacity and storage issues can hinder business agility

 

The continuous need for speed and efficiency is driving businesses to opt for storage as a service (STaaS) model. But there is more to it when it comes to the the benefits. Businesses get:

  • Better insights at reasonable cost: Providing a highly scalable environment at a low cost capable of handling the massive volume and velocity of data, organizations can shift from the two available models (CapEx and OpEx) for more predictable costs.
  • Better collaboration: Cloud-based business solutions accelerate innovation, delivering business analytics at the point of impact and enabling collaboration by creating and linking business networks.
  • Innovation and variety of solutions: Forward-thinking enterprises adopt for STaaS to speed up business innovation, improve overall data-centre efficiency, achieve integrated and innovative business results.  
  • Proven results: Organizations achieve their desired business outcomes by improving the responsiveness of their IT infrastructure without increasing risk or cost.

Capacity and storage issues can hinder your business agility. 

In order to avoid such challenges in the future, Drupal-powered enterprises need to constantly understand and adapt to the changing landscapes.

Azim Premji Foundation, Georgia Technical Authority, Department of Homeland security, USA are powered by Drupal and supported by AWS

While Drupal helps balance the rapid data growth, the right cloud storage solution needs to offer security and robust scalability without constraining the budget and prepare IT and marketing for what comes next.

Run your Drupal 40% cheaper

Choosing the right technology is crucial to avoid equipment failures and the costs of upgrading hardware. Small to medium enterprises and non-profit especially need sustainable solutions for future needs to run its operations without overcommitting budgets today. 

Finding the perfect match, organizations such as Azim Premji Foundation, Georgia Technical Authority, UCAS, Department of Homeland security - USA,  are powered by Drupal and supported by AWS.

Enterprises need sustainable solutions without over committing budgets today

AWS offers cloud web hosting solutions that provide businesses, non-profits, and governmental organizations with low-cost ways to deliver their websites and web applications.

The pay-as-you-go approach lets you pay only for the individual services you need, for as long as you use, and without requiring long-term contracts or complex licensing. 

Similar to how you pay for utilities like water and electricity.  

You only pay for the services you consume, and once you stop using them, there are no additional costs or termination fees.

The pricing models give your enterprises the flexibility to grow your business unencumbered by  IT

  • Pay-as-you-go

With AWS you only pay for what use, helping your organization remain agile, responsive and always able to meet scale demands. Allowing you to easily adapt to changing business needs without overcommitting budgets and improving your responsiveness to changes, reducing the risk of over positioning or missing capacity.

Drupal-AWS-PriceBy paying for services on an as-needed basis, you can redirect your focus to innovation and invention, reducing procurement complexity and enabling your business to be fully elastic.

  • Save when you reserve

By using reserved capacity, organizations can minimize risks, more predictably manage budgets, and comply with policies that require longer-term commitments.

For certain services like Amazon EC2 and Amazon RDS, enterprises can invest in reserved capacity. With Reserved Instances, you can save up to 75% over equivalent on-demand capacity.

Drupal-AWS-Reserve-price

When you buy Reserved Instances, the larger the upfront payment, the greater the discount.

  • Pay less by using more

Providing volume-based discounts, organizations can save more by increasing usage. . For services such as S3 and data transfer OUT from EC2, pricing is tiered, meaning the more you use, the less you pay per GB.

In addition, data transfer IN is always free of charge.

As a result, as your AWS usage needs increase, you benefit from the economies of scale that allow you to increase adoption and keep costs under control.

As your organization evolves, AWS also gives you options to acquire services that help you address your business needs. For example, AWS’ storage services portfolio, offers options to help you lower pricing based on how frequently you access data and the performance you need to retrieve it.

Drupal-AWS-storage-price

To optimize the savings, choosing the right combinations of storage solutions can help reduce costs while preserving performance, security and durability.

The pricing models give your enterprises the flexibility to grow your business unencumbered by  IT.

Case Study: Reducing cost & improving operational efficiency for Drupal application with AWS

Our client which is a legal firm and helps provide jurisdiction and litigant simple, seamless, and secure access to the record of legal proceedings. They built a SaaS-based workflow management application on Drupal to manage and track digital recordings of legal proceedings, transcripts including appeals to the stakeholders.

The goal was to build a robust, cloud-based server to effectively handle the processing and access to a large volume of text, audio and video files.

Since the business model was dependent upon frictionless uploading and downloading of text and media files, AWS cloud-based server came out as a unanimous solution. 

Business benefits

  • Simplified integration of the client's Drupal application with AWS S3, to enable flexible, cloud-native storage
  • As a result of going all-in into the AWS Cloud, the client reduced costs by 40% and increased operational performance by 30-40%
  • Dynamic storage and pay-as-you-go pricing enabled the client to leverage a highly cost-effective cloud-storage solution

Read complete case study on Cloud-Native Storage for Drupal Application with AWS

Get no-cost expert guidance

Designed to help you solve common problems and build faster, Amazon Web Services provides a comprehensive suite of solutions to secure and run your sophisticated and scalable applications.

Srijan is an AWS Advanced Consulting Partner. Schedule a meeting with our experts at no cost or sales pitch and get started with your cloud journey.

Jul 09 2019
Jul 09

In our previous blog - Demystifying the Decoupled Architecture - we discussed how decoupled architecture has become an increasingly popular choice to build enterprise-grade websites.

With various choices available, Drupal gives a breakthrough experience offering powerful content modeling, workflow capabilities and UI creation, helping evolve the marketing, branding and lead generation efforts.

Gatsby js, a React-based site generator, is a great option with Drupal for a decoupled architecture. Drupal and Gatsby form a powerful combination and here’s why this is a great choice.

Why Gatsby?

Let’s learn about the features of Gatsby which makes it an ideal match for decoupling with Drupal.

1. Plugin usage makes life simpler

Plugins help make the site offline, add Google analytics and supports inline SVGs, and much more, making Gatsby extensible and flexible.

Of the different types of Gatsby plugins, the gatsby-source plugins fetch data from a local or remote source and allow it to be used via GraphQL. This implies that almost anything can be used as a source to work with Gatsby and generate static sites.

Some plugins may need only to be listed by name, while others may take options. Gatsby plugin library offers a large number of plugins and continuously being maintained by the community.

2. Progressive Web Apps out-of-the-box

Gatsby enforces best practices to boost performance and add to the smoothness of user experience to give its site users an app-like experience.

The build process creates static HTML files for individual pages which offers swift loading of pages.

Gatsby boots up React on page loading on browser and navigates around your site to give you a single page application experience with near-instant transitions without page reloads. It works by prefetching related page content in the background to nullify any chance of delay on user click.

Gatsby exceptionally improves the client-side experience with JavaScript and can offer offline support with the addition of a single plugin.

3. JAMstack setup

JAMstack setup has taken the web development over by a storm with client-side JavaScript, reusable APIs, and prebuilt Markup offering a great combination to improve the speed and quality of your site as well as the overall developer experience. Gatsby acts as a JavaScript framework for a JAMstack-powered web application.

4. Built with performance in mind

Gatsby framework is built in a way to optimize the website performance on its own and compiles the most performant Webpack configuration to build your site once you create the source code.

It functions by prefetching resources to give a worldclass surfing experience to website users. It follows Google's PRPL (stands for Push Render Pre-cache Lazy-load) architectural pattern which aims to boost your website's performance, especially on mobile devices. The pattern is helpful for structuring and serving progressive web apps (PWAs). You can create PWA with Gatsby by running your page via HTTPS and installing a plugin for the manifest and service worker.

5. Easy to Use and Learn

Gatsby is based on React.js which is a JavaScript library for building user interfaces using components. It's relatively easy to learn, and if you’ve command over JavaScript code, you're good to go.

Working with Gatsby doesn’t require you to learn everything from scratch. Also, you can master working with it even if you don’t have experience working with React or GraphQL. Gatsby has a vast and active community to help you with your concerns.

Benefits of Decoupling Drupal with Gatsby

Static site generators like Gatsby pre-generate all the pages of the website unlike dynamic sites which render pages on-demand alleviating the need for live database querying and running through a template engine. This enhances the performance and brings down the maintenance cost.

Static site generators have seen a growth spurt over the past few years and have been the first preference of developers who wish to build a simple website/blog solution with a minimal server setup and a low maintenance cost.

Drupal proves to be a powerful back-end and is preferred by content editors for its WYSIWYG editor and content types which help them manage content more easily and systematically. However, maintaining a CMS requires hosting a web server and database, which poses security vulnerabilities.

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                                                                     Gatsby in action (Source: Gatsby.org)

Gatsby stands in between the robustness of static site, and the versatile back-end of a content management system. It allows you to host the CMS in-house and publish the content as a static website.

Watch the video to understand how Gatsby helps create blazing fast websites with Drupal:

Headless Drupal- Building blazing-fast websites with React-GatsbyJS + Drupal

Development approach

Gatsby, being a static site generator, lets the public folder created during the build time to behave as a static website.

To make it serve the requests, you can take that folder and deploy it on any server with Apache or nginx like server. Once the build is done, you can down your Drupal server and just deploy the public folder generated during the build.

 

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This means that your Gatsby site will communicate with your Drupal backend during the build time, fetch all the details necessary and create static files for all the paths that will be present on your site.

 

With enterprises choosing to opt for more scalable and flexible experience, the popularity of Gatsby is increasing manifolds.

Are you thinking to implement best decoupled strategy for your next project? Contact our experts to get the best solution tailored as per your needs.

Jul 02 2019
Jul 02

As of May 31, 2020, Apigee will no longer sponsor hosting of Drupal 7-based developer portals (D7P). Prior to this, starting on May 31, 2019, Apigee will no longer provision Drupal sites for customers. 

Developer portals are expected to give flexibility and control to the developers and keep users’ data secure on a daily basis.

In our previous blog - Should You Migrate Your Developer Portal To Drupal 8? - we detailed on the security challenges your Drupal 7 developer portal could face, after all, security is important.

In this blog, let us understand the best action plan you can take to secure your developer portal. 

Action Plan to Secure Your Developer Portal

As a service provider, you have developed a set of APIs to provide access to your backend services. The announcement can put you in a fix but whatever your choice of action steps, ensure the end result can: 

  1. Keep your data secure
  2. Should not hamper the current flow of work
  3. Should be able to integrate with Apigee

Currently, you have three options in place:

  • Remain on Drupal 7 and assume hosting responsibility
  • Move to Apigee's integrated portal
  • Migrate your developer portal to Drupal 8

Remain on Drupal 7 and assume hosting responsibility

If you need (more) time to decide whether to opt for migration or not, depending on the existing running projects - you can consider remaining on D7P until you finalize on your choice. 

The support of the modules which integrate Drupal 7 with Apigee Edge will not be affected, however, cloud customers would need to assume direct account responsibility with their hosting providers.

After May 31, 2020, all Apigee-hosted Drupal 7 developer portal will be decommissioned and will be unavailable. You would not be able to administer or develop any post-May 2020. 

Remaining on Drupal 7 could make you vulnerable to several security concerns as discussed in our previous blog.

Move to Apigee's integrated portal

Consider moving to an Apigee integrated portal, if you have been using Drupal 7 with a minimal amount of customization or prefer an all-in-one solution. 

It is integrated directly into Apigee Edge and includes a powerful API catalogue and a compelling markdown-based CMS with robust audience management tools.

However, if you are someone who has leveraged the functionality of Drupal 7 in conjunction with a high degree of customization and investment in crafting a specific developer experience, then you should consider switching to Drupal 8. 

Migrate your developer portal to Drupal 8

Drupal 8 remains to be a compelling option for those who wish to remain on Drupal for their developer portal. It is the option preferred by the customers to head towards a self-managed developer portal and as a path forward to leverage the latest functionalities of Drupal.

There is a host of functionalities in Drupal 8 which makes it a better option from the three. It is more secure than Drupal 7, more features than on Drupal 7 and proves to be an ideal option for the developer portal to be built on. Let’s learn about them.

Your Drupal 8 Developer Portal will be Secure

Here is a list of new features introduced in Drupal 8 which aims to enhance the security of your developer portal:

  • Twigs: A new theming layer which comes with a whole bunch of security features.
  • Configuration management: You have a list of all configurations of your site in your code so as to let you know what all settings have been changed and who is responsible for that, when and why and to know what all settings have been changed.
  • No PHP filter: Simplifies the process by allowing developers to code inside a node.
  • Session IDs hashed: Now session IDs in the code are hashed, so even when the session IDs are known, the sessions cannot be hijacked.
  • Trusted Host Patterns: Code knows when it is in a trusted environment and alerts  when it is not. 
  • Single Statement Limitations to DB queries: Doesn’t allow multiple statement query in a single database.
  • Mixed Mode SSL removed: Implying the SSL will be used anyway and is no way an option now.
  • Automated CSRF token protection: Able to detect if the forms have cross-site scripting going on.

Some Best Practices To Mitigate API Threats

To secure your digital property from any possible threats, you need to follow certain best practices to ensure safe usage of APIs and prevent any critical customer information leakage.

  • Encrypt the APIs: Decrypting the API keys by authorised users will protect the critical data from being misused.
  • Ensure Role-Based User Authorization: Authorizing registered users as per roles to access APIs can work to identify a user and classify them as per varying levels of permissions.
  • Allow only Registered users: The first and foremost step is to authenticate users using the API in order to protect information. It becomes easy to track the API usage and identify who is making what request.
  • Deploy Rate Limiting: It can detect and prevent an unusual number of requests from a given user at a given frame of time. In an exceptional case, wherein the attacker manages to bypass your encrypted authentication and authorization protocols, rate limiting can prevent your API from being compromised.
  • Build Security in Layers: If the above steps don't work, try adding an extra level of security through an outer firewall.
  • Security is required in back-end too: Another checkpoint on the way out of the network can thwart the attacks is to secure the system down up so you can track him down on the way out. 

Srijan Can Help

Srijan is committed to providing customized developer portal to help you attract and engage developers with a comprehensive, customizable developer portal that offers a seamless onboarding experience. We offer secure migration of your existing developer portals to Drupal 8. 

