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How to create a DXP (Digital Experience Platform) with Drupal

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All of your interaction data are stored in a universal visitor profile. The data are available to create segments. These, in turn, can be used to personalize interactions, across all channels. Segments are available out-of-the-box in Drupal’s page builder and Mautic’s email and marketing content builders.

The related Customer Data Platform, Unomi, is secure, scalable and is able to handle vasts quantities of data. Our AI engine is able to detect behavioural patterns from these data and is able to label visitors in real time according to its AI-defined segments. This allows for further personalization.

Data capture is easy: it only takes one tracking script on your website, comparable to a Google Analytics integration. You could be gathering relevant data within minutes of reading this page. Sounds interesting? See for yourself!

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About Drupal Sun

Drupal Sun is an Evolving Web project. It allows you to:

  • Do full-text search on all the articles in Drupal Planet (thanks to Apache Solr)
  • Facet based on tags, author, or feed
  • Flip through articles quickly (with j/k or arrow keys) to find what you're interested in
  • View the entire article text inline, or in the context of the site where it was created

See the blog post at Evolving Web

Evolving Web