Want to upgrade your developer portal? Let’s start the conversation

Jul 02 2019
Jul 02

“DrupalCamp is a unique experience that you have to attend to understand” 

On the weekend of 15-16 June, I seized the opportunity to be a part of DrupalCamp, that happened in India's capital city, New Delhi. A 2-day camp, it was full of experience from keynote to engaging sessions to Drupal Trivia to a stupendous after-party.

anul-tweetThe fun giveaways at DrupalCamp Delhi captured in an image by Anul Khadija

It wasn’t just my first DrupalCamp, but first Drupal event in general and it is quite true to acknowledge the event by the professionalism and dedication of the organizing team. There were sponsor booths, giveaways and at least three sessions going parallelly at any time of the day.

I was quite amazed to see the event standing by Drupal’s commitment towards inclusiveness with specially-abled artists from Kumawat Pahal Charitable Trust (KPCT) Foundation attending the camp. It was accurate to call the event - Drupal with a cause. As part of the Drupal Association, I understand Drupal’s commitment to all and was pleased to see it happen at the camp.

KPCT-PAINTINGSpecially-abled people from KPCT foundation impressed the audience with their paintings (with feet).
Picture by Ankit Singh

Day 1 started with a prenote by Shadab Ashraf, who took everyone to the early beginning of Drupal and how everything started, followed by an inspiring keynote by Sudhanshu Mani-- the man who had an out-of-the-box idea and lead of the project of Train 18, India’s First Engineless Train -- who enlightened us with some of the biggest challenges and success, followed by plentiful interesting sessions.

The two days were a mix of fun and inspiration. It was compelling to see speakers from various backgrounds speak at the platform with a deeper insight around Drupal and on various cutting-edge technologies.

Additionally, there was a launch of Drupal India Association (DIA), aimed to build more momentum for the local chapter incorporated in India. Being a Drupal Association staff, I believe it is important to have local associations which lead to support the local communities. The DIA will be a great place to collect stories, share resources, and raise the problems that Indian Drupal community faces and together with Drupal Association we can work to better things.

Sunday morning (Day 2) started with a plethora of knowledge shared by camp’s second keynote speaker Prashant Singh, VP - Product Management PayTM, who took us for a ride to the road on lessons and learnings from where to start and what one’s approach should be. He also talked about how to build technology in a startup, followed by another jam-packed schedule, full of regular sessions and workshops.

Birds of a Feather (BOF) was organized to know various chances of challenges commonly faced by some people while contributing. I was surprised to know that infrastructure is also a challenge given the fact that Delhi has many social places.

Came the time for the most special part when Akanksha Singh and I hosted Trivia Night-- a fun-filled part quiz of the event. It was the first time I organized and hosted something like this, which I think was an absolute fun while geeking out. We grouped people into teams and asked them head-scratching questions around Drupal and other trending web technologies.

trivia-nightCandid snap of hosts (Akanksha and I) of Trivia Night by Suhail Lone

I was able to attend a few inspiring sessions given by various founders and co-founders, which motivated me but these three had a lasting impact -

  1. Kickstart your success story by Sarita Chauhan
  2. Serendipity as a Business Strategy by Rahul Dewan
  3. Writing content like a pro by Aditi Syal

I also loved spending in-person time at the contribution sprint where we discussed how to contribute to documentation on drupal.org. Kimi Mahajan did her first contribution by editing a few documentation and improving the content quality. It was exciting to see a happy Kimi making her first contribution.

Contribution sprint is not just for developers, but also for the people who can contribute through non-code to Drupal. This makes us love Drupal even more, as almost anyone can get involved in contributing, making the community vibrant and full of inspirational contributions.

The act of contributing starts from getting involved and connecting with different people involved in various ways to make Drupal better. I found renewed motivation from the sheer joy of learning together and by volunteering to make the camp happen.

The energy and enthusiasm of organizers and volunteers were contagious, and it was inspiring to see them bring great ideas to make the event end on a high note.

Although I’ve been a part of DrupalCamps from quite some time, but from a distance. DrupalCamp Delhi made me realize what I missed. It was encouraging for me to see through my eyes the great work and efforts put in by the community to turn the event into a success.

Drupal community events are an interesting place to be at and I would not want to miss another. Such events give space and resource to get people together under one roof to contribute and giving high-fives in the hallway for their amazing work. I am absolutely looking forward to attending the next Drupal event.

Maybe DrupalCon Amsterdam?

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Also revisit the journey at Google drive  -

https://drive.google.com/drive/folders/1-7xbDM7Do5RlaGPVoMXg_6hpS5aCy0qd

Jun 23 2019
Jun 23

The summer of 2019 gave a reason for the Delhiites to rejoice. This time as one of the most conspicuous open source technology events of India, DrupalCamp was back after a sabbatical of two years, in Delhi.

DrupalCamp Delhi was a two-day conference that happened on 15-16 June at JNU Convention Centre. The event proudly hosted 350+ people, 20+ sessions, 7+ Founders speakers, and 3 trainings and a Drupal contribution sprint. Sponsored by 7 top Drupal companies across India and partnered by 10 technology/open source communities, DCD had some power packed Drupal talks by the brightest minds in Drupal and in India.

As an insignia of community inclusiveness, it had the presence of specially-abled artists from KPCT Foundation.

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Participants appreciated the spectacular paintings by specially abled people from Kalpana Charitable Trust (KPCT)

We started with the prenote where we introduced DrupalCamp Delhi and discussed the flow of event. More importantly, we threw light on the very beginning of Drupal, the first Drupal event in Antwerp and how DrupalCamp community has grown to 1.3 million people globally.

Following this, the Keynote was delivered by Sudhanshu Mani, the man behind the conceptualization, engineering and manufacturing of India’s first engineless train, Train18.

 

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He enthralled the audience by sharing his journey (talking about culture, structure and processes) as the General Manager of the Integral Coach Factory (ICF) and some to-the-point Shayari.

Day 1 witnessed a total of 18 sessions ranging from business & leadership, community, frontend & web design, coding & development, CI/CD & QA automation, beyond Drupal and case studies. People loved the session by Mathieu Spillebeen on - Frontend United: The energy of the people- which also took the audience by surprise since it was a virtual session. The attendees participated throughout by asking questions through the online platform, Slido.

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Mathieu Spillebeen in action

Another notable event in the camp was the launch of Drupal India Association (DIA), by Shyamala Rajaram, a local chapter for Drupalites to contribute in India.

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The official launch of DIA

At Birds of a Feather (BOF), we discussed the reasons for the inability to contribute to the community and what should be the action plan. Participants didn’t shy away from stating that it was the lack of exposure, mentorship and time which was holding them to contribute effectively.

Two parallel workshops were also running throughout the day for - beginners in Drupal and content writers.

Day 2 was filled with sessions, contribution workshops on Drupal and Gatsby, BoF, and Trivia Night. The day gave way to camp’s second keynote speaker Prashant Singh, VP - Product Management PayTM, take the podium to talk about the importance of technology in building a better track for India.

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Prashant Singh, VP - Product Management PayTM talking about the importance of technology in building a better India

The Contribution Sprint by Axelerant let people know how and why is it important for them to contribute to Drupal as much as possible. The two-hour-long contribution sprint, which was guided by mentors, saw people from coding as well as non-coding backgrounds joining to network with peers.

The event wrapped up with Drupal Trivia, which kept the audience engaged with some mind-boggling Drupal questions. It was adorable to see two cute kids join as co-hosts, to Tanisha and Akanksha, and were adamant to share no clue when asked for one! The winners of the evening were announced and team Srijan won by answering maximum questions right.

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Team Srijan with hosts and the prize

#DCD19 remains special to my heart, for being able to carry out the whole thing successfully, whilst bringing in new set of volunteers to contribute, and for receiving a special note of appreciation from Shyamala Rajaram, Director and Co-founder Unimity Solutions.

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Community events fuelled by passion, such as DCD, are always special. Here’s why:

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For professionals, organisations and students, this is the best way to learn and reinforce your commitment to Drupal. These events create leaders, showcase the importance of non-code contributions and help us in propagating Drupal around the globe. DrupalCamp Delhi would be bigger and better in 2020. Would you be with us?

Time for a groupfie!

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Jun 23 2019
Jun 23

APIGEE recently announced - from May 31, 2020, Apigee-sponsored hosting for Drupal-based portals will end. The existing customers who wish to remain on Drupal 7 need to assume hosting responsibility, they can either migrate to Drupal 8 or move to Apigee's integrated portal.

 

Those who wish to stick to Drupal 7 developer portals might possibly face challenges. But if Drupal has many security features and remains as one of the most secure Content Management System (CMS), what could possibly be the urgency to migrate?

What are the concerns?

Drupal 7 End-of-Life is Near

The developer portal is essentially a CMS, in case of APIGEE, based on Drupal. As the backend CMS, Drupal provides a core set of features in the form of modules that make it easy for you to build the content, as well as manage, websites.

Developer portals orchestrate API ecosystem which helps developers and external partners to quickly and securely gain access to the tools and information they need to explore, test, & consume APIs.

Apigee supports several developer portal solutions, ranging from simple turn-key to fully customizable and extensible, most if not all were built on Drupal 7. With community focus shifting to Drupal 9 release and end of life approaching for Drupal 7 (November 2021), among other circumstances Apigee will no longer be supporting the D7 developer portals.

With APIGEE support ending in May 2020, Drupal 7 developer portals will face the following security challenge.

 

Drupal 7 Can Put your Developer Portal at Risk


While Drupal also has many security features, security is not about working in isolation.  If one is to secure their digital property from the possible threats, it needs to follow best practices to maintain the top-notch standards.

One of the most important is keeping the core updated.

If you fall a long way behind the latest update, you are opening yourself to vulnerabilities. Let’s know in detail how Drupal 7 can put your developer portal at risk.

1. Doesn’t prevent cross-site scripting

Cross-site scripting (XSS) is a class of code vulnerabilities that allows code to be executed inside your browser without your consent or knowledge. XSS exploits are commonly performed with JavaScript, but Flash, Java, and other similar web programming technologies have been used.

It is one of the most frequent security vulnerabilities, a site owner should be aware of. It can be introduced in custom themes and custom-and-contributed modules. A poorly configured site can allow a malicious visitor to use XSS to change a user's password. Out of the box, Drupal 7 isn’t very effective to identify and fix XSS vulnerabilities.

In Drupal 7, elements like Drupal variables or Ctools exportables are represented as PHP code. This use of PHP input format in the core exposes possible code execution to vulnerability.

Drupal 8, however, filters the PHP input format in the core, manages code in a revision control system like GIT, and protects the code from any possible attack. Configuration Management Initiative uses YAML as the export and import format. YAML files are easy to manage together with your code and is a best practice to check it into a revision control system (like GIT).

2. Exposing session cookies

Drupal 7 stores the session ID and checks directly against the incoming session cookie from the browser. This poses a huge risk as the value from the database could populate the cookie in the browser assuming the session as well as the identity of any user who has had a valid session in the database.

On the other hand, Drupal 8 secures the session IDs against exposures via database backups or SQL injection, encourages serving your entire site via secure channel SSL and no longer strips the www from the session cookie domain.

3. No Automated CSRF token protection in route definitions

Cross-site request forgery (CSRF or XSRF) is a process where a request is made to a site which takes an action when the user did not intend to take that action.

GET requests with configuration change are not protected from CSRF in Drupal 7. This brings all the secure and unsecured requests under the scanner.  However, Drupal 8 makes it easy to specify a route (or system path) require a CSRF token.

4. No Clickjacking Protection

Drupal 7 cannot protect a site from click-jacking attacks wherein forms or links on the site are presented in a disguised fashion on an attacker's site inside an iframe. It cannot block the unauthorized re-use of site content via iframes too. However, Drupal 8 does this easily by sending the X-Frame-Options: SAMEORIGIN header in all responses by default. This header is respected by most browsers and prevents the site from being served inside an iframe on another domain.

Should you Migrate your Developer Portal to Drupal 8?

When choosing a solution, you need to balance your customization requirements against the time and knowledge required to implement your portal. Migrating your developer portal to Drupal 8 will ensure that any investments you make will extend the security of your digital presence.

Have doubts around your API security or want to migrate to Drupal 8 developer portal? Get in touch with our experts. We provide a range of services around API designed with a strategy tailored to your success.

Jun 13 2019
Jun 13

In a world where there is no limit to devices to access information, you must ensure your data is always available on the go! The pace of innovation in content management is accelerating along with the number of channels to support the web content.

A content marketer’s work is not done by just creating the content for the website. Making it available across devices and managing content channel hubs and making it user-friendly, most importantly.

But first, let’s understand how the content presentation has changed over the years.

The Traditional Approach: Coupled Architecture

CMS like Drupal are traditionally monolithic, wherein they own the entire technological stack, both backend (data layer) and frontend (presentation layer). The benefit – it allowed easy site management with admin user being able to write and publish on the same system.

monolithic-architecture-srijan-technologies

Monolithic architecture is part of one cohesive unit of code where components work together with                          the same memory space and resources

Content editors have preferred the traditional approach because of its clear and logical modular architecture which allowed them to control in-place editing and layout management.

tightlycoupled-srijan

They Broke Up! What?

Even though the coupled architecture was easy to develop, deploy, and test, decoupled application architecture has become popular lately owing to the break-through user experiences it provides.

Decoupling segregates the concerns of frontend and backend of an application by simply adding a layer of technical abstraction (API).

One for content creation and storage, and the other as the presenting layer. In this scenario, a CMS like Drupal serves the backend as a data repository and a third party application like React JS owns the frontend providing interactive UIs.

In the video, watch how Drupal backend interacts with the decoupled apps in the decoupled approach and how it’s different from the traditional approach.

 

 

A decoupled architecture splits the content of a website from how it is displayed on multiple independent systems to how it is created.

Fully Decoupled or Headless Architecture

Headless architecture is similar to decoupled architecture in a way that both have content management and storage backends and deliver content from that database through a web service or API.

The only difference between the two is headless Drupal does not have a defined front-end system and has no functionality to present content to an end user on its own. The API, which exposes information for consumption, connects through an array of application.

headless-drupal-application-srijan

Srijan has implemented the headless approach for its various clients with much ease within the given stipulated time frame. Srijan helped Estee Lauder reduce its training session cost by up to 30% with a decoupled and multilingual LMS.

Understand your situation. Who is it for?

Here are some key pointers that will help you figure out if fully decoupled approach is an option for your project:

  • Not for basic editorial websites

Decoupling will do no good to a standalone website with basic editorial capabilities such as a blogging site. Such websites require less or no user interactivity and further, it can also hamper the performance of the crucial features required by content editors like the content preview, layout management, in-line editing making a simple website rather complicated.

  • Not if you want to lose more functionalities

One of the major advantages of CMS like Drupal is, you can access the plethora of modules in just one click. By simply selecting the Simple Google Maps module from your admin toolbar, you can have it on your website.

However, implementing decoupled architecture takes away such easy-to-use features since the CMS no longer manages the frontend.

  • Not if you want a complex procedure

If your design goals are closely aligned with traditional coupled architecture, then implementing decoupled approach will complicate the process and will add to the extra cost of creating those features from scratch.

Take a look here to know in which use cases decoupled Drupal works best and how to decide whether you need the architecture for your next project or not.

Enter Progressive Decoupling: A Hybrid Approach

Progressive decoupling gives you the best of both worlds. It allows Drupal to leverage JavaScript frameworks (like React and Angular) for dynamic user experience by injecting JS only where it’s needed in the front-end.

The approach is in the best interest of both - editors and developers as it strikes a balance between editorial and developer needs.

Which means the editor can control the layout of the page and the developer can use more JavaScript by interpolating a JavaScript framework into the Drupal frontend.

The video attached below will help you better understand the concept.

Comparison Chart: Coupled, Progressive or Fully Decoupled

This comparison chart will help you understand the features.

Features Coupled Decoupled (Progressive) Fully Decoupled/Headless Architecture Tightly Coupled Loosely coupled Separated Performance Fast Fast Fastest Fixed presentation environment Yes Yes No Use cases Complete text-based sites involving no user interactivity Websites that require rich/interactive elements of user experience Websites that require rich/interactive user experience Layout style Overrides built-in themes and templates Easy and secure third-party integrations Easy and secure third-party integrations Integration No Future-proof Future-proof SEO friendly Most SEO friendly SEO friendly Non-SEO friendly Delivery channels Limited Limited Unlimited API usability No APIs Based on architecture Complete API based Preview availability Available Available Unavailable

What’s in Store for the Future of Decoupling

With enterprises choosing to opt for a more flexible and scalable experience, the gap between the developers and content editors needs to be reduced.

The rapid evolution in decoupling allows constructing a content model once, preview it on every channel, and use familiar tools to either edit or place content on any channel in question, and decrease the delivery time.

At Srijan, we believe in a mature agile engineering process delivering better results. Contact us to get started.

Jun 12 2019
Jun 12

Tour and travel business has started to catch up in the digital realm. In fact, it’s growing faster than the total travel market. It is predicted that by 2020, the overall tours and activities segment will grow to $183 billion.

A clear opportunity for businesses in the travel industry.

Despite your services being authentic, not choosing the right technology to back up your digital transformation can make the entire game plan chaotic, tedious, and not to mention a loss in revenue. Drupal is the leading choice in the travel industry (we have some case studies lined up).

Here’s why it can be the right option for yours too.

What Difference Does it Make?

Travel marketers know and as business owners, you too need to understand that in order to deliver value to the customers they need to be invested in the user experience beyond the first click. It’s all about ‘what they want’.

Here’s where the right CMS technology needs to focus on:

Need for speed: More than half of the users will leave a site if it takes more than 3 seconds to load. Your CMS needs to provide you with the ability to track the site speed performance. Further, for mobile sites, the technology needs to be AMP friendly.

Going ga-ga over mobile: Today, 48% of mobile users in the U.S are comfortable researching, planning, and booking an entire trip to a new travel destination using only their smartphone. The CMS should help in making the mobile site an assistive and delightful experience, exactly what customers are looking for

Travel blogging is popular: Consumption of digital travel content sees double-digit growth year-over-year. Not just this, when planning trips, 49% of people look at travel content sites.

Videos on the same hand provide an authentic outlook on the experience and travel vlogging is gaining traction. The CMS should be scalable and help you leverage the power of content.

Layout matters: Travellers’ basic needs have remained the same - they want to experience. A clear and easy-to-navigate layout will help the user get most out of it. Your CMS can help you avoid irrelevant navigation links and nontransactional elements that can be distracting to the user.

They ‘Book’ right now: Any action you want a user to take must be obvious. Use of contrasting colours and fonts for high-visibility should come easy with your themes. Also, most hotel bookings turn out to be last minute, rather than pre-planned which shows how critical is your CTA.

travel-image-srijan-technologies1

Drupal for your Travel and Hospitality Website

Anything travellers expect to accomplish online should be just as easy to achieve. Here’s what Drupal can do.

1.Content Friendly and Scalable

‘Content’ and ‘more content’ has been gaining traction lately in the business shelf space. As consumer expectations grow for more personalized and relevant experiences, travel businesses too are running in for more content.

For travel visitors, a website which offers them a lot of engaging content without encountering many blockers always wins the hearts.

Nearly 9 out of 10 customers tend to walk over to a competitor’s website when your website goes down.


Drupal scales to support the most content-rich sites and experiences. It lets you create every kind of content you want. And it can help you handle it - and ensure your site always runs in turbo mode. As holiday planners throng the internet with their booking during the holiday season, you must be equipped to avoid any unfortunate downtimes.

Besides, it is highly flexible, capable of accommodating and organizing your information into structured blocks for better visibility. It’s WYSIWYG editor is best for easy content adding.

2.Multilingual capabilities

While building content is a good way to start, it needs to reach out to the right audience too. Acting on consumer intent and preference is one of the keys to unlocking growth.

Do you know that your most likely customers can be found in non-English speaking countries - like China, Germany and Hong Kong with a maximum number of international departures? This factor, however, should not be the reason why any person should walk away from your website. .

Drupal 8 multilingual initiative helps you rebuild language support to target an international audience. Providing content translation in an additional 94 languages, the four core modules (Language, interface translation, content translation, configuration translation) make it easy and efficient for a multilingual travel business.

3.SEO friendly features

Once you got your content up on your site, it is important to ensure people can find you on search. Search is, after all, the number 1 channel high-value travellers turn to.

When travellers search with the intent to book, they browse through one to five sites.

srijan-google

You can rock your SEO with Drupal. With more than 20 SEO modules and core features, it can optimize your site without breaking any best practices. Modules like - Path alias, meta tags, Alternate Hreflang Module, SEO Checklist Module, XML Sitemap, Google Analytics, Linkit are easy to get started with.

4.Layout and Navigation

Labyrinths and twisted lanes appeal to tourists and travellers, but the same on your website will not. Navigation must always be easy and intuitive. The whole point of successful UX is to let the visitor easily get the information they want without driving them mad.

Taxonomy in Drupal can help you define tags, tabs and call-to-action buttons helping you highlight the key terms.

Layout builder can help you with your page building capability without restrictions. It is unique in offering a single, powerful visual design tool. Layouts for templated content, customizations in it, and creation of custom pages which are not tied to a content type or

2019-06-12-srijan

Having the ability to customize blocks without the need to code, you can highlight your services, recommendations and offers with different campaigns.

The search functionality is an easy addition for navigation. For travel, it is important that they can look up for their exact needs.

In addition to providing you with an incredible SEO, Drupal has search APIs like Federated Solr and Solr Search. Not only do they provide the user with the easy search but it helps index the content, too.

5. Mobile friendly

People who have negative experiences on mobile are 62% less likely to purchase from that brand in the future than if they have a positive experience. It’s critical to remember that mobile is one big part of the user experience.

percentage-of-smartphone-srijan-technologies

Your mobile version should be responsive without cutting out important information, easy to navigate and demonstrate how you deliver benefit to the visitor.

Drupal 8’s very essence is accessibility because it was made with mobile-first usability. Drupal supports responsive design, best practices, and ensures your users get a seamless content experience every time, on every device.

travel-image-site-srijan

6. Secure payment gateway 

Nothing is more troubling to a visitor than the thought of making a payment which is conned. This can be an absolute deal breaker. Security is therefore very important for your reputation.

Drupal Commerce, supports the core payment API, for a smooth payment collection procedure, through the check out form. It offers you feature-rich payment access, integration with Paypal, Brain tree, Amazon Pay and 106 other additional gateways.

2019-06-12-payment-srijan

Improving Digital Experience and Commerce Platform for TUI India


TUI Group is a multinational travel and tourism company, headquartered in Germany, with presence in 180 countries. TUI India is part of the TUI Group.

We built a new architecture for the website to strengthen multiple functionalities, like integrating the site with Salesforce, PayU, Zomato, and other APIs.

It helped improve user experience with additional features. 

Read the complete case study here.

tui-srija

7. Improve your Marketing

For businesses, it is important to track, analyze the user behaviour and provide them with personalized services. Third party tools such as CRM, Google Analytics, Feedback tools (like hotjar) help get the 'bigger picture' on how to improve user experience and increase conversion rates.

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Drupal offers easy integration with enterprise-level CRM modules, ERP systems, social networks, real-time analytics, payment gateways to enhance the versatility of your website.

This ensures that your website visitors can find a solution at each step of their travel planning.

Enabling Cleartrip’s Marketing Teams to Quickly Serve New, Relevant Offers

Cleartrip.com is a travel portal that offers travel bookings for flights, hotels, trains and buses. The company primarily functions in India and the Middle-East geography.

Srijan developed a new marketing portal for them which simplified their process of presenting deals to their customers. We helped them:

*Build ready-to-use templates that help team deployed offers and packages quickly

*Ability to replicate deals across different country domains easily.

Read the complete case study here.

clear-trip-casestudy-srijan

8. Easy website setup with travel utilities

For quick assistance, to develop a travel website, Drupal has BAT.

The Booking and Availabiliy Management Tool (BAT) comes in handy when you want to
provide your customers with facilities for booking and reservation while helping you manage the availability at the accommodation concerned.

An incredible result of the collaboration between BAT and Drupal is Roomify for Accommodation,  which is, in essence, an all-in-one solution for vacation rentals, hotels and agencies with multiple properties.

Besides this, you can use BEE. Yes, the Drupal module BEE - Bookable Entities Everywhere grants the booking and availability features to all node types. And it is built on BAT.

Bon Voyage!

With the capability to build you a website which can be used to plan and execute a vacation, Drupal is a powerful, secure and highly reliable platform. It not only helps you retain customers but also win over new travellers.

With stability and versatility, your website can support a large volume of content, personalize what you offer, and smoothen the workflow reducing any extra work.

Contact our experts for a bon voyage!

Jun 06 2019
Jun 06

Enterprises can find their websites attracting visitors and clients from different geographies, speaking different languages. The market is so huge (and international) that targeting only English speaker based users means deliberately missing out on an effective way to grow audience, ROI, customer trust, and rank on Google.

Language can be an enormous barrier, or an effective tool.

With an intent to create a great digital experience, enterprises often find themselves in a tough spot having to use and experiment with tools wrapped in an unfamiliar language.

Only it doesn’t have to be so.

In order to take advantage of the international and multilingual market with your Drupal 8 website, you need to make sure you have set your SEO just right (along with the language, of course).

But is it really that easy?

Why Opt for a Multilingual Website?

The world wide web makes it easy for the online businesses to be looked around from across any part of the world. While, the right SEO strategy will give you a place on the first page of Google, making it exclusive to one language is actually not a good idea (even for your SERP).

Smart marketers don't keep all eggs in one basket because it is bad for business. So is keeping all content in one language.


Here’s why a multilingual website will help:

Increases Your Possible Customer Base

Contrary to the common belief, not many people speak or use English outside certain geography.

Interestingly, the statistics collected by Internet World Stats reflect why your content shouldn’t solely be in English. While it dominates the scenario, English represents only 25% for internet searches.

horizontal graph with ten blue bars on a white background
source: Statista

Not a small number, however, English’s relative share of cyberspace has shrunk to around 30%, while French, German, Spanish and Chinese have all pushed into the top 10 languages online since 2008.

Language profoundly affects the user experience on the internet. In a pan-EU survey (2011) 44% of respondents feel they are missing interesting information because web pages are not in a language that they understand.

Availability of content in different languages can also affect the user’s understanding and succeeding action.

In an interesting case study of the Tel Aviv, Israel, searching for “restaurant” locally in Hebrew, Arabic and English brought back different results for each language. 

three blocks with a map image and text written on top

Gets Loyal Customers

According to Gartner, 89% of companies expect to compete mostly on the basis of customer experience. And language is the secret trailblazer.

“The web doesn’t just connect machines it connects people”


Native language helps companies connect, forge more trust and increase customer satisfaction. In fact, 74% of consumers are more likely to repurchase if after-sales care is offered in their native language.

In fact, there is an undeniably strong link between in-language content and a consumer’s likelihood of making a purchase.

Improves Your SERP

Search engines value quality content and user engagement. By providing your website in different languages, traffic coming from either version will improve the search engine ranking for the whole site, given you are using the right hreflang tags.

It also helps search engines understand your site, as it’s clear which languages you’re providing the content in.

Google doesn’t view the content in different languages as a duplicate, because it has multiple version of itself too.

Drupal 8 Multilingual Initiative

The multilingual initiative (started with D8) aimed to rebuild language support from the ground up so that everything in Drupal understood the language from the start.

Drupal 8 offers much more out of the box for building multilingual sites. More powerful than Drupal 7, it has greater flexibility, all without the need for any contrib module.

Providing content translation in an additional 94 languages, the number of modules have reduced from 22 (as in Drupal 7) to 4.

  1. Language: This is the base module needed to allow Drupal to add and choose the language of choice. Natively, it is available in 94 languages.
  2. Locale (Interface Translation): It helps to translate the interface, from both core and contributed modules and themes. It also provides built-in translation UI for easier editing.
  3. Content Translation: This module translates all the content types and content entities including site content, pages, taxonomy terms, blocks, etc., possible with its inbuilt API. Providing the language selector, you can choose your preferred language by selecting the checkbox.
  4. Configuration Translation: Allows you to translate configuration interface, such as of field labels, views, field settings, blocks, panels, etc. It also has a built-in responsive translation interface.

“Drupal 8 is easy and efficient for multilingual businesses.”


Other than the core modules, developers can also take hreflang into consideration. While the core Content Translation module adds hreflang tags only to translated entity pages hreflang module, on the other hand, adds hreflang tags to all pages.

An example of a Drupal 8 multilingual website: 

 Drupal-North-en-Srijan

The Drupal North Website in English

Drupal-North-fr-Srijan

The Drupal North Website in French

Drupal Multilingual SEO Challenges

Multilingual SEO can be intimidating. In fact, it is the elephant in the room, if not addressed, can potentially deflect your overall SEO efforts.

Language and cultural differences, website architecture, content duplicacy are amongst some of the challenges. Understanding these challenges can help marketers come up with better strategies to tackle the problem.

Here’re some of the multilingual SEO challenges and how Drupal helps you fight them off.

Multilingual and Multi-Geo are Different


A multilingual site must not be confused with multi-regional website. A multilingual site can create a ripple effect in the sense that a mistake in the original site will be replicated in all the duplicate sites.

A multilingual website is any website that offers content in more than one language. For example, a Canadian business with English and French versions of its site. Google Search tries to find pages that match the language of the searcher.

A multi-regional website is one that explicitly targets users in different countries. For example, a product manufacturer that ships to both Canada and the United States. Google Search tries to find the right locale page for the searcher.

Some sites are both multi-regional and multilingual: for example, a site might have different versions for the USA and for Canada, and both French and English versions of the Canadian content.


  • Site Structure, Navigation and Menu

    Navigation isn’t just for the viewers. If the navigation structure prevents visitors from easily finding the information it might also be blocking the search engines from indexing the content.

    It’s difficult to determine geo-targeting on a page-by-page basis, so it makes sense to consider using a URL structure that makes it easy to segment parts of the website for geotargeting.

    In Drupal, Entity translation solves the issues related to site structure, navigation and menu by default.

    Each variant has a language assigned and is called an entity translation. It allows (fieldable) entities to be translated into different languages, by introducing entity/field translation.

    It synchronizes taxonomy and fields across translations of the same content. Translation fallback for menus is not configurable by default

  • Content revision and publication workflow

    Content revisioning, proofreading, and approval are part of the critical content editing process.

    The Workflow module allows to create arbitrary Workflows, and assign them to Entities. Transitions between states can be allowed as per the role. For example, a workflow with states of Draft, Review, and Published could be assigned to the story node type. Only users with the role of 'chief editor' can set Stories to the published state.

    You can set up the Workflow to alter states from form, page, comment, a special block, and workflow tab.

    However, the module follows a linear approach. It would need revision if it is not one way.

    Another module, the Workbench moderation suite is modular, allowing site builders to build the workflow that best suits the content administrators on their site. The Workbench suite provides authors, editors, and publishers with a unified interface for managing content relevant to them.

  • User permission and role for different editorial teamsSince a number of users (read editors) are involved with the content editing a multilingual website, chances of accidents on the website are high. Editors can be clubbed together with set access limits.

    The Group module allows you to create arbitrary collections of your content and users on your site and grant access control permissions on those collections.

    All of the functionality this module has to offer is based on custom entities, opening up the door to various extensions or alterations that the user sees fit. The relationship between a group and its content or users is also an entity, allowing you to easily add metadata to that relationship.

  • Dealing with Duplicate content

    Drupal 8 provides schema out of the box. It is semantic markup text that provides search engines with a basic blueprint to categorically divide and simplify the information by breaking it into simpler blocks for easy description and discovery.

    Schema, in multilingual and multiregional SEO provides each and every language content with same content id letting the search engine know that variations of same content, thus, cancelling out the content duplicacy issues.

    While this feature was part of Drupal 7, it was in the form of separate entity translation plugin, which wasn’t part of the core.

    The main challenge, however, remains how to concatenate content so search engines don’t think it’s duplicate.

    This can be solved with the Entity Translation module which allows entities (such as nodes) to be translated into different languages. It provides field-level translation, so that site builders can select which fields should be translatable. It provides a UI for users to translate these fields into other languages.

  • Path alias

    As a foundational element of the global SEO, URLs need to be determined your multilingual URL structure strategy early on in the process.

    While pathauto module automatically generates URL/path aliases for various kinds of content (nodes, taxonomy terms, users) without requiring the user to manually specify the path alias.

    By default, Drupal doesn’t allow the same URL over translated pages. It can be done by applying the patch and it will run.

  • Content Relevance Building unique vocabularyit is vital that you get the translations right. Seldom content relevance can get lost during translation, like the adventure in mistranslation costed HSBC $10 million for rebranding.  

    While the above instance is hilarious, it can be avoided for your digital property. You can build your custom vocabulary with Taxonomy. It is a core module in Drupal 8 and gives your sites use of the organizational keywords known in other systems as categories, tags, or metadata. It allows you to connect, relate and classify your website’s content. In Drupal, these terms are gathered within "vocabularies".

    The Taxonomy module allows you to create, manage and apply those vocabularies. translation module allows translation of taxonomy vocabularies and terms. 

funny-translationExito in Spanish means success, not exit

A word of caution, translate only when the logic prevails. Use separate vocabularies, translated vs untranslated, for different languages to begin with.

Building Multilingual LMS for Estee Lauder

Estee Lauder is a global leader in prestige beauty — delighting its consumers with its transformative products and experiences. It takes pride in focusing solely on prestige makeup and beauty care with a diverse portfolio of 25+ brands distributed globally through eCommerce channels and retail outlets sold in 150 countries. 

We built an open-source, multilingual, decoupled learning platform where beauty advisors could consume a vast set of learning resources.

The Multilingual Challenge

To ensure an effective product training and delivering the information fast knowledge exchange needs to be user-friendly, structured, and in their own language. With more than -- languages, the LMS needed to provide complete translation of the entire system.

The lack of direct connection between the LMS user and the language demanded that each language be provided for different geography.  

Discover the La Mer Connection LEVELS CONTENT CHS La Mer Learning Experience

A video quiz in Japanese

learning level content La Mer Learning ExperienceA video quiz in English

When designing the solution, we created a relation between market and language, and this worked as a bridge between available language for user selection. With a language and market segmentation/ filter, we could now access information about user activity based on their preference. 

We also helped Estee Lauder reduce 30% cost in classroom training and provided them with solution to track ROI from the learning and training initiatives.

Other Drupal Modules You Can Use

  • SEO Checklist: It uses best practices to check your website for proper search engine optimization. It eliminates guesswork by creating a functional to-do list of modules and tasks that remain. 
  • Real-time for SEO: This module helps you optimize content around keywords in a fast, natural, non-spam way.
  • Taxonomy title: It update the heading tag at the top of the taxonomy term page
  • Menu Attributes: It allows you to specify some additional attributes for menu items such as id, name, class, style, and rel.
  • Search 404:  For pages that do not exist (404), it performs a search based on the keywords in the URL, and shows the relevant result instead of the 404 page. It also includes search engine keywords detections as well as regular expression based term filtering from the URL.
Best Multilingual Practices to Consider from Google 

  • Use different URLs for different language versions
  • Make sure the page language is obvious
  • Let the user switch the page language
  • Use language-specific URLs
  • Targeting site content to a specific country (geo-targeting)
  • Using locale-specific URLs (.in for India)

Conclusion

Multilingual SEO is one of the most complicated and ignored fragments of web marketing. The good news is that it’s easier than ever to provide broader language support. With their adroit skills, our experts save you from the stress and build the best and provide you with innovative multilingual services.

Contact us today, if you are looking to build or modernize your multilingual website without losing the SEO prowess. Drop a mail at [email protected].

May 28 2019
May 28

As a marketer, you want to make sure that the content you create stays with them. But chances of standing out in the crowd are meagre.

Why?

Because

  • there's a lot of content out there on the web
  • you might not know what your visitor is looking for, so you are showing standard content
  • those of your competitors who do know the visitor needs and preferences have already started working on personalization
After all, personalized content does 212% better (Hubspot) than standard. Why should anyone miss it? 

While the value of personalization is clear, the task can be overwhelming to get started with. If your digital property is on Drupal, you can begin with some of the content personalization modules to yield higher ROIs.

But you must know the challenges before conquering them.

The Challenges with Content Personalization

Personalized messaging not only yields higher ROI but gets you more loyal customers. 45% of online users are more likely to shop on a website that shows personalized suggestions.

 

According to a 2017 research lack of resources (42 percent) and research data (23 percent) remain top challenges for marketers in implementing personalization.

Developing Content 

Content is the only component that's hyper-relevant to the concept. Catering a tailored experience means dynamic and coordinate messaging across multiple digital channels. The content cannot be isolated.

Having the right content strategy in place is crucial.  

Adding personalization to the mix, you’re dealing with the need for individualized content that fuels and satiates the psychological wants for different segments and personas.

personalization-srijan

In order to recommend that ebook on DevOps Consulting to a CTO, you need to have the basic content around.  

Gathering the Right Data  

While marketers realize that a data audit is important to understand the users, what remains a challenge is which data to refer to. For an effective implementation various pieces of customer data need to be brought together to assemble a complete view of the customer.

With a larger 'data lake' at work, identifying a single source of customer truth gets tougher.   

A Hubspot research found that targeted and personalized CTAs had a 42% higher view-to-submission rate than the ones that were the same for every user.


Well, it all can start off small with modules.

Content Personalization With Drupal

A big part of improving user experience comes down to validating the content on your website. Drupal already gives us structured content. Further, there is no restriction on which marketing tools you apply as the Drupal managed content can be turned into standardized data sharing formats with its API-first approach.

  1. Taxonomy: Taxonomy is the practice of classifying content. It is beneficial as it helps define the vocabulary for everything from menu and navigation schemes to view and display options.

    In Drupal 8, it is a core module which allows you to connect, relate and classify your website’s content. Taxonomy is important for personalization as it helps build associations between your personas and the personalized content you’ve created.

    It enable native or third-party personalization tools to identify and pick the right content to showcase to the right user. 

    This is most effective for making intelligent content recommendations content to the visitor. The vocabulary ensures your targeted persona is seeing all the content that's contextually relevant to their historical behaviour on your site.

  2. Smart Content Module: Moving a step beyond taxonomy, you would want to display targeted content that speaks directly to your prospect, to tip the conversion scales. The Smart Content module, can integrate with any data source to help you deliver segmented content based on industry, buyer stage, location or other crucial segments.

    Drupal_SmartContent_srijan
    The module is most effective in conjunction with Smart Content Blocks and Smart Content Segments.

    1. Smart Content Blocks allow you to insert a Smart Block on any page in order to hide/show/swap content within that block, based on the conditions set. They can be added anywhere that traditional content blocks can be placed.
    2. Smart Content Segments allow you to create, save and manage sets of conditions, called segments. Smart Blocks can use any segment(s) to display the corresponding content. For example, conditionally displaying a Smart Block if it's the user’s first time on the site or conditionally displaying a Smart Block to a mobile user.
  3. Acquia Lift: Providing a suite of tools for content personalization, Acquia Lift helps you create contextual digital experiences. It merges content and customer data into one tool, empowering organizations to deliver the most cohesive and personalized experiences across multiple channels and devices.

    Among its other features, Acquia Lift includes content syndication giving organizations the ability to use content from anywhere to personalize across any digital platform, including Drupal and non-Drupal sites.

    Image result for Acquia Lift logoIt has functionalities like drag-and-drop user interface for targeting messages, syndicating content, behavioural targeting, A/B testing, unifying customer profile, and combining anonymous and known online visitor profiles.

    With the ability to target audiences in real-time, marketers can scale their web personalization efforts in order to drive conversions and bottom-line results.

    This gives digital marketers more control over automation, testing and measurement of marketing activities.

Wrapping Up 

At the enterprise level, Drupal has personalization tools and features built right in. So you can show the most relevant message to each of your visitors.

And while setting up personalization can look daunting, Srijan is always at your service to realize your digital business goals. Our work with one leading US media conglomerate and Estee Lauder is a testimony of our customer service and expertise in Drupal. 

Looking to enhance your customer experience and drive more conversions? Speak to our team of experts to explore how to get started. 

May 22 2019
May 22

There's this millennial phrase "You snooze, you lose" and nowhere is it more applicable than for enterprises today. Opportunities to engage with your audience pop up fast and disappear faster, and you have to act quickly if you wish to leverage any of it. 

You want to build rich online experiences and that's great. But how fast is your team in getting from ideation to roll out? Usually your marketing and digital experience team is brimming with ideas, but the development team is too backed up to work on any of it.

Enter Layout Builder.

Layout Builder is a module in Drupal 8 that became stable with its newest release, Drupal 8.7. It essentially allows content editors and other non-technical stakeholders to design and build custom pages, without waiting for the development team.

Now, all you need to do is download Drupal 8.7 and follow a set of few simple steps and your design is ready.

But was it always as easy as it's now? Let’s take a look at what Drupal offered before.

How It All Started

The Drupal 6 users configured the design by selecting/deselecting the items from the dropdown menu to include/exclude in the website design.

 drupal6-cck-display-fields-srijan-1

 After upgrading to Drupal 7, users managed the fields appearing on the UI in a similar fashion.

drupal7-image-display

With Drupal 8, things remained more or less the same, where developers were the sole owners of the website design.

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Until Drupal 8.6, the developers could choose templates and include them on the website.

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Developers could manage how the blocks appeared on the page by selecting the position from the drop-down menus, or, by selecting the options.

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Developers often used “Panels”, which offered much of the same functionality as Layout Builder. However, in spite of their intuitive GUI and WYSIWYG editor, panels failed when it came to translations.

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What Went Wrong?

Here’s why the Panels was not a viable solution for long:

  • Difficult to learn
  • No provision to “Preview” the page
  • Could not custom design as per the requirement

Layout Builder - What and Why

As the name implies, the Layout Builder tool enables editors to have an easy-to-use page building experience. So, it’s more convenient if the editor tweaks the design and analyse the suitability of an image with the content, just by dragging and dropping the content.

The tool empowers content authors by leveraging them with the capabilities to:

  • easily adjust the design and format of a page by using drag-and-drop and WYSIWYG tools
  • make changes to the layout without involving developers every time
  • visually create a layout template that will be used for each item of the same content type
  • customize templated layouts on a case per case basis
  • create dynamic one-off custom pages which don’t come under any template like About Us page

For smaller sites where there may not be many pages or content authors, the unrestricted creative freedom seems to be compelling. However, on larger sites, when you have hundreds of pages or dozens of content creators, a templated approach is preferred.

layout builder infographic

Why Else Choose Layout Builder?

Simple Page Management

Layout Builder gives the content editors the capability to create a layout by inserting new blocks from the pop-out sidebar and rearranging them wherever they are needed. They can preview the entire layout instantly, allowing them to insert, replace or delete blocks, images, text and buttons. They can use ‘Content Preview’ checkbox to show small textual representations of the block instead.

Accessibility

With increasing collaboration, there’s a need to ensure that no one is excluded from enjoying the online experience with ease. Layout Builder conforms with the Drupal’s commitment to web accessibility. helps you use keyboard or screen reader to navigate - to conform to the Web Content Accessibility Guidelines recommended by World Wide Web Consortium. Considering the specific accessibility requirements, the drag-and-drop editor was designed to make it accessible for everyone to enable moving blocks, creating new sections and adding/moving content to the blocks.

Workflows

The Layout Builder supports essential activities such as adding, saving, previewing and publishing data. You can send layouts through a staging or approval workflow and then publish it right from the same interface after the team reviews a saved piece.

Templates

The Layout Builder also includes a templating feature, useful for sites with large quantities of content. Using the Layout Template, editors can edit collections of pages all at once and rearrange the structure while retaining the unique content. The ability to restructure multiple pages at once saves a huge amount of time when one block needs to be changed across multiple locations.

How to Work with Layout Builder?

Install the Devel module and enable both the Devel and Devel Generate parts of the plugin.
Click Install.

devel-srijan-technologies

 Source: OSTraining

  • Click Configuration > Generate content in order to generate content for an article. Click Generate.

content-type-srijan-technologies

Source: OSTraining

  • Click Content and you’ll see the generated article.

Configure the Layout of the Article Content Type
Go to Manage > Article and then select the checkbox “Use Layout Builder”. Click “Save”.

configure-the-layout-article-type-srijan-technologies

 

Upgrade to Drupal 8.7 without a doubt!

The newly stable Layout Builder is unique in a way that it supports templated layouts for hundreds of pieces of structured content as well as in designing custom one-off pages with unstructured content. Catch up with the latest upgrade and let your clients make the most of Layout Builder’s features. 

While your editors and authors get empowered to create rich experiences, there are other aspects of your Drupal implementation that could be optimized or transformed with an expert team. Srijan is working with leading global enterprises, leveraging Drupal, data science and analytics, AI, machine learning, and chatbots to create tailor-made business solutions. Let's start the conversation and explore how Srijan can help. 

May 21 2019
May 21

To keep up with consumer demand, businesses need to tactically rethink and reform the way they produce and manage content. 

What you need is a way to stand out in the consistent content chaos. To make that happen, you need a strategy that can help:

  • push out content intuitively
  • transform disorganized assets into a comprehensive manner
  • manage real-time collaboration effectively

And that’s where the role of a CMS is important.

Here’s a comprehensive guide to building the right content strategy with Drupal, focusing primarily on the technological aspect, which will help you build and establish the right notes with your audience.

You Need to Have a Content Strategy. But Why?

With an increase in the number of content dissemination channels, it is easy to lose consistency and easier to lose track of the larger goal.

“Pushing out content without being focused on the goal, its relevance, distribution, or the target audience is a waste of time and money – even if your content is amazing!”

The 2018 Demand Gen Report revealed that buyers are becoming more discerning and selective in the content they decide to consume. 88% agree that content producers need to focus less on product specifics and more on the value that can be brought to their business.

Infographic with three hexagons and text on it on a blue background

These key findings from the audience can be harnessed only with a well-designed content strategy. Which means by doing as little as creating a persona you get ahead of 58% of your competition (2018, CMI Report).

According to the same study, a whopping 97% of top performing B2B marketers have a content marketing strategy, while 32% of (overall) B2B marketers do not have a documented plan. In most cases, this means that they really have no clue what they’re doing.

Some of the benefits of a digital content strategy are:

  • Aligns your team with the organization’s mission/goals
  • Helps you figure out which types of content to develop and which will work
  • Keeps your team focused on priorities
  • Helps you allocate resources for better results
  • Clarifies your target audience/s

Building Content Strategy With Drupal

Traditionally, the content strategy involves planning, creation, and governance of content. However, with an explosion of channels and proliferation of new devices, content strategy can not be limited to just website content.

One of the challenges is to remain engaging yet relevant on different channels.

This can be solved by bringing uniformity and consistency across the various touch points from which a user can access information and engage with the content.

“The goal of the content strategy must be to strategically fit the reader into the marketing funnel”

Drupal’s dynamic features at the core make it a perfect fit to cater to the needs of creating great digital experiences. Here’s how:

Unifying the Content Strategy Across Channels with Drupal

Content Governance

Often neglected, content governance is a detailed framework of content delivery and management which ensures consistent brand storytelling across all media.

Implementing a content governance framework requires different users (from the same or different teams) to collaborate with a distinct workflow and audit trail effectively. In the face of exponential growth in the variety and volume of content,  Drupal helps manage, organize, and secure the content with Workflow and Staging. 

Since editing the content on live site can also result in accidental publishing, Drupal’s Workflow module provides a separate staging environment . Drupal has an easy staging and preview of content in different environments anchoring full content staging capabilities.

You can define multiple workspaces such as "staging" and "live" which are copies of your site, to create content (or modify) and the changes are visible only within that workspace. Once the changes have been verified, you can "deploy" the content to another workspace.

User, roles, and permission: Security is important and that is why not every user can have permission to access the system of the website. Drupal offers a number of security modules which help manage and secure backend access. 

With User Access Control, site administrators on Drupal can work to provide unique user experiences and different access rights to writers, editors, marketers, and site visitors.

The Workflow module helps in creating arbitrary workflows and assigning them to entities. That's  important from a security perspective too. Workflow with the states like Draft, Review and Published can be assigned to Story node type.

Thus, only the users with ‘Editor’ permissions can set stories to the published state.

Some of the other Drupal modules which can be used are:

  • Workbench Access module: helps in creating editorial access control. Admin can grant access to the users and their content which can be found at My Workbench on Homepage. It harnesses content-focused features in one unified user interface.
  • Domain Access module: allows you to share users, content, and configurations across a group of sites.

Enterprise-wide password control systems

Password security is even more crucial and needs the right kind of strategic perspective with strong policies.Default password management could be considered good, but of course, it can be improved. Here’re some of the Drupal security modules that can be used to provide additional controls for password management:

  1. Password Strength: provides realistic password strength measurement and server-side enforcement for Drupal sites using pattern-matching and entropy calculation.
  2. Password Policy: provides a way to enforce constraints which must be met before a user password change will be accepted.
  3. Restrict Password Change: Adds a new permission 'change other users password'. When the user_profile_form is loaded it checks to see if the current user has the proper permission or if they are editing their own account, otherwise, it removes the password change option.
  4. Login Security: Login Security module improves the security options in the login operation of a Drupal site. By default, Drupal introduces only basic access control denying IP access to the full content of the site.
  5. Shibboleth Authentication: Provides user authentication as well as some authorisation features.
  6. Flood Control: Add an administration interface for hidden flood control variables in Drupal 7, like the login attempt limiters and future hidden variables.
  7. Secure Login: Ensures that the user login and other forms are submitted securely via HTTPS, thus preventing passwords and other private user data from being transmitted in the clear.

Digital Asset Management System: An important part of the governance is business workflow and common identity, which is significant for the smooth functioning of marketing. The CMS needs to provide the ability as a solid repository while also able to modify uploaded digital assets.

It should give editors the ability to make iterative changes to assets to enable promotion of products and brand across channels and devices. Digital Asset Management (DAM) smartly strategizes the way enterprises handle their digital assets.

The Acquia DAM Connector can sync your digital assets with your Drupal website, allowing editors to seamlessly use content from within all the websites you maintain. In order to ensure that the site is using the latest version of an asset stored, it periodically syncs assets from Acquia DAM via a cron job.

It also empowers editors to select Acquia DAM assets directly through a media field or through the WYSIWYG integration. Further, it enables the user to view asset metadata directly in the entity browser without importing the asset and provides a usage report of assets within Drupal.

“In the digital landscape, the creation of digital assets in large numbers is almost inevitable.”

Backup: Writing content is an intensive exercise. And so you need to have a backup to save yourself in case the website system crashes or is hacked.

Backup and Migrate: Back up and restore your Drupal MySQL database, code, and files or migrate a site between environments. Backup and Migrate supports gzip, bzip and zip compression as well as automatic scheduled backups.

Content Modelling with Drupal

Before you start building the site it is important to consider your content as a whole and work out a model that will guide you and the user to smoothly navigate through the website.

It entails detailed definitions of each content type’s elements and their relationships to each other. It also helps to identify the organization’s requirements, develop relevant taxonomy that meets those requirements, and consider where the content blocks and fields should be allowed or required. 

Content modelling is a critical starting point for website content.

Drupal is an incredible CMS for building a content-rich website. Built on its entity system and the variety of field types, Drupal can support a wide range of content models.

At core, it is built on View which can help sort out the default taxonomy/term view however you want. Let’s you want a way to display a block with the X most recent posts of some particular type.

It can be used for anything that handles the display of views, and the core Views UI module permits you to create and edit them in the administrative interface. When you define views, you are interested in taking data from your website and displaying it to the user.

Breaking content types into fields, it allows you to build structured content as well.

Modules like Paragraphs and Stacks let you build rich and dynamic content.

Layout Builder, a stabilized module, in Drupal 8.7, empowers you to build layouts with ready-to-use multi-column layouts and Drupal blocks without the intervention of a developer.

It is unique since it can support multiple and different use cases from templated layouts applied to dozens of pieces of structured content, to designing custom one-off pages with unstructured content.

Here’s how it can be used in three different use cases:

  1. Layouts for templated content: The creation of ‘layout templates’ can be used for a specific content type. Example, blog posts.
  2. Customizations to templated layouts: Can customize the layout templates on a case-by-case basis. Example, to override the layout of a standardized product page.
  3. Custom pages: The creation of custom landing pages which are not in sync to any particular content type or structured content. Example, a single ‘About us’ page.

The Layout Builder is more powerful when used with Drupal's other out-of-the-box features such as revisioning, content moderation, and translations.

Omnichannel Content Strategy with Drupal

Users are always at the centre. Therefore, the content strategy needs to be as dynamic as your user experiences across different channels, if it is to succeed. Omnichannel content strategy is a way to unify the experience across all the channels and touchpoints.

Irrespective of how and where the content/ products are being first consumed at, complete consistency and unified experience is expected.

API First Publishing with Drupal

Drupal 8 is API-first which means, it can power ambitious applications of all kinds, from behind-the-scenes systems written in languages like Python, Java or Go to rendered experiences using the latest frontend frameworks, like React, Vue and Ember.

Content touchpoints are proliferating at a fast clip. You now have conversational UI, digital signage, medical and healthcare devices, and it lets you integrate with other systems, use your content anywhere, display it as you please. API-First Drupal is well positioned for entire digital ecosystems.

[embedded content]

The JSON:API module, which is also now in core with Drupal 8.7, is meant for creating high-performance APIs to expose Drupal data in JSON. It works by creating API endpoints and requires no configuration and the module instantly accesses all Drupal entities.

It not only provides a great authoring experience but also a powerful, standards-compliant, web service API to pull that content into JavaScript applications, digital kiosks, chatbots, voice assistants and more.

This makes it easier for Drupal’s core ecosystem, of web services responsible for third-party content and application, to integrate.

Mobile-first and Out of the Box Responsive

Accessibility via any device needs to be useable too. Drupal 8 has been designed with a mobile-first strategy. The responsive design ensures that content and layout are scaled based on the viewport size available.

With  Breakpoint and Responsive Image, out-of-the-box Drupal 8 ships with two modules that ensure mobile-first behaviour .

Responsive content needs to be modular and readable so readers can easily consume it.

Drupal for mobile lets you easily define different pieces of content for different devices. Each field in the backend can be uniquely styled and prioritized according to its content type.

Personalization with Drupal

No matter how good your content is, no one will bother to read it if it doesn’t talk to them, in their own language. Every content piece needs to communicate with your audience and increase the relevance of product proposition, by addressing their unique fears, needs and desires.

This orchestrates customer experience and drive engagement.

Personalization brings familiarity, which brings strength to customer loyalty to your brand, helps track demographics and behavioural patterns and convert an anonymous user into a potential customer.

Acquia Lift solves the challenges for digital teams, by bringing together content and user profile data from any source to personalize the customer journey in ways not previously possible. More than a headline swap or banner choice, Lift presents wholly targeted experiences based on broadly observed visitor behaviors as well as specific user preferences and interactions in real time with the very first engagement across any device or channel.

“And 81% of B2B Marketers (2018, CMI Report) believe that building a content strategy makes it easier to determine which types of content to develop.”

Drupal in Other Marketing Technology

New technologies like artificial intelligence (AI), machine learning, Augmented Reality (AR), Virtual Reality (VR) among others are reshaping how users consume content. It’s a big opportunity for companies to produce and recycle the same content through different channels and mediums. All the while keeping people engaged.

Virtual Reality

Immersive experiences created by virtual reality is the “Next Big Thing” happening. Virtual reality has seen a surge lately, with constantly emerging in Gartner Hype Cycle. While it is rapidly approaching a much more mature stage, in the enterprise sector, virtual reality has already lots of scenarios where it gets employed with success.

For instance, educational purposes. VR can enable a lot of more experiences that in reality are not possible or too dangerous.

Here’s a demo video of a high school student, Jordan who explores Massachusetts State University (a fictional university, built on Drupal) from the comfort of his couch. Jordan is able to take a virtual tour directly from the university's website.

[embedded content]

 
Augmented Reality

Another part of the futuristic technology, AR can be used to superimpose useful information in a shopping experience.

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The demonstration shown in this video displayed a shopper interacting with the AR application. The mobile application of Freshland Market (a fictional grocery store), built on Drupal 8, guided the shopper through her shopping list.

Wrapping Up

Often, it can be a virtual nightmare for content producers and marketers trying to find the right piece at the right time. Even so, if the content is all in one place, time-consuming complicated systems can mess up really bad.

Drupal 8 provides a perfect foundation for the incorporation of technologies to enable a smart strategy for your brand, content, and digital marketing needs. Your organization might be at infancy or already up with your content strategy, you can always reach out to our experts who can help you deliver quality results with personalized experiences.

May 19 2019
May 19

While upgrading to the latest version is always part of the best practice, the process can be staggering.

Drupal 8.7 is already here and 9 will be released in a year, in June 2020.

Although a lot of discussion is happening around the upgrade and possibilities it brings along, the final product can only be as good as the process itself.

The good and important news is that moving from Drupal 8 to Drupal 9 should be really easy — radically easier than migrating from Drupal 7 to Drupal 8.

As a site owner, here’s what you need to know about the new release and what to take care of to make the process easier without many glitches.

The Drupal 9 Release and Timeline

The goal of Drupal 9 is to make it an easy upgrade as much as feasible from Drupal 8. Unlike most of the previous upgrades, D9 will be different in terms of:

  • Updates of dependencies to versions that stay supported.
  • Removal of our own code that we deprecated with removal before Drupal 9's release.

The new release will be a cleaned-up version of Drupal 8. Built on the same code base with deprecated code removed and third-party dependencies updated, Drupal 9 is not a reinvention of Drupal.

a horizontol table with Drupal versions

The next question is what happens to Drupal 7 and 8, then?

One of the major dependencies of Drupal 8 is on Symfony 3. Since Symfony 3 enters the end of life in November 2021, Drupal 8 support will be lifted around the same time. A long-term-support (LTS) minor release of Drupal 8 will be released alongside Drupal 9 and supported until November 2021.

No new features will be added to Drupal 8 and no new minor releases will be made available of Drupal 8. It will only receive patch releases after which.

Drupal 7 will also stop receiving community support after November 2021.

Data migration features in Drupal core to move from Drupal 7 to Drupal 9 will be active until then since they are required for a stable migration. 

The Upgrade and The Tips

The only caveat is that you need to manage is the "deprecated code". Here’s what you need to take note of, for an easiest upgrade experience to Drupal 9:

Text on left with a blue table in centre and left

  1. Keep Core Up-to-Date: As mentioned above, Drupal 9 is Drupal 8.9 - deprecated parts plus dependencies updated.

    If your site doesn't use deprecated code that is scheduled for removal in Drupal 9, your upgrade to Drupal 9 will be easy. In fact, it should be as easy as a minor version upgrade (like upgrading from Drupal 8.6 to Drupal 8.7).

  2. Keep Modules Up-to-Date: Although Drupal 9 will not have new features (other than those provided by updated dependencies). While most modules will improve Drupal 9 compatibility, to ensure you don’t lose them in the upgrade, keep them updated.

    The key benefit of Drupal 9 over previous versions is that the platform will be supported with security fixes much later after support is lifted from 8. For contributed modules, the pace of Drupal 9 updates will depend on the module maintainers.

  3. Check Custom Codes for Deprecation: In case of any custom code on the site, you can use the deprecation checking and correction tools and fix issues locally. Tools you can use to check code depreciation:
    1. Drupal Check (read more her about PHP version compatibility check
    2. Rector (Read more about Rector here)

      Further, you can also use an IDE or code editor that understands deprecations (@deprecated annotations particularly) or Drupal 8’s branch of Upgrade Status for full site reporting.

What is Deprecated Code?

Deprecated code is referred to as the functions and API’s which are being replaced with new and better versions. In the journey from Drupal 8 from Drupal 9, you will experience API changes, with the new implementation is already present in core along with older one. We have to replace older code/API usage with the new.

Here is an example of the deprecated function:

* @deprecated in Drupal 8.5.0 and will be removed before Drupal 9.0.0. * Use \Drupal\Core\Messenger\MessengerInterface::addMessage() instead. */ function drupal_set_message($message = NULL, $type = 'status', $repeat = FALSE) { @trigger_error('drupal_set_message() is deprecated in Drupal 8.5.0 and will be removed before Drupal 9.0.0. Use \Drupal\Core\Messenger\MessengerInterface::addMessage() instead. See https://www.drupal.org/node/2774931', E_USER_DEPRECATED); $messenger = \Drupal::messenger(); if (isset($message)) { $messenger->addMessage($message, $type, $repeat); } return $messenger->all(); }

In above example the function drupal_set_message is deprecated and has to be replaced with:

\Drupal\Core\Messenger\MessengerInterface::addMessage()

Ways to Find and Fix Deprecated Code in your Drupal Project

As mentioned above , you can find and fix your deprecated code in the following ways:

  1. Drupal Check: It's a library developed by Matt Glaman. Check the git code here. For installation and usage, you can refer to the readme. 
    In case you want to install using Composer, prepare using composer global require mglaman/drupal-check. You can also read more about the composer check
    1. Get into your project/Drupal root directory
    2. Choose the module you want to check for deprecations
    3. Run drupal-check --help for help items. Here, I am using watchdog_prune module for demonstration.
      run : drupal-check -d watchdog_prune
      The output will be something similar to the image shared below:

      deprecated-code-1-srijan

    4. You will, now, have the report of deprecated code to fix.
    5. Let say it is giving us File src/Form/WatchdogPruneSettings.php containing issue : Call to deprecated function drupal_set_message(). In this case just navigate to the body of function as in this case drupal_set_message()

      You will notice that the the documentation under red box reads that the function is deprecated and what we need to do instead
       
       

      Now replace the current code with the recommendation and you are done.

  2. Drupal Upgrade Status Module: This module checks the list of projects you have installed and shows their availability for newer versions of Drupal core.
    1. Use the Upgrade Status module form
    2. Download and install module using composer: composer require drupal/upgrade_status
    3. Install the module and navigate to URL using admin user: /admin/reports/upgrade
    4. You can run a complete project/ individual module scan
    5. Fix the deprecated code in the same way as mentioned above.

Wrapping Up

Because Drupal 9 is an extended version of Drupal 8, for site owners, this means that it should be much easier to upgrade. But keeping custom codes and module updated needs to be meticulously planned.

Have questions around Drupal 9 upgrade and how it might impact your site? Experts at Srijan are all ears, connect with us to chalk out the right course to Drupal 9.

May 16 2019
May 16

“..an inclusive community, we are committed to making sure that Drupal is an accessible tool for building websites that can also be accessed by people with disabilities.”

Calling accessibility as one of Drupal's core values and principles, the Drupal community has always stood to comply with web accessibility standards. Although with an absence of hard and fast rules to adhere to, the community has faced backlash in recent times.

First, with adopting Gutenberg (editor) and second with the release of Layout Builder, there have been some important questions and concerns about accessibility in the community.

This Global Accessibility Awareness Day, an awareness day to focus on digital access and inclusion for the more than one billion people with disabilities and impairments, let's take a look at how close is Drupal to its commitment towards web accessibility.

The Accessibility Controversy

a black and white design with G written in centreIn 2018, with WordPress 5.0 prepared to be released, the Gutenberg editor, a decoupled React based editing experience, was out for testing. Among other concerns like inconsistent user interface behaviour, difficulties with keyboard navigation through blocks ( far too heavily reliant on hover-based functionality), complexity to use it, the assessors were quick to call it inaccessible.

Drupal’s adoption of Gutenberg, got it in the fallout.

In another instance, when Drupal 8.5 released Layout Builder, the lack of accessibility in the feature brought the community into the topic of debate - how strongly does Drupal commit to accessibility?

How Does Drupal Ensure Web Accessibility?

Accessibility is about promoting inclusion than benefitting a small set of people with disabilities. It is about ensuring equal and inclusive access to the web resources, for the widest possible audience, without any bias.

And this has been reiterated in the Web Content Accessibility Guidelines (WCAG), that explains how web content can be made more accessible to people.

Drupal, in its Values and Principles, effectively lays down their commitment towards creating software which conforms to the accessibility guidelines. It conforms to the World Wide Web Consortium (W3C) guidelines which address:

  • Authoring tools, as part of the Authoring Tool Accessibility Guidelines (ATAG 2.0)
  • Web content, as part of the Web Content Accessibility Guidelines (WCAG 2.0)

As a result, it can be used both by developers as well as the site visitors.

Drupal has its own accessibility team, which helps identify the barriers occurring at the code level and the awareness level, and also resolves them. A number of such issues in the core have been identified and resolved, while also creating awareness within the community.

Some of these improvements included: Search engine form and presentation, drag and drop, color contrast, image handling, form labelling and so on.

Accessibility for developers is another added feature in Drupal, and through D7AX, it is an easy job to find contributed modules and themes which also support the development of accessible websites.

Let’s take a deeper dive into the key modules and features of Drupal that help overcome web compatibility issues, and ensure easier web accessibility:

Key Modules

Automatic Alt text It automatically generates an alternative text for images when no alt text has been provided by the user.  Block ARIA Landmark Roles  It adds additional elements to the block configuration forms that allow users to assign an ARIA landmark role to a block.  CKEditor Abbreviation  It adds a button to CKEditor which helps in inserting and editing abbreviations in a given text.  CKEditor Accessibility Checker  It enables the Accessibility Checker plugin in your WYSIWYG editor, which then helps inspect the content accessibility level; and solve them.  High Contrast  It allows the user to quickly switch between the active theme and a high contrast version of it.  htmLawed  It utilizes the htmLawed PHP library to limit and filter HTML for consistency with site administrator policy and standards and for security.  Style Switcher  Themers can provide a theme with alternate stylesheets. Allowing special styling for some part of the site, the module presents all those styles as a block with links. So any site user is able to choose the style of the site he/she prefers.  Text Resize  It provides the end-users with a block for changing the font size of text on your Drupal site.  Accessibility  It gives a list of available Accessibility tests, aligned to guidelines like WCAG 2.0 or Section 508.


Key Features:

  1. Semantics in the Core

Drupal has been built to encourage and support the proper use of semantic markup. Thus composing semantically correct HTML informs the browser and the assistive technology about the type of content it is managing with, and how this relates to other content.

This helps the assistive technologies carry out its activity effortlessly since they now have a structure to work with.

 2. Aural Alerts

Drupal provides a method called “Drupal.announce()” which helps make page updates obvious, in a non-visual manner. This method creates an aria-live element on the page.

 3. Controlled Tab Order

Drupal’s TabbingManager is an awesome medium to direct both non-visual and non-mouse users on the page, to access the prime elements in a logical order. And thus permits more control while exploring complex UIs.

 4. Accessible Inline Form Errors

Drupal forms are now more open to the expansion of available inline form errors. So now, it is easier for everyone to identify what errors made while filling in a web form.

 5. Fieldsets

Fieldset labels are utilized as systems for gathering related segments of forms. When effectively implemented, these labels give visual diagrams around the shape field gathering.

Presently, Drupal uses fieldsets for radios & checkboxes in the Form API. This helps towards additionally upgrading forms in Drupal.

What was the Outcome of the Controversy?

As always, the community has stood by accessibility as one of the core tenets. In a blog, Drupal's commitment to accessibility, Dries Buytaert - Drupal Founder - writes on the issue and how seriously the community takes the commitment to accessibility.

With that said, he announced that the Layout Builder functionality would be in a "stable" state for production use after ensuring that it passes the accessibility gate (Level AA conformance with WCAG and ATAG). This holds for both the authoring tool itself, as well as the markup that it generates.

With accessibility maintaining team, it has been jointly agreed that:

  • The first priority is WCAG 2.0 AA conformance. This means that in order to be released as a stable system, the Layout Builder must reach Level AA conformance with WCAG. Without WCAG 2.0 AA conformance, a stable version of Layout Builder won’t be released. This happened with a stable release of Layout Builder in 8.7.
  • The next priority is WCAG 2.1 AA conformance. Because these guidelines are still new (formally approved in June 2018), the stable version of Layout Builder won’t be held on them but are committed to implementing them as quickly as possible, even if some of the items are after the initial release.
  • While WCAG AAA conformance is not something currently being pursued, there are aspects of AAA that we are discussing adopting in the future. For example, the new 2.1 AAA "Animations from Interactions", which can be framed as an achievable design constraint: anywhere an animation is used, it will be ensured that the designs are understandable/operable for those who cannot or choose not to use animations.

The commitment to this ideal, by the leadership at Drupal and by the larger community, has remained steadfast despite challenges. The announcement and commitment to conform to AA level has reinstated the faith in the community towards its values.  

Ready to build digital experiences that are truly great for your customers - frictionless, accessible, and inclusive? Drop us a line, and our Drupal experts will be in touch.

May 15 2019
May 15

Enterprises aiming to create interactive, and omnichannel user experiences through their website, often rely on Drupal’s decoupled architecture. It provides them the flexibility to innovate, gives limitless options on what they can create, and empowers them with the ability to power multiple-sites and applications.

But is going fully decoupled the only way? What if your enterprise could have the best of both worlds? Say, progressively decoupled? How is it different? And what is the right choice for your business?

Here’s taking a look at both these approaches, suggesting what is best, and when.

From Coupled to Fully Decoupled

Traditionally, in its coupled architecture form, Drupal functions as a monolithic system with complete control over its technological stack. It owns the back end (data layers) as well as the front end (presentation layer) of your system. This makes it largely suitable for standalone sites and applications with mostly static content. Especially if the project requirements reflect purely editorial needs like:
  • Manipulating page content and layout without a developer
  • Requirement of in-context tools like in-place editing, contextual links, toolbar
  • Previewing unpublished content without custom development
  • Having content accessible by default like in Drupal’s HTML
On the other hand, decoupled Drupal is the full separation of concerns between the presentation layer, and the back end of your website. The CMS functions as a data provider, and front end uses APIs to cater to the needs of other experiences. As a result of this separation, each half of the website can do what it does best:
  • the backend focusing on business logic and retrieval of data, and
  • the frontend focusing on presentation of content
Decoupled Drupal is largely suitable for websites that need a flexible architecture, and enables front end developers to fully control an application or site's rendered markup and user experience. It is an excellent choice if the project requirements reflect purely developer needs like:
  • Control over visual presentation instead of editors
  • Server-side rendering or Node.js build features
  • JSON from APIs and to write JavaScript for the front end
  • Data security driven by a publicly inaccessible CMS
But deploying it would lead to the loss of inbuilt critical functionalities provided for free by the coupled CMS, such as:
  • layout and display management
  • content previews, user interface localization, form display, accessibility, authentication
  • crucial security features such as XSS and CSRF protection
While some of them may need to be rewritten from scratch, others can’t be implemented at all.

So then what would you do? Give up on these critical functionalities? Or stick with the monolithic architecture? It depends entirely on what your project requirements are. And supposing your requirements are a mix of both, Drupal has a solution for you too.


Progressively Decoupled Drupal Architecture

progressively decoupled drupal                                                                                                                                               Source

The best of both worlds, progressively decoupled simply blurs the line between the back end and front end, rather than fully decoupling the two. Doing so allows you to leverage Drupal’s rendering system, along with the simultaneous use of JavaScript frameworks like React and Angular, for providing interactive user experiences.


It strikes a balance between the editorial and developer needs, by

  • Allowing editors and site assemblers for contextualized interfaces, content workflow, site preview and other features to remain integrated with Drupal
  • Dedicating a portion of the page to a javascript framework, thus enabling front end developers to pursue their own velocity while keeping site assemblers blocked

Thus one can maintain client-side interactivity as well as create a potentially richer user experience with the use of this architecture.

Explaining this further with the help of an example,
Let’s say you have a music website for delivering music reviews, choosing either of the coupled or fully decoupled architectures will not get you the kind of UX and features you desire.

progressively decoupled drupal-1

But using progressive decoupled will. It will provide you the best features of both of these, rendering your website pages progressively. So that the skeleton of the page loads first, followed by expensive UX prone components like “currently playing” or “songs I listened to most in the last week”.

What Should You Choose

Now that you are familiar with both the decoupled approaches, which one should you go with?
It does not make sense to go with fully decoupled if your project also reflects editorial needs. Similarly, if your project requirements are purely of a developers’, progressively decoupled is not required.

Here’s a face-off between the two approaches to give a better clarity on which is the best choice for your business.

progressively decoupled drupal-2

No matter what your needs are, Drupal has a solution for you. At Srijan, we have expert Drupal teams to help enterprises assess their current architecture, and identify which decoupled approach is the way to go. Post assessment, we work to set up a complete decoupled Drupal architecture, based on your exact business requirements.

Get ready to deliver immersive online experiences across customer touchpoints. Let’s get the discussion started on implementing decoupled Drupal for your enterprise.

May 01 2019
May 01

Web development has moved forward from writing websites by developing codes to a place where people can assemble the websites. And that is where the Drupal community is focusing on to advance - building assembled web experiences.

Drupal 8.7 releases today, on 1 May. It is in sync with that same roadmap (building assembled websites) providing enhanced customization, stable features, better UI and what not?

Here’s a quick and comprehensive guide for you to track what’s new in version 8.7 and how it paves the way for Drupal 9.

Drupal 8.7 Features and Updates

This is a significant update. It brings with it a stable Layout builder and Media Library, JSON API at the core, tour integration, seamless working of Content Moderation and Workspaces together, and a continued stabilized migration path.

Drupal 8.7 update retains the relevance in the emerging world of web technologies and competition. Riding on its API capabilities, new changes are aimed to be user-friendly.

Here’s a look at the host of features it brings along.

  • JSON:API at Core

    The update brings with it JSON:API at the core, marking another milestone towards making Drupal API-first. API-first means using the flexibility of Drupal to integrate it with other systems and be able to use content anywhere, display as you please.

    Content creators can, now, create their content models without having to write a single line of code.



    JSON:API module for Drupal 8 in action

    The JSON:API module is meant for creating high-performance APIs to expose Drupal data in JSON. It works by creating API endpoints and requires no configuration and the module instantly accesses all Drupal entities.

    Developers and content creators, now, can create their content models without having to write a single line of code. It not only provides a great authoring experience but also a powerful, standards-compliant, web service API to pull that content into JavaScript applications, digital kiosks, chatbots, voice assistants and more.

    This makes it easier for Drupal’s core ecosystem, of web services responsible for third-party content and application, to integrate.

  • Stable Layout Builder

    Released in 8.6 as an experimental module, Layout Builder is stabilized in Drupal 8.7 update. The module allows you to build layouts with ready-to-use multi-column layouts and Drupal blocks without the intervention of a developer.

    It is unique since it can support multiple and different use cases from templated layouts applied to dozens of pieces of structured content, to designing custom one-off pages with unstructured content.

    [embedded content]


    Drupal Layout Builder in action

    Here’s how it can be used in three different use cases:

    • Layouts for templated content: The creation of ‘layout templates’ can be used for a specific content type. Example, blog posts.
    • Customizations to templated layouts: Can customize the layout templates on a case-by-case basis. Example, to override the layout of a standardized product page.
    • Custom pages: The creation of custom landing pages which are not in sync to any particular content type or structured content. Example, a single ‘About us’ page.

      The Layout Builder is more powerful when used with Drupal's other out-of-the-box features such as revisioning, content moderation, and translations.

  • Workflow

    The workflow module enables you to create arbitrary workflows in Drupal and associate them with entities.

    The support for more revisionable properties would allow the staging of both content and associated properties

    However, taxonomy terms were not revisionable.

    The main issue with non-revisionable terms is site-wide previews of not yet published content (nodes, media items, taxonomy terms, menu links, etc.), through the Workspaces module.

    Taxonomy terms are now revisionable using the new API. This comes as part of the Entity system that helps retrieve an entity for converting the schema of a content entity type from non-revisionable/ non-translatable to revisional/translatable.

    This works well with other pre-existing data for the entity type whose schema has been changed and comes handy with content revisioning. The support for more revisionable properties would allow the staging of both content and associated properties.

    EntityDefinitionUpdateManage is now deprecated with no replacement.

    At the moment core only supports sequential revisioning, parallel revisioning support will be added in 8.8.

  • Media Library

    Shipped as an experimental module in 8.6, Media library is now stabilized and good to use.

    It provides a visually appealing interface for browsing through all the media items in your site. With the new version, multimedia properties can be added to content either by selecting from existing media or by uploading new media through bulk upload support. Once uploaded, users can remove or reorder any images ready for import.

    [embedded content]


    Media Library in Drupal 8.7

    It provides an easy way to upload several media assets in your Drupal website quickly. Let’s you add alt-text, check the images before uploading.

    Powered by Views, it allows site builders to customize the display, sorting, and filtering options.

  • Configuration Management

    The configuration management system in Drupal 8 is quite decent and allows configuration to be synced between installations of the same site in different environments. Configuration Management is part of the Configuration Management 2.0 Initiative which aims to include core support for extended workflows.

    The current workflow presumes that the configuration will be exactly the same in different environments. Developers have to edit the configuration when it is not present.

    The idea behind CM 2.0 is to the use case of sharing reusable packages of configuration among multiple sites

    The major drawback which comes as an API for both the DX and API architecture is:

    It allows modifying the sync storage as it is manipulated but since it has no concept of intent, the developer has to know which methods are called in which order of both the import and export process to correctly interact with it.

    Configuration Management 2.0 in version 8.7 allows the altering and importing the configuration. The idea is to the use case of sharing reusable packages of configuration among multiple sites is on (at least!) a fully equal footing with that of staging configuration on a single site.

    This allows the site administrator to review and safely import available configuration updates from installed modules, themes, and the install profile without overriding customizations made on the site. With 8.7 it can add the ability to select and use an existing configuration directory or storage at install time.

    Configuration Transformer API as the fundamental cornerstone has been added to bulk update configuration. It makes it easier for configuration on dev to be different from production

    New/expanded configuration management UIs for the issues (mentioned above) added to par with a new-to-Drupal site maintainer persona in mind. Experimental module for allowing environment-specific configuration has been introduced in 8.7.
    D8.7 INFOGRAPHIC (1)

And Drupal 9 readiness...

In order to give people reasonable upgrade time from Drupal 8 to Drupal 9, Drupal 9 will be released no later than a year before Drupal 8 goes end of life, that is in 2020.

Also, Drupal 9.0 is skipped, as it's intended to be only deprecated code removals, no new capabilities.

Other Important Information

Some other important information to take note of, are:

  1. Removed support for PHP 5

    Drupal 8.7 would no longer support the obsolete versions of PHP. Version 5.5 reached the end of life in 2016 and 5.6 in December 2018 meaning it no longer receives bugfixes, even for very serious bugs that (might) impact Drupal development. Moving forward Drupal encourages to use PHP V.7 or above.

    Since Drupal 8's automated tests require the PHPUnit library, continued use of obsolete version can put security at risk.

  2. End of support for Internet Explorer 9

    Due to a limit of 31 style sheets per page, Drupal dropped support for Internet Explorer 9 and 10 in 8.4. Since Drupal 8.5 and 8.6 retained a workaround to allow 32 or more stylesheets, this workaround has been removed in 8.7.

    Sites dependent on Internet Explorer 9 support should enable CSS aggregation (preferred) or install the IE9 Compatibility contributed module.

  3. Better Symfony 4 and 5 compatibility

    Drupal 8.7 will provide better compatibility with both Symfony 5 and Symfony 4 for faster web development, since Symphony 3 enters the end of life in November 2021. This includes changes in the Container and Translator Interface Symfony components, as well as resolving critical compatibility issues.

    Additionally, numerous critical Symfony 4 and 5 compatibility issues are resolved in this release.

What to Expect from Drupal 8.8?

Here’s what you need to look forward to in Drupal 8.8.

  • The Welcome Tour
    Adding Tour content for those unfamiliar with Drupal. This would help to teach people Drupal with hands-on experience, explaining backend/frontend choices made to build Umami.
  • Composer Support in Core
    Involves making an official method for starting a Drupal site with the composer kickstart template.
  • Admin UI and Javascript Modernization
    The new admin theme is part of the Admin UI and JS modernization initiative and will be released with Drupal 8.8.

    The goal is to create and update the admin look, that defines a complete set of principles while also consisting of visual and behavioural components to combine into a user-friendly interface.

    This will be based mostly on Seven’s styles theme.
    drupal-theme-layout
    menu-theme-layout

    The navigation pages on the admin UI has been designed with an emphasis on readability, and reusability of existing styles from other components.

    language-theme-layout
    Mockup of the interface with text written using the Devanagari writing system

    This would come with various benefits, including improved performance and better support for various writing systems. Using system fonts will also make the UI feel more familiar to the user since it will be closer to the users' environment.

    Drupal 8.8 Feature Freezes: October 2019
    Drupal 8.8 Releases: December 2019

    With Drupal’s commitment to reinventing itself to enable ambitious digital experiences, the community is getting ready for the launch of Drupal 9, and current updates are well in sync with it.

    Have questions about Drupal 8 features or 9 and how it might impact you? Already chalking out an upgrade plan? Our team of Drupal experts and range of Drupal development services are ready to help.

    Drop us a line at [email protected], and get the conversation started.

    Srijan is Signature Supporting Partner to the Drupal Association. With 140+ seasoned Drupalers of which 56+ are Acquia Certified, Srijan has the largest team of Drupal experts in Asia. 

Apr 22 2019
Apr 22

On the evolution of web content approaches and technology perspectives

Change is in the air!

In more ways than one, our world is in the throes of change. We live in an era where politics and governance, economy and international relations as also business and technology are all careening through an edge-of-the-seat roller coaster ride, from one ‘cutting edge’ to another.

Ideas, values, systems, processes, frameworks - what held good yesterday is today up in the air. We see this in our lives - professional and personal. We seek the new constantly, be it a new Mar-Tech platform every few months for our businesses, or a new Soc-Med channel to post our holiday pictures on, discarding the one that was ‘trusted’ till yesterday.

Not surprisingly, this affects both organizations and individuals - the changes in our experience of institutional frameworks, business models, corporate ethics, interpersonal relationships, the way we shop, eat, dress, travel, even our experiences of climate change.

The bit about climate change brings me to my own experience within a year, at two successive DrupalCamp events.

The first weekend of March 2018 caught me in the middle of the ‘Beast from the East’ cold snap at City University, the traditional venue for DC London. Trudging from Angel tube station down a snow-laden Goswell Road to the venue, in the lowest temperatures I have ever experienced in London.

In contrast, London saw unseasonal, unusually warm weather during DrupalCamp 2019. The weather was almost tending to summer-hood, the very same week exactly a year on. The odd tree on Goswell Road, standing like a leafless sentinel in front of a corner townhouse, provided an isolated reminder that it was officially still winter.

Almost like climate change in reverse (is ‘Brexit in reverse’ possible? Let’s leave that topic for some other day)

Engaging People, Evolving Paradigms, Enlightening Perspectives

DrupalCamps are largely meant to be developer-centric affairs… but DC London goes the extra mile to make it relevant to the business-minded as well. The DC London CXO Day is especially geared to deliver topics of relevance to business owners, managers, and of course CXOs.

group of people looking ahead to the speaker and the presentation

This year’s CXO Day was no different, and it went on to address the challenge of ‘change’ enveloping all of us. Three very lively and insightful presentations caught my attention -

  1. Prof. Costas Andriopoulos’ (CASS Business School) talk on ‘Leadership and innovation in scaling enterprises’ - dwelt upon the challenges of size.
    • initial success breeds complacency and arrogance
    • an ageing leadership is unable to embrace technology shifts
    • bureaucracy and set structures tend to be risk-averse

      Creativity and innovation are the victims of this inability to change, in the face of change.

      The professor emphasized that change can be harnessed via ‘breakthrough innovation’ -

      • empower people to break rules - those at the fringes bring in outside perspective
      • enable ‘project labs’ - to foster innovation initiatives
      • encourage ambidexterity - simultaneously exploit current competencies and explore new domains
  2. Michel Van Velde (Director, One Shoe) - on ‘Radically Candid’, the modern psychology that leads to effective leadership.

    Michel drew from the concepts of Eric Berne’s Transactional Analysis, and Thomas Antony Harris’ book ‘I’m Ok, You’re Ok’ - to give a contemporary and germane take on modern technology to effectively lead and bring about change - Radically Candid.

    He explained beautifully how the Drama Triangle traps us into responding in set ways to situations. This, in turn, prompts others to be unyielding in their stance, and the interaction hits a cul-de-sac.

    The conflicting parties are trapped in the rigidity of their responses, rendering any resolution impossible.

    Recognizing we are trapped in the Drama Triangle opens up our minds to deviating from our set position, enabling others to react differently, and Change becomes possible.

  3. Melissa Van Der Hecht (CTO, Mulesoft) - ‘We all have Superpowers’ gave a hugely engaging talk on why we need to be more open about diversity in technology.

    She shared insights on how we tend to think of ‘diversity’ in very uni-dimensional ways - gender for example - but it actually covers several aspects. Age, background, education, experience, race, nationality, disability are all elements of diversity - but it's what makes one stand out ahead that counts.

    Melissa illustrated how diversity is a key driver to innovation and change - and cited studies and statistics to show -

    • companies with more diverse teams report ~19% higher revenues
    • why diversity - better culture, higher performance, better customer engagement
    • coaching employees to harness their strengths encourages inclusion 

Content - Context less and channel-agnostic

Some very interesting and instructive developer sessions over the next two days that showcased how content technology is maturing with ever-evolving market contexts. I missed out quite a few, but the ones that caught my eye -
  • NLP and Drupal8, by iampritish - Leveraging NLP for content tagging makes it easier to showcase, focused, summarised content
  • Browser Wars 2019 - Implementing a Content Security Policy, by iAugur - The security of web content is live threat globally - security headers are easy to implement and add an extra layer of security against malicious attacks
  • The Front-end CSS battle - Flexbox Vs Grid, by surbhig - The choice of a ‘layout-first’ versus ‘content-first’ helps create responsive designs that render content across multiple devices and platforms
  • Reusing Components between Angular, React, Vue and Web-Components - by tkssharma - Reusing components between frameworks helps drive consistent user experiences across a plethora of applications or channels
  • How to make Drupal editor-friendly - by jaro.2801 - Drupal8 offers a highly enhanced UX for content editors; this presentation shows how to make the most of it
Finally, Preston So’s Sunday morning keynote was a pleasure to listen to. Speaking on ‘decoupled Drupal and context-less content’, he expounded on how rising expectations from developers, editors and marketers could put Drupal at risk of a credibility chasm.

This may start to happen when Drupal content is served to multiple channels beyond just the website. The multitude of devices, screens, wearables and apps that push content to us in myriad ways - audio, video, text, AR/VR as well as interactive, streaming or static.

This is the ‘Change’ digital technology is going through - an explosion of channels, along with rapidly evolving front-end Javascript frameworks. In such a scenario, content shouldn’t just be context-specific, for example just mobile-friendly or website-friendly. Content in its pure form should be channel-agnostic - able to adapt to different contexts, just the way water adapts to the shape of the vessel its poured into.

Preston explained how decoupled Drupal helps configure front-end channels (the ‘vessels’) that own their contexts fully, enabling enterprises to target specific audiences. A whole new proposition to leverage Drupal in ways that evolve with the business.

One for the road…

Come to think of it - was the 2016 Brexit vote an outcome of the Remainers’ inability to effectively channel its messaging content to its targeted audience? Is the current imbroglio in the UK Parliament a result of similar shortcomings in the current dispensation?

As I said, a topic for another day. However, AI and digital technologies are increasingly impacting the spread of news, ideas and public opinion. In the post-truth era, the standing of media companies - to take one example - depends more and more on how they create and disseminate credible content to discerning audiences, across their preferred channels.

Will the near future see spiralling audience demand for peer-reviewed journalism, tagging of fake news, detection of fraud content, false references, fabricated statements? Technologies such as natural language processing, blockchain and bigdata + cloud are already addressing similar challenges for the scientific publishing world - how far behind is mainstream media?

The road ahead perhaps, for a modern CMS working with such technologies of tomorrow, backed by secure cloud platforms - an all-encompassing enterprise digital ecosystem. A topic for future DrupalCamps?

Truly, change is in the cloud, er… air.

Rajat Lal is the Business Head, UK and Europe at Srijan Technologies

Apr 08 2019
Apr 08

For the longest time, web content had one purpose - to get pushed on a web page. But everyone today wants content to be available across the board - on mobile devices, native apps, digital signage, and show up on third-party sites and social networks - if it is to garner the right audience.

However, making this happen is easier said than done. Some of the persistent challenges faced by large editorial teams involve:

  • Coordinating and approving content that’s ready to go live

  • Ensuring authors and contributors can access a central system to create/submit content

  • Publishing a number of content pieces on different websites/subdomains.

Introducing Content Staging, Synchronization, and Syndication

Between 2010 and 2016, the media consumption grew at a 2% rate. It makes one thing clear that people love to consume content and they will in the future as well.

This, in turn, puts a lot of pressure on content creators and marketers to create and push new pieces of content.

Here’s how you can ensure quality and quantity production:

Staging

Creating quality content involves a lot of work, checks, and approval. Big publishing websites might come across several challenges in the process, such as:

  • Publishing a number of articles at the same time, and doing it across different websites/ sub-domains

  • Getting approval in a centralized system

Intricate publishing workflow is a critical part of the content strategy for any organization that employs distributed management.  Editing the content on the live site can result in accidental publishing. To avoid that, a separate staging environment is needed in a robust workflow.

Staging and publishing without requiring the editor to log into the target site is what content staging would help with.

Synchronization

Once the content is approved on the different environments, it must be automatically updated for other website environments. Synchronization helps you keep your environments in perfect sync by automating the secure provisioning of content, code, templates and digital assets between them.

Source: content Sync

Administrators can create and schedule multiple synchronization tasks to automatically occur in the future. It will target different destination servers and websites, or manually execute synchronization tasks through the user interface.

Developers can leverage the API and event handlers to automatically synchronize any type of staging tasks according to custom requirements.

Syndication

The web is big and noisy. So much so that even though you are targeting a niche audience, chances of them landing on your blog depletes with each day. Syndication gets your content in front of a different audience who might not be aware of your website otherwise.

“Syndication is important because it generates brand awareness and more traffic.”

content_syndication_staging_and_sychronization_with_drupal_srijan technologies                                          Drupal websites often syndicate content from Drupal planet

In simple terms, content syndication is republishing the content on a third-party website. Syndication works great for national and international media and publishing websites. There is no restriction on the kind of content that can be syndicated. The list can include blog posts, articles, infographics, videos and more.

It is a low-cost strategy which media and publishing websites like Huffington Post, CNN,  and NYTimes often use to garner a new audience. Syndication brings free exposure, backlinks, and greater organic traffic.

the_syndicate_image_srijan technologies

However, syndicated content is ultimately duplicate content. And duplicate content can create havoc with your SEO because Google loves unique content.  

While ranking the content it will only index the version that is original and larger, high-traffic website. You can make your syndicated content SEO-friendly by ensuring it is indexed correctly, on your site and on your syndication partner’s site.

Drupal Solutions for Content Staging, Synchronization, and Syndication

Drupal’s digital experience platform knows that your content must reach more than just websites. So yes, of course, it has modules for staging, syncing and syndication.

1. Workflow

Workflow, as the name suggests creates arbitrary workflows. Creating different workflows for the content saved as ‘draft’, ‘review’ and ‘published’, it can be assigned to the story node type.

  • Only users with role 'chief editor' can set stories to the published state. It also allows to set up workflow to alter states from form, page, comment, a special block, and a special workflow tab.

This module is available for Drupal 8.

2. Deploy

The Deploy module lets users to easily stage and preview content. It can manage the dependencies between different entities, like node references, automatically.

Designed to have a rich API which can be easily extended in a variety of content staging situations, Deploy can be used for both single and cross-site staging.

It should be noted that the Deploy module doesn't provide any settings or configuration pages, and the user must ensure that the target workspaces and/or remotes are configured correctly (workspaces configuration pages are provided by Workspace module).

For UI, Deploy provides just a link to run a deployment between current active workspace and its target.

This module is available for Drupal 8.

3. CMS Content Sync

CMS Content Sync provides content synchronization features between Drupal sites using a Node.js based Sync Core. It is built to support the synchronization of a huge amount of data, including content and media assets between many Drupal sites that can't be handled by Drupal itself.

Source: DrupalEurope

The three use cases for the CMS content sync are:

Content Staging: Content Sync allows you to test code updates with your content and publish code and content simultaneously. It further allows editorial review processes to ensure consistent quality of content.

Content Syndication:  For distributed teams, it allows the content to be updated and deleted centrally. It pushes content and media items at any of your sites to publish them on any targeted remote site automatically.

Content Pool: This feature lets you update and delete these items from the source site or allows you to completely customize it on the remote site. Further, you can connect the remote sites. Each content item comes with a preview and link to the source site that makes it easy to identify and select.

If your enterprise manages a large volume of content over a multi-site architecture, staging, syndication, and sync are crucial. Srijan’s expert teams can help you optimize these processes and follow industry best practices. Just drop us a line and our team will be in touch.

Dec 18 2018
Dec 18

Drupal 9 is all set to release in June 2020, and brings with it end-of-life announcements for Drupal 7 and 8.

Drupal 9_ What’s in Store and How that Impacts Drupal Users

Source: Drupal 7, 8 and 9

While historically every new Drupal release has been evaluated in terms of all the new features being introduced, Drupal 9 is a bit of a break with tradition. If Drupal 8 represented a complete makeover of the technology, Drupal 9 is more a makeover of how a major Drupal release is rolled out.

So we take a look at what’s on the cards with Drupal 9, and have our Drupal experts weigh in on what that means for developers and site owners.

What's New With Drupal 9

Dries’ latest post “Plan for Drupal 9” says the big deal with Drupal 9 is that it shouldn’t be a big deal. And that thinking is exactly what is new.

Building With Drupal 8

Drupal 9 is not being built on a new core but rather within Drupal 8. New features and functionalities will be added to D8 as backward-compatible code. These will start being available to D8 users as experimental features, that can be used and modified for the better. All this while, older D8 features will work without a hitch.

Once these new features are stable, their older counterparts will be deprecated. And finally, the complete collection of these stable new features will be Drupal 9.

Ravindra Singh, Senior Drupal Architect at Srijan, thinks this approach is going to make life easier for Drupal users and developers. “Because everything new that makes up Drupal 9 will emerge out of existing Drupal 8, the final result will feel more like a minor version release rather than a ground-breaking all-new thing. And that’s good because it means less upheaval in the lives of Drupal users and developers. There will not be a huge learning curve for Drupalers to master D9, as was the case with D8. Most importantly, there won’t be a massive backlog of changes to be made to existing D8 sites, for them to remain functional with D9. All you need to do to make the migration easier and faster is to keep your Drupal 8 site abreast with all new updates."

The Migration Path - Drupal 8 to 9

The fact that Drupal 9 will not feel brand new also means that the upgrade from 8 to 9 will be super smooth.

Ritesh Gurung, our Senior Solutions Architect says, “Drupal developers working with D8 will have a chance to explore D9 features right from the start, and begin to upgrade any core or contributed modules. But the greatest benefit will be for Drupal site owners, specifically D8 sites. Those who have kept up with using the latest themes and modules, running on the updated D8 APIs, will have no trouble upgrading to D9.”

Highlighting how all Drupal releases are a community affair, Ritesh said, “Besides the volunteers working dedicatedly on Drupal 9, everybody else who gets to start using the experimental modules will be able to identify and help resolve any bugs and errors during the transition phase.”

Migrating from Drupal 7 to Drupal 9

As per the plans shared by Dries during Drupal Europe, both Drupal 7 and Drupal 8 will be end-of-life in 2021. Now if you are still on Drupal 7, you have two choices:

  • Continue with Drupal 7 till 2020, and then plan your migration to Drupal 9 in 2021

  • Migrate for D7 to D8, and then to D9, between 2019 to 2021

Now a direct migration from D7 to D9 seems like the best, and most cost effective path - why have two migrations when you can have just one.

However in this case, doing two migration might actually be a more practical option.

Ishan Mahajan, currently leading our large-scale Drupal project with Crain Communications, explains how:

  • Choosing to continue with Drupal 7 till 2020 doesn’t mean there’s no upgrade work coming your way. Drupal will likely release some more updates to D7 till it’s end-of-life. So there will be time and efforts invested to ensure your site keeps up with those.

  • Given the fact that D8 is now well advanced, with stable upgrade paths for almost all modules, you can move from D7 to D8 without giving up on any major site features or functionalities

  • Because D9 will be completely backward-compatible with D8, the final upgrade from D8 to D9 will not be as expensive or disruptive as you are expecting it to be.

So if you are still on D7, the announcement of D9 should be another reason to move to D8 as soon as possible. This will ensure you can move easily to D9 when it releases.

And for enterprises already running multiple sites on D8, Ishan says it’s important to “Make sure that the sites are always on the latest D8 version as well as ensure that no deprecated module or API is used. That way, these sites will be ready of Drupal 9.”

So there you have it, Drupal 9 - a major Drupal release that’s being designed to be as minimally disruptive as possible.

Have more questions about Drupal 9 features and how it might impact your site? Already chalking out an upgrade plan? Our team of Drupal experts, and range of Drupal development services, are ready to help.

Just drop us a line, and get the conversation started.

Srijan is Signature Supporting Partner to the Drupal Association. With 140+ seasoned Drupalers of which 56+ are Acquia Certified, Srijan has the largest team of Drupal experts in Asia. Srijan is also featured as Best Drupal Agency 2019 by Design Rush

Jun 06 2018
Jun 06
Mike MadisonAbout Mike Madison

Mike Madison is an Acquia Certified Drupal Developer and a technical architect at Acquia. With over a decade of experience in web and background in HCI, he has used open source technologies such as Drupal (and Wordpress and Semantic MediaWiki) to solve challenging problems for a variety of clients and organizations around the world. He also contributes to a variety of Drupal community organizations and projects such a Drupal4Gov, as a maintainer of the Conference Organizing Distribution (COD) and Acquia's Build and Launch Tools (BLT).

Recently Mike has been working on a Digital Signage project for a mass transit agency. This project uses Drupal 8 and Amazon's Internet of Things (IOT) service to provide real time transit data to millions of riders daily.

Pages

About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web